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All Journal Jurnal Al-Iqtishad Journal of Economic, Bussines and Accounting (COSTING) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis CANANG: Jurnal Pengabdian Masyarakat Ranah Research : Journal of Multidisciplinary Research and Development Manis : Jurnal Manajemen dan Bisnis JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Ria Darmasari
Institut Bisnis Dan Teknologi Pelita Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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THE INFLUENCE OF GREEN MARKETING AND GREEN KNOWLEDGE ACCURACY ON GREEN PRODUCT PURCHASE DECISIONS Ria Darmasari; Sri Indrastuti; Annisa Mardatillah
Jurnal Al-Iqtishad Vol. 21 No. 2 (2025): December 2025
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of green marketing and green knowledge accuracy on the decision to purchase green products in Pekanbaru. Using a quantitative method with multiple linear regression analysis, this study involved 100 respondents selected through purposive sampling, with the criteria being residents aged 20–60 years. Primary data were collected through online and offline questionnaires. Partial test results show that green marketing has a positive and significant effect on purchasing decisions. Meanwhile, green knowledge accuracy exerts a much stronger positive effect). Taken together, these two independent variables account for 54.9% of the variance in green product purchase decisions, while the remaining 45.1% is influenced by other factors. These findings underscore the importance of the accuracy of consumers’ objective information in validating environmental claims to encourage consistent consumption decisions regarding green products.
MENGAPA KONSUMEN MEMILIH? MENGUNGKAP RAHASIA DI BALIK KEPUTUSAN PEMBELIAN Ria Darmasari; Pamuji Hari Santoso; Awliya Afwa
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 10 No. 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5642

Abstract

This research aims to determine and analyze the Influence of Brand Trust, Security, Promotion and Brand Image on Some By Mi Skincare Purchase Decisions in Pekanbaru city. The population of this study is all Some By Mi Skincare consumers in Pekanbaru city, whose exact number cannot be determined. The sample size is determined using guidelines from Roscoe and the Institute of Business and Technology Pelita Indonesia. As a result, the sample used in this research consists of 100 consumers as respondents. Data collection is done through questionnaires. The analytical method for this research uses descriptive analysis, multiple linear regression and several types of evaluation using SPSS software. The results of this research show that, collectively, Brand Trust, Security, Promotion and Brand Image have an impact on Purchase Decisions. However, individually, Brand Trust, Promotion and Brand Image influences Purchase Decisions, while Security do not have an influence on Purchase Decisions. Penelitian ini bertujuan untuk mengetahui dan menganalisa Pengaruh Brand Trust, Keamanan, Promosi dan Brand Image terhadap Keputusan Pembelian Skincare Some By Mi di Kota Pekanbaru. Populasi dari penelitian ini adalah seluruh konsumen Skincare Some By Mi di Pekanbaru yang jumlahnya tidak dapat dihitung secara pasti. Ukuran sampel menggunakan panduan Roscoe dan panduan dari Institut Bisnis dan Teknologi Pelita Indonesia, sehingga sampel yang digunakan dalam penelitian ini adalah sebanyak 100 konsumen sebagai responden. Metode pengumpulan data menggunakan kuesioner. Metode analisis penelitian ini menggunakan analisis dekriptif, regresi linier berganda serta beberapa jenis evaluasi dengan menggunakan bantuan software SPSS. Hasil penelitian ini menunjukkan secara simultan, variabel Brand Trust, Keamanan, Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian. Secara parsial, Brand Trust, Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian, sedangkan Keamanan tidak berpengaruh signifikan terhadap Keputusan Pembelian.
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE BETWEEN ISLAMIC AND CONVENTIONAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE: AN RGEC (RISK, GOOD CORPORATE GOVERNANCE, EARNING, CAPITAL) APPROACH Mimelientesa Irman; Jessica Arvilia Randika; Ria Darmasari; Isma Dewita
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 11 No. 1 (2026): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v11i1.5999

Abstract

Kinerja keuangan merupakan indikator penting yang mencerminkan kemampuan bank dalam mengelola risiko, kualitas tata kelola, profitabilitas, dan kekuatan modal dalam menjalankan fungsi intermediasinya. Penelitian ini bertujuan untuk menganalisis perbedaan kinerja keuangan antara bank syariah dan bank konvensional yang terdaftar di Bursa Efek Indonesia (IDX) untuk periode 2020–2024 menggunakan pendekatan RGEC (Profil Risiko, Tata Kelola Perusahaan yang Baik, Laba, dan Modal). Populasi terdiri dari bank syariah dan bank konvensional yang terdaftar di IDX, dengan sampel yang dipilih menggunakan purposive sampling berdasarkan ketersediaan laporan keuangan lengkap selama periode penelitian. Metode analisis yang digunakan adalah uji non-parametrik Mann–Whitney U. Hasil penelitian menunjukkan bahwa variabel Risiko (NPL/NPF), Tata Kelola Perusahaan yang Baik (GCG), dan Modal (CAR) tidak menunjukkan perbedaan yang signifikan antara bank syariah dan bank konvensional. Namun, variabel Laba (ROA) menunjukkan perbedaan yang signifikan, yang mengindikasikan bahwa bank syariah memiliki profitabilitas yang lebih tinggi dibandingkan bank konvensional selama periode penelitian. Temuan ini menunjukkan bahwa profitabilitas adalah satu-satunya aspek pembeda kinerja keuangan antara kedua kelompok perbankan, sedangkan risiko, tata kelola, dan kecukupan modal tetap relatif serupa. Financial performance is an essential indicator that reflects a bank’s ability to manage risk, governance quality, profitability, and capital strength in carrying out its intermediation functions. This study aims to analyze the differences in financial performance between Islamic banks and conventional banks listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period using the RGEC approach (Risk Profile, Good Corporate Governance, Earnings, and Capital). The population consists of Islamic and conventional banks listed on the IDX, with samples selected using purposive sampling based on the availability of complete financial reports during the research period. The analytical method employed is the non-parametric Mann–Whitney U Test. The results show that the variables Risk (NPL/NPF), Good Corporate Governance (GCG), and Capital (CAR) do not exhibit significant differences between Islamic and conventional banks. However, the Earnings (ROA) variable shows a significant difference, indicating that Islamic banks have higher profitability compared to conventional banks during the study period. These findings suggest that profitability is the only distinguishing aspect of financial performance between the two banking groups, while risk, governance, and capital adequacy remain relatively similar.
Workshop Digital Teacherpreneur Pengembangan Ketrampilan Digital dan Kewirausahaan Guru Provinsi Riau Annisa Mardatillah; Ria Darmasari; Mimelientesa Irman
CANANG: Jurnal Pengabdian Masyarakat Vol 6, No 1 (2026)
Publisher : PELANTAR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/canang.v6i1.84

Abstract

The Digital Teacherpreneur Workshop was initiated to address the suboptimal use of digital technology by teachers as a creative economic opportunity. This activity aims to improve teachers' digital skills, managerial abilities, and entrepreneurial mindset through ongoing training and mentoring. The method used was participatory training, with pre- and post-test evaluations of 21 participants across six indicators: digital literacy, content creativity, platform management, digital marketing, managerial skills, and entrepreneurial mindset. The results showed significant improvements in all indicators. The most prominent improvements were seen in digital content creativity and entrepreneurial mindset, indicating a transformation not only in technical aspects but also in participants' mindsets. Furthermore, teachers' abilities to manage digital platforms and implement marketing strategies have also developed significantly, thereby supporting the potential monetization of technology-based educational products. The workshop concluded that it was effective in holistically improving teachers' digitalpreneur competencies. This program not only strengthens individual capacity but also opens up additional income opportunities and encourages the creation of an innovative, productive, and sustainable education ecosystem in the digital era
HOW BRAND IMAGE, EVENT SPONSORSHIP, AND PRODUCT BENEFITS SHAPE CONSUMER PURCHASE DECISIONS: EMPIRICAL EVIDENCE FROM THE POCARI SWEAT MARKET Pamuji Hari Santoso; Felix Edison; Ria Darmasari
Procuratio : Jurnal Ilmiah Manajemen Vol. 14 No. 2 (2026): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v14i2.6039

Abstract

This study aims to determine the effect of Brand Image, Event Sponsorship, and Product Benefits on Purchasing Decisions of Pocari Sweat products in Pekanbaru City. This study uses primary data obtained through the distribution of questionnaires to respondents who meet the research criteria. The data collection technique used in this study is incidental sampling. The number of samples in this study is 150 respondents. The data analysis method employed is quantitative analysis using SmartPLS software. The results show that Brand Image does not have a significant effect on Purchasing Decisions, while Event Sponsorship and Product Benefits have a positive and significant effect on Purchasing Decisions of Pocari Sweat products in Pekanbaru City. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Event Sponsorship, dan Product Benefits terhadap Keputusan Pembelian produk Pocari Sweat di Kota Pekanbaru. Penelitian ini menggunakan data primer yang diperoleh melalui penyebaran kuesioner kepada responden yang memenuhi kriteria penelitian. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah incidental sampling. Jumlah sampel dalam penelitian ini adalah 150 responden. Metode analisis data yang digunakan adalah analisis kuantitatif dengan menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Brand Image tidak berpengaruh signifikan terhadap Keputusan Pembelian, sedangkan Event Sponsorship dan Product Benefits berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Pocari Sweat di Kota Pekanbaru.
Co-Authors Achmad Tavip Junaedi Annisa Mardatillah Anton Anton Awliya Afwa Bord Nandre Aprila Bulan Prabawani Dalila, Ghina Khansa Dewita, Isma Dominicus Josephus Swanto Dominicus Josephus Swanto T Ermina Rusilawati Felix Edison Gusrio Tendra Helly Aroza Siregar Hidayat Syahputra Ienne Yoseria Putri Isma Dewita Jahrizal Jessica Arvilia Randika Mardatillah*, Annisa Mimelientesa Irman Mimelientesa Irman Mimelientesa Irman Nicholas Renaldo Okalesa Okalesa Okalesa, Okalesa Onny Setiawan Onny Setywan Pamuji Hari Santoso Purba, Jansaris Othniel Putri, Novita Yulia Rahman, Sarli Rizaldi Putra Rusilawati, Ermina Santoso, Pamuji Hari Sri Indrastuti Syahputra, Hidayat Tjahjana, Dominicus Josephus Swanto Yusrizal2, Yusrizal Yutiandry Rivai