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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Manajemen Universitas Udayana Distribusi EKUITAS (Jurnal Ekonomi dan Keuangan) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of International Conference Proceedings Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE International Journal of Economics, Management and Accounting International Journal of Management, Accounting & Finance International Journal of Business, Marketing, Economics & Leadership Journal of Humanities, Community Service, and Empowerment
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Fakultas Ekonomi Dan Bisnis Universitas Udayana
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Distribusi

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NETFLIX AND TELKOMSEL BUNDLING: DOES SYMBOLIC VALUE MATTER IN CO-BRANDING Gede Pamungkas, Ardianta; Suparna, Gede; Yudi Setiawan, Putu; Gusti Agung Ketut Gede Suasana, I
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.528

Abstract

The Subscription Video on Demand market in Indonesia has seen substantial growth, but Netflix's market share dropped by 10% in Q2 2022, losing about 2 million subscribers. To boost customer purchase intention, Netflix partnered with Telkomsel, a leading telecommunication provider, to offer a bundled package. This study explores the mediating role of brand attitude between symbolic value, perceived benefits, and customer purchase intention for the Netflix-Telkomsel bundle. Using an associative quantitative approach and a sample of 100 respondents, data were analyzed with Partial Least Squares (PLS). The results reveal that symbolic value insignificantly influences purchase intention or brand attitude. However, perceived benefits positively and significantly impact both purchase intention and brand attitude. Brand attitude also positively influences purchase intention and mediates the effect of perceived benefits on purchase intention, but not that of symbolic value. Prospective customers prioritize perceived benefits over symbolic value when deciding to purchase the Netflix-Telkomsel bundle.
THE INFLUENCE OF STRATEGIC ORIENTATION, ORGANIZATIONAL CAPABILITY AND GOVERNMENT SUPPORT ON THE SUSTAINABLE PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW Abiyoga, Adis; Suprapti, Ni Wayan Sri; Setiawan, Putu Yudi; Suparna, Gede
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.603

Abstract

The study aims to explore the influence of strategic orientation on sustainable performance of organic farming in the Bali Province. The data used in the study covers the strategic issues of agriculture in Bali, the importance of the agricultural sector for the economic and cultural life of Bali, as well as the role of the Government of the Province of Bali in making the sector a major focus of development. There is still very limited research using systematic literature reviews, especially in the context of the agricultural sector. The research uses the method of Systematic Literature Review (SLR) by looking for relevance from various previous research articles. The results show that strategic orientations, such as market orientation and technology orientation, have an important influence on the sustainable performance of organic farming. In addition, innovation and marketing capabilities also play a role in improving the sustainable performance of organic farming. Government support has proven to be a key factor in boosting the success and growth of the organic farming sector in Bali.
Co-Authors A. A. Sagung Mas Christiana Naftalia Abiyoga, Adis Anak Agung Ayu Sriathi Bernartdictus Fandinata Candra Chrisna Riane Opod Dewi, Desak Made Pradnya Dhan, Ni Kadek Sari Jayanti Dinata, I Made Surya Yoga Florentine Yovita Kurniawan Gede Bayu Rahanatha Gede Pamungkas, Ardianta Geldy Mahantara Kristindo Katu Giantari, I Gst. Ayu Kt. Gusti Agung Ketut Gede Suasana, I Handy Surya Jaya I Gde Made Ray Anom Dananjaya I Gede Adnya Susila I Gede Riana I Gst. A. Kt. Gd. Suasana I Gst. Bgs. Ag. Andira Eka Pradana I Gusti Ayu Audy Calista I Gusti Jaya Khrisna Putra I Kadek Alit Suarjana I MADE DANA I Made Denis Agung Prastya I Made Suhartana Putra I Made Surya Negara Sudirman I Putu Gde Sukaatmadja Ida Bagus Ketut Surya Ida Bagus Koman Suarmaja Ida Bagus Separsa Kusuma Kadek Andika Prawira Laksana Kadek Dewi Indrawati Kastawan Mandala Ketut Ayu Surya Manika Sari Komang Bagus Trivikrama Kumara Komang Wida Pratiwi Luh Gede Indah Permata Sari Luh Komang Anggi Putri Nugraheni Manek, Richard Alvi Ni Kadek Sri Widyantari Ni Luh Gede Wahyuni Ni Made Intan Kusumasari Ni Putu Eka Dewi Kartika Ni Putu Susiari Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Priti Nirmala Dewi Ni Wayan Sri Suprapti PM, Dewa Ayu Agung Bunga Kinara Putu Eka Surya Ananta Wijaya Putu Yuan Barananda Putu Yudi Setiawan Putu Yudi Setiawan, Putu Rena Wilona Rahma Savitri, Kadek Ayu Mayang Simamora, Ezra Chatarina Sri Suprapti Tjok Gde Raka Sukawati Yana, Kadek Hery Krista Yuliana Putri