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All Journal English Teaching Journal : A Journal of English Literature, Language, and Education IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Anglo-Saxon : Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris BASIS (BAHASA DAN SASTRA INGGRIS) Journal of English Language Teaching and Linguistics TEKNOSASTIK Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI PROJECT (Professional Journal of English Education) IALLTEACH (Issues In Applied Linguistics & Language Teaching) IJOLTL (Indonesian Journal of Language Teaching and Linguistics) International Journal of English and Applied Linguistics (IJEAL) New Language Dimensions Indonesian Journal of EFL and Linguistics e-LinguaTera Seminar Nasional Ilmu Terapan Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Journal of English Language and Pedagogy (JELPA) Metathesis: Journal of English Language, Literature, and Teaching ELite Journal: International Journal of Education, Language and Literature Langua: Journal of Linguistics, Literature, and Language Education Lingua : Journal of Linguistics and Language e-Journal of Linguistics
Linuwih, Endar Rachmawaty
Universitas Widya Kartika, Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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A SEMIOTIC APPROACH ON GENDER STEREOTYPING ON BEAUTY PRODUCT ADVERTISEMENT Wibowo, Samitha Ayuriescha; Fadilah, Eka; Linuwih, Endar Rachmawaty
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.605

Abstract

The purpose of this research is to find out the signs that are depicted in the beauty product advertisements and to find out what are the meanings of the signs that are related to gender stereotypes, by using semiotics theory by Charles S. Peirce. Descriptive qualitative method is also used in this research by analyzing MS Glow x Ayu Dewi – Rahasia Tampil Menarik Wanita hebat and MS Glow x Keanu – Cakep itu Nasib, Good Looking itu Pilihan. In addition, the researcher determined the icon, index, and symbols from those two advertisements as the data. The findings indicate that there are 3 icons, 3 indexes, and 3 symbols that represent women as housewife and women who multitask, 1 icon, 1 index, and 1 symbol that represent woman as a career woman, 1 icon, 1 index, 1 symbol that represents man who was acting tough, and 2 icon, 2 index, and 2 symbols that represent man who has occupational role as celebrity.
Language Change on Social Media Luhulima, Celine Christina; Linuwih, Endar Rachmawaty; Hutagaol , Duncan Reinhart; Nofiyanti, Nofiyanti
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 1 (2024): Volume 4 Issue 1 April 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i1.3718

Abstract

Language change is the permanent alteration of a language's features and usage over time, affecting various aspects such as sound, vocabulary, meaning, and syntax. This research explores language change in the context of social media, specifically focusing on YouTube podcasts. The main goal is to understand how certain parts of speech, like pronouns, verbs, and adjectives, transform into specialized terms unique to the social media environment. The study aims to answer the question: "How do words evolve into special terms in the context of social media use, particularly in YouTube podcasts?”. To comprehensively understand this linguistic phenomenon, a descriptive qualitative approach will analyze data from the dynamic realm of social media, focusing on YouTube, particularly YouTube podcasts. The sample set includes content like "Volix Media - EPISODE PENUH SENSOR SAKING BANYAK "RUMPI"NYA | VINIAR : Talk Show." Insights from relevant website articles will also contribute to the analysis. Forty one words from YouTube podcasts were selected and translated into English. The findings suggest language changes evolve with time and societal shifts. Older times featured distinctive words or abbreviations limited to specific communities, whereas today, global trends and social developments contribute to new language variations and the emergence of new terms through language mixing
Illocutionary speech acts in motivational TEDx Talks by young Indonesian speakers on YouTube Nofiyanti; Fadilah, Eka; Linuwih, Endar Rachmawaty
Journal of English Language and Pedagogy (JELPA) Vol. 3 No. 2 (2025): NOVEMBER
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v3i2.1682

Abstract

This research analyzes illocutionary speech acts in selected TEDx Talks delivered by Zhafira Aqyla and Fathia Fairuza on YouTube. It focuses on two main objectives: identifying the types of illocutionary acts and examining their communicative functions. Using Searle’s 1976 classification—representative, directive, commissive, expressive, and declarative—this qualitative study applies documentation and note-taking techniques for data collection. Findings show that a total of 158 utterances were identified: 78 from Zhafira’s talk and 80 from Fathia’s. Representative acts were the most dominant (115 occurrences), followed by directive (30), commissive (8), and expressive (5) acts; declarative acts were not found. The most frequently observed functions include stating (42), describing (29), informing (18), advising (11), and reporting (18). These functions reflect how each speaker conveyed intentions such as informing, persuading, encouraging, or engaging the audience. The results show the significance of illocutionary functions in shaping speaker intention and audience impact, particularly on digital public speaking platforms like TEDx Talks.
Language Style Used by James Corden in the Late Late Show Aileen Gracesela Sanjaya; Endar Rachmawaty Linuwih
e-Journal of Linguistics Vol. 17 No. 2 (2023): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i02.p11

Abstract

Language is one of the important things to communicate with others.People use language to show their emotions. There are five differentlanguage styles, frozen style, formal style, consultative style, casualstyle, and intimate style, which people can use to interact with others.People with different social cultures, ages, statuses, and gender mightuse different language styles. This study investigates James Cordon’sdifferent language style while interviewing his guest stars, James LeeCurtis, Dwayne Johnson, and Ed Sheeran, on The Late Late Show. Thestudy results show that James Corden used three different languagestyles: formal, casual, and consultative. As Jamie is older than James,he prefers to use formal language during the show. However, whileinterviewing Dwayne and Ed Sheeran, who are younger than James, heused different language styles, casual and consultative. The results ofthe study indicate that the age of the addressee considers the languagestyle preference.
Exploring Student Perspectives on Digital Peer Feedback in Process-Based Second Language Writing: Inquiry Study Endar Rachmawaty Linuwih
English Teaching Journal : A Journal of English Literature, Language and Education Vol. 14 No. 1 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/etj.v14i1.24376

Abstract

This study investigates the role of online peer feedback in second language (L2) writing within an Indonesian university context. The primary aim is to explore how L2 writers (n = 26) perceive the benefits of engaging in a discussion forum on Moodle, used as a Learning Management System (LMS), for online peer evaluation in an academic writing course. Employing a qualitative case study design, data were collected from students’ essays, LMS-mediated peer comments, and self-reflection papers. The data were analysed inductively following Braun and Clarke’s thematic analysis framework to identify emergent themes. Results indicate that participating in an online writing community not only enhanced the students’ ability to perceive and utilize feedback effectively, but also fostered a shared understanding of feedback practices, ultimately establishing a supportive writing community. In addition, the online peer feedback experience was found to significantly boost students’ critical thinking skills—an essential aspect of the writing process. The study concludes that incorporating technology-enhanced interactive social settings in L2 writing instruction can lead to substantial improvements in both feedback engagement and writing proficiency.
Semiotic Analysis of Fore Cofee Advertisement on YouTube Esterlita Sharon; Endar Rachmawaty Linuwih; Eka Fadilah
e-LinguaTera Vol. 5 No. 2 (2025): e-LinguaTera, Universitas Buddhi Dharma
Publisher : Fakultas Sosial dan Humaniora - Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/lt.v5i2.4023

Abstract

In today’s digital era, advertisements play a vital role not only in promoting products but also in shaping narratives that resonate with consumers. This study examines the semiotic elements embedded in Fore Coffee’s YouTube advertisement, applying Roland Barthes’ semiotic theory to explore how verbal and nonverbal signs communicate meaning. Specifically, the analysis focuses on three layers: denotation (literal meaning), connotation (cultural or emotional meaning), and myth (ideological construction). The research employs a qualitative approach with semiotic analysis as the primary method, drawing data from Fore Coffee’s “Segelas Kopi Wujudkan Harapan” advertisement. The findings reveal that the advertisement communicates more than the consumption of coffee it portrays coffee as a symbol of aspiration, identity, and community. Denotatively, the ad highlights everyday interactions such as delivery services, storytelling, and coffee preparation that reflect politeness, professionalism, and craftsmanship. Connotatively, it evokes deeper associations of comfort, inclusivity, and modern lifestyle, positioning coffee as part of personal and social identity. Nonverbal elements, such as the logo, colors, and capitalized slogans like “NEW COFFEE CULTURE,” further amplify this symbolic value. At the mythological level, four dominant narratives emerge: the myth of hope, where coffee becomes a source of motivation and dreams, the myth of authenticity and quality, emphasizing skilled craftsmanship and locally sourced products, the myth of a modern and inclusive lifestyle, aligning coffee culture with progressive values and creativity; and the myth of local empowerment, showcasing coffee as an ethical choice that supports Indonesian farmers and national pride. Fore Coffee’s advertisement transcends product marketing by constructing an ideological narrative that redefines coffee as a lifestyle symbol. Through signs and symbols, it reinforces cultural values of authenticity, inclusivity, and empowerment. This analysis demonstrates how advertising operates as both a commercial strategy and a cultural text that shapes consumer perception and collective identity.
Register Used by Indonesian E-sport Team (Onic) in Mobile Legend Bang-Bang Yosua Ade Putra; Nicholas Lee; Belly Oktapianto; Endar Rachmawaty Linuwih
Journal of English Language and Pedagogy (JELPA) Vol. 2 No. 1 (2024): MAY
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v2i1.1100

Abstract

Register refers to a form of language variation specific to a particular community or group. Different language varieties within a community can convey distinct meanings. This paper aims to identify the forms of registers used by pro players from the Onic e-sports team in the online game Mobile Legends: Bang Bang and to explain their functions. The data found were 18 registers used by pro players to communicate in the team. The form of the register is classified into two: lingual units of word as many as 15 registers and lingual units of phrase consisting of 3 registers. From these registers there are three functions, namely; a) enhancing communication efficiency, b) boosting hype and atmosphere, and c) facilitating communication among players. Studying these registers is significant as it sheds light on the unique linguistic dynamics of gaming communities, contributing to a deeper understanding of language use in digital and collaborative environments.
REVEALING ONLINE TOXICITY: A CRITICAL DISCOURSE ANALYSIS OF PROMOTIONAL CONTENT BY A SINGLE TIKTOK AND YOUTUBE INFLUENCER Erica Christiana; Endar Rachmawaty Linuwih
ELite Journal : International Journal of Education, Language and Literature Vol. 6 No. 3 (2026): ELite Journal (Volume 6 Number 3, July 2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/elitejournal.v6n3.p113-129

Abstract

Social media has become one of the primary platforms through which individuals communicate, express opinions, and construct online identities. Although these platforms support freedom of expression, they also enable harmful communication, including online toxicity. Social media influencers, given their large audiences and persuasive reach, play an important role in shaping online behavior and discourse. This study examines how online toxicity is discursively constructed and promoted in the content of a single TikTok and YouTube influencer, referred to as Jazmine, based on a corpus of six videos: five uploaded directly by the influencer and one obtained from a third-party commentary channel. The analysis draws on Norman Fairclough's three-dimensional model of Critical Discourse Analysis (CDA) to examine three interconnected dimensions: the textual features of Jazmine's videos, the processes of content production and audience interaction, and the broader sociocultural context in which the discourse is produced and consumed. Particular attention is given to linguistic choices, rhetorical strategies, and communicative patterns that contribute to the construction and normalization of toxic behavior. The findings indicate that Jazmine's content displays recurring instances of derogatory language, mockery, provocation, and hostile expression framed as humor or entertainment, and that these discursive strategies appear designed to encourage audience engagement while presenting aggressive communication as acceptable online behavior. As a single-case study, these findings illustrate rather than generalize how influencer-generated content can reinforce toxic discourse by framing harmful interactions as entertaining and socially rewarding. The study contributes to Critical Discourse Analysis and digital media studies by highlighting the role of social media personalities in shaping online communication and by underscoring the need for digital literacy and responsible content creation.
Co-Authors Aileen Gracesela Sanjaya Aileen Gracesela Sanjaya Belly Oktapianto Bernadetta, Monica Pricillia Bulain, Medlin Buntoro, Ruth Shieren Celine Christina Luhulima Chandra, Jenifer Darmawan, Tjiong Natanael Hanny Diharjo, Marciella Liauwren Dimara, Willem Novaldi Gabriel Djuan, Devgandi Duncan Reinhart Hutagaol Eka Fadilah Eka Fadilah Eka Fadilah Eka Fadilah Erica Christiana Esterlita Sharon Fadilah, Eka Faradillah, Nurul Frianly, Alvin Gabriella Kristina Handayani Gabriella Kristina Handayani Gabriella Kristina Handayani Harijanto, Shelvie Hutagaol , Duncan Reinhart Jenifer Chandra Kurniawan, Yohanes Kurniawan, Yulius LIN JIN Luhulima, Celine Christina Mac Aditiawarman Medlin Bulain Medlin Bulain Mistika, Lusia Kurniati Nathaniela Anita Kiroyan Nicholas Lee Ningrum, Mabella Lola Kris Mulyo Nofiyanti Nofiyanti Nofiyanti Nofiyanti Nofiyanti, Nofiyanti Renfei, Xiao Sam Hermansyah Trihastutie, Nopita Wibowo, Samitha Ayuriescha Winardi, Yohanes Kurniawan Yelnim Yosua Ade Putra Yulius Kurniawan