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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
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Penggunaan Theory of Planned Behavior dalam Kajian Perilaku Konsumen Hijau Rizka Zulfikar; Nanang Suryadi; Yuditha Valen Prasarry; Sarah Barqiah; Dedy
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10496

Abstract

This study aims to evaluate the use of the Theory of Planned Behavior (TPB) in the analysis of green consum-er behavior. The TPB were an important framework for understanding consumer behavior, emphasizing the role of intention in shaping action, with factors such as attitudes, subjective norms, and perceived behavioral control. This research was conducted through a literature review using 26 articles from leading interna-tional journals such as Elsevier, Springer, Emerald, Taylor & Francis, Wiley Online, and Sage from 2013 to 2023.The results showed that the use of TPB in analyzing the purchasing behavior of environmentally friend-ly products provides strong evidence that intention influences consumer behavior. Other factors such as trust in the product also influence buying behavior. The advantages of the TPB lie in a structured framework, identification of behavioral influence factors, and support for effective marketing strategies. However, TPB have limitations, such as the inability to explain impulsive behavior and the inability to adequately incur-porate contextual factors. To address this, Extended-TPB, which includes additional variables, and the integration of TPB with other theories have developed. This increases understanding of environmentally friendly consumer behavior. The use of TPB and development has resulted in thousands of research articles published in various leading international journals. This confirms that TPB remain a significant focus of re-search in understanding consumer behavior in the context of sustainability.
Analisa Porter’s Five Forces dalam Keberlangsungan Usaha Perusahaan Asuransi Rubi Handojo; Nanang Suryadi; Aris Hardiatno; Bayu Rafisukmawan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i10.16712

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi kinerja perusahaan asuransi di dunia menggunakan kerangka kerja Porter Five Forces. Metode yang digunakan adalah structured literature review, yang memungkinkan peneliti untuk mengidentifikasi, memilih, dan mengevaluasi literatur yang relevan secara sistematis dan transparan. Hasil penelitian menunjukkan bahwa model Porter Five Forces adalah alat yang efektif untuk menganalisis kekuatan kompetitif dalam industri asuransi. Temuan ini memberikan wawasan berharga bagi perusahaan asuransi untuk mengembangkan strategi yang lebih efektif dalam bersaing di pasar global. Kesimpulan penelitian menegaskan pentingnya memahami dinamika persaingan untuk mempertahankan daya saing dan stabilitas ekonomi perusahaan asuransi. Implikasi dari penelitian ini menunjukkan perlunya intervensi yang ditargetkan dan strategi inovatif untuk mengatasi tantangan industri asuransi yang semakin kompleks.
Green Transformational Leadership untuk Mendorong Keunggulan Kompetitif A.Pandu Wirawan; Febriandaru Kurniasih; Muhammad Pringgo. P; Nanang Suryadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11032

Abstract

Suatu perusahaan, agar dapat memenangkan persaingan bisnis dalam jangka panjang, harus memiliki strategi yang tepat, diantaranya melalui penyelarasan sumber daya yang dimiliki dengan pasar yang ingin dituju tanpa mengabaikan kondisi lingkungannya. Gaya kepemimpinan transformasional merupakan praktik yang sering diterapkan saat ini. Penerapan kepemimpinan transformasional memberikan karyawan rasa percaya, lebih dihargai, patuh serta tanggap kepada pimpinannya. dampaknya karyawan akan mendapatkan motivasi untuk melakukan sesuatu yang lebih dari yang melebihi harapan pemimpin. Tujuan dalam pembuatan artikel ini untuk melihat keunggulan kompetitif suatu perusahaan dengan melihat green transformasional leadership pada perusahaan. Metode yang akan di gunakan pada artikel ini mengusung metode Systematic Literature Review (SLR) untuk melakukan identifikasi, evaluasi dan interpretasi terhadap semua hasil penelitian yang relevan terkait pertanyaan penelitian tertentu, topik tertentu, atau fenomena yang menjadi perhatian.
Digital Transformation for MSMEs: Enhancing Business Growth by Leveraging Financial Inclusion and Social-Media Suryadi, Nanang
Jurnal KARINOV Vol 7, No 2 (2024): Mei
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i2p131

Abstract

Pengabdian ini dilakukan dengan tujuan untuk meningkatkan pemahaman dan kemampuan UMKM dalam mengadopsi teknologi digital, khususnya dalam penggunaan QRIS dan strategi pemasaran melalui media sosial. Masalah utama yang dihadapi oleh UMKM Kopi Perempat adalah kurangnya pengetahuan mengenai teknologi digital dan strategi pemasaran yang efektif untuk meningkatkan keterlibatan pelanggan dan penjualan. Metode yang digunakan dalam pengabdian ini meliputi sosialisasi, pendampingan, dan evaluasi berkala. Sosialisasi diberikan untuk memperkenalkan pentingnya QRIS dan media sosial dalam operasional bisnis, sementara pendampingan dilakukan untuk membantu UMKM dalam implementasi teknologi tersebut. Evaluasi berkala dilakukan untuk mengukur efektivitas program dan memahami kebutuhan UMKM secara lebih mendalam. Hasil pengabdian menunjukkan bahwa UMKM yang didampingi mampu meningkatkan pengetahuan dan keterampilan mereka dalam menggunakan QRIS serta mengembangkan strategi pemasaran digital yang lebih efektif. Hal ini terbukti dari peningkatan keterlibatan pelanggan dan penjualan di Kopi Perempat setelah penerapan QRIS dan optimalisasi media sosial. Program ini berhasil memberikan dampak positif dan meningkatkan kesadaran UMKM akan pentingnya adaptasi teknologi dalam keberlanjutan usaha. Kata kunci— UMKM, QRIS, Pemasaran Digital, Media Sosial, Teknologi Digital Abstract This community service program was conducted to enhance the understanding and capabilities of MSMEs in adopting digital technology, particularly in the use of QRIS and social media marketing strategies. The main problem faced by Kopi Perempat, an MSME, was the lack of knowledge about digital technology and effective marketing strategies to increase customer engagement and sales. The methods used in this program included socialization, mentoring, and periodic evaluation. Socialization was provided to introduce the importance of QRIS and social media in business operations, while mentoring was conducted to assist MSMEs in implementing these technologies. Periodic evaluation was carried out to measure the effectiveness of the program and gain a deeper understanding of the needs of MSMEs. The results of the program showed that the MSMEs involved were able to improve their knowledge and skills in using QRIS and develop more effective digital marketing strategies. This was evidenced by the increased customer engagement and sales at Kopi Perempat following the implementation of QRIS and social media optimization. The program successfully created a positive impact and raised awareness among MSMEs about the importance of technology adaptation for business sustainability. Keywords— MSMEs, QRIS, Digital Marketing, Social-Media, Digital Technology
The Role Of Engagement Leadership And Motivation In Pharmaceutical Companies During Pandemic Covid-19 Nugraha, Krisna Wahyu; Noermijati, Noermijati; Suryadi, Nanang
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1033

Abstract

This study aimed  to determine the mediating role of employee engagement  in the relationship between transformational leadership and motivation on employee performance. Questionnaires were used to collect data from employees of companies operating in the pharmaceutical sector in Jakarta with  223 respondents. The data analysis used structural equation modeling with Smartpls program. The results of the study showed  that transformational leadership directly can increase employee performance and work engagement. Furthermore, motivation was  able to increase job engagement  but it was  not able to increase performance. Interestingly, employee engagement   had  been able to fully mediate the effect of motivation on employee performance, but it was  unable to mediate the effect of transformational leadership on performance.
STRATEGI INOVASI DALAM PEMENANGAN PEMILU PRESIDEN Retno Fuji Oktaviani; Hakam Ali Niazi; Andri Medina; Nanang Suryadi
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2055

Abstract

ABSTRAKKampanye politik di berbagai negara telah mengalami transformasi signifikan dalam beberapa dekade terakhir, terutama dengan kemajuan teknologi dan perubahan perilaku pemilih. Tujuan penelitian ini adalah untuk menemukan kebaruan dalam inovasi strategi kampanye yang dilakukan oleh Presiden diberbagai negara dengan menggunakan database scopus. Metode yang digunakan adalah Metode bibliografi yaitu pendekatan yang digunakan untuk mengumpulkan, menganalisis, dan menyusun daftar referensi atau sumber-sumber informasi yang relevan dengan topik penelitian tertentu. Dalam menelusuri dokumen yang relevan peneliti mencoba memasukkan keyword utama yaitu “politics” dan “campaign” dan “president” dan “strategy” sehingga menghasilkan 117 dokumen dengan rentan waktu tahun 1948 sampai tahun 2025. Bidang pencarian dibatasi pada “judul”, “abstrak”, dan “kata kunci”. Selanjutnya data pengumpulan tidak dibatasi hanya pada artikel ilmiah tetapi juga pada buku, book chapter, review dan conference paper. Hasil Penelitian ini mengungkapkan beberapa temuan penting terkait dengan tren penelitian strategi kampanye politik presiden. Pertama, analisis tren menunjukkan bahwa penelitian mengenai strategi kampanye politik presiden telah mengalami peningkatan yang signifikan selama bertahun-tahun, mencerminkan minat yang terus berkembang dalam bidang ini seiring dengan semakin kompleksnya dinamika politik dan kemajuan teknologi. Kedua, hasil penelitian menunjukkan bahwa negara-negara seperti Amerika Serikat, Inggris, dan Canada merupakan pemimpin dalam jumlah publikasi terkait strategi kampanye politik presiden, dengan penulis dan institusi dari negara-negara tersebut yang sering kali dikutip paling banyak, menandakan kontribusi mereka yang signifikan terhadap literatur global di bidang ini.Kata Kunci: Strategi Inovasi; Kampanye; Politik; Blue Ocean StartegyABSTRACTThe aim of this research is to find novelty in campaign strategy innovations carried out by the President in various countries using the Scopus database. The method used is the bibliographic method, which is an approach used to collect, analyze and compile a list of references or sources of information that are relevant to a particular research topic. In searching for relevant documents, researchers tried to enter the main keywords, namely "politics" and "campaign" and "president" and "strategy", resulting in 117 documents with a time range of 1948 to 2025. The search field was limited to "title", "abstract" , and “keywords”. Furthermore, data collection is not limited to scientific articles but also books, book chapters, reviews and conference papers. The results of this research reveal several important findings related to research trends in presidential political campaign strategies. First, trend analysis shows that research on presidential political campaign strategies has experienced a significant increase over the years, reflecting the growing interest in this field as political dynamics have become more complex and technology has advanced. Second, the research results show that countries such as the United States, the United Kingdom, and Canada are leaders in the number of publications related to presidential political campaign strategies, with authors and institutions from these countries often cited the most, indicating their significant contribution to global literature in this field. Keywords: Innovation Strategy; Campaign; Political; Blue Ocean Strategy
INITIAL IDENTIFICATION FOR DEVELOPMENT VALUE CO-CREATION TRIADIC BUSINESS MODEL INNOVATION: THE CASE OF MALANG COFFEE INDUSTRY Suryadi, Nanang; Anggraeni, Rila; Permadi, Fajar
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.14

Abstract

This study aims to identify the relationship between the three actors (triadic) in creating value in the coffee industry in Malang. The relationship in the coffee industry involves suppliers (coffee farmers), sellers (coffee shops), and consumers. The expected novelty and technological breakthrough is the development of Value Co-Creation Triadic Business Model Innovations. This business model innovation is based on a collaborative and innovative process of creating, delivering, and capturing value (value co-creation) by involving 3 (three) main actors in the coffee industry. This business model innovation can be used as a foundation to create value propositions and revenue streams for actors in the coffee product value chain to face and win the competition. Besides, it will increase the role of coffee as one of the agricultural products that will be the leverage of the Indonesian economy.
THE MOTIVATION AND THEIR EFFECT ON TEACHER PERFORMANCE: THE MEDIATION ROLE OF WORK EXPERIENCE Wahyudi, Yuda Putra; Armanu, Armanu; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.12

Abstract

This study aims to analyze the effect of motivation on performance mediated by work experience. Teachers at State Junior High Schools are the population in this study. The sampling technique used a purposive sampling method with 321 teachers as respondents. The technique used is Partial Least Square. The analysis results show that: Motivation has a significant positive effect on performance; Motivation has a significant positive impact on work experience; Work experience has a significant positive effect on performance; Work experience significantly mediates the effect of motivation on performance. The implication of this research is to have a suitable influence on motivation the public junior high school teachers in the Malang district should continue to be encouraged by using an approach to success expectations, value implications and potential costs of implementing professional development so that they always have motivation at work. Expectations of success, value implications, and potential costs of implementing professional development will be met. Teachers can play a role in terms of providing support. Teachers have more enthusiasm and encouragement in their work and can show performance. Work experience can also act as a mediating variable; principal collaboration and partnerships with out-of-school institutions are forged, and learning collaboration supports performance. Motivation provides encouragement and efforts to do work to contribute to new work experiences and individual performance towards organizational performance.
Sharia Retail Store Service Standards Based on Customer Preferences in the Cooperative Ecosystem Hakim, Abdurrahman; Suryadi, Nanang; Huda, Choirul
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.05

Abstract

Cooperative-based Islamic retail businesses need to measure and improve their service performance to increase customer satisfaction to be superior in competitive markets. The adaptation of the SERVQUAL (service quality) measurement to the RSQS (retail service quality scale) scale has no sharia and co-operative dimensions. Therefore, the RSQS scale needs to be adapted to be SC-RSQS (Sharia_Co-operative_Retail Service Quality Scale) with the addition of sharia and cooperative dimensions. This adaptation has been validated by the panel of experts. On the other hand, SERVPERF (service performance) serves as a solution to the SERVQUAL weaknesses in measuring service performance. Satisfaction- and dissatisfaction-causing factors can be classified using Kano's Model. Records of consumer desires are needed to qualitatively fill deeper substances, which are analyzed using coding analysis. The integration of SC-RSQS in SERVPERF and Kano's Model was emphasized in this paper and was clarified using the coding analysis of customer records. This paper aimed to measure service performance, categorize customer requirements, and identify things that need to be considered in improving the performance of the 212 Mart cooperative retail store service in South Jakarta, Indonesia. The results show the level of satisfaction of cooperative members as the main consumers of this business is lower than non-cooperative members, 87% of customer requirements are in one-dimensional category, and the potential for customer dissatisfaction is higher than the potential satisfaction. 212 Mart must give cooperative members greater benefits than non-cooperative members, be more sensitive in providing services, and try to be more communicative with customers, especially cooperative members.
Social Media Marketing Training to Support Gen Z Entrepreneurs in Malang City Nanang Suryadi; Abdurrahman Hakim; Muhammad Fajrul Iskam Fasieh
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1502

Abstract

Persaingan di tempat kerja sangat ketat; setiap tahun, lulusan baru berdatangan. Hal ini mengharuskan individu mencari usaha alternatif untuk memenuhi kualitas hidup yang dibutuhkan, salah satunya dengan menciptakan bisnis. Saat ini, kelompok generasi Z mencapai 20% dari seluruh populasi pada tahun 2020. Karena fleksibilitas yang dimilikinya, Generasi Z memiliki cara pandang tersendiri dalam berwirausaha. Kurangnya informasi tentang bagaimana menggunakan teknik pemasaran yang sukses untuk terhubung dengan pelanggan di tengah persaingan yang keras dan keadaan ekonomi global yang berorientasi pada pertumbuhan berkelanjutan, serta persaingan yang ketat, dan membutuhkan inovasi. Berdasarkan permasalahan yang dialami, maka alternatif pemecahan masalah yang dilakukan adalah dengan mengadakan pelatihan social media marketing sebagai strategi bisnis bagi generasi Z di Kota Malang. Pelatihan ini untuk mempersiapkan Generasi Z agar mampu bersaing. Metode pelaksanaan kegiatan adalah dengan memberikan sosialisasi, pelatihan, dan pendampingan secara langsung digital marketing. Kegiatan mendapat respon positif dari peserta pelatihan.  Selain itu, hasil evaluasi juga menunjukkan bahwa kegiatan ini mampu secara efektif meningkatkan pengetahuan dan keterampilan generasi Z dalam memanfaatkan teknologi digital pemasaran. Dari hasil pelatihan yang diberikan, para peserta kegiatan memiliki wawasan dan pandangan baru tentang bagaimana terus berinovasi dalam memaksimalkan pemasaran digital melalui copywriting. Social Media Marketing Training to Support Gen Z Entrepreneurs in Malang City  Competition in the workplace is fierce; every year, new graduates arrive. This requires individuals to seek alternative ventures to fulfill their quality of life needs, one of which is by creating a business. Currently, the Generation Z cohort will account for 20% of the entire population by 2020. Due to their flexibility, Generation Z has its own perspective on entrepreneurship. Lack of information on how to use successful marketing techniques to connect with customers amidst harsh competition and a global economy that is oriented towards sustainable growth as well as fierce competition and requires innovation Based on the problems experienced, the alternative solution is to conduct training on social media marketing as a business strategy for Generation Z in Malang City. This training is to prepare Generation Z to be able to compete. The method of implementing the activity is by providing socialization, training, and direct digital marketing assistance. The activity received a positive response from the training participants. In addition, the evaluation results also showed that this activity was able to effectively increase the knowledge and skills of Generation Z in utilizing digital marketing technology. From the results of the training provided, the activity participants gained new insights and views on how to continue to innovate in maximizing digital marketing through copywriting.  
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andri Medina Andrian Wahyu Laksono Annisa Aulani Kusnadi Aris Hardiatno Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Bambang Samsul Hidayat Bayu Rafisukmawan Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dimas Hendrawan Eka Bio, Muhammad Judhanto Elsa Gaotami Fatchur Rohman Febriandaru Kurniasih Fitriyana, Nurul Amalia Grimonia, Raissa Hakam Ali Niazi Hakim, Abdurrahman Hakim, Abdurrahman Hanif Mutiara Rohmah Haryo Bhaskoro Imam Santoso Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Miftahurrahmah, Aisyah Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Fajrul Islam Fasieh Muhammad Irsyad Gulam B Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Radityo Putro Handrito Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rubi Handojo Rusydayanti, Fatinah Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sunaryo Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka