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Journal : Applied Accounting and Management Review

ANALYSIS OF THE EFFECT OF GREEN PERCEIVED RISK, GREEN PACKAGING, AND GREEN PRODUCT ON GREEN PURCHASE INTENTION ON CULINARY OR FOOD MSME PRODUCTS (STUDY ON STUDENT CONSUMERS IN SEMARANG CITY) Hasanudin, Mohamad; Marliyati, Marliyati; Gayatrie, Christina Retno; Sulistyo, Sulistyo; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.6167

Abstract

After experiencing the Covid-19 Pandemic starting in 2023, the Indonesian economy began to rise but has not fully reached normal conditions. The same condition is also experienced by the MSME sector, especially the culinary / food sector. The impact of the economic recovery after the covid pandemic also has an impact on the increasing amount of waste. According to the Semarang City Environmental Agency (DLH), during the pandemic waste production started at 900 tons, even down to 650 tons, but now in 2022 after the covid pandemic began to end the amount of waste began to rise to 1200 tons of waste per day. This study aims to determine and analyze whether or not there is a relationship between the green economy perception variable which consists of: Green Perceived Risk Green Packaging and Green Product on Green Purchase Intention among students in Semarang city related to the implementation of Semarang mayor regulation no.27 of 2019 concerning plastic waste control in Semarang city. Data collection was carried out using a questionnaire or questionnaire method and observation. The data analysis method used in this research is Structural Equation Modeling with the Partial Least Square (SEM-PLS) algorithm approach. Based on the results of this study, it will be concluded that the effect value of Green Perceived Risk (X1) on Green Purchase Intention (Y) is a negative and insignificant effect on the attitude of desire to buy green products, thus H1 is rejected. The effect value of Green Packaging (X2) on Green Purchase Intention (Y) is a positive and insignificant effect on the interest in buying green products, thus H2 is rejected. The value of the influence of Green Product (X3) on Green Purchase Intention (Y) is a positive and significant effect on the interest in buying green products, thus H3 is accepted.
Co-Authors A Halim Abas, Ervianti Agustin, Paramunita Agustin, Wiendhy Sri Aliwardani, Ambar Anas, Dimas Emha Amir Fikri Anugrah, Gilang Anwar Made Ardian Widiarto Arfiansyah, Ryan Ariska, Susi Arman, Syahrial Romadhoni Atanasius Priharyoto Bayuseno Ati Retna Sari Ayu Puji Lestari Azizah Azizah Bahuma, Tarigas Pansa Chairun Nisa Choiroel Anam Chotimah Chotimah Christea Frisdiantara Damayanti, Willa DEWI RAHMAWATI Dewi, Ana Tasya Dewi, melati Ayu Ratna Dewi, Putti Fatiharani Dwi Puspitasari Eka Wahyuni Elda, Natalia Ellistasari, Endra Yustin endah andayani Eris Dianawati Fajar, Riasih Nur Fanani, Yayuk Fardinansyah, Akmal Putra Fatmasari, Freni Fitriyana, Deni Fajar Gayatrie, Christina Retno Gunur, Alfonsa Meltisiana Hamzah, A. Hadian Pratama Hartatik, Lusi I. Istadi Indasari , Margarevi Novia Indras Marhaendrajaya Irfanti, Rakhma Tri Istiqomah, Alfiana Fitri Jaa, Emilianus Jehaba, Lidvina Apriani Karnika , Karnika Kartika Rachman, Pratama Putra Khomariyah, Lailatul Kusumawaty, Afrillia Frida Lerebulan, Eusebyus Lilik Handayani Liswardani, Sri Manul, Yustina Angela Mardiana Mardiana MARIA, DANA IKA Marliyati Marliyati, Marliyati Mohamad Hasanudin Mudita, Hilda Dara Muji Setiyo Muslikah, Sitiana Muyanja Seenyonga, Muyanja Nasution, Latif Zubaidah Novyanti, Dita Nurdhiana, Rina Nurhasanah Nurhasanah Nurimbawan, Gautama Bayu Nurmawati, Subekti Nursafitri, Murti Ayu Nurul Hidayati Okynawa, Sandra Permatasari, Melinda Praja, Qohar Triyoga Prasetyadi Mawardi Priyono Priyono Puspasari, Dina Afrilia Putra, Indra Adi Putri, Adelia Melani R. Anastasia Endang Susilawati Ragil, Dimas Rahman, Reza Abdu Rifky Ismail Rini Hastuti Rita Indah Mustikowati Rusdiyanto, Edi Saefudin, Slamet Sahhyla, Kunni Fauztina Santoso, Naif Saraswati, Riski Sari, Dwi Lukita Sayoga, Raditya Setiarini, Anggi Adinda Setiyowati, Supami Wahyu Sihasale, Debby Christin Siregar, Januar Parlaungan Sri Harijati, Sri Subrata, Hendra Prasetya Sulardjaka Sulardjaka Sulistyowati, Mimin Firi Suparto Suparto Supriono, Hendro Susanti, Reni Yulia Susiani Susiani, Susiani Susilawati, R.Anastasia Endang Suyitno, Budhi Muliawan SYAMSUDDIN, FAJAR Tanjung, Hendriyanto Tercin, Kristiana Tobi , Antonia Riang Tri Ratnawati Triana, Agung Utomo, Mohamad Said Kartono Tony Suryo Vinus Maulina Walipah, Walipah Winduri, Monica Ayupuspita Wirshandono, Doni Wulandari, Eka Lidia Putri Wulandari, Vika Candra Yogivaria , Doni Wirshandono Yogivaria, Doni Wirshandono Yudiono, Udik yugitama, rizki Yuliarto, Danu Yuliya, Yuliya