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Analisis Hubungan Atribut Destinasi Wisata Terhadap Kepuasan Wisatawan Pada Kawasan Malioboro Afandi, Muhammad Lutfi; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 2 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i2.1200

Abstract

Yogyakarta merupakan salah satu destinasi wisata prioritas negara Indonesia. Salah satu destinasi wisata yang sering dikunjungi wisatawan saat ke Yogyakarta adalah kawasan Malioboro. Malioboro merupakan salah satu destinasi wisata di Yogyakarta yang paling sering dikunjungi wisatawan, baik domestik maupun mancanegara. Tujuan dari penelitian ini adalah untuk menganalisis hubungan atribut destinasi pariwisata yang terdiri dari atraksi, aksesibilitas, dan amenitas terhadap kepuasan wisatawan di Kawasan Malioboro. Metode dalam penelitian ini menggunakan metode kuantitatif dengan total responden/jumlah sampel sebanyak 145 responden yang dianalisis menggunakan uji regresi linear berganda. Pengumpulan data dilakukan dengan membagikan kuesioner dengan jumlah sampel sebanyak 145 responden. Hasil penelitian menunjukan atribut destinasi wisata yang terdiri dari atraksi, aksesibilitas, dan amenitas memiliki hubungan positif dan signifikan terhadap kepuasan wisatawan dengan atraksi sebagai variabel yang lebih dominan terhadap kepuasan wisatawan. Hal ini menunjukkan bahwa kemudahan akses, daya tarik yang luar biasa dari destinasi serta kualitas fasilitas memiliki peranan penting dalam menciptakan pengalaman yang sangat memikat bagi para wisatawan. Selain itu, adanya pusat informasi wisata juga memberikan dampak positif bagi tempat wisata itu sendiri.
The Influence of Free Trial Experience and Aesthetic Design on Buying Interest Genshin Impact Game Products Yusof, Yusrin Bin; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.4

Abstract

The research was carried out with the aim of analyzing the influence of free trial experience and aesthetic design on buying interest Genshin Impact game products in Surabaya. A quantitative approach is used to answer the research problem formulation. The research sample consisted of 95 respondents who used the Genshin game in Surabaya. The data analysis technique is carried out using partial least square analysis using the SmartPLs program. The research results show that free trial experience and aesthetic design have a significant positive effect on interest in purchasing Genshin game products in Surabaya.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
MEMBANGUN MOTIVASI WIRAUSAHA DAN KOMITMEN BERKELOMPOK PADA ASOSIASI UNGGUL TERAMPIL JAYA SIDOARJO Januar Wibowo; Antok Supriyanto; Tony Soebijono; Sri Suhandiah
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 3 No. 1 (2023): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v3i1.7126

Abstract

Asosiasi Unggul Terampil Jaya (UTJ) merupakan asosiasi UMKM di Sidoarjo yang memiliki cita-cita untuk meningkatkan keberdayaan dan kemandirian anggotanya. Masalah yang dihadapi oleh UTJ dalam pengelolaan asosiasi adalah kurangnya motivasi wirausaha dan komitmen dari anggota untuk terlibat aktif dan bekerjasama. Pengabdian masyarakat ini bertujuan untuk membantu mengatasi masalah tersebut melalui kegiatan pelatihan penguatan motivasi dan komitmen. Pelatihan dilaksanakan pada 21 Agustus 2023, di Dinas Perindustrian dan Perdagangan (Disperindag) kabupaten Sidoarjo. Materi pelatihan diberikan dengan metode tutorial dan praktik, terdiri atas tiga bagian yaitu membangun motivasi wirausaha dan komitmen berkelompok, praktik penyelesaian masalah, serta diskusi. Untuk menilai keterserapan materi dan evaluasi pelatihan, di akhir pelatihan seluruh peserta mengisi kuesioner. Data dari kuesioner diolah menggunakan softaware Excel dan diperoleh nilai 4.53 yang berarti bahwa pemahaman anggota akan pentingnya membangun motivasi wirausaha dan komitmen berkelompok sangat baik. Adapun respon peserta terhadap pelaksanaan kegiatan pelatihan baik mengenai pemateri dan kesesuaian materi adalah sebesar 4,28 (sangat baik), dan penyelenggaraan pelatihan yaitu sebesar 4.17 atau dinyatakan baik. Hasil dari pelatihan ini diharapkan memberikan dampak bagi pengembangan UTJ dan anggota sehingga menjadi lebih mandiri dan berdaya melalui pembelajaran bersama asosiasi. Keberlanjutan dari kegiatan ini adalah akan dilakukannya pendampingan dan pemantauan keterlibatan anggota melalui aplikasi digital.
The Influence of Continuous Training, Perceived Usefulness and Employee Digital Experience on Employee Trust in Digital HRM Systems of Digital Startup Employees Fatimah Malini Lubis; Joko Ariawan; Pipit Sundari; Antok Supriyanto; Tri Yusnanato; Anton Nurcahyo
Journal of Information System, Technology and Engineering Vol. 4 No. 2 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i2.312

Abstract

This study investigates the impact of Continuous Training and Perceived Usefulness, along with Employee Digital Experience, on Employee Trust towards Digital HRM Systems in the context of employees working in digital startups. This study was primarily quantitative and primarily used surveys. The study used purposive sampling. The research made use of Google Forms to create and distribute an online survey. The data was analyzed using multiple linear regression analysis. The results were verified for validity and reliability, and other preliminary assumption tests such as normality, heteroscedasticity and multicollinearity, along with some other preliminary assumption tests, were also conducted prior to the hypothesis tests. Continuous Training, Perceived Usefulness, and Employee Digital Experience were shown to positively and significantly impact Employee Trust in Digital HRM Systems. This was shown to be the case whether the three constructs were analyzed independently, in combination, or as a group, with the study showing that the three constructs were important for the creation of trust in Digital HRM systems. Finally, it is anticipated that this research will provide a theoretical boost to the development of digital human resource management and technology acceptance debates and practical advice to digital startup firms that wish to make their Digital HRM system deployment operate more efficiently.
Pengaruh Harga, Kualitas Produk, dan Influencer Review Terhadap Keputusan Pembelian Produk Skincare Glad2Glow Esteur Novia Susantika; Januar Wibowo; Antok Supriyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.13108

Abstract

The continuous growth of Indonesia's skincare industry has intensified market competition, encouraging companies to better understand the factors that influence consumers' purchasing decisions. This study aims to investigate the effects of price, product quality, and influencer reviews on the purchase decisions of Glad2Glow skincare products among followers of the @glad2glow Instagram account. A quantitative research approach was employed using a survey method, with questionnaires distributed to 190 respondents who follow the @glad2glow Instagram account and have previously used Glad2Glow products. The respondents were selected through purposive sampling, and the data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The results reveal that price, product quality, and influencer reviews each have a positive and significant influence on consumers' purchase decisions. Among these variables, price exerts the strongest effect, while product quality and influencer reviews also make significant contributions to consumers' purchasing decisions. Furthermore, the coefficient of determination (R²) of 0.539 indicates that these variables collectively explain 53.9% of the variation in purchase decisions, whereas the remaining 46.1% is attributed to other variables beyond the scope of this study. These findings imply that maintaining competitive pricing, ensuring product quality, and utilizing credible influencer reviews are essential strategies for improving consumers' purchase decisions toward Glad2Glow skincare products.
Co-Authors Achmad Arrosyidi Adhim Jati Kusuma Afandi, Muhammad Lutfi Alicia, Alicia Anandya Sofa Rachmawati Angesti, Dyan Angga Agia Perdhana Angga Agia Wardhana Anggriawan, Adventus Anjik Sukmaaji Anton Nurcahyo Aprillia, Dean Ariady, Muhammad Rifki Ariady, Muhammad Rifki Boga, Anto Bonda Sisephaputra Bre Sukma Kirana Candraningrat, Candraningrat Dedy Armada Wiratama Dewandaru, Kalista Wiwaha Dewandaru, Kalista Wiwaha Diagustin Rahayu Diki Anggoro Putra Effendi, Pradita Maulidya Esteur Novia Susantika Fatimah Malini Lubis Firmansyah, Ayif Firmansyah, Ayif gunawan, Nanda lutfian gunawan, Nanda lutfian Hasdi, Randy Floranno Henry Bambang Setyawan Ignatius Adrian Mastan Irsyadi, Muhamad Haidir Januar Wibowo Joko Ariawan Kalista Wiwaha Dewandaru Kurniawan Jatmika Kurniawan, Muhammad risqi Lavepian, Dian Loropatty, Theresiya Loropatty, Theresiya M. J. Dewiyani Sunarto Martinus Sony Erstiawan Maulana, Yoppy Mirza Maulana, Yoppy Mirza Meylia Amanatul Rochma Mochammad Arifin Muhamad Haidir Irsyadi Muhammad Bagir Muhammad Bagir MUHAMMAD MANSUR Muhammad Rifki Ariady Nanda Cahya Priaditya Nanda lutfian gunawan Nirwana, Andreansyah Nisa, Alifya Amanda Pantjawati Sudarmaningtyas Pascapraharastyan, Rizki Alfiasca Pipit Sundari Pradita Maulidya Effendi Pradita Maulidya Effendi Priaditya, Nanda Cahya Priaditya, Nanda Cahya Putra, Wahyu Septiono Asmara Putra, Wahyu Septiono Asmara Rahayu, Diagustin Randy Floranno Hasdi Rizki Alfiasca Pascapraharastyan Rizki Alfiasca Pascapraharastyan Sri Suhandiah SULISTIOWATI Sulistiowati Sulistiowati Sulistiowati Sulistiowati Syahrin, Nanda Arrival Alfi Tan Amelia Teguh Sutanto Theresiya Loropatty Tony Soebijono Tony Soebijono Tri Yusnanato Wardhanie, Ayouvi Wicaksono, Bayu Wikan Wiratama, Dedy Armada Wiratama, Dedy Armada Yoppy Mirza Maulana Yoppy Mirza Maulana Yoppy Mirza Maulana Yusof, Yusrin Bin