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TINJAUAN SOSIOLOGI EKONOMI PERILAKU KONSUMSI MAHASISWA FEBI UIN SUMATERA UTARA PADA PASAR VIRTUAL DALAM PERSPEKTIF EKONOMI ISLAM Nasution, Hamidah Fadly; Marliyah, Marliyah; Susanti, Neila
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2022): Humantech : Jurnal Ilmiah Multidisiplin Indonesia 
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v2i1.2672

Abstract

Sosiologi ekonomi merupakan studi yang mempelajari cara masyarakat dalam memenuhi kebutuhan hidup mereka terhadap barang dan jasa dengan menggunakan pendekatan atau perspektif analisis sosiologi. Penelitian yang digunakan adalah penelitian kualitatif. Metode analisis data yang digunakan adalah deskripsi kualitatif. Berdasarkan hasil penelitian ditemukan dalam tinjauan sosiologi ekonomi bahwa mahasiswa sudah terbawa oleh zaman, sehingga terpengaruhi oleh iklan, mode lewat televisi, tayangan infortaiment, gaya hidup selebritas dan berbagai bentuk industry budaya popular lainnya dengan banyaknya diskon atau promo yang ada. Secara langsung kehidupan dalam bersosialisasi kini semakin rendah dari banyaknya pengguna internet yang melakukan transaksi di pasar virtual. Seharusnya sebagai mahasiswa FEBI UIN Sumatera Utara yang telah mempelajari bagaimana konsumsi dalam Islam yaitu tidak berlebih-lebihan dalam berkonsumsi, dapat mempertimbangkan penggunaan pasar virtual dengan baik. Sehingga rasionalisme Islam dapat diterapkan untuk mencapai suatu mashlahah. Suatu mashlahah akan dapat dicapai jika seseorang lebih mengutamakan kebutuhan (needs) bukan memenuhi keinginan (wants) yang tidak ada tolak ukurnya dan tidak terbatas.
ANALISIS DAMPAK EKSPLOITASI PERAIRAN SUNGAI TERHADAP PEREKONOMIAN NELAYAN DESA SIMANGALAM KABUPATEN LABUHANBATU UTARA Sari, Nur Indah; Susanti, Neila; Jannah, Nurul
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 6 (2023): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Dampak Eksploitasi Perairan Sungai Terhadap Perekonomian Nelayan Desa Simangalam Kabupaten Labuhanbatu Utara. Penelitian ini menggunakan metode kualitatif, dengan teknik pengumpulan data, melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sebagian dari masyarakat sekitar, sekaligus pelaku usaha pengerukan lahan ilegal, lebih memilih untuk tetap melakukan usaha pengerukan tersebut, meskipun mereka tahu akan konsekuensinya, dasar pemikiran mereka adalah kegiatan pengerukan untuk menambah pendapatan pelaku usaha, pernyataan mereka juga didukung dengan jenis tanah yang ada di kawasan tersebut, sesuai untuk lahan pertanian penanaman kelapa sawit. Yang dituntut dalam permasalahan ini adalah, rasa tanggung jawab terhadap lingkungan sekitar, terlebih apabila usaha tersebut bergerak di bidang pengerukan lahan, maka dituntut untuk memiliki rasa tanggung jawab terhadap lingkungan yang lebih, mengingat dampak yang ditimbulkan terhadap lingkungan dan kepada masyarakat nelayan yang sehari-harinya mencari kebutuhan hidup dengan hasil penangkapan ikan yang semangkin berkurang.
DAMPAK IMPLEMENTASI ADAT PEMBERIAN KAIN SERTA TEPUNG TAWAR PADA TRADISI UPAH-UPAH UPACARA PERNIKAHAN TERHADAP NILAI INTEGRASI SOSIAL Panjaitan, Nurul Azmi; Susanti, Neila; Jailani, Muhammad
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 3 No 3 (2023): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v3i3.878

Abstract

ABSTRAK Dampak Implementasi Adat Pemberian Kain Serta Tepung Tawar Pada Tradisi Upah-Upah Upacara Pernikahan Terhadap Nilai Integrasi Sosial Di Desa Simangalam Kecamatan Kualuh Selatan. Pada dasarnya manusia adalah makhluk sosial yang tidak lepas dari tradisi atau adat. Budaya dapat dijadikan manusia sebagai salah satu pedoman untuk hidup saling berdampingan dengan manusia lainnya. Penelitian ini menggunakan teori AGIL Talcont Parson dan teori Interpretasi Paul Riceour. Esensi dari teori AGIL Talcott Prsons adalah yang terdiri dari Adaptation (adaptasi), Goal attainment ( pencapaian tujuan ), Integration ( integrasi ), dan Maintance atau latency ( fungsi pemeliharaan pola). Esensi dari Interpretasi Paul Riceour adalah bahwa tindakan manusia itu berupa teks yang membutuhkan penafsiran. artinya adalah semua tindakan memiliki tafsiran tersendiri bagi individu. Jenis penelitian ini adalah penelitian kualitatif dan teknik pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, observasi dan dokumentasi. Kesimpulan dari hasil penelitian yakni, Dampak Implementasi Adat Pemberian Kain Serta Tepung Tawar Pada Tradisi Upah-Upah Upacara Pernikahan adalah berdampak positif atau dalam artian menciptakan nilai integritas atau solidaritas yang tinggi karena memotivasi masyarakat untuk saling menjaga hubungan sosial dengan berineraksi anatar satu dengan yang lainnya. Dan interpetasi masyarakat mengenai adat tersebut adalah sebagai penangkal, mengembalikan tondi atau semangat ke badan, supaya rajin sholat, dan doa agar cepat mempunyai anak atau keturunan. Kata Kunci : dampak implementasi; upah-upah; integrasi social.   ABSTRACT The Impact of Implementing the Custom of Giving Cloth and Plain Flour in the Wedding Ceremony Wages Tradition on the Value of Social Integration in Simangalam Village, South Kualuh District. Basically, humans are social creatures who cannot be separated from traditions or customs. Culture can be used by humans as a guideline for living side by side with other humans. This research uses Talcont Parson's AGIL theory and Paul Riceour's Interpretation theory. The essence of Talcott Prsons' AGIL theory consists of Adaptation, Goal attainment, Integration and Maintenance or latency (pattern maintenance function). The essence of Paul Riceour's Interpretation is that human action is a text that requires interpretation. What this means is that all actions have their own interpretation for the individual. This type of research is qualitative research and the data collection techniques used in this research are interviews, observation and documentation. The conclusion from the research results is, the impact of implementing the custom of giving cloth and plain flour to the tradition of wedding ceremony wages is that it has a positive impact or in the sense of creating high values of integrity or solidarity because it motivates people to maintain social relationships with each other by interacting with each other. And the community's interpretation of this custom is as an antidote, to restore tondi or enthusiasm to the body, to pray diligently, and pray to quickly have children or offspring. Keywords: impact of implementation; upah-upah; social integration.
Pengaruh Sosial Media Marketing Instagram terhadap Keputusan Pembelian Kuliner UMKM Nurita Elvira; Neila Susanti; Abdul Rasyid
Multiverse: Open Multidisciplinary Journal Vol. 2 No. 1 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/multiverse.v2i1.967

Abstract

This article aims to examine the effect of social media marketing via Instagram on MSME culinary buying decisions. In the digital era, lifestyle is influenced by something that is trending and viral. The use of social media in obtaining information is the most important stage for making purchasing decisions. One of the marketing media that is currently in great demand by Micro, Small and Medium Enterprises (MSMEs) for sales promotion media is social media marketing. The business marketing strategy carried out by MSME actors by utilizing Instagram to do business by uploading the product content they are marketing is persuasive in nature which can attract buyers. This article uses a quantitative descriptive research method, data collection is done by distributing questionnaires through the Google form. The results of the study show that content sharing, connected has a positive and significant effect on purchasing decisions. But content creation, community building has a positive but not significant effect on purchasing decisions so that the hypothesis proves the truth. The partial results (t test) show that the content sharing variable contributes the most dominantly to purchasing decisions. Meanwhile, simultaneously (F test) shows that creating content, sharing content, connecting, building a community together (simultaneously) has a significant effect on purchasing decisions.
Konversi Tindakan Sosial Pecandu Narkoba Studi Kasus Kelurahan Sijambi Tanjung Balai Syifa Arifa Nazila Hasmi; Suheri Harahap; Neila Susanti
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 1 No. 2 (2024): Mei : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v1i2.214

Abstract

This research aims to investigate the social action conversion process experienced by former drug addicts in Sijambi Village, Tanjung Balai. The case study method was used with a qualitative approach, involving in-depth interviews with a number of former drug addicts. The theory used in this research uses the theory of social action proposed by Max Weber which refers to the change or transformation of a social action from one form to another. The action conversion intended by this theory explains that social action involves a series of activities and interactions carried out by individuals or groups in society with the intention of achieving certain changes or influences. It includes active involvement in activities that have the potential to influence social norms, values, or structures. The research results show that the social action conversion process of former drug addicts in Sijambi Village involves several stages, starting from realizing there is a problem, having the motivation to change, to being involved in positive activities. First social action conversion Social action conversion is the process of changing individual or group behavior to be more positive and in line with social values. Lohan exemplifies this concept through her transformation from drug use and detrimental behavior.
REPRESENTASI PEREMPUAN CANTIK DAN GAYA HIDUP KONSUMTIF PADA MAHASISWA MUSLIM FAKULTAS ILMU SOSIAL UIN SUMATERA UTARA Sari, Sinta Maya; Susanti, Neila
Jurnal Ilmiah Dinamika Sosial Vol 8 No 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v8i2.5528

Abstract

Pada zaman sekarang, perempuan cantik sering digambarkan dengan kriteria-kriteria tertentu yang banyak beredar di media sosial serta di lingkungan masyarakat. Hal tersebut sangat memberikan pengaruh dikalangan mahasiswi, dimana mereka mulai mengikuti apa yang menjadi kriteria cantik tersebut sehingga timbul perilaku konsumtif dalam pembelian maupun penggunaan barang dan produk kecantikan. Metode yang digunakan dalam penelitian ini yakni metode kualitattif dengan pendekatan fenomenologi. Teknik pengumpulan data menggunakan teknik observasi dan wawancara. Tujuan penelitian ini untuk mengetahui bagaimana representasi perempuan cantik dan praktik gaya hidup konsumtif di kalangan mahasiswi fakultas ilmu sosial UIN Sumatera Utara. Penelitian ini menunjukkan bahwa mahasiswi yang terlibat dalam perilaku konsumtif lebih cenderung membeli dan menggunakan berbagai barang serta produk kecantikan untuk memenuhi ekspektasi masyarakat dan mencapai penampilan yang mereka inginkan, sebagian dari mereka juga tidak memperdulikan biaya yang harus dikeluarkan. Penelitian ini menyoroti sejauh mana para mahasiswi memprioritaskan untuk menyesuaikan diri dengan standar kecantikan masyarakat.
Salafis and Social Media: The Emergence of Islamic Populism in Indonesia Muary, Rholand; Susanti, Neila; Atikah, Puteri
Jurnal Sosiologi Agama Vol. 18 No. 2 (2024)
Publisher : Program Studi Sosiologi Agama Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jsa.2024.182-02

Abstract

The development of the Salafism movement in Indonesia is supported by the digitalization of their preaching, even though previously this group claimed to be Puritan, rejected modernization and was known to be strict in interpreting the Koran and hadith. This article explains how Salafi preaching is increasingly spreading on social media with an Islamic populism approach based on political economy. Salafists claim that the digitalization of their preaching can be accepted by society, especially young people in the upper middle class, as evidenced by the millions of people following their social media accounts. This research data was collected through in-depth interviews with Salafi figures and managers of their digital da'wah channels, namely Rasyaad TV in Medan and Surau TV in Padang, and observing content from Salafi's social media accounts. The findings of this research show that Islamic populism is developing and is characterized by the Salafist movement adapting to developments in the digital world. They promote their ideology through Instagram, YouTube, and satellite TV channels. Even though in the early days, their da'wah tended to be more conventional and limited to the Salafi Mahjab community, now it is open to anyone and anywhere. In packaging Salafi preaching content, this movement also adapts to local (Minangkabau) culture, so the local community can accept it. Salafis are also starting to show their support for the democratic system by participating in general elections even though they previously strongly rejected the democratic political system in Indonesia. These findings could have implications for the new Islamic populism movement with the struggle for digital space as the spearhead of da'wah to strengthen Salafi religious ideology as well as negotiate the political system that applies to Salafi congregations in Indonesia
Pelecehan Verbal terhadap Siswi Berjilbab: Bentuk, Faktor, dan Dampak Sosial Julia, Rizki; Susanti, Neila
Jurnal Sosiologi Agama Indonesia (JSAI) Vol. 5 No. 3 (2024)
Publisher : Program Studi Sosiologi Agama Fakultas Ushuluddin dan Filsafat, Universitas Islam Negeri Ar-Raniry, Banda Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jsai.v5i3.5869

Abstract

Verbal sexual harassment against hijab-wearing female students in Deli Serdang, North Sumatra, has become a concerning issue, particularly due to its normalization within school environments. This study explores the forms of harassment experienced by the students, examines the factors driving such behaviors, and analyzes their psychological and social impacts. A phenomenological method was applied, involving in-depth interviews, participatory observations, and documentation. The results reveal that verbal harassment manifests in various forms, such as catcalling, inappropriate comments, and mockery of the hijab. Perpetrators often perceive these actions as harmless jokes, influenced by personal tendencies, peer pressure, and cultural norms rooted in patriarchy. Victims reported feeling fear, diminished confidence, and social withdrawal, but many remain silent due to stigma or lack of institutional support. Addressing this issue requires schools to provide safe reporting mechanisms, impose appropriate sanctions on perpetrators, and incorporate gender sensitivity education into their curricula. From a religious perspective, strengthening students’ awareness of moral and spiritual responsibilities, including gender equality, can further prevent harassment. Abstrak Pelecehan seksual secara verbal terhadap siswi berjilbab di Kabupaten Deli Serdang, Sumatera Utara, menjadi isu yang memprihatinkan, terutama karena adanya normalisasi perilaku ini di lingkungan sekolah. Penelitian ini bertujuan untuk mengidentifikasi bentuk-bentuk pelecehan yang dialami korban, menganalisis faktor-faktor penyebabnya, serta mengkaji dampak psikologis dan sosial yang ditimbulkan. Penelitian menggunakan metode fenomenologi dengan teknik wawancara mendalam, observasi partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa pelecehan verbal dilakukan dalam berbagai bentuk, seperti siulan, komentar bernada seksual, hingga ejekan terhadap jilbab. Pelaku sering kali menganggap tindakan tersebut sebagai candaan yang tidak berbahaya, dipengaruhi oleh kebiasaan pribadi, tekanan teman sebaya, dan norma budaya patriarki. Para korban melaporkan perasaan takut, hilangnya rasa percaya diri, dan kecenderungan menarik diri dari lingkungan sosial. Namun, banyak dari mereka memilih bungkam karena khawatir terhadap stigma atau kurangnya dukungan dari institusi. Penanganan masalah ini membutuhkan upaya dari pihak sekolah untuk menyediakan mekanisme pengaduan yang aman, menerapkan sanksi yang tegas bagi pelaku, dan memasukkan pendidikan kesetaraan gender dalam kurikulum. Dari perspektif agama, meningkatkan kesadaran moral dan spiritual siswa, termasuk pentingnya nilai-nilai kesetaraan gender, dapat membantu mencegah terjadinya pelecehan.
Analisis Isi Pesan Motivasi Dalam Film STIP Dan Pensil Wafi, Cholid; Harahap, Nursapia; Susanti, Neila
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 2 No. 1 (2023): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v2i1.1048

Abstract

The purpose of this research is to find out how the motivational message contained in the movie Stip and Pencil. The theory used to explore this research is Abraham Maslaw's Motivation Needs Theory. The object of research in this study is the Stip and Pencil Movie produced by MD. Picture. The method used in this research is qualitative method. The analysis technique used is content analysis. The results of the research in this study are in the Stip and Pencil movie there are motivational messages contained therein, such as the motivation of the needs contained in the Stip and Pencil movie is very good for the audience because it can be a trigger and a spirit generator in living life, especially young people and teenagers. The motivational messages carried out by Aghi, Tony, Saras and Bubu are very clearly illustrated in the actions and activities they do. The spirit they show is also a benchmark and can be a reference for the audience and movie lovers.
Iklim Komunikasi Organisasi Badan Kemakmuran Masjid (BKM) Al-Hikmah Di Desa Kelurahan Bandar Selamat Pada Masa Pandemi Covid-19 Lubis, Siti Suailah; Harahap, Nursapiah; Susanti, Neila
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 2 No. 1 (2023): Juli - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v2i1.1088

Abstract

Coronaviruss disease or Covid-19 has changed the whole order of life including places of worship, especially for Muslims. To reduce the rate of spread of the virus, various routine activities normally carried out by the BKM A-IHikmah organization must be closed and stopped even for a while. In addition, communication within the BKM Al-Hikmah organization must also be limited due to the Covid-19 pandemic as in the BKM organization in the Bandar Selamat sub-district, one of which is BKM Al-Hikmah. The purpose of this study was to find out how the organizational communication climate of the Al-Hikmah Mosque Prosperity Board in Bandar Selamat Village was during the Covid-19 Pandemic. This research is a qualitative research with a descriptive design. Data collection methods used in this study were interviews and observation. The informants in this study were the Chairperson of the Al-Hikmah Mosque Prosperity Agency (BKM) and the BKM Al-Hikmah Dakwah Coordinator.The results of this study are the communication climate that occurs in the Al-Hikmah Mosque Kenaziran Board (BKM) organization in Bandar Selamat Village during the Covid-19 Pandemic Period as seen from the five values ​​in the communication climate such as the value of support, the value of participation in decision making, the value of trust, openness , and candor, as well as the value of high work goals.The communication climate of the BKM Al-Hikmah organization during the Covid-19 pandemic was a good climate and felt constructive by members of the organization because of mutual respect, motivation and encouragement for members of the organization to be even better. The existence of a good communication climate will make members of the organization form good interactions among members of the organization.