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All Journal Nadwa : Jurnal Pendidikan Islam Edulib Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Nyimak: Journal of Communication Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Prologia Jurnal Manajemen Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Penelitian Manajemen Terapan (Penataran) AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA Komunikasiana: Journal of Communication Studies Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kajian Ilmiah Jurnal Pewarta Indonesia Gunahumas Journal of English Language and Education Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Visi Komunikasi Journal of Innovation Research and Knowledge Jurnal Signal Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Socius: Social Sciences Research Journal Inovasi Jurnal Pengabdian Masyarakat (IJPM) Comdent: Communication Student Journal INTERACTION Communication Studies Journal Dinamika Kerajinan dan Batik: Majalah Ilmiah
Priyo Subekti
dosen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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THE PILGRIMAGE TRADITION AS AN ECONOMIC SOURCE FOR THE COMMUNITY AROUND THE SACRED TOMB Subekti, Priyo; Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 2 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the activities of coming to the graves of ancestors of the Prophet are prevalent. It encompasses the trifecta of economy, culture and religion. Grave of Sheikh Abdul Muhyi in Pamijahan, Tasikmalaya is an instance of where such religious activities can be transformed into profit by the community. With the context of women and tomb visiting, this research aims to identify the nexus of spirituality, culture, and economic development through this practice. The study was qualitative and descriptive in nature. The researchers were purposefully engaged to select samples of three groups: pilgrims, local business operators, and tomb caretakers. A detailed questionnaire was developed for in-depth interviews, as well as observational techniques. Thematic analysis was employed as a qualitative data analysis approach. Results indicate that there is considerable economic activity stemming from the activities of pilgrimage. More than 230 traders depend on these centuries old traditions as they prepare food, gift articles as well as offer guiding and accommodation services. Islamic trading principles bring added value to such interactions where trust and justice prevail. It contributes in terms of revenue generation, growth of the informal sector and avenues for cultural preservation. As consequence of the migration streams for economic reasons local development through remittances and increased economic activities is also achieved. The pilgrimage tradition practised at Sheikh Abdul Muhyi’s Tomb clearly illustrates the juxtaposition of spirituality and economics and therefore can serve as a good example for culture based community development.
DIGITAL AGE TOURISM: SOCIAL MEDIA'S ROLE IN HOSPITALITY AND INTERCULTURAL COMMUNICATION Subekti, Priyo; Nugraha, Aat; Bakti, Iriana
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9266

Abstract

The growth of mobile devices and social media has greatly affected the tourism business, as well as hospitality and cross-cultural relations. This research studies the use of social media in transforming the tourism practices in Pangandaran focusing on ecotourism and river rafting in Citumang. Using the qualitative method, data were established by purposive sampling of three informants: tourism managers, tour guides and tourists. Through in-depth interviews, participatory observation, and social media posting and promotional materials documentation opened broad perspectives. The research results suggest that social media such as Instagram and Facebook are effective in marketing the Pangandaran’s ecotourism products. There are tour guides such as Kang Wahyu who use the site to tell a story in cultures and interact with tourists at the same time to enhance their experience and integration of cultures. However, limitations in these technologies’ full potential include poor internet coverage and low levels of digital skills among the local tourism providers. In conclusion, the results of the study indicate that combining social media with better digital infrastructure and participation of the community could improve the social and environmental aspects of ecological tourism.
Strategies for Herbal Knowledge Inheritance Through Non-Formal Education in Traditional Villages Perbawasari, Susie; Subekti, Priyo; Setyanto, Yugih
Jurnal Komunikasi Vol. 16 No. 1 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i1.29048

Abstract

In the current context of globalization, the process of passing on traditional knowledge, particularly in relation to medicinal plant applications, faces significant hurdles. Kampung Adat Dangiang, facing this challenge, has initiated the establishment of Sekolah Adat as a non-formal education initiative aimed at the conservation and transmission of cultural and traditional knowledge to the next generation. This research investigates Sekolah Adat in Kampung Dangiang as an institution that plays an important role in knowledge preservation, where traditional healing principles and ritualistic practices are passed on across generations. Qualitative methodology, specifically case studies, was adopted in this research, providing a more narrative and exploratory approach to data collection. Through direct interaction, observation of daily rituals, and literature review, the research gathered information enriched by snowball sampling techniques from informants. The results reveal Sekolah Adat as an entity steeped in traditional values, functioning not only as an educational institution but as a living repository of medicinal plant knowledge and ritual practices. The Sekolah Adat introduces a unique pedagogical approach, combining lectures, demonstrations and practical applications, which overall enriches the spiritual existence of learners. The program creates a synergy between traditional herbal wisdom, modern chemical principles, and deep inner healing techniques. Although this integration of tradition and modernity poses challenges, especially in the aspect of scientific validation of ancestral practices, a strong commitment to the efficacy of traditional medicine, supported by generations of knowledge and anecdotes, continues to overcome such obstacles. In conclusion, Sekolah Adat Dangiang stands as a testament to the resilience of traditions that are able to adapt elegantly amidst the changing modern world. It signifies the importance of local wisdom in keeping cultural heritage alive and relevant amidst fast-changing global dynamics.
Foster Cultural Synergy and Innovation, Communicate to Revive Coastal Economy Sustainably Post-Pandemic Subekti, Priyo; Komariah, Kokom; Perbawasari, Susie
Jurnal Kajian Ilmiah Vol. 25 No. 1 (2025): January 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/31p73h07

Abstract

The objective of this study is to examine strategies of adaptation and innovation among MSME actors at Pangandaran Beach, with an emphasis on utilizing local cultural values to aid economic and tourism recovery post-COVID-19. The research identifies the key challenges faced by MSMEs in adapting to new norms, including issues with capital, technological adaptation, human resources development, and policy changes. Employing a qualitative case study methodology, the study gathers in-depth insights from 12 MSME actors through interviews to understand the challenges and opportunities faced during the pandemic. The major findings indicate that MSMEs at Pangandaran Beach have encountered significant challenges but also possess opportunities for growth and resilience. Innovations, collaborative ventures, governmental support, and business networking are identified as crucial factors that can bolster MSME competitiveness and enable them to overcome post-pandemic setbacks. In conclusion, the study suggests that a holistic strategy involving all stakeholders is essential for MSMEs to not only recuperate from the impacts of the pandemic but also to emerge as integral components of a sustainable tourism ecosystem, contributing to the broader economic recovery.
The Role of Local Culture in the Formation of Marketing Communication Networks for Microenterprise Sustainability in Coastal Areas Subekti, Priyo; Sjuchro, Dian Wardiana
Komunikasiana: Journal of Communication Studies Vol 6, No 2 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v6i2.33905

Abstract

This research aims to examine the importance of marketing communication networks in the growth of micro-enterprises and appreciate the role of social and technological integration in developing culture-oriented marketing networks. The case study method was employed with a descriptive qualitative research design. The data was collected through in-depth interviews, participatory observation, and analysis of documents related to marketing strategies. A purposive sampling technique was adopted in sampling micro-entrepreneurs engaged in trade and tourism within the coastal region of Pangandaran Beach. The study depicts local values such as togetherness, gotong royong, and trust networks as values-based marketing communication that bridges the micro-enterprises and the local communities, families, and business partners. Social media proved otherwise in extending the marketing network through technological adaptation and brand recall. In addition, engagement with government institutions and other similar sectors, such as distributors and tourism actors, also contributes significance to the stability of the microenterprise. In summary, the inclusion of local cultural elements into marketing communicational networks creates a synergy that enhances not only the marketing strategies but also the viability of the micro-enterprises operating in the coastal region. This study helps policymakers and businesses devise culture-centered marketing strategies to enhance the growth of the local economy.
DIGITALISASI PROFIL DESA CIJEUNGJING MELALUI VIDEO PROMOSI UNTUK PENINGKATAN DAYA TARIK WISATA Komariah, Kokom; Koswara, Iwan; Fadillah, Kurnia Lucky; Subekti, Priyo
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 1 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i1.4651

Abstract

Desa Cijeungjing menghadapi kendala dalam promosi wisata akibat kurangnya strategi digital yang efektif, sehingga potensi wisata yang dimiliki desa ini belum optimal dalam menarik wisatawan. Tujuan kegiatan pengabdian kepada masyarakat ini adalah mengembangkan profil digital Desa Cijeungjing melalui pembuatan video promosi sebagai media untuk meningkatkan daya tarik wisata dan mendukung strategi pemasaran berbasis digital. Mitra kegiatan terdiri dari perangkat desa, masyarakat setempat, dan kelompok sadar wisata (Pokdarwis) yang terlibat dalam pengelolaan pariwisata di desa. Metode yang digunakan dalam kegiatan ini meliputi Focus Group Discussion (FGD) untuk mengidentifikasi permasalahan dan kebutuhan promosi, observasi dan wawancara untuk mengumpulkan informasi terkait daya tarik wisata desa, serta produksi dan publikasi video profil melalui media sosial dan website desa. Proses produksi video mencakup pengambilan gambar, pengeditan, serta pelatihan bagi perangkat desa dalam mengelola promosi digital. Hasil kegiatan menunjukkan bahwa profil digital desa yang mencakup informasi sejarah, ikon wisata, fasilitas, dan aksesibilitas telah berhasil dibuat dan dipublikasikan. Publikasi melalui media sosial dan website desa meningkatkan visibilitas Desa Cijeungjing, dengan peningkatan jumlah kunjungan wisatawan yang terlihat dari interaksi di media sosial serta respons masyarakat terhadap video promosi. Selain itu, keterampilan perangkat desa dalam mengelola konten digital juga meningkat, yang diharapkan dapat berkontribusi pada keberlanjutan promosi desa. Digitalisasi promosi desa melalui video profil dan media sosial terbukti efektif dalam meningkatkan daya tarik wisata. Keberlanjutan program ini memerlukan pelatihan rutin bagi perangkat desa dan Pokdarwis, serta kolaborasi dengan berbagai pihak guna memperluas jangkauan promosi dan menarik lebih banyak wisatawan.
Religious Tourism Development through Policy Formulation: Synergy of Myth, Tradition, and Entrepreneurial Communication Subekti, Priyo; Rejeki, Diah Sri; Wada, Ibrahim; Hafiar, Hanny
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12597

Abstract

Religious tourism is pilgrimages and visits to holy places for religious ceremonies.  Considered a major pilgrimage site, the Tomb of Sheikh Quro in Karawang is visited often for spiritual reasons.  Apart from its intrinsic value, religious travel boosts the local economy and helps small businesses and traders especially.  It generates fresh business prospects, therefore helping nearby towns. The synergy between myths and entrepreneurial communication in maintaining religious tourism is investigated in this paper.  It gathers data by participant observation, in-depth interviews, and surveys using a descriptive approach including quantitative and qualitative data.  Results expose that stories about Sheikh Quro's miracles draw pilgrims and support economic development, especially in small trade, lodging, and transportation. The study emphasizes how religious beliefs and cultural narratives can define entrepreneurial communication.  By involving the local community in the upkeep of Sheikh Quro's Tomb, spiritual relics are kept intact and economic gains are raised.  By means of focused campaigns and outstanding services, strategic communication enables local businesses to maximize pilgrim arrivals, so increasing visitor happiness and tourist sustainability.Keywords: Cultural narrative, Entrepreneurial communication, Local economy, Sustainable tourism, Tourism communication.ABSTRAKWisata religi adalah ziarah dan kunjungan ke tempat-tempat suci untuk upacara keagamaan. Dianggap sebagai situs ziarah utama, Makam Syekh Quro di Karawang sering dikunjungi karena alasan spiritual. Terlepas dari nilai intrinsiknya, perjalanan religius meningkatkan ekonomi lokal dan membantu usaha kecil dan pedagang khususnya. Hal ini menghasilkan prospek bisnis yang segar, sehingga membantu kota-kota di sekitarnya. Sinergi antara mitos dan komunikasi kewirausahaan dalam mempertahankan wisata religi diselidiki dalam makalah ini. Penelitian ini mengumpulkan data melalui observasi partisipan, wawancara mendalam, dan survei dengan menggunakan pendekatan deskriptif termasuk data kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa cerita tentang mukjizat Syekh Quro menarik para peziarah dan mendukung pembangunan ekonomi, terutama dalam perdagangan kecil, penginapan, dan transportasi. Penelitian ini menekankan bagaimana kepercayaan agama dan narasi budaya dapat mendefinisikan komunikasi kewirausahaan. Dengan melibatkan masyarakat setempat dalam pemeliharaan Makam Syekh Quro, peninggalan spiritual tetap terjaga dan keuntungan ekonomi meningkat. Melalui kampanye yang terfokus dan layanan yang luar biasa, komunikasi strategis memungkinkan bisnis lokal untuk memaksimalkan kedatangan peziarah, sehingga meningkatkan kebahagiaan pengunjung dan keberlanjutan wisata.Kata Kunci:  Ekonomi lokal, Komunikasi kewirausahaan, Mitos, Pariwisata berkelanjutan, Wisata religi
THE ROLE OF VIDEO FEATURES AS A MEANS OF PROMOTING TOURISM VILLAGES AND DRIVING THE COMMUNITY'S ECONOMY Azzahrah, Sintya Sativa; Koswara, Iwan; Subekti, Priyo
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.33173

Abstract

This research aims to explore and reveal the role of video features in promoting Cimindi Tourism Village in order to increase the frequency of tourist visits and support the economic growth of the community. The method used in this research is a case study with a descriptive qualitative approach. Data were collected through content analysis of 10 videos, in-depth interviews with 17 informants, and direct observation of the economic impact for six months. The results imply that video features are able to increase the frequency of tourist visits by 68% and all visual content featuring the uniqueness of nature (Ciwayang Body Rafting), culture (Badud Art), and culinary (Nasi Liwet Jolem) are the main factors of success. Tangible economic impacts were seen in the increase in turnover of handicraft MSMEs (45%), homestay occupancy (30%), and the expansion of local product markets to the five new districts. This study proves that video features are not only effective promotional tools, but also economic catalysts based on community participation. The implications of the study recommend a hybrid model between professional production and user-generated content, as well as digital literacy training for tourist village managers. The findings offer a strategic framework for sustainable tourism development by integrating technology and local wisdom.
Proses branding Pertamina New & Renewable Energy pada media sosial Instagram dan Tiktok Amri, Muhammad Aqil; Subekti, Priyo
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.61277

Abstract

Latar Belakang: Pertamina New & Renewable Energy (NRE) merupakan salah satu sub holding dari PT Pertamina (Persero) yang memiliki peran dalam pelaksanaan kegiatan eksplorasi dan produksi sumber energi baru dan terbarukan secara terintegrasi. Dalam upaya membangun citra perusahaan sebagai pemimpin di sektor energi baru terbarukan, Pertamina NRE melakukan strategi branding melalui pemanfaatan media sosial khususnya Instagram dan Tiktok sebagai sarana berinteraksi dengan publik, menyampaikan informasi terkait inovasi energi, serta meningkatkan keterlibatan audiens. Tujuan: Dalam laporan ini penulis bermaksud untuk melaporkan bagaimana Pertamina NRE melakukan proses branding melalui pengelolaan media sosial Instagram dan Tiktok untuk memperkuat citra dan reputasi perusahaan. Metode: Pada penelitian ini, peneliti menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data observasi terhadap konten media sosial Pertamina NRE, wawancara dengan pihak terkait dan juga studi pustaka yang diperoleh dari buku dan jurnal terkait Hasil: Hasil dalam laporan ini mencatat bahwa proses branding yang dilakukan oleh Pertamina NRE melalui pengelolaan media sosial mengadopsi konsep branding yang terdiri dari tiga indikator utama yaitu, pemberian informasi yang akurat, membedakan perusahaan dan produk dari pesaing, serta selalu meningkatkan pelayanan terhadap konsumen melalui interaksi digital yang aktif. Dalam memberikan edukasi, pilar edukasi mendominasi dengan proporsi 29,7% dari keseluruhan konten. Diferensiasi dilakukan melalui promosi inovasi seperti PLTGU Jawa-1 serta penggunaan format konten yang variatif. Selain itu, untuk meningkatkan interaksi, Pertamina NRE mengadopsi fitur Instagram Stories Q&A guna memperkuat hubungan dengan audiens.
Pemanfaatan Film Dokumenter sebagai Media Komunikasi Krisis dalam Isu-isu Lingkungan Erlangga, Reky Satria; Koswara, Iwan; Subekti, Priyo
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.357

Abstract

Krisis lingkungan akibat perubahan iklim, polusi, deforestasi, dan eksploitasi sumber daya alam memerlukan strategi komunikasi yang efektif untuk meningkatkan kesadaran dan mendorong tindakan publik. Film dokumenter menjadi media komunikasi krisis yang mampu menyajikan informasi secara mendalam melalui narasi faktual, wawancara ahli, visual yang menggugah, serta teknik sinematik yang membangun keterlibatan emosional audiens. Penelitian ini menganalisis bagaimana film dokumenter dikemas sebagai alat komunikasi krisis serta efektivitasnya dalam membentuk kesadaran dan mendorong tindakan publik. Dengan metode deskriptif kualitatif, penelitian ini mengkaji film dokumenter bertema lingkungan melalui analisis konten, wawancara mendalam, dan observasi reaksi publik. Hasil penelitian menunjukkan bahwa film dokumenter memiliki pengaruh signifikan dalam membentuk opini publik, sesuai dengan Teori Jarum Hipodermik, di mana media dapat langsung memengaruhi audiens. Dari perspektif teori komunikasi krisis William Benoit, film dokumenter juga berperan dalam mengkritisi narasi pihak terkait serta memberikan tekanan terhadap kebijakan yang lebih berkelanjutan. Untuk meningkatkan efektivitasnya, film dokumenter perlu menyajikan solusi konkret, memanfaatkan media digital, serta berkolaborasi dengan organisasi lingkungan dan media mainstream.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Akbar, Thoriq Nul Amri, Muhammad Aqil Asep Suryana Ashari, Muhammad Syahwal Atwar Bajari Aulia, Syahidatia Chairunissa Azzahrah, Sintya Sativa Dadang Sugiana Dedi Rumawan Erlandia Diah Fatma Sjoraida Diah Sri Rejeki Dian Wardiana Sjuchro Erlangga, Reky Satria Evi Novianti Fadillah, Kurnia Lucky Feliza Zubair FX. Ari Agung Prastowo Gratifia, Maghfira Prima Hanny Hafiar Heru Ryanto Budiana Iriana Bakti iwan koswara, iwan Jenny Ratna Suminar Kandi, Nabila Raihan Kholidil Amin Kokom Komariah Nugraha, Aat Pawit M Yusup Pawit M. Yusup, Pawit M. Renata Anisa Rohanda Rohanda, Rohanda Setiamihardja, Hafidz Ardis Setiani, Yanti Setyanto, Yugih Sholihat, Aulia Sofwan, Nabila Martagati Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tine Silvana Rachmawati Tine Silvana, Tine Trie Damayanti Valerie, Agatha Maria Wada, Ibrahim Wahyana, Aditya Nur Yanti Setianti Yogaswara, Yogaswara