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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Indonesian Journal of Business Analytics (IJBA) Proceedings of The International Conference on Business and Economics International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) ALWAQFU Jurnal Hukum Ekonomi dan Wakaf Journal of Business Management Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences
Endang Sulistya Rini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY REGARDING REPURCHASE DECISIONS WITH SHOPPING LIFESTYLE AS A VARIABLE MODERATION IN CONSUMERS OF HILON PRODUCTSIN MEDAN CITY Aprianta Raskami Sembiring; Paham Ginting; Endang Sulistya Rini
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1833

Abstract

Repeat purchases usually indicate that the product meets consumer approval and consumers are willing to use it again in large quantities. Repurchase Intention is a repurchase activity carried out by consumers of a product with the same brand without being followed by any meaningful feelings towards the product. This research aims to determine and analyze the influence of brand image and service quality on repurchase intention with shopping lifestyle as a moderating variable among consumers of Hilon products in Medan. This research is quantitative research with an associative approach and the nature of the research is a survey. The population in this research is consumers of Hilon products in Medan. The sampling method uses a non-probability sampling method using incidental sampling techniques with a sample size of 165 people. The data is explained with the help of the SPSS For Windows program. The results of the research show that brand image has a positive and significant influence on repurchase intention, service quality has a positive and significant influence on repurchase intention, there is a positive and significant influence of brand image and service quality together on repurchase intention, shopping lifestyle cannot afford moderating the influence of brand image on repurchase intention, shopping lifestyle is not able to moderate the influence of service quality on repurchase intention.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG Yudha Yustiasa; Endang Sulistya Rini; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2952

Abstract

The development of digital technology has encouraged companies to integrate marketing communication strategies through various channels, including social media. This study aims to analyze the effect of integrated marketing communication (IMC) and the use of Instagram social media on improving brand image in the local brand Kopi Ladang. The study used a quantitative approach with a survey technique on 140 respondents who were active followers of the Instagram account @kopiladang.id. IMC variables include advertising, sales promotion, direct marketing, public relations, and digital marketing, while social media variables focused on interaction intensity, content quality, and user engagement. The results of multiple regression analysis show that there is a positive impact between Integrated Marketing Communication on Brand Image in Kopi Ladang, There is a positive impact between Kopi Ladang Instagram Media on Kopi Ladang Brand Image, There is a significant relationship between Integrated Marketing Communication and Instagram Media on Brand Image in Kopi Ladang and There is an Influence between Integrated Marketing Communication on Brand Image through Instagram Social Media, namely between Integrated Marketing Communication and Instagram Social Media has a significant impact on Brand Image in Kopi Ladang. Instagram social media acts as a medium between Integrated Marketing Communications, showing how influential the level of Instagram Social Media among customers can be in increasing Brand Image in achieving a more significant influence.
IMPLEMENTATION OF QUALITY FUNCTION DEPLOYMENT ANALYSIS BY ADOPTING IN SERVICE QUALITY METHODS EFFORTS TO IMPROVE SERVICE QUALITY AT UPT. RUMAH SAKIT KHUSUS MATA IN NORTH SUMATRA PROVINCE Aris Handiyoko Sibuea; Endang Sulistya Rini; Linda Trimurni Maas
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.192

Abstract

UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara is one of the type B eye hospitals that serves as a referral hospital for eye disease treatment. Based on the community satisfaction index in 2022, there were 2 service elements below standard value according to regulation no.14 of 2017 issued by the Ministry of Administrative Reform and Bureaucratif Reform. These service elements are service time and executor competence. This research aims to identify the service quality of these 2 unsatisfactory elements using the service quality methode and quality function deployment on patients of the UPT. Rumah Sakit Khusus Mata Provinsi Sumatera Utara. The research begins by describing the 2 service elements into service quality dimensions, resulting in 17 attributes from 5 dimensions. The overall gap analysis reveal negative gaps, and the House of Quality concludes that special attention should be given to the technical response, which has an above-average score 111,5 in its development. This ensures that the service attributes receive good ratings in the future.
ANALYSIS OF THE INFLUENCE OF ORGANIZATIONAL JUSTICE, TRANSFORMATIONAL LEADERSHIP, AND AKHLAK CORE VALUES ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT JASA RAHARJA (BRANCH OF NORTH SUMATRA) Rival Irwanson Damanik; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.322

Abstract

This research aimed to determine the influence of organizational justice, transformational leadership, and AKHLAK core values ​​on employee performance with motivation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra). This type of research is descriptive research. The population in this study were all employees of PT Jasa Raharja (Branch of North Sumatra), totaling 104 people. The sampling technique in this research was the Probability Sampling technique. The sampling calculation used the Slovin formula, so the sample consisted of 82 respondents. The data collection techniques were observation, interviews, questionnaires, and documentation studies (library). The data analysis method uses path analysis and hypotheses. The research results show that Transformational Leadership and Moral Core Values ​​influence employee performance at PT Jasa Raharja (Branch of North Sumatra). Meanwhile, Organizational Justice does not affect Employee Performance at PT Jasa Raharja (Branch of North Sumatra). The results of testing organizational justice and moral core values ​​do not significantly affect employee performance, with motivation as an intervening variable. At the same time, transformational leadership is increased because it significantly affects performance with an explanation as an intervening variable at PT Jasa Raharja (Branch of North Sumatra).
ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS) Ramadhan Nurmuhammad; Endang Sulistya Rini; Amrin Fauzi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.338

Abstract

This research aims to determine and analyze the influence of product quality, service quality, price and promotion on purchasing decisions. The research location is Sembilan Wali Bookstore, Medan. The research method in this research is descriptive with a quantitative approach. The sample for this research is 100 consumers. The data analysis technique uses multiple linear regression analysis which is processed with the help of SPSS version 25 software. The results of the research show that Product Quality partially has a significant effect on the Purchasing Decision variable with a t value of > from t table, namely 2,411 > 1,660 and sig < alpha, namely 0.002 < 0.05. Service Quality partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 3.105 > 1.660 and sig < alpha, namely 0.003 < 0.05. Price partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 2,283 > 1,660 and sig < alpha, namely 0.020 < 0.05. Partial promotion does not have a significant effect on the Purchasing Decision variable with a value of tcount > ttable, namely 1.433 < 1.660 and sig > alpha, namely 0.066 > 0.05. Product Quality, Service Quality, Price and Promotion simultaneously have a significant effect on the Purchasing Decision variable with a value of Fcount > from Ftable, namely 3,439 > 2,306, while sig. < of alpha, namely 0.011 < 0.05. The contribution of the influence of the independent variable to the dependent variable is 35.6% and the remainder is influenced by other variables outside this research.
ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS Fadli Hazmi; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.401

Abstract

Control of coffee plantations in Indonesia is dominated by small farmers who have not yet implemented the value chain. This research aims to analyze coffee farmers in implementing the value chain at each stage of cultivation and post-harvest processing activities and find out how the value chain is implemented to improve product quality. This type of research is qualitative research with a grounded theory approach. The informants in this research were five informants from several villages in Mandailing Natal Regency, North Sumatra. Data collection uses participatory observation, in-depth interviews, and documentation. The research results show that the majority of coffee farmers in Mandailing Natal Regency do not carry out cultivation and post-harvest processing to increase production and quality, so they do not get added value to the product because farmers do not receive assistance in carrying out these activities. Farmers need assistance in implementing the value chain, namely assistance with cultivation activities by carrying out conceptual planting, using superior seeds, routine fertilization, routine pruning, and harvesting red fruit and assistance with post-harvest processing by carrying out fruit sorting, standard grinding, clean washing, and standard drying. Assistance provided to farmers can be provided through exporters, farmer groups and related institutions who continuously increase the added value of coffee products.
THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY Suci Chasara Nasution; Endang Sulistya Rini; Prihatin Lumbanraja
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.457

Abstract

MS Glow is one of skincare product brands. Glow in Medan City. Currently there has been a decline in sales of MS Glow care products, this is thought to be due to a lack of interest from the people of Medan City to repurchase MS Glow care products. Low repurchase intention must be addressed immediately considering the increasingly competitive beauty industry in Indonesia. This research aims to determine and analyze the influence of Customer Reviews, Brand Experience and Customer Satisfaction on Repurchase Intention in Care Products MS. Glow in Medan City. The population in this study is the people of Medan City who use MS treatment products. Glow. The sampling technique in this research was non-probability sampling using accidental sampling of 180 respondents. The data analysis method uses Multiple Linear Regression Analysis. The research results show that Customer Reviews have a positive and significant effect on Repurchase Intention. Brand Experience has a positive and significant effect on Repurchase Intention. Customer Satisfaction has a positive and significant effect on Repurchase Intention. Customer Reviews, Brand Experience and Customer Satisfaction have a positive and significant effect on Repurchase Intention.
ANALYSIS OF THE INFLUENCE OF RATE, TYPE OF INSURANCE PRODUCT AND IMPLEMENTATION OF INSURANCE POLICY PREMIUM PAYMENT POLICY ON INSURANCE PRODUCT PURCHASE DECISION AT PT. BSAM MEDAN INSURANCE Annisa Amelia; Paham Ginting; Endang Sulistya Rini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.703

Abstract

Talk about consumer purchasing behavior associated with the purchase of an insurance product, it will relate to answer the question of what type of insurance product that will be purchased, how much tariff should be issued by the holder of the policy premiums, and how the company's payments insurance policy. The problem in this study is the Tariff, Product Insurance Types and Insurance Premium Payment policies significantly influence the purchase decision of Insurance Products in PT BSAM Insurance Medan. The method used in this study is descriptive quantitative, and the nature of this study is explanotary research. The population in this study is 7590 totaled of insurance policyholders with a total sample of 400 respondents. The data analysis technique used in this study is multiple regression analysis. To test the hypothesis, F test was used to test simultaneously, and the t test for partial testing. The test results show that the hypothesis simultaneously (Test F) variable tariff, Products, and Insurance Premium Payment Policy has a positive and significant impact on Purchasing Decisions Insurance Products, while partial (t test) variable tariff and products has a positive and significant the decision to purchase insurance products in BSAM Insurance Medan, and variable insurance policy premium payment policy is not a positive and significant impact on the buying decision Insurance Products Insurance BSAM Medan.
The Influence of the “Dine Out Deals” Discount Promotion and Visual Communication Design on Consumer Purchase Decisions in GrabFood Services at Sun Plaza Mall Medan with Purchase Intention as a Mediating Variable Natari, Dian; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Business Management Vol. 3 No. 2 (2025): December (In Progress)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.167

Abstract

The lower transaction value of GrabFood compared to its competitors raises questions about market dominance and the sustainability of the platform's growth. Visual communication design should help convey information, but the effectiveness of the "Dine Out Deals" visual promotion strategy at GrabFood Sun Plaza Medan is questionable because many consumers are unaware of the promotion, even though they have seen the material. This study aims to analyze the direct and indirect effects of the "Dine Out Deals" discount promotion and visual communication design on purchasing decisions for GrabFood services at Sun Plaza, with purchase interest as a mediating variable. This is an associative study using primary and secondary data. The population consists of all GrabFood users at that location. The sampling technique used was nonprobability sampling with a purposive sampling approach. The data analysis method is SEM-PLS. The variables consist of two independent variables, one mediating variable, and one dependent variable. The instrument contains 21 statements. Hair's minimum sample size rule is 21x8=168, and this study involved 168 respondents. Data collection was conducted through questionnaires administered to GrabFood users at Sun Plaza Medan. The results show that: (1) the "Dine Out Deals" discount promotion and visual communication design have a significant direct effect on purchase interest; (2) the "Dine Out Deals" discount promotion has a significant indirect effect on purchase decisions; (3) visual communication design has a significant direct effect on purchase decisions; (4) purchase intention has a significant indirect effect on purchase decision; (5) the "Dine Out Deals" promotion has an indirect effect on purchase decision through purchase intention; (6) visual communication design has an indirect effect on purchase decision through purchase intention.
DAMPAK BRAND TRUST, SOCIAL MEDIA MARKETING, DAN INOVASI PRODUK TERHADAP MINAT MENGGUNAKAN JASA DIGITAL OUT OF HOME (DOOH) PADA PT ODY LESTARI ADVERTISING Endang Setiawati; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
ALWAQFU: Jurnal Hukum Ekonomi dan Wakaf Vol. 3 No. 3 (2025): Oktober Jurnal Hukum Ekonomi dan Wakaf
Publisher : P2WP MUI Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis dampak kepercayaan merek, pemasaran media sosial dan inovasi produk terhadap minat menggunkan jasa digital out of home (DOOH) pada PT Ody Lestari Advertising. Jenis penelitian yang digunakan dalam penelitian ini yaitu pendekatan kuantitatif. Pupolasi dalam penelitian ini yaitu masyarakat umum yang merupakan followers akun Instagram PT Ody Lestari Advertising sebanyak 1881 followers Instagram, dengan pengambilan sampel menggunakan teknik solvin, sampel akhir yang digunakan dalam penelitian ini yaitu 95 responden. Teknik analisis data menggunakan analisis regresi berganda dengan bantuan aplikasi SPSS 30. Hasil penelitian menunjukkan bahwa kepercayaan merek berpengaruh positif dan signifikan terhadap minat, pemasaran media sosial berpengaruh positif dan signifikan terhadap minat, Inovasi Produk berpengaruh positif dan signifikan terhadap minat, dan kepercayaan merek, pemasaran media sosial dan inovasi produk berpengaruh secara simultan terhadap minat menggunkan jasa digital out of home (DOOH) PT Ody Lestari Advertising.
Co-Authors Adinda Nadila Azhari Amlys Syahputra Silalahi Amrin Fauzi Andrio Bukit Annisa Amelia Aprianta Raskami Sembiring Aris Handiyoko Sibuea Arlina Nurbaity Lubis Beby Karina Fawzeea Sembiring Clarisa Felicia Dhery Wiranata Surya Elfa Yolanda Endang Setiawati Erman Munir Erwin Sahat Mora Pardede Euodia Grace Maranatha Evawany Yunita Aritonang Fadli Fadli Hazmi Gita Ayu Lestari Hartini Pratiwi Pane Indah Ardhina Oktaria Indi Ade Fitri Koto Iqbal Habibie Irma Zulhana Koto Iskandar Muda Linda Trimurni Maas Maulidina Yuliani May Friska Yuliani Saragih Mufida Sari Muhammad Ismuroji Natari, Dian paham ginting Parapat Gultom Petrus Lajor Ginting Prihatin Lumbanraja Rahmadani Raja Palti Tambunan Ramadhan Nurmuhammad Riki Riduansyah Rambe RINDI SHARIFA Rival Irwanson Damanik Ronald Sibuea Sarah Madaniah Shabrina Tifani Stifani Emerta Perangin-angin Suci Chasara Nasution Suci Veny Beauty Sugih Arto Pujangkoro Sugiharto Syafrizal Helmi Situmorang Syafrzal Helmi Situmorang Syahyunan Wibowo, Rulianda P. Windi Puspita Dian Sari Hasibuan Wisnu Agus Harmawan Yeni Absah Youanita Tri Sevanya Damanik Yudha Yustiasa Zharifah Putri Masturah Hasibuan