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All Journal Jurnal Ilmiah Mahasiswa FEB Holistic Journal Of Management Research JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology AKRUAL: Jurnal Akuntansi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN EKUITAS (Jurnal Ekonomi dan Keuangan) JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat EconBank : Journal Economics and Banking Jurnal Karinov Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review AMAR (Andalas Management Review) Jurnal Pengabdian kepada Masyarakat Nusantara Devotion: Journal of Research and Community Service Jurnal Abdi Masyarakat Indonesia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Science and Society (IJSOC) Jurnal Minfo Polgan (JMP) Journal of Social Research Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen International Journal of Science and Environment Journal of Accounting Research, Organization and Economics (JAROE) Jurnal Kewirausahaan dan Inovasi Journal of Management, Economic, and Financial Sasambo: Jurnal Abdimas (Journal of Community Service)
Nanang Suryadi
Brawijaya University, Malang, Indonesia
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PENGARUH HARGA, CELEBRITY ENDORSER, DAN SOCIAL MEDIA MARKETING TERHADAP INTENTION TO BUY PRODUK THE BODY SHOP Soraya, Az’zahra Dinda; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.09

Abstract

Beauty products in the modern era have experienced rapid development, one of which is skin care and cosmetic products. The development of skincare and cosmetic products is currently surging drastically with the arrival of products from within the country and abroad. The number of product choices can affect consumer intentions to buy according to the needs needed. This study was conducted to determine the effect of price, celebrity endorser, and social media marketing on product purchase intentions. This type of research is explanatory research which explains the causal relationship between research variables through hypothesis testing. The sampling technique used is non-probability sampling and purposive sampling method. The sample size used is 160 respondents with the provision that they are domiciled in Malang City and aged 20 to 39 years. Data analysis using SPSS 16.0. Based on the results of testing the three hypotheses, it can be concluded that the price variable has a positive and significant effect on product purchase intentions, the celebrity endorser variable has a non-positive and insignificant effect. on product purchase intentions, and social media marketing variables have a positive and significant effect on product purchase intentions.
Pengaruh Perceived Value, brand trust, dan Café atmosphere terhadap Brand Loyalty Wibawanto, Rayhana Alesha Haidar; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.08

Abstract

The purpose of this research is to identify the effects of perceived value, brand trust, and café atmosphere on the loyalty of Starbucks’ customers in Malang City. This research is considered as an explanatory study since it explains the relationship between two or more phenomena. Using non-probability sampling method and purposive sampling technique, 150 people were selected as the respondents. The criteria of the sample are people with the minimum age of 18 years, people who have made at least two purchases in the last three months, and people who have visited the coffee shop at least once in the last three months. The instruments of this research were assessed using validity test, reliability test, and classical assumption test. The data was analyzed using multiple linear regression, and the hypotheses were tested using F test and t test. This study finds that perceived value, brand trust, and café atmosphere positively and significantly influence brand loyalty. The findings are expected to serve as empirical evidences to be used in future research and to help the company increase its perceived value, brand trust, and café atmosphere in order to enhance brand loyalty.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Value, brand trust, dan café atmosphere terhadap brand loyalty pada pelanggan Starbucks di Kota Malang. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih gejala atau fenomena. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu minimal 18 tahun, pernah melakukan pembelian minimal 2 kali dalam 3 bulan terakhir di Starbucks Coffee di Kota Malang serta pernah berkunjung langsung ke Starbucks di Kota Malang minimal 1 kali dalam 3 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji f dan uji t dengan menggunakan program SPSS 27. Hasil penelitian ini menunjukkan bahwa Perceived Value, brand trust, dan café atmosphere memiliki pengaruh positif dan signifikan terhadap brand loyalty. Hasil penelitian ini diharapkan dapat memberikan bukti empiris untuk penelitian selanjutnya dan membantu perusahaan dalam meningkatkan Perceived Value, brand trust, dan café atmosphere sehingga brand loyalty juga meningkat.
Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan Rusydayanti, Fatinah; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.22

Abstract

The objectives of this research are to identify the marketing strategy PT Bumi Sarana Beton and the company’s strength, weakness, opportunity, and threat as well as to look for alternate strategies that can be applied by the company to increase its mortar product sales volume. This study uses descriptive research; which will only describe the state of the object or the problem and is not intended to draw conclusions that are generally accepted. Therefore, direct observations and interviews with related parties were conducted. The data processing using SWOT analysis have to several findings as follow. First, PT Bumi Sarana Beton applies STP marketing strategy, which consists of segmentation, targeting, and positioning, and the 7Ps of marketing mix. Then, the results of the SWOT analysis converted into the Cartesian diagram show that the company was in the first quadrant, suggesting the company to focus on S-O or aggressive strategy. Therefore, it is essential for the company to maintain the quality of its products, to improve its relationship with its employees and partners, and to use technology to expand its promotions. In other cases, S-T strategy should be applied if the company is in the second quadrant, W-O strategy should be applied if the company is in the third quadrant, and W-T strategy should be applied of the company is in the fourth quadrant.   Abstrak Penelitian ini bertujuan untuk mengetahui strategi pemasaran, identifikasi SWOT, dan mencari alternatif strategi pemasaran yang dilakukan oleh PT. Bumi Sarana Beton untuk meningkatkan volume penjualan produk mortarnya. Jenis penelitian ini adalah penelitian deskriptif yakni hanya akan melukiskan keadaan objek atau persoalannya dan tidak dimaksudkan untuk mengambil atau menarik kesimpulan yang berlaku umum. Pengambilan data dilakukan dengan observasi langsung pada PT. Bumi Sarana Beton dan dengan wawancara dengan pihak terkait. Metode analisa data dilakukan dengan menggunakan metode SWOT (Strength, Weakness, Opportunity, Threats). Dari hasil penelitian ini dapat disimpulkan bahwa PT. Bumi Sarana Beton dalam strategi pemasarannya telah menerapkan STP (segmentasi, targeting, positioning) dan 7P marketing mix, dan pada perhitungan analisis SWOT yang dituangkan pada diagram cartesius, perusahaan berada pada posisi kuadran I yang disarankan untuk fokus pada strategi agresif atau strategi S-O yakni dengan mempertahankan kualitas produk, mempererat hubungan dengan karyawan dan mitra, dan memanfaatkan teknologi untuk memperluas promosi. Namun, juga terdapat beberapa strategi alternatif yang bisa dilakukan ketika posisi perusahaan pada diagram curtsies tidak berada pada kuadran I, seperti strategi S-T pada kuadran II, strategi W-O pada kuadran III, dan strategi W-T pada kuadran IV.
Pengaruh Price, Store Atmosphere, Dan Service Quality Terhadap Revisit Intention Baistia, Salisa Dzikroh; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.20

Abstract

The objective of this research is to identify the effects of price, store atmosphere, and service quality on the revisit intention of Super Indo customers in Malang. This explanatory research elucidates the position of the examined variables as well as the relationships between them. Using non-probability sampling method and purposive sampling technique, 180 people with the minimum age of eighteen years who have visited Super Indo and made purchase there were selected as the respondents. The tool used for instrument test is multiple linear regression with the support of validity test, reliability test, and classical assumption test. The hypothesis testing was conducted using F test and t test in SPSS version 25. This study finds that price and service quality significantly influence revisit intention and that store atmosphere does not significantly affect revisit intention. These findings are expected to provide insights for next researchers and help Super Indo increase the intention of its customers to make repeat visits.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh price, store atmosphere, dan service quality terhadap revisit intention pada pelanggan Super Indo di Malang. Jenis penelitian ini adalah explanatory research untuk menjelaskan kedudukan variabel-variabel yang diteliti serta hubungan variabel satu dengan lainya. Penelitian ini menggunakan sampel sebanyak 180 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu minimal berusia 18 tahun dan responden pernah berkunjung dan melakukan pembelian di Super Indo di Malang. Alat uji yang digunakan untuk uji instrumen pada penelitian ini yaitu analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, serta uji asumsi klasik. Uji hipotesis dilakukan dengan menggunakan uji F dan Uji t dengan menggunakan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa variabel price dan service quality memiliki pengaruh secara signifikan terhadap revisit intention. Sedangkan pada variabel store atmosphere tidak berpengaruh signifikan terhadap revisit intention. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi peneliti selanjutnya dan membantu perusahaan Super Indo dalam meningkatkan revisit intention.
PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI Ramadhan, M. Agil; Suryadi, Nanang
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.09

Abstract

This study aims to determine the effect of work motivation and job satisfaction on performance in employees of the Kediri District Trade Office. The variables of this study are work motivation (X1), job satisfaction (X2) and employee performance (Y). This study used a quantitative method using data collection techniques in the form of interviews, observation, literature and questionnaires. While the analysis used is the validity test, reliability test, classic assumption test, multiple linear regression test, t test and f test and the coefficient of determination. Sampling in this study used a saturated sample with the consideration of all employees of the Kediri Regency Trade Office, totaling 57 employees based on the results of the research conducted. The results of this study indicate that partially work motivation influences employee performance and partially job satisfaction influences employee performance. This study also shows the results that simultaneously work motivation and job satisfaction affect employee performance.
Strengthening BUMDesma Sari Bumi through Subgrade Red Ginger Product Diversification Santoso, Imam; Miftahurrahmah, Aisyah; Choirun, Annisa’u; Suryadi, Nanang; Wulan, Siti Narsito; Purnomo, Mangku
Journal of Innovation and Applied Technology Vol 10, No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.01.014

Abstract

Red ginger is a rhizome plant that has the benefit of increasing the body's immune system. BUMDesma Sari Bumi, located in Pule Village, Trenggalek Regency, focuses on processing fresh red ginger into dry simplisia. This is done to extend the shelf life of red ginger. The problem encountered so far is the accumulation of subgrade red ginger in the BUMDesma Sari Bumi warehouse. The solution offered to increase the selling value of subgrade red ginger is to diversify the product into red ginger drink premix powder. The premix powdered beverage product consists of two variants namely red ginger coffee and red ginger chocolate. The approach taken in the empowerment activities of BUMDesma Sari Bumi is Participatory Rural Appraisal which emphasizes direct community involvement as subjects and objects as well as overall activities. Activities carried out include module preparation, training and mentoring on how to make Pemix beverage products, and product manufacturing demonstrations. The resulting assistance activity is a red ginger premix product that has obtained a P-IRT number so that it can increase the selling value of subgrade simplistic.
Penggunaan Theory of Planned Behavior dalam Kajian Perilaku Konsumen Hijau Rizka Zulfikar; Nanang Suryadi; Yuditha Valen Prasarry; Sarah Barqiah; Dedy
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 10 No. 1 (2023): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v10i1.10496

Abstract

This study aims to evaluate the use of the Theory of Planned Behavior (TPB) in the analysis of green consum-er behavior. The TPB were an important framework for understanding consumer behavior, emphasizing the role of intention in shaping action, with factors such as attitudes, subjective norms, and perceived behavioral control. This research was conducted through a literature review using 26 articles from leading interna-tional journals such as Elsevier, Springer, Emerald, Taylor & Francis, Wiley Online, and Sage from 2013 to 2023.The results showed that the use of TPB in analyzing the purchasing behavior of environmentally friend-ly products provides strong evidence that intention influences consumer behavior. Other factors such as trust in the product also influence buying behavior. The advantages of the TPB lie in a structured framework, identification of behavioral influence factors, and support for effective marketing strategies. However, TPB have limitations, such as the inability to explain impulsive behavior and the inability to adequately incur-porate contextual factors. To address this, Extended-TPB, which includes additional variables, and the integration of TPB with other theories have developed. This increases understanding of environmentally friendly consumer behavior. The use of TPB and development has resulted in thousands of research articles published in various leading international journals. This confirms that TPB remain a significant focus of re-search in understanding consumer behavior in the context of sustainability.
Green Transformational Leadership untuk Mendorong Keunggulan Kompetitif A.Pandu Wirawan; Febriandaru Kurniasih; Muhammad Pringgo. P; Nanang Suryadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11032

Abstract

Suatu perusahaan, agar dapat memenangkan persaingan bisnis dalam jangka panjang, harus memiliki strategi yang tepat, diantaranya melalui penyelarasan sumber daya yang dimiliki dengan pasar yang ingin dituju tanpa mengabaikan kondisi lingkungannya. Gaya kepemimpinan transformasional merupakan praktik yang sering diterapkan saat ini. Penerapan kepemimpinan transformasional memberikan karyawan rasa percaya, lebih dihargai, patuh serta tanggap kepada pimpinannya. dampaknya karyawan akan mendapatkan motivasi untuk melakukan sesuatu yang lebih dari yang melebihi harapan pemimpin. Tujuan dalam pembuatan artikel ini untuk melihat keunggulan kompetitif suatu perusahaan dengan melihat green transformasional leadership pada perusahaan. Metode yang akan di gunakan pada artikel ini mengusung metode Systematic Literature Review (SLR) untuk melakukan identifikasi, evaluasi dan interpretasi terhadap semua hasil penelitian yang relevan terkait pertanyaan penelitian tertentu, topik tertentu, atau fenomena yang menjadi perhatian.
Digital Transformation for MSMEs: Enhancing Business Growth by Leveraging Financial Inclusion and Social-Media Suryadi, Nanang
Jurnal KARINOV Vol 7, No 2 (2024): Mei
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v7i2p131

Abstract

Pengabdian ini dilakukan dengan tujuan untuk meningkatkan pemahaman dan kemampuan UMKM dalam mengadopsi teknologi digital, khususnya dalam penggunaan QRIS dan strategi pemasaran melalui media sosial. Masalah utama yang dihadapi oleh UMKM Kopi Perempat adalah kurangnya pengetahuan mengenai teknologi digital dan strategi pemasaran yang efektif untuk meningkatkan keterlibatan pelanggan dan penjualan. Metode yang digunakan dalam pengabdian ini meliputi sosialisasi, pendampingan, dan evaluasi berkala. Sosialisasi diberikan untuk memperkenalkan pentingnya QRIS dan media sosial dalam operasional bisnis, sementara pendampingan dilakukan untuk membantu UMKM dalam implementasi teknologi tersebut. Evaluasi berkala dilakukan untuk mengukur efektivitas program dan memahami kebutuhan UMKM secara lebih mendalam. Hasil pengabdian menunjukkan bahwa UMKM yang didampingi mampu meningkatkan pengetahuan dan keterampilan mereka dalam menggunakan QRIS serta mengembangkan strategi pemasaran digital yang lebih efektif. Hal ini terbukti dari peningkatan keterlibatan pelanggan dan penjualan di Kopi Perempat setelah penerapan QRIS dan optimalisasi media sosial. Program ini berhasil memberikan dampak positif dan meningkatkan kesadaran UMKM akan pentingnya adaptasi teknologi dalam keberlanjutan usaha. Kata kunci— UMKM, QRIS, Pemasaran Digital, Media Sosial, Teknologi Digital Abstract This community service program was conducted to enhance the understanding and capabilities of MSMEs in adopting digital technology, particularly in the use of QRIS and social media marketing strategies. The main problem faced by Kopi Perempat, an MSME, was the lack of knowledge about digital technology and effective marketing strategies to increase customer engagement and sales. The methods used in this program included socialization, mentoring, and periodic evaluation. Socialization was provided to introduce the importance of QRIS and social media in business operations, while mentoring was conducted to assist MSMEs in implementing these technologies. Periodic evaluation was carried out to measure the effectiveness of the program and gain a deeper understanding of the needs of MSMEs. The results of the program showed that the MSMEs involved were able to improve their knowledge and skills in using QRIS and develop more effective digital marketing strategies. This was evidenced by the increased customer engagement and sales at Kopi Perempat following the implementation of QRIS and social media optimization. The program successfully created a positive impact and raised awareness among MSMEs about the importance of technology adaptation for business sustainability. Keywords— MSMEs, QRIS, Digital Marketing, Social-Media, Digital Technology
The Role Of Engagement Leadership And Motivation In Pharmaceutical Companies During Pandemic Covid-19 Nugraha, Krisna Wahyu; Noermijati, Noermijati; Suryadi, Nanang
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.1033

Abstract

This study aimed  to determine the mediating role of employee engagement  in the relationship between transformational leadership and motivation on employee performance. Questionnaires were used to collect data from employees of companies operating in the pharmaceutical sector in Jakarta with  223 respondents. The data analysis used structural equation modeling with Smartpls program. The results of the study showed  that transformational leadership directly can increase employee performance and work engagement. Furthermore, motivation was  able to increase job engagement  but it was  not able to increase performance. Interestingly, employee engagement   had  been able to fully mediate the effect of motivation on employee performance, but it was  unable to mediate the effect of transformational leadership on performance.
Co-Authors A.Pandu Wirawan Abdurrahman Hakim Ainur Rofiq Ainur Rofiq Ananda Sabil Hussein Andarwati Andarwati Andarwati Andrian Wahyu Laksono Annisa Aulani Kusnadi Armanu Armanu Armanu Armanu Armanu Armanu Thoyib Armanu Thoyib Armanu, Armanu Baistia, Salisa Dzikroh Batu Bara, Citra Maulani Bhaskoro, Haryo Choirul Huda Choirun, Annisa’u Chyntia Putri Alifah Baskoro Dedy Dewi Harmila Sari Dimas Hendrawan Eka Bio, Muhammad Judhanto Fasieh, Muhammad Fajrul Islam Fatchur Rohman Febriandaru Kurniasih Firjatullah, Naufal Arya Francisca Alfarah Gerardea Gaotami, Elsa Grimonia, Raissa Gulam B, Muhammad Irsyad Hakim, Abdurrahman Hakim, Abdurrahman Handojo, Rubi Hanif Mutiara Rohmah Hardiatno, Aris Haryo Bhaskoro Hidayat, Bambang Samsul Imam Santoso Inneke Olia Situmorang Islam F, Muhammad Fajrul Islam Fasieh, Muhammad Fajrul Kardina Yudha Parwati Kornelius Kelemur Kroon Kutut Prastyo Kyrbi, Ramanda Makhmut, Khalilah Daud Isaac Mangku Purnomo Margono Margono Margono Medina, Andri Miftahurrahmah, Aisyah Muhammad Aulia Luthvy Muhammad Fajrul Iskam Fasieh Muhammad Fajrul Islam F Muhammad Fajrul Islam Fasieh Muhammad Iqbal Muhammad Judhanto Eka Bio Muhammad Pringgo. P Muhammad Sahal Niazi, Hakam Ali Noermijati Noermijati Noermijati, Noermijati Nugraha, Krisna Wahyu Nur Khusniyah Indrawati Nuraini Desty Nurmasari Nurul Amalia Fitriyana Permadi, Fajar Pradida, Debbi Rangga Pranoto, Danu Eko Primi Puspita Ramadhania Priska Arindya Purnama Purnama, Elang Satriaputra Raditha Dwi Vata Hapsari Raditha Dwi Vata Hapsari Radityo Putro Handrito Rafisukmawan, Bayu Rahmawati, Elisa Diah Ramadhan, M. Agil Retno Fuji Oktaviani Rila Anggraeni Rila Anggraeni, Rila Rizka Zulfikar Robimadin, Cahya Nugeraha Rr Ayu Firdausiah Rusydayanti, Fatinah Ryan Bagus Wahyudhi Sarah Barqiah Siti Narsito Wulan Soraya, Az’zahra Dinda Sumiati Sumiati Sunaryo Syahnur, Muh. Haerdiansyah Taufiq Abdurrahman Valen Prasarry, Yudhita Wahyudi, Deby Yuliana Wahyudi, Yuda Putra Wibawanto, Rayhana Alesha Haidar Widya Eka Setiawan Wiranata, Axel Wu, Hung-Che Yuditha Valen Prasarry Zulfikar, Rizka