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All Journal Journal of Economics, Business, & Accountancy Ventura AKSIOMA: Jurnal Program Studi Pendidikan Matematika Jurnal Kebidanan Dan Kesehatan Tradisional SAR (Soedirman Accounting Review): Journal of Accounting and Business Jurnal Pendidikan Matematika (Kudus) Owner : Riset dan Jurnal Akuntansi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ MAJAMATH: Jurnal Matematika dan Pendidikan Matematika PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Delta: Jurnal Ilmiah Pendidikan Matematika Stilistika: Jurnal Pendidikan Bahasa dan Sastra Jurnal Kesehatan Masyarakat dan Lingkungan Hidup Imajiner: Jurnal Matematika dan Pendidikan Matematika Jurnal Investasi JP2M (Jurnal Pendidikan dan Pembelajaran Matematika) Jurnal Abdi Insani Indonesian Journal of Islamic Business and Economics (IJIBE) Edudikara: Jurnal Pendidikan dan Pembelajaran ABSIS : Mathematics Education Journal Profitabilitas International Journal of Science and Society (IJSOC) Educate: Journal of Community Service in Education Penamas: Journal of Community Service Jurnal Pendidikan Matematika Malikussaleh Jurnal Riset Akuntansi Soedirman Jurnal Pengabdian Bisnis dan Akuntansi Soedirman Jurnal Pengabdian Masyarakat Bangsa Soedirman Accounting, Auditing and Public Sector Journal Jurnal Ilmiah Pengabdian Masyarakat Bidang Kesehatan Jurnal Pendidikan Matematika Journal of Data Science Theory and Application Jurnal Kebidanan (JBd) Poltekkes Kemenkes Maluku Jurnal Ilmiah Akuntansi dan Keuangan Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Dewi Susilowati
Universitas Veteran Bangun Nusantara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Profitabilitas

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ANALISA PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN Santoso, Tri; Susilowati, Dewi
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.611 KB) | DOI: 10.31294/profitabilitas.v1i2.596

Abstract

The beauty industry is currently dominating the Indonesian market, beauty brands are competing to win the hearts of beauty product lovers. Presenting various new innovations to attract customers. Advances in technology, making various kinds of information we can easily get quickly by accessing the internet. The lifestyles of the Indonesian people are increasingly changing, especially due to the impact of the Covid-19 pandemic. The purpose of this study was to determine whether there was an influence of Electronic Word of Mouth on social media on purchasing decisions for Avoskin skincare products. In this study, the method used is a quantitative method with a sample of 100 respondents. Collecting data to be tested, by distributing online questionnaires. Hypothesis testing in this study uses normality test, classical assumption test, partial t test, simultaneous f test, and multiple regression analysis. With a significant value of of 5% or 0.05 and using SPSS 25 as a test tool. Based on the results of this study, it is known that there is a 33.6% effect on Electronic Word of Mouth conducted on social media on purchasing decisions for Avoskin consumers, and the dimensions contained in Electronic Word of Mouth are intensity, valence of opinion, and content. each has an influence on purchasing decisions.
ANALISA PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN Santoso, Tri; Susilowati, Dewi
PROFITABILITAS Vol 1 No 2 (2021): JURNAL PROFITABILITAS
Publisher : Sistem Informasi Akuntansi Kampu Kabupaten Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/profitabilitas.v1i2.596

Abstract

The beauty industry is currently dominating the Indonesian market, beauty brands are competing to win the hearts of beauty product lovers. Presenting various new innovations to attract customers. Advances in technology, making various kinds of information we can easily get quickly by accessing the internet. The lifestyles of the Indonesian people are increasingly changing, especially due to the impact of the Covid-19 pandemic. The purpose of this study was to determine whether there was an influence of Electronic Word of Mouth on social media on purchasing decisions for Avoskin skincare products. In this study, the method used is a quantitative method with a sample of 100 respondents. Collecting data to be tested, by distributing online questionnaires. Hypothesis testing in this study uses normality test, classical assumption test, partial t test, simultaneous f test, and multiple regression analysis. With a significant value of of 5% or 0.05 and using SPSS 25 as a test tool. Based on the results of this study, it is known that there is a 33.6% effect on Electronic Word of Mouth conducted on social media on purchasing decisions for Avoskin consumers, and the dimensions contained in Electronic Word of Mouth are intensity, valence of opinion, and content. each has an influence on purchasing decisions.
Co-Authors Ahmad Rosyid Ajizah Ali Nuke Afandy Andhika Ayu Wulandari Andhika Ayu Wulandari Andhika Ayu Wulandari, Andhika Ayu Andriyani, Asti Anggoro, Veilla Arif Sapta Yuniarto Aris Susetyo Ashari, Muhammad Andri Ayu Anggraeni Sibarani Ayun Sriatmi Bambang Agus Pramuka Basuki, Vindra Fajar Christina Tri Setyorini Dewi, Diana Siska Djatmiko Hidajat Dyah Ayu Pramestisari Eko Suyono, Eko Eliada Herwiyanti Erika Laras Astutiningtyas Evani, Elsa Saphira Exacta, Annisa Prima Exata, Anisa Prima Farahsanti, Isna Febrianing, Brina Fitriyani, Fella Yunita Hadiprasetyo, Krisdianto Hartiyah, Sri Henik Istikhomah, Henik Herry Agus Susanto Indah Eka Afifah Irawan, Puput Ade Irianto, Bambang Setyo Budi Joko Sungkono Julialevi, Karina Odia Kanivia, Aan Kusumastati, Widyahayu Warmmeswara Lestari, Puja MA, Ratu Ayu Sri Wulandari Maharani, Sahda Hasannah Zain Martha Irene Kartasurya Muk'adzin, Rif'an Nendita Ayu Ketut Fatmawati Ngatma'in, Ngatma'in Nuha, Achmad Ulin Nurlaili, Helmi Nurzaytun, Hanifah Oman Rusmana Paneru, Dev Raj Para Mitta Purbosari Perdana, Laela Fitria Permata Ulfah, Permata Prafitasari, Ferrinda Pratama, Sekar Ayu Pramudya Prayoga, Cepi Juniar PUJI LESTARI Pujiyana Purnamasari, Widya Nurrahmah Puspasari, Novita putri, agnes anindya Rahayuningsih, Tanti Eisyah Retno Dyah Pekerti Rini Widianingsih, Rini Rizkia, Aisyah Putri Septo Pawelas Arso Setiyaningsih, Rini Sili Wijak Styawan Siti Maghfiroh Siti Yulaikah, Siti Solikhah Solikhah Sudibyo, Yudha Aryo Suliyanto Suliyanto Taufik Hidayat Tri Santoso Triwik Sri Mulati Utami, Hastin Tri Utami, Radha Alja Rizki Wahyudin Wahyudin Wijaya, Arief Kurnia Yusriyati Nur Farida