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All Journal Jurnal Sosioteknologi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Jurnal Darma Agung Cakrawala Repositori Imwi Ilomata International Journal of Management Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi Efektif Indonesian Journal of Society Engagement (IJSE) Jurnal Abdimas Bina Bangsa Decision: Jurnal Administrasi Publik International Journal of Social Service and Research Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR International Journal of Humanities Education and Social Sciences J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI Jurnal Bisnis, Manajemen & Ekonomi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Abdimas Multidisiplin
Pipin Sukandi
Universitas Widyatama
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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The Role of Advertising and Brand Ambassadors for Casuale Project Brand Sales Sukandi, Pipin; Pratama, Fauzan Yafa Zain
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33908

Abstract

The role of advertising and brand ambassadors has a big effect on one of the local brands, Casuale Project, especially to increase sales. The Casuale Project team made an update to be able to increase sales of its products. However, what happens here is that when advertising has been updated and brand ambassadors have been appointed for Casuale Project, potential consumers here still feel less about Casuale Project products. This study aims to analyze how the role of advertising and brand ambassadors for sales on the Casuale Project brand. This research uses qualitative research and is processed using data obtained from interviews. The results of this study show that the role of advertising does not really play a big role in increasing sales, it turns out that sales can increase because it uses a brand ambassador strategy to sell its products.
Determinants of Purchasing Decisions with Developer Reputation and Location at Kharisma Cahaya Residence Housing Windi Windi; Prasetyo Harisandi; Pipin Sukandi
Jesya Vol 9 No 2 (2026): FORTHCOMING ARTICLES : JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2821

Abstract

This study aims to examine the influence of developer reputation and location as determining factors in home purchase decisions. The research was conducted at Kharisma Cahaya Residence, Bekasi. The method employed in this study is a quantitative approach, with the population consisting of consumers who have purchased houses at Kharisma Cahaya Residence, Bekasi. A total of 120 respondents were selected as the sample using a non-probability sampling technique to collect relevant data. Hypothesis testing was subsequently conducted using the SEM-PLS (Structural Equation Modeling-Partial Least Squares) analysis method. The results of the study indicate that developer reputation and location have a significant influence on property purchase decisions. A solid track record and extensive industry experience serve as a guarantee of trust for consumers. Meanwhile, strategic location serves as a key competitive factor influencing buyer preferences, as it relates to accessibility and long-term investment value. This study constructs a new model that integrates the theories of developer reputation, location, and purchase decisions. The uniqueness of this model lies in the comparison of current findings with previous research, as well as the use of primary data obtained from Kharisma Cahaya Residence, Bekasi. The research findings are expected to provide practical contributions to the property industry, particularly in urban fringe areas.
Co-Authors Aguswin, Ahmad Aji Buana, Dwinto Martri Aji Soedjai, Achmad Drajat Akromusyuhada, Akhmad Al’aziz, Muhammad Ramadhan Annisa Lisdayanti Annisa Lisdayanti Ayuningtyas Y Hapsari Ayuningtyas Yuli Hapsari Buana, Dwinto Martri Aji Dalimunthe, Gallang Perdhana Darwis Agustriyana, Darwis Dwinto Martri Aji Buana Fariz Hanafsyah Umbara Fathurrizqi Maulidan Feby Astrid Kesaulya Gallang P Dalimunthe Gallang Perdhana Dalimunthe Hapsari, Ayuningtyas Yuli Herman Sofyandi Heru Rizky Jiwayani Inayah, Hani Khoerul Irma Nilasari Irma Nilasari Kesaulya, Feby Astrid Landy, A Latifah, Ifa Lisdayanti, Annisa Muhammad Zakariyya Yahya Naomi Caroline Neuneung Ratna Hayati Neuneung Ratna Hayati, Neuneung Ratna Nilasari, Irma Prasetyo Harisandi Pratama, Fauzan Yafa Zain Pratama, Huda Mulia Arya R.Achmad Drajat Aji Sujai Rahmayanti, Rima Sofyandi, Herman Sri Astuti Pratminingsih Sujai, R.Achmad Drajat Aji Sulthan Adikusuma Susilawati, Ruly Syah, Dika Argiyan Taqwim, Muhamad Rayhan Ahsani Windi Windi Windi Windi, Windi Yelli Eka Sumadhinata Yelli Eka Sumadhinata Yelli Eka Sumadhinata Yelli Eka Sumadhinata Yogi Ginanjar