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Impact of Climate Change on Sustainable Competitive Advantage of Traditional Salt in Central Java Badi'ah, Roudlotul; Harsanto, Budi; Kaltum, Umi; Zulham, Armen; Rahman Nidar, Sulaeman
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.684

Indonesia's salt production has great potential, but is still hampered by fluctuations in quality and productivity influenced by weather factors. Dependence on the weather causes instability in salt production results, which impacts achieving salt self-sufficiency. Therefore, this study aims to analyze the influence of climate factors on the productivity and quality of traditional salt in Central Java Province, including temperature, humidity, rainfall, and wind speed. This study uses a quantitative approach, with data collected from 8 salt-producing districts/cities in Central Java with purposive sampling. Climate data was obtained from BMKG, while productivity and quality data were obtained from the Central Java DKP. The analysis technique used panel data regression with the Least Squares (OLS) approach and the Chow, Hausman, and Lagrange Multiplier tests to select the best model. The results showed that rainfall significantly negatively affected traditional salt productivity, while temperature, humidity, and wind speed did not show a significant effect. Overall, climate conditions were shown to affect salt productivity positively. Temperature and humidity have a significant positive effect on salt quality, wind speed has a significant negative effect, and rainfall has no significant effect on salt quality. Overall, climate conditions have a positive effect on salt quality. Rainfall and temperature management are essential to increase salt productivity and quality, while climate factor management will produce optimal results. The development of modern salt production technology that reduces dependence on extreme weather and better management of natural resources and technology can support the achievement of more stable and sustainable salt self-sufficiency.

The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung Noviany, Henny; Mulyana, Asep; Nidar, Sulaeman Rahman
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1771

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.

The Effectiveness of Digital Marketing Strategies in Increasing Purchases Intention in Electric Car Among Millennials in Bandung Noviany, Henny; Mulyana, Asep; Nidar, Sulaeman Rahman
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1771

The rapid development of digital technology has changed consumer behavior, especially among millennials who heavily rely on online platforms for information and transactions. In the automotive industry, the digital market has become the primary choice for exploring and purchasing vehicles, including electric cars, which are gaining more attention as awareness of environmentally friendly transportation increases. However, the adoption rate of electric vehicles among millennials in Bandung is still relatively low, necessitating more effective digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies implemented through the automotive market in increasing the purchase intention of electric vehicles among millennials. A quantitative approach that includes descriptive and associative research. Additionally, the method used in this research is a survey method distributed to 398 millennial respondents in Bandung. The research results show that educational content, interactive engagement through marketplace features, and transaction ease have a positive and significant impact on purchase intention. This study concludes that digital marketing strategies through automotive marketplaces are effective in shaping positive perceptions and stimulating the interest of the millennial generation in electric cars. Practical implications suggest that industry players should optimize digital marketing strategies focused on consumer education and engagement to increase the market penetration of electric vehicles.

KONTRIBUSI STRATEGI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL Oktafani, Farah; Nidar, Sulaeman Rahman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4273

Indonesia merupakan salah satu negara mayoritas muslim terbesar di dunia, dengan tingginya angka konsumsi barang pada konsumen muslim menjadikan peluang mengembangkan produk halal sangat terbuka lebar demi memenuhi kebutuhan pasar. Penggunaan unsur Syariah dalam pemasaran bertujuan untuk menghindari pelanggaran etika yang berdampak negatif pada citra, persepsi, niat beli produk kosmetik halal. Penggunaan unsur Syariah dalam pemasaran bertujuan untuk menegaskan bahwa etika promosi yang diberikan oleh Islam bersifat universal. Penelitian ini bertujuan menganalisis pengaruh promosi terhadap keputusan pembelian konsumen pada produk kosmetik halal. Metode yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda. Populasi yang digunakan adalah konsumen produk kosmetik halal dengan sampel sebanyak 100 responden. Responden penelitian didominasi oleh wanita dewasa dengan pekerjaan sebagai pegawai swasta yang sudah memiliki persepsi kuat mengenai suatu produk tanpa harus dipengaruhi stimulus periklanan, publisitas, promosi penjualan ataupun pemasaran langsung. Hasil penelitian menunjukan bahwa strategi promosi berpengaruh terhadap keputusan pembelian kosmetik halal secara simultan, tetapi secara parsial hanya penjualan personal yang mempengaruhi keputusan pembelian.

Analysis of 4C Principles and Credit Eligibility of People's Businesses (Case Study on MSMEs Built by Mandiri BUMN House, Bogor) Astuti, Wiji; Nidar, Sulaeman Rahman; Faisal, Yudi Ahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4588

Less than 10% of Micro and Small Enterprises (MSEs) under the member of Rumah BUMN Mandiri, Bogor have successfully obtained Kredit Usaha Rakyat (KUR) from formal financial institutions. This study aims to determine the influence of the 4C Principles; character, capacity, capital, and condition, on the eligibility status for granting KUR to MSEs under the member of Rumah BUMN Mandiri, Bogor, and to formulate a business incubation program scheme based on the concept of Integrated Microfinance Management (IMM). The quantitative approach used is an independent t-test and Structural Equation Modeling (SEM), while the qualitative approach is conducted through thematic analysis. Data collection is carried out using purposive sampling through questionnaires distributed to 109 MSEs under the member of Rumah BUMN Mandiri, Bogor, and in-depth interviews with informed respondents. The research results indicate that the aspects of character, capacity, and condition significantly influence the eligibility status for KUR, while the capital aspect does not have a significant influence. There is a need for synergy between Rumah BUMN Mandiri, Bogor, and Bank Mandiri to increase the number of KUR recipients through an entrepreneurship empowerment program oriented towards achieving the output and outcome of the business incubation process, as well as effective socialization of business credit management.

Model Kepemimpinan di Klinik Kesehatan: Pengaruh Pendidikan dan Gaya Kepemimpinan Terhadap Kinerja Karyawan yang Dimoderasi dengan Kepuasan Kerja di Kota Bandung Andrianto, Charles; Nidar, Sulaeman Rahman
Jurnal Pendidikan Indonesia Vol. 6 No. 11 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i11.8823

Kinerja karyawan pada sektor klinik kesehatan berperan penting dalam mendukung efektivitas dan kualitas layanan medis sebagai garda terdepan sistem kesehatan nasional. Variasi kinerja antar-klinik di Kota Bandung masih menjadi tantangan, terutama terkait dengan rendahnya kepuasan kerja dan ketidakmerataan kualitas kepemimpinan pimpinan klinik. Penelitian ini bertujuan menganalisis pengaruh pendidikan dan gaya kepemimpinan terhadap kinerja karyawan, serta menguji peran moderasi kepuasan kerja pada klinik kesehatan di Kota Bandung. Pendekatan penelitian menggunakan metode kuantitatif eksplanatori dengan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Sampel penelitian terdiri dari 150 responden tenaga kesehatan dan non-medis yang bekerja di klinik pratama dan main clinic. Instrumen penelitian menggunakan skala Likert 1–5 dengan indikator yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa pendidikan dan gaya kepemimpinan memiliki pengaruh positif signifikan terhadap kinerja karyawan, baik secara langsung maupun melalui peningkatan kepuasan kerja. Selain itu, kepuasan kerja terbukti menjadi variabel moderator yang memperkuat hubungan pendidikan dan gaya kepemimpinan terhadap kinerja karyawan. Temuan ini menegaskan pentingnya program peningkatan kompetensi pimpinan klinik serta penerapan gaya kepemimpinan transformasional dalam menciptakan lingkungan kerja yang mendukung produktivitas tenaga kesehatan. Rekomendasi praktis mencakup pengembangan pelatihan kepemimpinan berkelanjutan bagi pimpinan klinik guna meningkatkan mutu pelayanan dan keberlanjutan organisasi kesehatan di Kota Bandung.

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