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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Asian Journal of Management Analytics Return : Study of Management, Economic and Bussines Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Indonesian Journal of Advanced Research (IJAR) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics Journal of Entrepreneurial and Business Diversity INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research

I Gst. A. Kt. Gd. Suasana

Universitas Udayana

Author-ID : 386742

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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MEMBANGUN INTENSI BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS WARMADEWA MELALUI PENDIDIKAN KEWIRAUSAHAAN, EFIKASI DIRI, DAN KEBUTUHAN AKAN PRESTASI Putu Ayu Dian Darmayanti; I Gst A. Kt Gd Suasana
E-Jurnal Manajemen Vol 7 No 2 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Penelitian ini bertujuan untuk menjelaskan pengaruh pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi terhadap intensi berwirausaha mahasiswa S1 reguler Fakultas Ekonomi Universitas Warmadewa angkatan 2015. Penelitian ini dilakukan di Fakultas Ekonomi Universitas Warmadewa. Jumlah sampel yang digunakan 100 responden dengan menggunakan teknik dengan menggunakan teknik non probability sampling, khususnya purposive sampling. Hasil pengujian hipotesis menunjukkan pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi secara signifikan berpengaruh positif terhadap intensi berwirausaha. Berdasarkan hasil penelitian tersebut, calon wirausahawan ataupun mahasiswa ada baiknya memperhatikan pengaruh pendidikan kewirausahaan, efikasi diri dan kebutuhan akan prestasi sebagai bahan pertimbangan dalam mengaplikasikan intensi berwirausaha, karena ketiga variabel ini secara signifikan berpengaruh positif terhadap intensi berwirausaha Kata kunci : pendidikan kewirausahaan, efikasi diri, kebutuhan akan prestasi, intensi berwirausaha

PENGARUH EFIKASI DIRI, PENGAMBILAN RISIKO DAN INOVASI TERHADAP NIAT BERWIRAUSAHA MAHASISWA FEB UNIVERSITAS UDAYANA Akbar Cahyo Wibowo; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 6 No 10 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.318 KB)

This aims of this study for explain the effect of self efficacy, risk taking and innovation on the entrepreneurship intent of DIII and S1 regular students of Faculty of Economics and Business Udayana University class of 2014. This research was conducted at the Faculty of Economics and Business Udayana University. This research used were 156 respondents with non probability sampling technique, especially purposive sampling. The data that have been collected is processed by using multiple regression analysis technique. The results showed that the three independent variables (self efficacy, risk taking, and innovation) had a significant effect on student entrepreneurship intentions. Based on the results of the research, the Faculty of Economics and Business as an educational institution can provide more practical sciences, entrepreneurial seminars so the students can grow their entrepreneurship intention in him. The results of this study can also provide references for students of DIII and S1 regular programs in order to choose to become an entrepreneur and to start create their own job field.

Pengaruh Kualitas Layanan Online Terhadap Kepuasan, Komitmen, Dan Loyalitas Nasabah Internet Banking Di Kota Denpasar I Made Stevana Adi Santhika Sudirman; I Gusti Agung Ketut Gede Suasana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 4 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Pelayanan melalui internet merupakan salah satu isu, terkait dengan strategi ekspansi bisnis perbankan. Kualitas layanan secara online terbaik dapat menentukan loyalitas nasabah terhadap suatu bank. Penelitian ini dilakukan dengan tujuan untuk; menjelaskan pengaruh kualitas layanan online yang dibentuk oleh dimensi-dimensi e-service quality terhadap kepuasan nasabah; menjelaskan pengaruh kepuasan terhadap loyalitas nasabah pengguna internet banking, baik secara langsung maupun melalui mediasi komitmen nasabah. Subjek penelitian adalah nasabah bank umum di Kota Denpasar yang memanfaatkan fasilitas layanan internet banking. Anggota sampel terdiri dari para nasabah Bank Mandiri, BCA, Bank Permata, Bank CIMB Niaga, dan Bank Commonwealth di Kota Denpasar, dengan ukuran sampel sebesar 200 orang. Penentuan sampel menggunakan metode non probability sampling, yaitu purposive sampling. Data dianalisis dengan teknik analisis Structural Equation Modelling (SEM). Validitas data diuji menggunakan konfirmatori first order dan second order, sedangkan uji reliabilitas menggunakan construct reliability. Hasil analisis konfirmatori full model struktural terhadap tujuh dimensi eservice quality, menunjukkan bahwa kualitas informasi website, kualitas interaksi website, kualitas desain website, kehandalan, ketanggapan, jaminan dan empati, berpengaruh signifikan terhadap kepuasan nasabah. Hasil lain juga ditemukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas nasabah, baik secara langsung maupun melalui mediasi secara parsial komitmen nasabah. Pengembangan layanan internet banking perlu memperhatikan dengan seksama dimensi-dimensi e-service quality sebagai pembentuk kualitas layanan online. Perbaikan terhadap dimensi-dimensi e-service quality diharapkan dapat meningkatkan kinerja layanan internet banking sesuai dengan harapan nasabah demi tercapainya kepuasan, komitmen, serta loyalitas nasabah.

Pengembangan Kinerja Organisasi: Menggali Minat Untuk Menjadi Anggota Koperasi Mahasiswa Di Universitas Udayana Bali I Gusti Agung Ketut Gede Suasana; Anak Agung Gede Suarjaya; I Made Dana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Koperasi mahasiswa (Kopma) adalah jenis koperasi di Indonesia yang beranggotakan mahasiswa. Data empiris menunjukkan bahwa partisipasi mahasiswa untuk menjadi anggota Kopma masih tergolong sangat rendah. Penelitian ini bertujuan menjelaskan; pengaruh manfaat ekonomi terhadap minat berkoperasi mahasiswa, pengaruh manfaat non-ekonomi terhadap minat berkoperasi mahasiswa, pengaruh persepsi terhadap minat berkoperasi mahasiswa, peran persepsi memediasi pengaruh manfaat ekonomi, dan manfaat non-ekonomi terhadap minat berkoperasi mahasiswa. Penelitian dilakukan terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Udayana, dengan ukuran sampel 175 orang, dianalisis dengan Analisis Jalur (Part Analysis). Penelitian menemukan bahwa manfaat ekonomi signifikan menentukan persepsi dan minat berkoperasi. Manfaat non-ekonomi signifikan terhadap persepsi dan minat berkoperasi. Hasil lain ditemukan bahwa persepsi juga menentukan minat berkoperasi., dan persepsi berperan signifikan mediasi secara parsial pengaruh manfaat ekonomi, dan non-ekonomi terhadap minat berkoperasi. Hasil tersebut mengindikasikan bahwa ekspektasi mahasiswa terhadap manfaat ekonomi, dan non ekonomi pada Kopma cukup besar. Variabel-variabel tersebut dapat dihandalkan untuk membangun persepsi positif dan menarik minat mahasiswa menjadi anggota Kopma. Implikasinya adalah, Kopma harus bisa mengembangkan inovasi yang dapat dipersepsikan positif sesuai dengan ekspektasi mahasiswa. Hal tersebut dapat mendorong kinerja Kopma melalui peningkatan jumlah partisipasi untuk menjadi anggota.

PENGARUH KUALITAS PELAYANAN DAN CITRA TOKO TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO MERTA SARI DI KOTA DENPASAR I Gede Dedek Marjiana Kusuma; I Gst. A. Kt. Gd. Suasana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.06.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Micro-enterprises in economic development in Indonesia are sectors that have an important role. This study aims to determine the effect of partial and simultaneous service quality, and image on purchasing decisions. The research was conducted at Merta Sari Store located at Jalan Gunung Tangkuban Prahu No. 7A, Denpasar, Bali. The research respondents were Merta Sari shop customers with a sample size of 90 people. The sampling technique in this study used accidental sampling and data collection techniques in this study used interviews and questionnaires. The research data were analyzed using multiple linear regression analysis techniques. Research can be seen that: service quality has a significant positive effect on purchasing decisions, image has a significant positive effect on purchasing decisions, simultaneously service quality and image have a significant positive effect on purchasing decisions. Suggestions that can be given by researchers is that Merta Sari Store should provide guidance to employees and supervise employees at work. Merta Sari store always provides a fast and precise response to customer complaints and conducts promotions that are even more optimal.

PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP NIAT BELI ULANG DI RUMAH MAKAN BU DESAK, KABUPATEN BADUNG Ni Putu Arista Diana Putri; I Gst. A. Kt. Gd. Suasana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.10.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2022.v11.i10.p04

Repurchase intention is an activity that has taken the form of behavior or action in which consumers will commit to make purchases in the future. In addition, there is word of mouth promotion. The purpose of this study was to explain the effect of service quality, word of mouth on repurchase intentions. This research design uses a quantitative approach in the form of an associative approach. This research was conducted in Badung Regency, especially in Mengwi District. The object used in this study is the influence of service quality, word of mouth on repurchase intentions on the consumers of Bu Desak's Restaurant. The data analysis technique used is multiple linear regression. The results of this study show 1) Service quality has a positive and significant effect on repurchase intentions. 2) Word of mouth has a positive and significant effect on repurchase intention. 3) Quality of service, word of mouth on repurchase intention has a joint effect on repurchase intention. This research raises practical implications for Mrs. Desak's Restaurant so that they can use this research as an input for learning references.

PERAN KEPUASAN PELANGGAN MEMEDIASI KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN putu ogi sayoga; I Gusti Agung Ketut Gede Suasana
E-Jurnal Manajemen Vol 11 No 8 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i08.p07

Penelitian ini dilakukan di Toko Deltra Penelokan Kintamani, Kabupaten Bangli. Jumlah sampel yang diambil sebanyak 108 orang, kreteria responden adalah laki atau perempuan yang berbelanja di Deltra, yang memiliki pendidikan SMA atau sederajat dan berbelanja lebih dari 2 kali,, dengan metode probability sampling, khususnya simple random sampling. Pengumpulan data dilakukan melalui wawancara dan observasi. Teknik analisis yang digunakan adalah regresi linear berganda. Berdasarkan hasil analisis ditemukan bahwa kualitas layanan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan, kualitas layanan berpengaruh secara positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan berpengaruh positif dan signifikasi terhadap loyalitas pelanggan, kepuasan pelanggan mampu memediasi pengaruh kualitas layanan terhadap loyalitas pelanggan dengan kata lain kualitas layanan berpengaruh secara tidak langsung terhadap loyalitas pelanggan melalui kepuasan pelanggan. Kata kunci: kepuasan, kualitas, loyalitas pelanggan

KEPERCAYAAN SEBAGAI PEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP NIAT MEMBELI KEMBALI PADA PENGGUNA SHOPEE DI KOTA DENPASAR Ida Bagus Wiwekananda; I Gst. A. Kt. Gd. Suasana
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.08.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i08.p14

Shopee utilizes digital services through applications to respond to changes in people's behavior. Shopee must carry out the right service & strategy so that consumers feel comfortable and trust so that they have the intention to buy back at Shopee. The purpose of this study was to explain the effect of service quality on repurchase intentions, the effect of service quality on trust, the effect of trust on repurchase intentions and the role of trust as a mediator of the effect of service quality on repurchase intentions. This research was conducted in Denpasar City. Samples were taken as many as 142 respondents through purposive sampling method and distributed using a google form questionnaire with adjusted criteria. Measured by 17 indicators and using a Likert scale. The data analysis technique used is path analysis and sobel test. The results of this study indicate that all hypotheses are accepted. Service quality has a positive and significant effect on repurchase intentions, service quality has a positive and significant effect on trust, trust has a positive and significant effect on repurchase intentions and trust plays a significant role in mediating the effect of service quality on repurchase intentions.

Trust as a Mediator of the Effect of E-WOM on Repurchase Intention on the Itemku Site in Denpasar City I Putu Krisna Meiyasa; I Gusti Agung Ketut Gede Suasana
International Journal of Economics, Business and Innovation Research Vol. 2 No. 04 (2023): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The decreased repurchase intention on the Itemku site can be influenced by various factors, such as the lack of information received by customers or reduced customer trust. This study aims to analyze the effect of E-WOM on repurchase intention, the effect of E-WOM on trust, the effect of trust on repurchase intention, and the role of trust as a mediator of the effect of E-WOM on repurchase intention. This study had a sample of 100 Itemku site customers who were domiciled in Denpasar City. The data analysis technique used consisted of descriptive statistical analysis, path analysis, and sobel test. The results of the study show that E-WOM has a positive and significant effect on repurchase intention. E-WOM has a positive and significant effect on trust. Trust has a positive and significant effect on repurchase intention. Trust is able to partially mediate the effect of E-WOM on repurchase intention. This study contribute to the existing empirical evidence by further expanding our understanding of the role of trust as a mediator in the influence of E-WOM on repurchase intention. Practical implications make it useful for Itemku companies to be able to use this study as a learning reference.

Creating Relationship Bonds: An Exploration of Brand Resonance Research SASTRINA, Tia; GIANTARI, I Gst. Ayu Kt.; SETIAWAN, Putu Yudi; SUASANA, I Gst. A. Kt. Gd.
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.124

Purpose: Brand resonance is essential for organizations to understand as they seek to build stronger relationships with the public. Brands are expected to understand what drives the relationship between consumers and their brand and take steps to build brand resonance.Methodology:This article was prepared using the literature study research method by collecting data from other scientific works such as journals, international journals, and proceedings that discuss matters related to brand resonance, perceived value, brand experience, brand love, and social media marketing through stages of data collection and categorization of data from journals and paper proceedings related to brand resonance, perceived value, brand experience, brand love, and social media marketing.Findings: Brand resonance is the highest relationship that can be successfully built between a brand and its consumers in the form of behavioral Loyalty, attitudinal attachment, sense of community, and active engagement.Implication:In this literature review, several factors influence brand resonance between consumers and a brand: perceived value, brand experience, brand love, and social media marketing.

Co-Authors A.A Made Widia Adinata A.A. Sagung Dewi Pratiwi AA Ayu Atika Paramitha Wendha Agus Md Yoga Iswara Akbar Cahyo Wibowo Anak Agung Ayu Sriathi Anak Agung Gede Suarjaya Aryanti, I Gusti Ayu Amalia Chandra, Wayan Haris Cok Istri Shintia Dewi Haruna Pemayun Dayananda Sarasvati Mas Putri Desak Ayu Made Marcellina Dewi Giri Putri Dewa Ayu Wina Ariyunita Supar Gede Bayu Rahanatha Gede Bayu Rahanatha Gede Suparna Giantari, I Gst. Ayu Kt. Gregorius Titan R.D I Gede Dedek Marjiana Kusuma I Gede Wardana I Gst. Agung Gede Dirgantara Kusumajaya I Gusti Nyoman Wiradarma I Ketut Rahyuda I Made Dana I Made Denny Wahyu Aditya I Made Stevana Adi Santhika Sudirman I Made Wardana I Putu Febryantha Mantala I Putu Gde Sukaatmadja I Putu Krisna Meiyasa I Wayan Lanang Pastika Ida Ayu Putri Laksmidewi Purba Ida Ayu Rai Wasundari Ida Bagus Wiwekananda Intan Maitri Ketut Juliartini Krisna Dwipayana, I Gede Luh Ayu Mulyaningsih Luh Gede Sri Artini Made Ayu Nata Pradnyawati made yunita dwiartini Ni Kadek Yora Yohana Ni Luh Made Manasaputri Sri Autami Ni Made Ayu Sukma Chrisnadewi Ni Made Dwi Sanjiwani Ni Made Padmawati Ni Nyoman Ayu Suri Tri Cahyaning Dewi Ni Nyoman Kerti Yasa Ni Nyoman Manik Yistiani Ni Putu Arista Diana Putri Ni Putu Ayu Vanni Prabandari Ni Putu Citra Prahastuti Ni Putu Evi Agustini Ni Wayan Ayuk Sugiantari Ni Wayan Ekawati Ni Wayan Jeni Kursita Yanti Ni Wayan Shella Jaya Anggraini Ni Wayan Sri Suprapti Nuraqni Dwi Bunga Lestari Nyoman Shanti Pranithi Karita Putu Ayu Dian Darmayanti putu ogi sayoga Putu Yudi Setiawan Putu Yudi Setiawan Ratna Aristiya Dewi Anggraeni Rizki Rachmad Dwinanto S.Pd. M Kes I Ketut Sudiana . SASTRINA, Tia Siwi Manganti Tjok Gde Raka Sukawati Vania Dwi Alfiana Putri

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