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Semiotic Analysis on TV Series Industry: Case Study of Criminal Minds Poster Linuwih, Endar Rachmawaty; Harijanto, Shelvie; Fadilah, Eka
Metathesis: Journal of English Language, Literature, and Teaching Vol. 8 No. 1 (2024): Metathesis: Journal of English Language, Literature, and Teaching
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/metathesis.v8i1.814

Abstract

This research aims to identify and explain the signifiers, signified, denotations, connotations meanings, and myths embedded in the signs of the TV series Criminal Minds poster. In this research, the authors used the descriptive qualitative method to identify, analyze, and explain the signs in the Criminal Minds TV series poster. The authors also employ Ferdinand de Saussure and Roland Barthes' semiotic approach in the research. The primary data of this research is taken from both the verbal and nonverbal signs in Criminal Minds TV Series posters. This research shows that there are nine nonverbal and two verbal signs. Furthermore, after analyzing all of the signs (both verbal and nonverbal) in Saussure and Barthes' semiotic approach, this study found that all of the signs carry specific messages. Its purpose is to give the audience teasers or clues about the story, which tells about the journey of all main characters of Criminal Minds. Moreover, the myth commonly found across the signs in this TV series poster is to attract more potential viewers to watch the series.
LANGUAGE FUNCTION USED BY THE MAIN CHARACTER IN “BLACK PANTHER: WAKANDA FOREVER” MOVIE Ningrum, Mabella Lola Kris Mulyo; Linuwih, Endar Rachmawaty; Fadilah, Eka
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.604

Abstract

This study was mainly aimed to analyze language function found in the main character in Black Panther: Wakanda Forever Movie. The objectives of the study were to find what kind of language function used by the main character in Black Panther: Wakanda Forever movie and its social dimension. This study used descriptive qualitative approach. The writer used theory of language function by Holmes to analyze the kinds of language function and Holmes’s theory to find its social dimension. The data was collected from “Black Panther: Wakanda Forever” movie. The result of this study showed there were eight types of language function used by the main character. They were referential, expressive, directive, heuristic, commissive, phatic, metalinguistic, and poetic function of language. The writer also found there were social distance scale which were intimate, distant, high solidarity, and low solidarity, and two functional scale which were high information content in the main character’s utterances.
A SEMIOTIC APPROACH ON GENDER STEREOTYPING ON BEAUTY PRODUCT ADVERTISEMENT Wibowo, Samitha Ayuriescha; Fadilah, Eka; Linuwih, Endar Rachmawaty
Seminar Nasional Ilmu Terapan Vol 7 No 1 (2023): Seminar Nasional Ilmu Terapan (SNITER) 2023
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61293/sniter.v7i1.605

Abstract

The purpose of this research is to find out the signs that are depicted in the beauty product advertisements and to find out what are the meanings of the signs that are related to gender stereotypes, by using semiotics theory by Charles S. Peirce. Descriptive qualitative method is also used in this research by analyzing MS Glow x Ayu Dewi – Rahasia Tampil Menarik Wanita hebat and MS Glow x Keanu – Cakep itu Nasib, Good Looking itu Pilihan. In addition, the researcher determined the icon, index, and symbols from those two advertisements as the data. The findings indicate that there are 3 icons, 3 indexes, and 3 symbols that represent women as housewife and women who multitask, 1 icon, 1 index, and 1 symbol that represent woman as a career woman, 1 icon, 1 index, 1 symbol that represents man who was acting tough, and 2 icon, 2 index, and 2 symbols that represent man who has occupational role as celebrity.
Language Change on Social Media Luhulima, Celine Christina; Linuwih, Endar Rachmawaty; Hutagaol , Duncan Reinhart; Nofiyanti, Nofiyanti
International Journal of English and Applied Linguistics (IJEAL) Vol. 4 No. 1 (2024): Volume 4 Issue 1 April 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijeal.v4i1.3718

Abstract

Language change is the permanent alteration of a language's features and usage over time, affecting various aspects such as sound, vocabulary, meaning, and syntax. This research explores language change in the context of social media, specifically focusing on YouTube podcasts. The main goal is to understand how certain parts of speech, like pronouns, verbs, and adjectives, transform into specialized terms unique to the social media environment. The study aims to answer the question: "How do words evolve into special terms in the context of social media use, particularly in YouTube podcasts?”. To comprehensively understand this linguistic phenomenon, a descriptive qualitative approach will analyze data from the dynamic realm of social media, focusing on YouTube, particularly YouTube podcasts. The sample set includes content like "Volix Media - EPISODE PENUH SENSOR SAKING BANYAK "RUMPI"NYA | VINIAR : Talk Show." Insights from relevant website articles will also contribute to the analysis. Forty one words from YouTube podcasts were selected and translated into English. The findings suggest language changes evolve with time and societal shifts. Older times featured distinctive words or abbreviations limited to specific communities, whereas today, global trends and social developments contribute to new language variations and the emergence of new terms through language mixing
Illocutionary speech acts in motivational TEDx Talks by young Indonesian speakers on YouTube Nofiyanti; Fadilah, Eka; Linuwih, Endar Rachmawaty
Journal of English Language and Pedagogy (JELPA) Vol. 3 No. 2 (2025): NOVEMBER
Publisher : Universitas Kapuas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/jelpa.v3i2.1682

Abstract

This research analyzes illocutionary speech acts in selected TEDx Talks delivered by Zhafira Aqyla and Fathia Fairuza on YouTube. It focuses on two main objectives: identifying the types of illocutionary acts and examining their communicative functions. Using Searle’s 1976 classification—representative, directive, commissive, expressive, and declarative—this qualitative study applies documentation and note-taking techniques for data collection. Findings show that a total of 158 utterances were identified: 78 from Zhafira’s talk and 80 from Fathia’s. Representative acts were the most dominant (115 occurrences), followed by directive (30), commissive (8), and expressive (5) acts; declarative acts were not found. The most frequently observed functions include stating (42), describing (29), informing (18), advising (11), and reporting (18). These functions reflect how each speaker conveyed intentions such as informing, persuading, encouraging, or engaging the audience. The results show the significance of illocutionary functions in shaping speaker intention and audience impact, particularly on digital public speaking platforms like TEDx Talks.
Semiotic Analysis of Fore Cofee Advertisement on YouTube Esterlita Sharon; Endar Rachmawaty Linuwih; Eka Fadilah
e-LinguaTera Vol. 5 No. 2 (2025): e-LinguaTera, Universitas Buddhi Dharma
Publisher : Fakultas Sosial dan Humaniora - Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/lt.v5i2.4023

Abstract

In today’s digital era, advertisements play a vital role not only in promoting products but also in shaping narratives that resonate with consumers. This study examines the semiotic elements embedded in Fore Coffee’s YouTube advertisement, applying Roland Barthes’ semiotic theory to explore how verbal and nonverbal signs communicate meaning. Specifically, the analysis focuses on three layers: denotation (literal meaning), connotation (cultural or emotional meaning), and myth (ideological construction). The research employs a qualitative approach with semiotic analysis as the primary method, drawing data from Fore Coffee’s “Segelas Kopi Wujudkan Harapan” advertisement. The findings reveal that the advertisement communicates more than the consumption of coffee it portrays coffee as a symbol of aspiration, identity, and community. Denotatively, the ad highlights everyday interactions such as delivery services, storytelling, and coffee preparation that reflect politeness, professionalism, and craftsmanship. Connotatively, it evokes deeper associations of comfort, inclusivity, and modern lifestyle, positioning coffee as part of personal and social identity. Nonverbal elements, such as the logo, colors, and capitalized slogans like “NEW COFFEE CULTURE,” further amplify this symbolic value. At the mythological level, four dominant narratives emerge: the myth of hope, where coffee becomes a source of motivation and dreams, the myth of authenticity and quality, emphasizing skilled craftsmanship and locally sourced products, the myth of a modern and inclusive lifestyle, aligning coffee culture with progressive values and creativity; and the myth of local empowerment, showcasing coffee as an ethical choice that supports Indonesian farmers and national pride. Fore Coffee’s advertisement transcends product marketing by constructing an ideological narrative that redefines coffee as a lifestyle symbol. Through signs and symbols, it reinforces cultural values of authenticity, inclusivity, and empowerment. This analysis demonstrates how advertising operates as both a commercial strategy and a cultural text that shapes consumer perception and collective identity.
Language Style Used by James Corden in the Late Late Show Aileen Gracesela Sanjaya; Endar Rachmawaty Linuwih
e-Journal of Linguistics Vol. 17 No. 2 (2023): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i02.p11

Abstract

Language is one of the important things to communicate with others.People use language to show their emotions. There are five differentlanguage styles, frozen style, formal style, consultative style, casualstyle, and intimate style, which people can use to interact with others.People with different social cultures, ages, statuses, and gender mightuse different language styles. This study investigates James Cordon’sdifferent language style while interviewing his guest stars, James LeeCurtis, Dwayne Johnson, and Ed Sheeran, on The Late Late Show. Thestudy results show that James Corden used three different languagestyles: formal, casual, and consultative. As Jamie is older than James,he prefers to use formal language during the show. However, whileinterviewing Dwayne and Ed Sheeran, who are younger than James, heused different language styles, casual and consultative. The results ofthe study indicate that the age of the addressee considers the languagestyle preference.