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Journal : Values

PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT SARI RAMBUT DI ABUAN BANGLI Ngakan Nyoman Bagus Putra Legawa; Ni Putu Cempaka Dharmadewi Atmaja; I Nengah Suardhika
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The population in this study were 50 employees of PT Sari Rambut Abuan Bangli. Regarding the sample, the sample in this study consisted of 50 people who were determined using the census method or saturated sample. This research uses a number of data collection methods, both primary data and secondary data consisting of observation, interviews, questionnaires and documentation studies. To analyze the data, this research used five methods, including research instrument testing, classical assumption testing, multiple regression analysis, determination analysis, and t test. The research results show that Leadership Style, Work Discipline and Work Motivation have a positive and significant effect on employee performance at PT Sari Rambut Abuan Bangli. This means that the better these three factors are, the better the performance of PT Sari Rambut Abuan Bangli employees will be.
PENGARUH KARAKTERISTIK INDIVIDU, KOMITMEN ORGANISASI, DAN DUKUNGAN ORGANISASI TERHADAP KINERJA PEGAWAI PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KABUPATEN GIANYAR Ni Kadek Sinta Jayanti; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research aims to determine the effect of individual characteristics, organizational commitment, and organizational support partially and simultaneously on employee performance at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar. The population and sample in this research were ASN employees at the Badan Kepegawaian dan Pengembangan Sumber Daya Manusia, Kabupaten Gianyar, totaling 40 people. Where the sample selection method used in this research is the census method. Data collection was carried out through interviews and questionnaires with the analysis technique used was Multiple Linear Regression Analysis. The results of the research show that partially and simultaneously individual characteristics, organizational commitment, and organizational support have a positive and significant effect on employee performance at the Gianyar Regency Personnel and Human Resources Development Agency. Where from the tests carried out it can be seen that the organizational support variable has a more dominant influence than organizational commitment and organizational support.
PENGARUH MOTIVASI KERJA, KARAKTERISTIK INDIVIDU DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PT. FIF GROUP CABANG DENPASAR Putu Intan Puspita Dewi; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Human resources have a major role in every activity. Without employee support, namely adequate human resources, company activities will not be able to run well. One of the factors that can influence employee performance is work motivation, individual characteristics and organizational climate. This research aims to determine work motivation, individual characteristics and organizational climate on employees performance PT. FIF Group Denpasar Branch. The research objects in this study are work motivation, individual characteristics and organizational climate on employee performance at PT. FIF Group Denpasar Branch. This research used a sample of 60 people. Sampling was carried out using saturated sampling, where the entire population was sampled. The analysis technique used is multiple linear regression analysis. Based on the test results, it can be stated that work motivation has a positive and significant effect on employee performance which can be seen from the sig value of 0.005 < 0.05, so that H0 is rejected and H1 is accepted. Individual characteristics have a positive and significant effect on employee performance which can be seen from the sig value of 0.011 < 0.05, so that H0 is rejected and H2 is accepted. Organizational climate has a positive and significant effect on employee performance which can be seen from the sig value of 0.039 < 0.05, so that H0 is rejected and H3 is accepted.
PENGARUH ELECTRONIC WORD OF MOUTH, CONTENT MARKETING DAN PRICE FAIRNESS TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAPERY.GIFT FLORIST GIANYAR Ni Putu Rias Ratiwi; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Pengkajian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), Content Marketing, dan Price Fairness terhadap keputusan pembelian pada toko Papery.gift florist di Gianyar. Dalam era digital, E-WOM dan Content Marketing menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Pengkajian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 100 responden yang diambil dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil pengkajian menunjukkan bahwa E-WOM, Content Marketing, dan Price Fairness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Pengkajian ini diharapkan dapat memberikan wawasan bagi pemilik usaha dalam merumuskan strategi pemasaran yang lebih efektif.
Co-Authors A. A. Putu Dyah Damayanti Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arsha, I Made Risma M Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Binti Qoiriyah Chandra, I Gusti Agung Ayu Dian Priskila Darma, I Wayan Agus Budi Desak Nyoman Indriyani Dewi, Anak Agung Ayu Pramisanthi Didik Rabuana Artha Dwinata JS, I Putu Wahyu Eka Afnan Troena Gede Yudhi Hendrawan Gregorius Paulus Tahu I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati, Ida Ayu Jimmy Harry Putu Suarthana Kadek Juniarta Kusumatirta, I Wayan Ryan Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Sinta Jayanti Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Nyoman Wida Sugiantari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Suartama, I Wayan Oka Putra Sukmawati, Ni Ketut Tiara Ubud Salim Wirangjani, Ida Ayu Putu Yunika, Ni Luh