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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EKUITAS (Jurnal Ekonomi dan Keuangan) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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INITIAL IDENTIFICATION FOR DEVELOPMENT VALUE CO-CREATION TRIADIC BUSINESS MODEL INNOVATION: THE CASE OF MALANG COFFEE INDUSTRY Suryadi, Nanang; Anggraeni, Rila; Permadi, Fajar
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.14

Abstract

This study aims to identify the relationship between the three actors (triadic) in creating value in the coffee industry in Malang. The relationship in the coffee industry involves suppliers (coffee farmers), sellers (coffee shops), and consumers. The expected novelty and technological breakthrough is the development of Value Co-Creation Triadic Business Model Innovations. This business model innovation is based on a collaborative and innovative process of creating, delivering, and capturing value (value co-creation) by involving 3 (three) main actors in the coffee industry. This business model innovation can be used as a foundation to create value propositions and revenue streams for actors in the coffee product value chain to face and win the competition. Besides, it will increase the role of coffee as one of the agricultural products that will be the leverage of the Indonesian economy.
THE MOTIVATION AND THEIR EFFECT ON TEACHER PERFORMANCE: THE MEDIATION ROLE OF WORK EXPERIENCE Wahyudi, Yuda Putra; Armanu, Armanu; Suryadi, Nanang
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.12

Abstract

This study aims to analyze the effect of motivation on performance mediated by work experience. Teachers at State Junior High Schools are the population in this study. The sampling technique used a purposive sampling method with 321 teachers as respondents. The technique used is Partial Least Square. The analysis results show that: Motivation has a significant positive effect on performance; Motivation has a significant positive impact on work experience; Work experience has a significant positive effect on performance; Work experience significantly mediates the effect of motivation on performance. The implication of this research is to have a suitable influence on motivation the public junior high school teachers in the Malang district should continue to be encouraged by using an approach to success expectations, value implications and potential costs of implementing professional development so that they always have motivation at work. Expectations of success, value implications, and potential costs of implementing professional development will be met. Teachers can play a role in terms of providing support. Teachers have more enthusiasm and encouragement in their work and can show performance. Work experience can also act as a mediating variable; principal collaboration and partnerships with out-of-school institutions are forged, and learning collaboration supports performance. Motivation provides encouragement and efforts to do work to contribute to new work experiences and individual performance towards organizational performance.
Sharia Retail Store Service Standards Based on Customer Preferences in the Cooperative Ecosystem Hakim, Abdurrahman; Suryadi, Nanang; Huda, Choirul
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.05

Abstract

Cooperative-based Islamic retail businesses need to measure and improve their service performance to increase customer satisfaction to be superior in competitive markets. The adaptation of the SERVQUAL (service quality) measurement to the RSQS (retail service quality scale) scale has no sharia and co-operative dimensions. Therefore, the RSQS scale needs to be adapted to be SC-RSQS (Sharia_Co-operative_Retail Service Quality Scale) with the addition of sharia and cooperative dimensions. This adaptation has been validated by the panel of experts. On the other hand, SERVPERF (service performance) serves as a solution to the SERVQUAL weaknesses in measuring service performance. Satisfaction- and dissatisfaction-causing factors can be classified using Kano's Model. Records of consumer desires are needed to qualitatively fill deeper substances, which are analyzed using coding analysis. The integration of SC-RSQS in SERVPERF and Kano's Model was emphasized in this paper and was clarified using the coding analysis of customer records. This paper aimed to measure service performance, categorize customer requirements, and identify things that need to be considered in improving the performance of the 212 Mart cooperative retail store service in South Jakarta, Indonesia. The results show the level of satisfaction of cooperative members as the main consumers of this business is lower than non-cooperative members, 87% of customer requirements are in one-dimensional category, and the potential for customer dissatisfaction is higher than the potential satisfaction. 212 Mart must give cooperative members greater benefits than non-cooperative members, be more sensitive in providing services, and try to be more communicative with customers, especially cooperative members.
Social Media Marketing Training to Support Gen Z Entrepreneurs in Malang City Nanang Suryadi; Abdurrahman Hakim; Muhammad Fajrul Iskam Fasieh
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1502

Abstract

Persaingan di tempat kerja sangat ketat; setiap tahun, lulusan baru berdatangan. Hal ini mengharuskan individu mencari usaha alternatif untuk memenuhi kualitas hidup yang dibutuhkan, salah satunya dengan menciptakan bisnis. Saat ini, kelompok generasi Z mencapai 20% dari seluruh populasi pada tahun 2020. Karena fleksibilitas yang dimilikinya, Generasi Z memiliki cara pandang tersendiri dalam berwirausaha. Kurangnya informasi tentang bagaimana menggunakan teknik pemasaran yang sukses untuk terhubung dengan pelanggan di tengah persaingan yang keras dan keadaan ekonomi global yang berorientasi pada pertumbuhan berkelanjutan, serta persaingan yang ketat, dan membutuhkan inovasi. Berdasarkan permasalahan yang dialami, maka alternatif pemecahan masalah yang dilakukan adalah dengan mengadakan pelatihan social media marketing sebagai strategi bisnis bagi generasi Z di Kota Malang. Pelatihan ini untuk mempersiapkan Generasi Z agar mampu bersaing. Metode pelaksanaan kegiatan adalah dengan memberikan sosialisasi, pelatihan, dan pendampingan secara langsung digital marketing. Kegiatan mendapat respon positif dari peserta pelatihan.  Selain itu, hasil evaluasi juga menunjukkan bahwa kegiatan ini mampu secara efektif meningkatkan pengetahuan dan keterampilan generasi Z dalam memanfaatkan teknologi digital pemasaran. Dari hasil pelatihan yang diberikan, para peserta kegiatan memiliki wawasan dan pandangan baru tentang bagaimana terus berinovasi dalam memaksimalkan pemasaran digital melalui copywriting. Social Media Marketing Training to Support Gen Z Entrepreneurs in Malang City  Competition in the workplace is fierce; every year, new graduates arrive. This requires individuals to seek alternative ventures to fulfill their quality of life needs, one of which is by creating a business. Currently, the Generation Z cohort will account for 20% of the entire population by 2020. Due to their flexibility, Generation Z has its own perspective on entrepreneurship. Lack of information on how to use successful marketing techniques to connect with customers amidst harsh competition and a global economy that is oriented towards sustainable growth as well as fierce competition and requires innovation Based on the problems experienced, the alternative solution is to conduct training on social media marketing as a business strategy for Generation Z in Malang City. This training is to prepare Generation Z to be able to compete. The method of implementing the activity is by providing socialization, training, and direct digital marketing assistance. The activity received a positive response from the training participants. In addition, the evaluation results also showed that this activity was able to effectively increase the knowledge and skills of Generation Z in utilizing digital marketing technology. From the results of the training provided, the activity participants gained new insights and views on how to continue to innovate in maximizing digital marketing through copywriting.  
Can Entrepreneurship Education and Personality Encourage Students to Become Entrepreneurs? Suryadi, Nanang; Anggraeni, Rila
Journal of The Community Development in Asia Vol 6, No 2 (2023): May 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2276

Abstract

ABSTRACT Entrepreneurs are business people who remarkably contribute to the country's economic growth. The growing intention and interest in entrepreneurship will create new jobs, innovative products, and services. Entrepreneurial intent is essential in motivating students to pursue careers as entrepreneurs in their professional lives. This study aims to understand students' entrepreneurial intentions by analyzing the influence of entrepreneurship education and personality. Moreover, the conceptual framework built in this study used the theory of planned behavior (TPB) integrated with entrepreneurship education and individual personality. Data were collected using purposive sampling of students of the undergraduate entrepreneurship program. The structural equations were tested using WarpPLS software. The findings revealed that education regarding entrepreneurship and personality impacts subjective norms and attitudes. Furthermore, all the elements of the theory of planned behavior influence entrepreneurial intention. As a result, entrepreneurship education programs should cover management courses to improve business competency and develop positive emotions toward entrepreneurship.  
Customer-Centric Technology: A Science Mapping of Marketing Transformation Zulfikar, Rizka; Suryadi, Nanang; Valen Prasarry, Yudhita
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.36-46.2025

Abstract

This research aimed to analyze the impact of technology on marketing practices, from the adoption stage to the creation of customer experience, through a bibliometric approach. Using 133 articles published between 2000 and 2024 obtained from Scopus.com database, the study compiled a comprehensive literature analysis to identify key trends, dominant research themes, and gaps in the literature. The article selection process was carried out using the PRISMA method with keywords such as "technology adoption," "digital marketing," and "customer experience,". The bibliometric process was carried out using bibliometric analysis tools such as Biblioshiny-R. The results showed that technologies such as artificial intelligence (AI), big data analytics, and the Internet of Things (IoT) have a significant role in improving personalization and marketing efficiency, while creating a more immersive and satisfying customer experience. The study identified patterns of author networks, leading journals, as well as research trends that focus on the integration of technology in customer experience design. These findings make a theoretical contribution by strengthening the understanding of the relationship between technology adoption and customer experience, as well as practical implications for companies in developing technology-based marketing strategies.
When Trust Falters: The Impact Of Negative Information On Traditional Medicine Repurchase Intentions In Indonesia Zulfikar, Rizka; Sabil Hussein, Ananda; Suryadi, Nanang; Margono, Margono
International Journal of Science and Environment (IJSE) Vol. 5 No. 2 (2025): May 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i2.160

Abstract

This study investigated how exposure to negative information influenced consumer trust and repurchase intention within Indonesia’s traditional medicine market. By integrating the Theory of Planned Behavior with Trust Deterioration Models, the research addressed a critical gap concerning the impact of adverse digital narratives on culturally embedded health products. A quantitative, cross-sectional design was employed using an online survey that collected 207 valid responses from traditional medicine users across Indonesia. Data were analyzed using Descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. Results showed that negative information significantly undermined trust in traditional medicine, which in turn reduced consumers’ intention to repurchase. The strongest effects emerged from the perceived credibility and virality of negative news, which heightened risk perception and skepticism toward product quality, brand integrity, and regulatory oversight. Trust was found to partially mediate the relationship between negative information and repurchase intention, highlighting its central role as both a psychological enabler and a vulnerability point in consumer behavior. These findings provided substantial implications for producers, regulators, and marketers in preserving consumer confidence, suggesting the urgent need for reputation management strategies and transparent communication to counteract digital skepticism in emerging markets.
The Determinants in The Adoption of Banking Application Technology Wahyudi, Deby Yuliana; Indrawati, Nur Khusniyah; Suryadi, Nanang
AKRUAL: JURNAL AKUNTANSI Vol 17 No 1 (2025): AKRUAL: Jurnal Akuntansi (In Progress)
Publisher : Accounting Study Programme Faculty of Economics and Business Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jaj.v17n1.p92-110

Abstract

Introduction/Main Objectives: This study aims to examine the influence of perceived ease of use and perceived usefulness on the continuance intention of Wondr by BNI application users, with trust and satisfaction as mediating variables. Background Problems: Sustainable use for mobile banking service providers is important because retaining existing users is an important source of competitive advantage. Novelty: This study proves that the intention to continue using mobile banking is driven by perceptions of ease of use and perceived usefulness. Research Methods: This study is an explanatory study using a quantitative approach. The research population is Wondr by BNI users in Indonesia. This study uses purposive sampling technique. Data collection was conducted through a survey of 400 Wondr by BNI users. Data were analyzed using descriptive statistical methods and SEM-PLS. Finding/Results: Perceived ease of use and perceived usefulness have a direct and significant effect on each variable, trust, satisfaction, and the continuance intention of Wondr by BNI users. Additionally, satisfaction acts as a partial mediator in the relationship between perceived usefulness and continuance intention. Conclusion: Based on these findings, it is recommended that Wondr by BNI improve ease of use and usefulness to enhance user satisfaction and encourage continuance intention for Wondr by BNI. This study expands the development of the Technology Acceptance Model (TAM) by incorporating trust and satisfaction factors in analyzing the continuance intention of Wondr by BNI users. This study contributes to the implementation of mobile banking, particularly Wondr by BNI in Indonesia.
The Effect of Consumer Satisfaction and Trust on Loyalty Through Brand Image as Mediation: Study on Online Travel Agent Tiket.com consumers Grimonia, Raissa; Rohman, Fatchur; Suryadi, Nanang
Devotion : Journal of Research and Community Service Vol. 4 No. 9 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i9.541

Abstract

This study examines the effect of consumer satisfaction and trust on loyalty through brand image as mediation among consumers of the online travel agent Tiket.com. The research aims to understand the relationship between consumer satisfaction and trust, brand image, and loyalty in the context of online travel agents. The study utilizes a quantitative research approach and collects data through a survey questionnaire administered to Tiket.com consumers. The findings of this research contribute to the understanding of the factors influencing consumer loyalty in the online travel industry. The results highlight the importance of consumer satisfaction and trust in shaping brand image and ultimately influencing consumer loyalty. The implications of these findings for online travel agents and recommendations for future research are discussed.
From Sustainability Practice, Lovemark, Engagement, to Fast Fashion Loyalty Stage: Gender as Moderation Pranoto, Danu Eko; Hussein, Ananda Sabil; Suryadi, Nanang; Wu, Hung-Che
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.10

Abstract

Changes in consumer behavior that prioritize the sustainability agenda have challenged the fast fashion sector to grow without becoming enemies of the environment while maintaining their loyal customers. Therefore, this study aims to increase fast fashion brand loyalty through perceived sustainable marketing, with the mediation of brand love, brand respect, brand engagement in self-concept, and gender moderation. Data were collected through a survey method using questionnaires, and 260 respondents were obtained. The data were analyzed using SEM-PLS. The results demonstrate that perceived sustainable marketing is a precursor to love, respect, engagement, and loyalty. Brand loyalty is influenced by brand respect and engagement, but not by brand love. Moreover, brand engagement is influenced by brand love and respect. Theoretically, this study describes a brand-customer relationship model, from perceived sustainability to the loyalty stage. Unfortunately, gender cannot moderate that relationship. However, practically, this study shows that fast fashion marketers should consider women more likely to consider sustainability campaigns important in influencing the loyalty they give to brands, compared to men.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka