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Rusdah Rusdah
Fakultas Teknologi Informasi Universitas Budi Luhur
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Journal : Jurnal Abdimas Bina Bangsa

 1 
PELATIHAN PEMBUATAN DESIGN LANDING PAGE CANVA UNTUK MENDUKUNG PENJUALAN UMKM DI KECAMATAN PESANGGRAHAN JAKARTA SELATAN Purwanto Purwanto; Rusdah Rusdah; Indra Nugraha; Yulianawati Yulianawati; Sri Wahyuningsih
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.744

Abstract

The majority of MSME actors in Pesanggrahan sub-district, South Jakarta are mothers who do not work and have no other activities apart from being housewives. Usually they have businesses other than being housewives, namely producing food, drink and handicraft products. The majority of these mothers do not have sufficient education to start an entrepreneur. Marketing is only carried out traditionally or conventionally in the area, so that most of the products are only sold in the area where they live. To make their business grow, they need to promote the products they have produced so that these products can be marketed widely. The aim of this training program is to provide knowledge and business skills to business actors while utilizing the Canva application to promote online, so that MSME products can successfully enter every market in Indonesia. The training material explains how to create a landing page design using the Canva application using a smartphone. Most of the MSME mothers do not understand and master the use of smartphones and are included in the group of people who are unable to use technology, so the team of lecturers from Budi Luhur University who in this case participate as companions for the mothers in supporting them to expand their business by providing training on creating Canva landing page designs. Training is carried out face-to-face at the Computer Laboratory of Budi Luhur University. In this training, participants directly practice in front of a computer and also use the smartphone they own. At the end of the training session participants were asked to fill out a questionnaire containing the results of the training they attended. From the evaluation results, 100% of the training participants stated that the training material would be useful in the future and 82.6% stated that the resource persons/facilitators presented material that was easy for the participants to understand
Co-Authors Abdulhakim Madiyoh Achmad Saleh Achmad Solichin Afrianto, Whisnu Febry Ahadti Puspa Sari Alfad Zebua, Vivid Kristiani Andi Andara Andi Rukmana Anidnya Putri Pradiptha Anita Diana Anubhakti, Dian Ary Maulana Pratama Aryabima, Muhammad Iqbal Bregastantyo, Brian Agni Brury Trya Sartana Budiyoko, Budiyoko Deasy Aprilla Wulandari Deni Mahdiana Devit Setiono Dewi Kusumaningsih Diwi Apriana Dwi Achadiani Dwi Kristanto Eka Dewi Satriana Elfy Susanti Ernita Rahayu Fauzan, Muhammad Rafi Hari Soetanto Haris Kurniawan, Haris Hin, Law Li Humisar Hasugian Ilham Akbar Muharrom Ilyas, Aldrin Nur Imam Halim Mursyidin Indah Puspasari Handayani Indra Nugraha Irawati, Riri Izzati, Fildza Joko Christian Chandra Joko Sutrisno Juliasari, Noni Kardena, Sucinda Kirana, Anindya Sasi Kusumaningsih, Dewi Lauw Li Hin Linda Ratna Sari Lis Suryadi, Lis Luhur Bayuaji, Luhur Mahesworo Langgeng Wicaksono Marimin , Mawarni, Ajeng Citra Mehmet Sıtkı ā°lkay Mohammad Syafrullah Muhamad Sobirin Jamil Muhammad Fauzan Hadi Saputra Muhammad Rifqi Mukhtar, Ridha Painem, Painem Painem, Painem Patlisan, Patlisan Pebrianti, Dwi Prayoga, Adistiar Pudoli, Ahmad Purwanto Purwanto Putri, Ine Widyaningrum Mustama Raden Rahmad Rafi Naufal AlBasri Rahmat Fajar Rahmawati Alvira Rahmawati, Fadilla Salsabila Raissa, Benita Hasna Ratna Ujiandari Renaldi Setiawan Putra Rizky Pradana, Rizky Roeswidiah, Ririt Rohmad Atkha Rosyadi, Ibnu Fallah Ruwirohi, Jan Everhard Setyawan Widyarto Shintya Yulianti Sri Hanafi Sri Wahyuningsih Subandi, Nurul Arifin Supardi Supardi Susi Widyawati Tri Annisa Hidayati Triana Anggraini Yulianawati Yulianawati Yulianawati Yulianawati Yuliazmi, Yuliazmi Zaqi Kurniawan