Article Per Year (5 Year)
p-Index From 2021 - 2026
3.77
P-Index
This Author published in this journals
All Journal International Journal of Public Health Science (IJPHS) Media Statistika Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) CAUCHY: Jurnal Matematika Murni dan Aplikasi Prosiding Seminas Competitive Advantage Agrointek MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Jurnal Sains Matematika dan Statistika BAREKENG: Jurnal Ilmu Matematika dan Terapan JTAM (Jurnal Teori dan Aplikasi Matematika) Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Performance JOURNAL OF RESEARCH IN MANAGEMENT Sains dan Matematika Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Management and Islamic Finance Journal of Trends Economics and Accounting Research The Es Economics and Entrepreneurship Jurnal Statistika dan Komputasi (STATKOM) Muslim Heritage Jurnal Ilmiah Akuntansi dan Keuangan
Suliyanto Suliyanto
Pusat Teknologi Bahan Bakar Nuklir-BATAN
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Agrointek

 1 
Analisis persepsi dan perubahan keputusan pembelian konsumen terhadap gula campuran Mustaufik, Mustaufik; Suliyanto, Suliyanto; Setyanto, Refius Pradipta; Hidrotunnisa, Hidrotunnisa
AGROINTEK Vol 20, No 1 (2026)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v20i1.28857

Abstract

Blended sugar/refined brown sugar/cooking sugar is a mixture of coconut and refined crystal sugar (GKR). The lower selling price of mixed sugar than coconut sugar can reduce consumer buying interest in coconut sugar, thereby reducing the welfare of coconut sugar artisans. Therefore, this study needs to examine consumer perceptions and changes in the purchasing intention of mixed sugar in the domestic market. Data collection through questionnaires and interviews with 150 coconut sugar consumer respondents in Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen. The respondent selection technique used purposive random sampling  and is proportional based on the population in each district. The study of changes in purchasing decisions (switching intention) for mixed sugar was analyzed using non-parametric statistics using the McNemar Test, a paired-sample 2-sample difference proportion test method.The results of the study showed that consumers perceive coconut sugar to have a good impact on health (91% of respondents), GKR harms health (59% of respondents), mixed sugar harms health (57% of respondents), and are against mixed sugar even though it is cheaper than coconut sugar (66% of respondents). Purchasing decisions show consumers are more willing to buy coconut sugar (60%; 48% unswitched, 12% switched intention) than mixed sugar (40%; 5% unswitched, 35% switched intention). There was a significant change in the purchase decision. As many as 35% of respondents switched intentions and decided to be willing to buy mixed sugar, considering the product's low price.
Co-Authors Adyatma, Isryad Yoga Afifa, Fitriana Nur Aflaha, Nabila Shafa Ahmed Bakhit, Mohammed Elfadil Aliffia, Netha Alisa Tri Nawarini, Alisa Tri Anggakusuma, Aurellia Calista Ariani, Fildzah Tri Januar Arini, Destia Vindha Aris Kurniawan Aris Susetyo Ariyawan, Jovansha Arofah, Triani Arrofah, Aini Divayanti ary yunanto Astuti, Nurul Istiqomah Tri Aulia, Niswa Faizah Auliyah, Nina Bambang Agus Pramuka Christiano Ginzel, Bryan Given Dewanty, Sanda Insania Dewi Susilowati Dewi, Cyntia Dita Amelia Dita Amelia, Dita Eliada Herwiyanti Elly Ana Evelyn, Jennifer Fadliyana Ekawaty Fauzi, Doni Muhammad Fitri, Marfa Audilla Fitriani, Mubadi'ul Fortunata, Regina Gunistiyo, Gunistiyo Hidrotunnisa, Hidrotunnisa Hizbullah, Firqa Aqila Indradewa, Rhian Indyastuti, Nurhayati Irawan, Andry Kholidiyah, Azizatul Koesnadi, Grace Lucyana M. Fariz Fadillah Mardianto Mahfudhotin, Mahfudhotin MANDIRA, DARA AJENG Mustaufik Nahar, Muhammad Hafidzuddin Najmudin Naura, Sheila Sevira Asteriska Nendyah Roestijawati Nugraha, Galuh Cahya Nurdin, Nabila OKTARIA, RINA RINA Oktavia, Sabrina Salsa Parno Parno Prabaningrum, Meliyana Rizki Pradipta, Refius Pratama, Bagas Shata Pratama, Fachriza Yosa PUJI LESTARI Putri, Lisa Amanda Rachmatiko, Rofi Rahab Rahab, Rahab Rahmajati, Emir Surya Ramadhanti, Aulia Raya, Kezya Bato Riska Amalya Nasution Rohiwan, Sidik Salsabila, Fatiha Nadia Salsabila, Hanif Sediono, Sediono Setyanto, Refius Pradipta Setyowati, Ratna Faridah Shabariyatun, Tri Aprilisa Siti Zulaikha Sudarto Sudarto Sulasih Sulasih Suryati Suryati Suyono, Billy Christandy Tjahjono, Eko Toha Saifudin Ubadah, Mohammad Noufal Valida, Hanny Wahyuningtyas, Ida Puspitarini Weni Novandari Weni, Weni Wulandari, Indana Zulfa Yuwono, Antri Zhafira, Azizah Atsariyyah