Hendra Syahputra
Lecturer Of The Knowledge Management In Faculty Of Da’wa- Islamic Community Development Faculty Of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student On Manegement And Business Program, Syiah Kuala University

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PENGARUH DISKON HARGA, BRAND IMAGE DAN PROMOSI TERHADAP MINAT BELI PADA TOKO DINDASAYUDHA THRIFT DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Kiptiyah, Zainatul; Fandiyanto, Randika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6934

Abstract

This study aims to examine the influence of price discounts, brand image, and promotion on consumer purchase intention at Dindasayudha Thrift Store in Situbondo, with customer satisfaction serving as an intervening variable. The background of this research is grounded in the growing trend of thrifting and the increasing importance of marketing strategies in sustaining and enhancing business competitiveness, particularly among younger consumers. The study employs a quantitative method with a descriptive approach. The sample consists of 98 respondents who are customers of Dindasayudha Thrift Store. Data were collected using a questionnaire and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 3.0 software. The findings reveal that price discounts, brand image, and promotion have a significant impact on customer satisfaction, while brand image and promotion also have a direct influence on purchase intention. Furthermore, customer satisfaction has been proven to act as an intervening variable that strengthens the effect of the independent variables on purchase intention. These findings have practical implications for business practitioners, enabling them to optimize their marketing strategies and enhance customer satisfaction, ultimately leading to increased purchase intention.
Cash Waqf Scheme for Equitable Energy Transition in Indonesia’s Transport Syahputra, Hendra; Syafruddin Kamal; Ilyas, Fithriady
JEJAK Vol. 17 No. 2 (2024): September 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v17i2.15216

Abstract

Indonesia has significant challenges in funding its energy transition, which requires around US$30 billion over the next eight years. One of the main obstacles is the low government budget and human resource competency in realizing renewable energy to achieve affordability amid rising global energy prices. Islamic financing, particularly cash waqf from Sharia-based institutions, is thought to provide a potential solution. Cash waqf, in line with Islamic principles, generates up to IDR 180 trillion per year and supports the equitable use of renewable energy, especially in transportation. This study utilizes a qualitative descriptive method, through triangulation and comparative techniques. The findings highlight the important role of cash waqf in reducing costs and increasing accessibility to renewable energy for the community. Mechanisms that include cash waqf-based subsidies and innovative financing schemes can be tailored to the transportation sector. By integrating these approaches, Indonesia can reduce reliance on conventional subsidies while promoting inclusive participation in the energy transition. This research underscores cash waqf as a transformative tool, offering a scalable and Sharia-compliant strategy to advance sustainability and equity for policymakers to leverage Islamic finance in achieving a just energy transition, and engaging the role of human capital in managing its sustainability.
THE IMPACT OF BANK ACEH SYARIAH’S KUR FINANCING PROGRAM ON THE WELFARE OF MICRO, SMALL, AND MEDIUM ENTERPRISE ENTREPRENEURS IN ACEH BESAR Mukahar, M. Agil; Syahputra, Hendra; Amanatillah, Dara
Journal of Sharia Economics Vol. 6 No. 2 (2025): Islamic Finance
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v6i2.8263

Abstract

Micro, small, and medium enterprises (MSMEs) are central to Indonesia’s economic development, contributing to gross domestic product (GDP), generating employment, and reducing unemployment. To strengthen this sector, the Indonesian government introduced the People’s Business Credit programme (Kredit Usaha Rakyat/KUR), which aims to provide financing access for MSMEs that face barriers in obtaining capital from formal financial institutions. Bank Aceh Syariah, as a key financial institution in Aceh, plays an active role in distributing KUR funds to local business actors. This study investigates the impact of KUR financing on the welfare of MSME actors in Aceh Besar. Using a qualitative case study approach, data were collected through in-depth interviews with MSME actors who received KUR financing, supported by direct observation of their business activities. The findings demonstrate that KUR financing has had a positive impact on the welfare of MSME actors by improving access to capital, enabling business expansion, increasing productivity, and broadening market networks. Furthermore, the programme has contributed to higher income levels and enhanced quality of life. However, challenges remain, particularly in financial management and marketing capacity. These results underscore the need for complementary support from financial institutions and government agencies through education and technical assistance, to ensure MSMEs can fully optimise the benefits of KUR financing.  
Business Fight of Indonesian E-Commerce Platforms and Its Impact on Consumer Behavior of Tokopedia, Lazada and Shopee Indonesia Platforms Fandiyanto, Randika; Ediyanto; Rachman, Riza; Sari, Rini Kartika; Faiza, Nur; Widiarti, Dian; Syahputra, Hendra
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.91289

Abstract

The development of e-commerce in Indonesia has changed the lifestyle of Indonesian people. Consumers prefer online transactions over conventional transactions, because online transactions can be done quickly and easily without being hindered by space and time. This study examines the causal relationship between exogenous variables (Seller Price Policy, SEPAd, Live Commerce, Service Delivery, Product Review) through intervening variables (Online Trust, Purchase Decision, Customer Satisfaction) on the endogenous variable (Loyalty). Respondents in this study were 185 consumers of fashion products on the e-commerce platforms Bukalapak, Shopee, Tokopedia. The data analysis tool used was Structural equation modelling (SEM). The results of the first research hypothesis test showed that Seller Price Policy had a significant positive effect on Online Trust, while for SEPAd, Live Commerce, and Delivery Service had a significant positive effect on Online Trust. Meanwhile, Review of Product had a positive but insignificant effect on Online Trust. The results of the second hypothesis test show that Seller Price Policy, SEPAd, Live Commerce, Service Delivery and Review of Product have a positive but insignificant influence on Purchase Decisions. The third hypothesis found that Online Trust has a significant positive influence on Purchase Decision. The fourth hypothesis test results found that Online Trust has a positive but insignificant influence on Customer Satisfaction. The fifth hypothesis test results found that Purchase Decision has a significant positive influence on Customer Satisfaction. The sixth hypothesis test results found that Purchase Decision has a positive but insignificant influence on Loyalty. The seventh hypothesis test results found that Customer Satisfaction has a significant positive influence on Loyalty. The indirect test results show that Seller Price Policy, SEPAd, and Direct Trading have a positive and significant influence on Loyalty through Online Trust, SEPAd, and Customer Satisfaction. Meanwhile, Service Delivery and Product Reviews have a negative but insignificant effect on Loyalty through Online Trust, SEPAd, and Customer Satisfaction.
The Effect Of Work Environment And Compensation On The Performance Of Employees Of Pdam Situbondo District Through Motivation As An Intervening Variable Suherman, Suherman; Koba Susanti, Ratna; Syahputra, Hendra
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2467

Abstract

The purpose of this study is to analyze the influence of the variables of the Influence of the Work Environment and Compensation on the Performance of PDAM Employees in Situbondo Regency Through Motivation as an Intervening Variable.. By using the Partial Least Square (PLS) Structural equation model. Results of direct influence hypothesis testing using the Smart PLS 3.0 application. The work environment has a significant positive effect on motivation, compensation has a significant positive effect on motivation, the work environment has a significant positive effect on performance, compensation has a significant positive effect on performance, motivation has a significant positive effect on performance, the work environment has a significant positive effect on performance through motivation, and compensation has a significant positive effect on performance through motivation.
Halal Label and BPOM Label on the Purchase Intention of Cosmetics in West Aceh Reviewed in the Perspective of Islamic Economics Pramadia, Rinda; Adnan, Muhammad; Syahputra, Hendra
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 5 No. 4 (2024): Journal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v5i4.194

Abstract

Halal label and BPOM label are legalities that must be present in a cosmetic product. With the halal label and BPOM label, it can increase consumer confidence and buying interest. This study aims to analyse the effect of halal labels and BPOM labels on buying interest in cosmetics in West Aceh Regency from an Islamic economic perspective. This research uses quantitative methods with a survey approach. Primary data was obtained by distributing questionnaires to 110 respondents with purposive sampling technique, the data analysis method used was multiple linear regression with the help of the SPSS 26 application program. The results showed that partially the halal label variable had no significant effect on buying interest. While the BPOM label variable affects buying interest. Simultaneously the halal label variable and the BPOM label variable have a positive and significant effect on buying interest. The coefficient of determination R Square of 0.269 or 26.9% means that the contribution of variable X to variable Y is 26.9%, while the remaining 73.1% is influenced by other factors outside this study. The correlation coefficient (R) value of 0.519 or 51.9% means that variable X has a sufficient influence on variable Y.
Consumer Trust and Availability of Islamic Financing Against Decision to Choose Murabahah Financing Products at the Selling Business Unit Buy Used Motorbike in Banda Aceh City Kautsar, Muhammad; Syahputra, Hendra; Elfida, Cut
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 5 No. 4 (2024): Journal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v5i4.196

Abstract

Consumer confidence and the availability of financing products are the most important aspects before making a purchase decision, especially with a murabaha contract. The field phenomenon shows that many people do not understand the murabaha contract, so the trust generated is also still lacking. these two factors, namely consumer confidence and the availability of financing products, are related to consumer decisions. This study was conducted with the aim of knowing the effect of consumer confidence and the availability of financing products on purchasing decisions for murabaha financing products for buying and selling used motorbikes in Banda Aceh City. This research is quantitative research, conducted through distributing questionnaires to 92 respondents using the LeMeshow formula with a simple random sampling technique, represented by 115 respondents. The results showed that partially and simultaneously, consumer confidence and the availability of financing products had a significant effect on the decision to choose murabaha financing products in the used motorcycle buying and selling business unit in Banda Aceh City.
Integrating Maqashid Sharia in Climate Change Management and Economic Welfare of Coffee Farmers Alfarisi, Azida; Syahputra, Hendra
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 1 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Climate change has become a global phenomenon that creates ecological and economic pressures, and substantially impacts coffee's stability and productivity in Central Aceh. This study aims to examine the influence of climate change on the economic welfare level of coffee farmers in Central Aceh District. This research uses a qualitative method with a phenomenological approach. Data were collected through in-depth interviews with 30 coffee farmers in Central Aceh District, spread across Bebesen, Pegasing, and Silih Nara sub-districts. The results showed that climate change, characterised by temperature fluctuations, rainfall uncertainty, and changes in air humidity, had an impact on decreasing coffee productivity, increasing production costs, and decreasing farmers' income. In terms of maqashid sharia, this condition hinders the fulfilment of the five aspects of hifz ad-din (safeguarding religion), hifz an-nafs (safeguarding the soul), hifz al-aql (safeguarding the intellect), hifz an-nasl (safeguarding offspring), and hifz al-mal (safeguarding property), with the most significant impact felt on the aspect of hifz al-mal due to decreased income, which in turn affects the overall quality of life of farmers
PENTINGNYA MANAJEMEN STRATEGI DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI TITIK PENJUALAN UNIK PADA PLATFORM E-COMMERCE MARKETPLACE SHOPEE, TOKOPEDIA DAN LAZADA DI BANYUWANGI, JEMBER, SITUBONDO DAN BONDOWOSO Wirawan, Soni; Syahputra, Hendra; Minullah, Minullah
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6859

Abstract

This study aims to analyze the influence of strategic management and brand awareness on purchasing decisions directly and indirectly through unique selling points in the context of e-commerce. By focusing on users of several marketplace applications in the former Besuki Residency which includes the regencies of Banyuwangi, Bondowoso, Jember and Situbondo. This study adopts a non-probability sampling method with a quota sampling technique to determine a sample of 200 users. Path analysis was carried out using the IBM AMOS program after the data was tested for validity and reliability with SPSS. The results of the study indicate that both strategic management and brand awareness have a positive and significant influence on unique selling points and purchasing decisions, in addition, unit selling points have an indirect effect on strategic management and brand awareness on purchasing decisions. These findings are expected to provide practical insights for e-commerce business actors in designing attractive and sustainable marketing strategies, and emphasize the importance of building strong brand recognition in the face of increasingly tight e-commerce industry competition
Knowledge Management In Islamic Banking: The Role Of Organizational Culture, Technology, Motivation, Knowledge Assets, And Religiosity Marlinda, Marlinda; Ilyas, Fithriady; Syahputra, Hendra
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 7 No. 2 (2025): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/at-tijarah.v7i2.6624

Abstract

This study was motivated by the challenges of knowledge management in the context of the transformation of conventional banking to Islamic banking in Aceh Province, in line with the implementation of the Qanun Lembaga Keuangan Syariah (Qanun LKS) or Islamic Financial Institutions Regulation. The purpose of this study is to analyze the influence of organizational culture, technology, motivation, and knowledge assets on the knowledge management of state-owned and regionally-owned bank employees in Banda Aceh, as well as to examine the role of religiosity as a moderating variable. The research data came from primary sources obtained from questionnaires distributed to 163 employees of Bank Syariah Indonesia (BSI), Bank Tabungan Negara Syariah (BTNS), and Bank Aceh Syariah (BAS). The results showed that technology and motivation had a significant positive effect, while organizational culture, knowledge assets, and religiosity had no effect, and religiosity did not moderate the relationship between variables. These findings indicate that improving the quality of knowledge management can be achieved through investment in information technology systems, optimization of knowledge sharing processes, and strengthening employee motivation, while ensuring that its implementation is in line with Islamic values and work ethics. This study suggests that Islamic banks in Aceh should strengthen internal training, develop knowledge documentation systems, and create a work environment that supports knowledge sharing.