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All Journal Nadwa : Jurnal Pendidikan Islam Edulib Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi Communicatus: Jurnal Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi Nyimak: Journal of Communication Syntax Literate: Jurnal Ilmiah Indonesia Prologia Jurnal Manajemen Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Penelitian Manajemen Terapan (Penataran) AL MA'ARIEF : JURNAL PENDIDIKAN SOSIAL DAN BUDAYA Komunikasiana: Journal of Communication Studies Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pewarta Indonesia Gunahumas Journal of English Language and Education Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Visi Komunikasi ASPIRATION Journal Journal of Innovation Research and Knowledge Jurnal Signal Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Mediator: Jurnal Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Socius: Social Sciences Research Journal Inovasi Jurnal Pengabdian Masyarakat (IJPM) Comdent: Communication Student Journal INTERACTION Communication Studies Journal Dinamika Kerajinan dan Batik: Majalah Ilmiah
Priyo Subekti
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THE PILGRIMAGE TRADITION AS AN ECONOMIC SOURCE FOR THE COMMUNITY AROUND THE SACRED TOMB Subekti, Priyo; Nugraha, Aat Ruchiat; Sjoraida, Diah Fatma
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 9 No. 2 (2024)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the activities of coming to the graves of ancestors of the Prophet are prevalent. It encompasses the trifecta of economy, culture and religion. Grave of Sheikh Abdul Muhyi in Pamijahan, Tasikmalaya is an instance of where such religious activities can be transformed into profit by the community. With the context of women and tomb visiting, this research aims to identify the nexus of spirituality, culture, and economic development through this practice. The study was qualitative and descriptive in nature. The researchers were purposefully engaged to select samples of three groups: pilgrims, local business operators, and tomb caretakers. A detailed questionnaire was developed for in-depth interviews, as well as observational techniques. Thematic analysis was employed as a qualitative data analysis approach. Results indicate that there is considerable economic activity stemming from the activities of pilgrimage. More than 230 traders depend on these centuries old traditions as they prepare food, gift articles as well as offer guiding and accommodation services. Islamic trading principles bring added value to such interactions where trust and justice prevail. It contributes in terms of revenue generation, growth of the informal sector and avenues for cultural preservation. As consequence of the migration streams for economic reasons local development through remittances and increased economic activities is also achieved. The pilgrimage tradition practised at Sheikh Abdul Muhyi’s Tomb clearly illustrates the juxtaposition of spirituality and economics and therefore can serve as a good example for culture based community development.
DIGITAL AGE TOURISM: SOCIAL MEDIA'S ROLE IN HOSPITALITY AND INTERCULTURAL COMMUNICATION Subekti, Priyo; Nugraha, Aat; Bakti, Iriana
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9266

Abstract

The growth of mobile devices and social media has greatly affected the tourism business, as well as hospitality and cross-cultural relations. This research studies the use of social media in transforming the tourism practices in Pangandaran focusing on ecotourism and river rafting in Citumang. Using the qualitative method, data were established by purposive sampling of three informants: tourism managers, tour guides and tourists. Through in-depth interviews, participatory observation, and social media posting and promotional materials documentation opened broad perspectives. The research results suggest that social media such as Instagram and Facebook are effective in marketing the Pangandaran’s ecotourism products. There are tour guides such as Kang Wahyu who use the site to tell a story in cultures and interact with tourists at the same time to enhance their experience and integration of cultures. However, limitations in these technologies’ full potential include poor internet coverage and low levels of digital skills among the local tourism providers. In conclusion, the results of the study indicate that combining social media with better digital infrastructure and participation of the community could improve the social and environmental aspects of ecological tourism.
The Role of Local Culture in the Formation of Marketing Communication Networks for Microenterprise Sustainability in Coastal Areas Subekti, Priyo; Sjuchro, Dian Wardiana
Komunikasiana: Journal of Communication Studies Vol 6, No 2 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v6i2.33905

Abstract

This research aims to examine the importance of marketing communication networks in the growth of micro-enterprises and appreciate the role of social and technological integration in developing culture-oriented marketing networks. The case study method was employed with a descriptive qualitative research design. The data was collected through in-depth interviews, participatory observation, and analysis of documents related to marketing strategies. A purposive sampling technique was adopted in sampling micro-entrepreneurs engaged in trade and tourism within the coastal region of Pangandaran Beach. The study depicts local values such as togetherness, gotong royong, and trust networks as values-based marketing communication that bridges the micro-enterprises and the local communities, families, and business partners. Social media proved otherwise in extending the marketing network through technological adaptation and brand recall. In addition, engagement with government institutions and other similar sectors, such as distributors and tourism actors, also contributes significance to the stability of the microenterprise. In summary, the inclusion of local cultural elements into marketing communicational networks creates a synergy that enhances not only the marketing strategies but also the viability of the micro-enterprises operating in the coastal region. This study helps policymakers and businesses devise culture-centered marketing strategies to enhance the growth of the local economy.
DIGITALISASI PROFIL DESA CIJEUNGJING MELALUI VIDEO PROMOSI UNTUK PENINGKATAN DAYA TARIK WISATA Komariah, Kokom; Koswara, Iwan; Fadillah, Kurnia Lucky; Subekti, Priyo
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 1 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i1.4651

Abstract

Desa Cijeungjing menghadapi kendala dalam promosi wisata akibat kurangnya strategi digital yang efektif, sehingga potensi wisata yang dimiliki desa ini belum optimal dalam menarik wisatawan. Tujuan kegiatan pengabdian kepada masyarakat ini adalah mengembangkan profil digital Desa Cijeungjing melalui pembuatan video promosi sebagai media untuk meningkatkan daya tarik wisata dan mendukung strategi pemasaran berbasis digital. Mitra kegiatan terdiri dari perangkat desa, masyarakat setempat, dan kelompok sadar wisata (Pokdarwis) yang terlibat dalam pengelolaan pariwisata di desa. Metode yang digunakan dalam kegiatan ini meliputi Focus Group Discussion (FGD) untuk mengidentifikasi permasalahan dan kebutuhan promosi, observasi dan wawancara untuk mengumpulkan informasi terkait daya tarik wisata desa, serta produksi dan publikasi video profil melalui media sosial dan website desa. Proses produksi video mencakup pengambilan gambar, pengeditan, serta pelatihan bagi perangkat desa dalam mengelola promosi digital. Hasil kegiatan menunjukkan bahwa profil digital desa yang mencakup informasi sejarah, ikon wisata, fasilitas, dan aksesibilitas telah berhasil dibuat dan dipublikasikan. Publikasi melalui media sosial dan website desa meningkatkan visibilitas Desa Cijeungjing, dengan peningkatan jumlah kunjungan wisatawan yang terlihat dari interaksi di media sosial serta respons masyarakat terhadap video promosi. Selain itu, keterampilan perangkat desa dalam mengelola konten digital juga meningkat, yang diharapkan dapat berkontribusi pada keberlanjutan promosi desa. Digitalisasi promosi desa melalui video profil dan media sosial terbukti efektif dalam meningkatkan daya tarik wisata. Keberlanjutan program ini memerlukan pelatihan rutin bagi perangkat desa dan Pokdarwis, serta kolaborasi dengan berbagai pihak guna memperluas jangkauan promosi dan menarik lebih banyak wisatawan.
Religious Tourism Development through Policy Formulation: Synergy of Myth, Tradition, and Entrepreneurial Communication Subekti, Priyo; Rejeki, Diah Sri; Wada, Ibrahim; Hafiar, Hanny
Nyimak: Journal of Communication Vol 9, No 1 (2025): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v9i1.12597

Abstract

Religious tourism is pilgrimages and visits to holy places for religious ceremonies.  Considered a major pilgrimage site, the Tomb of Sheikh Quro in Karawang is visited often for spiritual reasons.  Apart from its intrinsic value, religious travel boosts the local economy and helps small businesses and traders especially.  It generates fresh business prospects, therefore helping nearby towns. The synergy between myths and entrepreneurial communication in maintaining religious tourism is investigated in this paper.  It gathers data by participant observation, in-depth interviews, and surveys using a descriptive approach including quantitative and qualitative data.  Results expose that stories about Sheikh Quro's miracles draw pilgrims and support economic development, especially in small trade, lodging, and transportation. The study emphasizes how religious beliefs and cultural narratives can define entrepreneurial communication.  By involving the local community in the upkeep of Sheikh Quro's Tomb, spiritual relics are kept intact and economic gains are raised.  By means of focused campaigns and outstanding services, strategic communication enables local businesses to maximize pilgrim arrivals, so increasing visitor happiness and tourist sustainability.Keywords: Cultural narrative, Entrepreneurial communication, Local economy, Sustainable tourism, Tourism communication.ABSTRAKWisata religi adalah ziarah dan kunjungan ke tempat-tempat suci untuk upacara keagamaan. Dianggap sebagai situs ziarah utama, Makam Syekh Quro di Karawang sering dikunjungi karena alasan spiritual. Terlepas dari nilai intrinsiknya, perjalanan religius meningkatkan ekonomi lokal dan membantu usaha kecil dan pedagang khususnya. Hal ini menghasilkan prospek bisnis yang segar, sehingga membantu kota-kota di sekitarnya. Sinergi antara mitos dan komunikasi kewirausahaan dalam mempertahankan wisata religi diselidiki dalam makalah ini. Penelitian ini mengumpulkan data melalui observasi partisipan, wawancara mendalam, dan survei dengan menggunakan pendekatan deskriptif termasuk data kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa cerita tentang mukjizat Syekh Quro menarik para peziarah dan mendukung pembangunan ekonomi, terutama dalam perdagangan kecil, penginapan, dan transportasi. Penelitian ini menekankan bagaimana kepercayaan agama dan narasi budaya dapat mendefinisikan komunikasi kewirausahaan. Dengan melibatkan masyarakat setempat dalam pemeliharaan Makam Syekh Quro, peninggalan spiritual tetap terjaga dan keuntungan ekonomi meningkat. Melalui kampanye yang terfokus dan layanan yang luar biasa, komunikasi strategis memungkinkan bisnis lokal untuk memaksimalkan kedatangan peziarah, sehingga meningkatkan kebahagiaan pengunjung dan keberlanjutan wisata.Kata Kunci:  Ekonomi lokal, Komunikasi kewirausahaan, Mitos, Pariwisata berkelanjutan, Wisata religi
THE ROLE OF VIDEO FEATURES AS A MEANS OF PROMOTING TOURISM VILLAGES AND DRIVING THE COMMUNITY'S ECONOMY Azzahrah, Sintya Sativa; Koswara, Iwan; Subekti, Priyo
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.33173

Abstract

This research aims to explore and reveal the role of video features in promoting Cimindi Tourism Village in order to increase the frequency of tourist visits and support the economic growth of the community. The method used in this research is a case study with a descriptive qualitative approach. Data were collected through content analysis of 10 videos, in-depth interviews with 17 informants, and direct observation of the economic impact for six months. The results imply that video features are able to increase the frequency of tourist visits by 68% and all visual content featuring the uniqueness of nature (Ciwayang Body Rafting), culture (Badud Art), and culinary (Nasi Liwet Jolem) are the main factors of success. Tangible economic impacts were seen in the increase in turnover of handicraft MSMEs (45%), homestay occupancy (30%), and the expansion of local product markets to the five new districts. This study proves that video features are not only effective promotional tools, but also economic catalysts based on community participation. The implications of the study recommend a hybrid model between professional production and user-generated content, as well as digital literacy training for tourist village managers. The findings offer a strategic framework for sustainable tourism development by integrating technology and local wisdom.
Proses branding Pertamina New & Renewable Energy pada media sosial Instagram dan Tiktok Amri, Muhammad Aqil; Subekti, Priyo
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.61277

Abstract

Latar Belakang: Pertamina New & Renewable Energy (NRE) merupakan salah satu sub holding dari PT Pertamina (Persero) yang memiliki peran dalam pelaksanaan kegiatan eksplorasi dan produksi sumber energi baru dan terbarukan secara terintegrasi. Dalam upaya membangun citra perusahaan sebagai pemimpin di sektor energi baru terbarukan, Pertamina NRE melakukan strategi branding melalui pemanfaatan media sosial khususnya Instagram dan Tiktok sebagai sarana berinteraksi dengan publik, menyampaikan informasi terkait inovasi energi, serta meningkatkan keterlibatan audiens. Tujuan: Dalam laporan ini penulis bermaksud untuk melaporkan bagaimana Pertamina NRE melakukan proses branding melalui pengelolaan media sosial Instagram dan Tiktok untuk memperkuat citra dan reputasi perusahaan. Metode: Pada penelitian ini, peneliti menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data observasi terhadap konten media sosial Pertamina NRE, wawancara dengan pihak terkait dan juga studi pustaka yang diperoleh dari buku dan jurnal terkait Hasil: Hasil dalam laporan ini mencatat bahwa proses branding yang dilakukan oleh Pertamina NRE melalui pengelolaan media sosial mengadopsi konsep branding yang terdiri dari tiga indikator utama yaitu, pemberian informasi yang akurat, membedakan perusahaan dan produk dari pesaing, serta selalu meningkatkan pelayanan terhadap konsumen melalui interaksi digital yang aktif. Dalam memberikan edukasi, pilar edukasi mendominasi dengan proporsi 29,7% dari keseluruhan konten. Diferensiasi dilakukan melalui promosi inovasi seperti PLTGU Jawa-1 serta penggunaan format konten yang variatif. Selain itu, untuk meningkatkan interaksi, Pertamina NRE mengadopsi fitur Instagram Stories Q&A guna memperkuat hubungan dengan audiens.
Pemanfaatan Film Dokumenter sebagai Media Komunikasi Krisis dalam Isu-isu Lingkungan Erlangga, Reky Satria; Koswara, Iwan; Subekti, Priyo
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.357

Abstract

Krisis lingkungan akibat perubahan iklim, polusi, deforestasi, dan eksploitasi sumber daya alam memerlukan strategi komunikasi yang efektif untuk meningkatkan kesadaran dan mendorong tindakan publik. Film dokumenter menjadi media komunikasi krisis yang mampu menyajikan informasi secara mendalam melalui narasi faktual, wawancara ahli, visual yang menggugah, serta teknik sinematik yang membangun keterlibatan emosional audiens. Penelitian ini menganalisis bagaimana film dokumenter dikemas sebagai alat komunikasi krisis serta efektivitasnya dalam membentuk kesadaran dan mendorong tindakan publik. Dengan metode deskriptif kualitatif, penelitian ini mengkaji film dokumenter bertema lingkungan melalui analisis konten, wawancara mendalam, dan observasi reaksi publik. Hasil penelitian menunjukkan bahwa film dokumenter memiliki pengaruh signifikan dalam membentuk opini publik, sesuai dengan Teori Jarum Hipodermik, di mana media dapat langsung memengaruhi audiens. Dari perspektif teori komunikasi krisis William Benoit, film dokumenter juga berperan dalam mengkritisi narasi pihak terkait serta memberikan tekanan terhadap kebijakan yang lebih berkelanjutan. Untuk meningkatkan efektivitasnya, film dokumenter perlu menyajikan solusi konkret, memanfaatkan media digital, serta berkolaborasi dengan organisasi lingkungan dan media mainstream.
Digital Communication Transformation in Micro Tourism Enterprises: Adaptation Strategies and Media Literacy Barriers Subekti, Priyo; Novianti, Evi
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.328

Abstract

This paper investigates the adaptive tactics, expectations, and obstacles micro-entrepreneurs (UMKM) in coastal tourism zones of Indonesia encounter in adopting digital communication tools. This study intends to grasp how local and migrant business people experience digital transformation. The study takes a qualitative descriptive technique to find patterns of communication behaviour and readiness toward digitalization rather than suggesting a particular hypothesis. In-depth interviews and field observations with chosen informants representing different tourism-related micro-enterprises—including apparel stores, food vendors, and guesthouse operators—provided data. Participants were classified as local or migrant business owners. Emphasizing data reduction, data display, and conclusion drawing, Miles and Huberman's methodology was used to thematically evaluate the data. The results show notable variations in digital adaptation between local and migrant business owners. While native players depend mostly on conventional word-of-mouth and direct consumer contacts, migrant entrepreneurs are more proactive and savvy in exploiting internet channels like Agoda or Instagram. Key expectations the report also underlines are the requirement of focused training, ongoing mentoring, and equitable access to digital infrastructure and government support. Among the obstacles found are low digital literacy, psychological resistance, information access restrictions, and policy execution structural inequities. Digital communication revolution among UMKM, this study finds, is not just about technological acceptance but also about cultural adaptation, psychological preparation, and institutional support—emphasizing the need of inclusive, community-based communication approaches. 
Empowering micro-entrepreneurs through community communication networks in Pangandaran’s tourism sector Subekti, Priyo; Bakti, Iriana; Koswara, Aang
AL MA'ARIEF : Jurnal Pendidikan Sosial dan Budaya Vol 7 No 1 (2025): Al Ma'arief: Jurnal Pendidikan Sosial dan Budaya
Publisher : Program Studi Tadris IPS Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/almaarief.v7i1.13110

Abstract

Though micro-MSMEs are being more acknowledged as important engines of local economic growth, especially in tourism-oriented areas, there is still little knowledge of how community communication networks operate as tools of social empowerment, especially in settings characterized by internal migration, digital inequality, and resource asymmetry. This paper looks at how such networks enable indigenous and migrant micro-MSME players in Pangandaran, a fast-growing coastal tourism area in Indonesia. The study uses a qualitative case study method to grasp the complexity of community dynamics set against the background of unequal access to resources and possibilities among commercial actors. Data were gathered using in-depth interviews with 20 key informants and 4 community representatives, supplemented by participant observation and community document analysis. The research found, via thematic analysis, that communication networks are also platforms for empowerment by means of training, resource access, and social solidarity in addition to channels for corporate information exchange and promotion. Especially during the COVID-19 crisis, when tactics like product diversification and internet marketing became vital, these networks have supported corporate adaptation. Still, there are ongoing issues, including low digital literacy, unequal information access, and intra-community conflicts hindering group development. The results highlight the need to enhance community capacities by means of inclusive communication policies, digital literacy projects, and conflict resolution tools. Local governments, community-based organizations, and legislators trying to create strong and inclusive economic ecosystems in tourism-dependent areas will find these ideas useful.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Akbar, Thoriq Nul Amri, Muhammad Aqil Asep Suryana Ashari, Muhammad Syahwal Atwar Bajari Aulia, Syahidatia Chairunissa Azzahrah, Sintya Sativa Dadang Sugiana Dedi Rumawan Erlandia Diah Fatma Sjoraida Diah Sri Rejeki Dian Wardiana Sjuchro Erlangga, Reky Satria Evi Novianti Feliza Zubair FX. Ari Agung Prastowo Gratifia, Maghfira Prima Hanny Hafiar Heru Ryanto Budiana Iriana Bakti iwan koswara, iwan Jenny Ratna Suminar Kandi, Nabila Raihan Kholidil Amin Kokom Komariah Kurnia Lucky Fadillah Nugraha, Aat Pawit M Yusup Pawit M. Yusup, Pawit M. Renata Anisa Retasari Dewi, Retasari Rohanda Rohanda, Rohanda Setiamihardja, Hafidz Ardis Setiani, Yanti Sholihat, Aulia Sofwan, Nabila Martagati Susie Perbawasari Suwandi Sumartias Syauqy Lukman Tawakkal Baharuddin, Tawakkal Tine Silvana Rachmawati Tine Silvana, Tine Tri, Nguyen Minh Trie Damayanti Valerie, Agatha Maria Wada, Ibrahim Wahyana, Aditya Nur Yanti Setianti Yogaswara, Yogaswara Yustikasari, Yustikasari