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Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.

PENGARUH TRUST SEBAGAI VARIABEL MEDIASI DALAM HUBUNGAN PERCEIVED RISK DAN EWOM TERHADAP ONLINE PURCHASE INTENTION Aprillia, Dean; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.46787

Pada platform TikTok, tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Risk, EWOM, dan Trust terhadap Purchase Intention. Kuesioner disebarkan kepada 239 responden pengguna yang telah menyelesaikan pembelian di platform TikTok di Jawa Timur sebagai bagian dari studi kuantitatif ini. Penelitian ini dievaluasi menggunakan SmartPLS Professional edition dan analisis Partial Least Structural Equation Modeling (PLS-SEM). Temuan analisis menunjukkan bahwa Trust dan Purchase Intention sama-sama dipengaruhi secara signifikan oleh Perceived Risk. Meskipun informasi dari electronic word of mouth mempunyai pengaruh yang besar terhadap Trust, pengaruhnya terhadap Purchase Intention tidak signifikan secara statistik. Peran mediasi Trust dalam hubungan antara Perceived Risk dan Purchase Intention sangat besar dan langsung. Efek mediasi Trust antara informasi electronic word of mouth dan niat membeli adalah besar dan langsung.

Evaluasi Usability, Pedagogical dan User Experience My Brilian Menggunakan Metode Tuxel Nirwana, Andreansyah; Supriyanto, Antok; Wardhanie, Ayouvi
Journal of Technology and Informatics (JoTI) Vol. 4 No. 1 (2022): Vol. 4 No.1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/joti.v4i1.244

Universitas Dinamika memiliki e-Learning berbasis Moodle bernama My Brillian yang dapat di akses mahasiswa dan dosen. Berdasarkan hasil wawancara, sejak tahun 2018 akhir My Brilian dikembangkan, belum terdapat evaluasi mendalam untuk mengetahui kualitas sistem yang digunakan. Oleh sebab itu, penelitian ini dilakukan untuk mengetahui kualitas sistem My Brilian dari persepsi mahasiswa sebagai pengguna. Penelitian ini menggunakan metode TUXEL yang digunakan khusus untuk mengevaluasi suatu e-Learning dengan menggunakan tiga kuesioner, yaitu tabel pelaporan masalah, evaluasi LMS umum, dan kuesioner pengalaman pengguna. Penelitian dilakukan terhadap 12 responden dari berbagai fakultas, hasil usability inspection ditemukan 26 masalah dimana permasalah paling banyak pada login. Pada tahap pedagogical usability inspection ditemukan 26 permasalahan dimana paling banyak pada Help and Documentation. Pada tahap evaluasi user experience, dapat ditemukan nilai persepsi pengguna yang positif. Pada analisis hierarki kebutuhan pengguna, My Brilian dinilai cukup baik untuk menunjang kegiatan pembelajaran, namun kurang reliabel karena sering mengalami kendala teknis.

Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.

Analisis Pengaruh Viral Marketing, Brand Image, dan Kualitas Produk Terhadap Purchase Intention : Studi pada Richeese Factory Meylia Amanatul Rochma; Antok Supriyanto; Januar Wibowo
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3692

Richeese Factory is a company engaged in the Food and Beverage sector which has characteristics with spicy chicken and cheese sauce. This research aims to analyze the role of viral marketing, brand image and, product quality on purchase intention. This research is quantitative by distributing a questionnaire to more than 100 respondents who have bought Richeese Factory. Furthermore, the data is processed using the SPSS application. The results of this study show that brand image and product quality have a significant influence on purchase intention, while viral marketing does not have a significant influence on purchase intention. This study also shows that there are still other variables that can affect the purchase intention of Richeese Factory consumers besides viral marketing, brand image, and product quality.

PERCEPTIONS OF STUDENT SOFT SKILLS AND SELF EFFICACY ON PERCEPTIONS OF STUDENT WORK READINESS IN SURABAYA Lavepian, Dian; Wibowo, Januar; Suhandiah, Sri; Supriyanto, Antok
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.130

This research aims to determine and test the influence of Soft Skills and Self Efficacy on Work Readiness and Self Efficacy as mediating variables. This research was conducted on students who are currently taking their final semester and students in Surabaya. This research was raised because undergraduate graduates have increased from year to year, but due to the high demands that must be met to obtain a job and the limited competencies they possess, graduates are not immediately ready to face the world of work. The sample in this study was taken using the Non Probability Sampling method using a saturated sample technique of 130 respondents. The analytical method used is Structural Equation Model (SEM) and uses Partial Least Square (PLS) to test the strength of direct and indirect relationships between various variables. The results of this research prove that soft skills have no effect on work readiness, self-efficacy has a significant effect on work readiness and soft skills have a significant effect on work readiness through self-efficacy.

Service Quality and Customer Loyalty: The Mediating Role of Customer Satisfaction in Cafe’s Sulistiowati; Supriyanto, Antok; Erstiawan, Martinus Sony; Soebijono, Tony; Angesti, Dyan
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.4

This study examines the effect of service quality on customer satisfaction and loyalty in the cafe industry in Surabaya, with a focus on the mediating role of customer satisfaction. In this increasingly competitive industry, cafe managers must pay attention to service quality to maintain loyal customers. Based on the Servqual conceptual model which includes the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, this study aims to influence service quality on customer loyalty as a mediating variable and identify the most significant Servqual dimensions. Using quantitative methods with Structural Equation Modeling (SEM-PLS) analysis, data was collected through questionnaires distributed to 120 cafe visitors. The results showed that the dimensions of tangibles, reliability, assurance, and empathy had a positive and significant effect on customer satisfaction, while responsiveness showed no significant effect. In addition, customer satisfaction is proven to have a strong influence on customer loyalty. The conclusion of this study is that cafe managers need to focus on improving service quality that can create customer satisfaction, so that it can influence customer loyalty and support the sustainability of the cafe business.

Business Development Strategy for Increasing Sales in Food Businesses in Jombang Regency Mansur, Muhammad; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.8

Meatball business in Jombang Regency has significant growth potential due to its popularity among both residents and visitors. This research aims to explore and evaluate effective strategies for enhancing meatball enterprises in the area. Employing a mixed-method approach, the study integrates qualitative and quantitative data obtained through surveys, interviews, and market analysis. The findings reveal that key success factors for meatball businesses in Jombang include product quality, unique selling propositions, customer service, and marketing strategies. The study emphasizes the need for product innovation, the utilization of digital marketing, and strategic collaborations with local suppliers and distributors. Furthermore, it highlights the importance of government support in offering training and financial aid to small and medium-sized enterprises (SMEs). Recommendations for meatball business owners involve improving product differentiation, using social media to expand reach, and participating in local food events to boost brand recognition. This research provides valuable insights into SME development in the food industry and offers practical strategies for entrepreneurs aiming to succeed in Jombang Regency's competitive market.

Kesiapan Pelaku UMKM Di Wisata Religi Sunan Bonang Tuban Dalam Pemanfaatan QRIS Sebagai Media Pembayaran Nisa, Alifya Amanda; Suhandiah, Sri; Supriyanto, Antok
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 18 No 1 (2025): Januari - Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v18i1.322

Penelitian ini bertujuan untuk menganalisis kesiapan pelaku UMKM dalam menggunakan Quick Response Indonesian Standart (QRIS) sebagai alat pembayaran digital, pendekatan Technology Readiness Index (TRI) digunakan untuk mengukur yang empat dimensi: optimism, innovativeness, discomfort, dan insecurity. Metode yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui wawancara dan observasi langsung terhadap pelaku UMKM di kawasan Wisata Religi Sunan Bonang Tuban. Dari delapan informan, hasil penelitian menunjukkan bahwa sebanyak 59,38% pelaku UMKM menunjukkan sikap optimis dan 37,13% inovatif dalam mengadopsi QRIS. Namun dari ke empat dimensi, sebesar 61,88% discomfort dan 58% insecurity menjadi faktor utama yang menghambat kesiapan terhadap penggunaan QRIS. Hal ini dikarenakan masih banyak yang merasa tidak nyaman dan ragu terhadap keandalan sistem, terutama karena keterbatasan pemahaman dan kekhawatiran terhadap gangguan teknis. Rata-rata tingkat kesiapan hanya mencapai 44,11% yang mencerminkan bahwa pemanfaatan teknologi digital masih tergolong rendah. Oleh karena itu, dibutuhkan pelatihan, edukasi literasi digital, dan pendampingan teknis secara berkelanjutan. Dukungan dari berbagai pihaktek sangat diperlukan untuk mendorong penggunaan QRIS secara optimal dalam mendukung transformasi digital UMKM.

Pengaruh Kualitas Layanan, Harga Dan Lokasi Terhadap Kepuasan Pelanggan Pada Flash Fitness Gym Surabaya Syahrin, Nanda Arrival Alfi; Wibowo, Januar; Supriyanto, Antok
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.5198

Pemilihan lokasi yang strategis sangat menentukan keberhasilan pada suatu bisnis terutama tempat olahraga, namun tidak cukup jika tidak didukung oleh kualitas layanan dan harga yang sesuai. Di era saat ini, konsumen semakin selektif terutama terkait dengan gaya hidup: mereka menginginkan lokasi yang mudah dijangkau, layanan yang baik, serta harga yang terjangkau. Oleh karena itu, penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan, harga, dan lokasi terhadap kepuasan pelanggan di Flash Fitness Gym Surabaya. Penelitian dilakukan menggunakan metode kuantitatif dengan pendekatan pengujian inferensial melalui model pengukuran (outer model) dan model struktural (inner model). Populasi dalam penelitian ini adalah anggota aktif Flash Fitness Gym di Cito Mall Surabaya dalam tiga bulan terakhir, dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan melalui kuesioner yang dirancang untuk mengukur persepsi konsumen terhadap tiga variabel utama tersebut. Hasil dari penelitian ini diharapkan dapat membantu memberikan gambaran kepada Flash Fitness Gym di Cito Mall Surabaya apakah kualitas layanan, harga, dan lokasi benar-benar memengaruhi kepuasan pelanggan agar dapat mengetahui secara jelas dan menjalankan aktivitas usaha dengan lebih baik.

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