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Digital Marketing dan Desain Kemasan bagi Petani Milenial Program YESS Sudirwo; Santoso, Budi; Tri Aditia Permana, Angga
Journal Of Rural Community Development Vol. 1 No. 1 (2024): April 2024
Publisher : Jurusan Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jrcd.v1i1.4

Abstract

Studi ini membahas kegiatan pengabdian yang fokus pada Digital Marketing dan Desain Kemasan bagi Petani Milenial dalam Program YESS. Melalui analisis situasi, ditemukan bahwa petani milenial membutuhkan pengetahuan tentang pemasaran digital dan desain kemasan untuk meningkatkan penjualan produk pertanian mereka. Metode pelatihan yang digunakan meliputi ceramah, demonstrasi, diskusi, dan praktik. Hasil kegiatan pelatihan dilakukan dengan baik di Dinas Pertanian Kabupaten Banjar dengan peserta sebanyak 25 orang, dengan narasumber yang kompeten dalam bidang digital marketing dan desain kemasan. Peserta pelatihan mampu menguasai materi dan menunjukkan semangat untuk melanjutkan pembelajaran. Dari hasil diskusi dan praktik, peserta merasa terbantu dan senang dengan kegiatan ini. Secara keseluruhan, kegiatan ini berhasil mencapai tujuan pengabdian dengan baik, membantu peserta dalam mengembangkan kemampuan digital marketing dan desain kemasan produk untuk meningkatkan usaha pertanian mereka.
Meningkatan Kesadaran Berwirausaha Kepada Kalangan Muda Di Kota Banjarmasin Melalui Kegiatan Sosialisasi Kewirausahaan Kurniawan, Eki; Muhammad Ilham; Reza Aurea Rabbanie; Chris Kelvin Timothi; Hendra Kustiono; Sudirwo; Anna Nur Faidah
Journal Of Rural Community Development Vol. 2 No. 2 (2025): Volume 2 Nomor 2 Tahun 2025
Publisher : Jurusan Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jrcd.v2i2.37

Abstract

This community service program was carried out to enhance entrepreneurial awareness and interest among young people in Banjarmasin. An initial situation analysis indicated that most youth prefer becoming employees rather than developing their own businesses, which limits economic independence and the emergence of new entrepreneurs. The main problems identified include low understanding of entrepreneurship concepts, limited access to mentoring, and common challenges such as lack of capital and business experience. The program was implemented through educational sessions, interactive discussions, and practical mentoring, covering entrepreneurial mindset development, creative and innovative thinking, business planning, digital marketing strategies, and simple yet effective financial management. The results showed an improvement in participants’ knowledge regarding the steps to start a business and strategies to overcome early-stage entrepreneurial challenges. Participants also demonstrated stronger motivation to explore business ideas based on local potentials. Overall, this program contributes to strengthening youth entrepreneurial capacity and is expected to encourage their role in supporting local economic growth in Banjarmasin.
The Impact of Augmented Reality on Online Shopping Experience, Purchase Decision, and Customer Satisfaction in Modern E-Commerce Platforms Sudirwo, Sudirwo; Safier Ramdani; Sezen Fetullah Mursalova
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 1 (2024): January: International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i1.417

Abstract

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.
Pelatihan Public Speaking sebagai Upaya Peningkatan Kepercayaan Diri Siswa di SMPN 15 Banjarmasin Tri Reski Muchtar; Anisa Fitria; Abdul Hadi Hardian; Alfina Ramadhanti; Daut Yahya; Sudirwo Sudirwo; Anna Nur Faidah
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.908

Abstract

Public speaking skills are an essential competency that plays an important role in students’ personal development. However, many junior high school students still experience challenges such as low self-confidence when speaking in public. This community service activity aims to improve students’ self-confidence and verbal communication skills through structured public speaking training at SMPN 15 Banjarmasin. The method applied was Participatory Action Research (PAR) with a quantitative approach involving 27 students as participants. The training program included interactive material on the fundamentals of public speaking, anxiety management techniques, non-verbal communication, and hands-on practice sessions. Evaluation was conducted using pre-test and post-test instruments to measure improvement in students’ knowledge and skills. The results showed a significant increase in the students’ average scores, from 85.37 before the training to 95.15 after the training. These findings indicate that the public speaking training program effectively builds self-confidence and enhances students’ communication skills during adolescence.
Peningkatan Pemahaman Manajemen Waktu melalui Sosialisasi dan Pendampingan Belajar bagi Siswa Kelas 5 SDN Kuin Selatan 3 Banjarmasin Cut Karina Putri; Siti Patimah; Ainun Nisa Putri Pratiwi; Puput Legita; Christabel Tirtadjaya; Sudirwo Sudirwo; Anna Nur Faidah
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.909

Abstract

This community service activity aims to improve the time management skills and understanding of fifth-grade students at SDN Kuin Selatan 3 through educational outreach and learning assistance. The background of this activity is the low awareness of students in utilizing their time effectively due to a lack of understanding of the importance of time planning. The implementation methods include interactive outreach, daily schedule planning exercises, ice-breaking activities, and pre- and post-activity questionnaires to assess students level of understanding. The evaluation results show an increase in the average score from 23.5 to 27.3, or an increase of 3.8 points (16.17%). The aspects with the highest increase were the ability to distinguish between study and play time by 80% and the use of time reminders by 52.63%. These results indicate that socialization and mentoring activities have a positive impact on students' awareness, discipline, and responsibility in managing time. These activities are effective as character education efforts based on time management at the elementary school level.
Smart Money In This Economy: Sosialisasi Literasi Finansial Masyarakat Gen Z Banjarmasin sebagai Fondasi Pertumbuhan Ekonomi Indonesia Anisa Fadhila Rahmi; Nadya Putri Ahlina; Nasya Amanda Rifianti; Nisrina Najla Deasianti; Syarofah Zahra; Anna Nur Faidah; Sudirwo Sudirwo
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 1 (2026): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v6i1.910

Abstract

Generation Z is recognized as a group that is adaptive to technological developments; however, they still face serious challenges in terms of financial management. Based on the National Survey of Financial Literacy and Inclusion by the Financial Services Authority (OJK) in 2022, the level of financial literacy in South Kalimantan is still far below the national average, at only 42.88% compared to 49.68%. This low level of financial literacy often triggers consumptive behavior and lack of responsibility in financial decision-making. This community service activity aims to enhance comprehensive understanding of financial literacy, build skills in financial management and recording, and foster interest in safe investment through education digitalization. The implementation method includes material delivery through socialization, followed by discussion and question-and-answer sessions, as well as evaluation using Pre-Test and Post-Test instruments. The results of the activity demonstrate an increase in understanding, as reflected by the increase in the average scores from 75,33 in the Pre-Test to 100 in the Post-Test, indicating a 24,67% improvement. Thus, this activity not only enhanced understanding but also fostered awareness of the importance of wise financial management in the face of digital economic challenges.
Pengenalan Literasi Keuangan dan Aplikasi Keuangan Digital pada Gen Z di Kecamatan Banjarmasin Utara Risky Aulia Handayani; Dinda Arum Sekarsari; Della Prastika Ayudha; Mahmudah Mahmudah; Mutiara Azzahra; Sudirwo Sudirwo; Anna Nur Faidah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2445

Abstract

This community service program aims to strengthen financial literacy and digital finance competencies among Generation Z in the North Banjarmasin District. The program involved 15 participants aged 18–25 years and was implemented through a combination of lectures on fundamental financial literacy, practical workshops using a digital budgeting application, and structured pre-test and post-test assessments. Findings from the evaluation indicate a substantial improvement in participants’ financial management practices, particularly in financial recording habits, which increased from 46.7% to 93.3% after the intervention. Additionally, participants reported high perceived ease of use (80%) and strong satisfaction with the budgeting application (mean score = 4.33). They also expressed a high intention to continue utilizing digital financial tools in their daily financial activities. These outcomes reinforce the relevance of the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Theory of Planned Behavior (TPB), which highlight the influence of perceived usefulness, perceived ease of use, attitudes, and behavioral control in technology adoption. Overall, the program proved effective in enhancing knowledge, practical skills, and responsible financial behavior among Generation Z, equipping them to navigate digital financial management more confidently and independently.
Program Edukasi Komunikasi Pintar untuk Meningkatkan Keterampilan Berkomunikasi Siswa SD Muhammadiyah 5 dan 11 Banjarmasin Alya Nur Afifah Rahmi; Halimatus Sa’diah; Mewatia Silitonga; Muhammad Aris Fadillah; Virna Ramada Fitri; Sudirwo Sudirwo; Anna Nur Faidah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2446

Abstract

This community service program aims to enhance the smart communication skills of young learners at SD Muhammadiyah 5 and 11 Banjarmasin through structured educational socialization and mentoring activities. The program was initiated in response to the low level of awareness among elementary school students regarding the importance of effective communication in supporting academic development and interpersonal relationships. The implementation consisted of several stages, including interactive socialization sessions, practical communication exercises, group discussions, and ice-breaking activities designed to build confidence and engagement. Evaluation results showed a notable improvement in students’ speaking, listening, and peer interaction abilities. Students demonstrated clearer articulation, better turn-taking in conversations, and increased willingness to participate in class activities. In addition, positive behavioral changes were observed, including improved self-confidence and more respectful communication patterns. These outcomes indicate that the smart communication-based character education approach is effective in strengthening students’ social and emotional development, particularly in early education environments. Overall, this program proves that targeted communication training can play a crucial role in fostering essential life skills among elementary school students.
Implementasi Program Pengabdian Masyarakat: Edukasi Menabung Sejak Dini melalui Sosialisasi dan Pendampingan Belajar bagi Siswa Kelas 5 SDN Antasan Besar 7 Banjarmasin Ahmad Ridho; Amanda Fauzia Yasmin; Arya Rezky Khaidir; Elisabeth Nathania Angelica Gultom; Fadhila Pasha Rahmadina Putri; Sudirwo Sudirwo; Anna Nur Faidah
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2448

Abstract

This community service activity aimed to foster financial literacy awareness and develop wise financial behavior from an early age through the “Early Saving Movement” socialization program for fifth-grade students of SDN Antasan Besar 7 Banjarmasin. The activity was conducted face-to-face using an interactive approach that included the delivery of educational materials, group discussions, question-and-answer sessions, simple simulations of money management, and the administration of pre- and post-activity questionnaires to measure changes in students’ knowledge and attitudes. The results of the analysis showed a significant increase in students’ motivation to save by 93% and an improvement in their understanding of the benefits of saving by 58%. These findings indicate that direct socialization methods accompanied by active student engagement are effective in enhancing elementary school students’ financial literacy and interest in simple and practical financial management. However, challenges were still found in controlling students’ consumptive behavior, which is influenced by the family environment and daily social interactions. Therefore, follow-up efforts are needed in the form of regular saving habit programs and the involvement of parents and teachers in supervising students’ financial behavior. Overall, this activity had a positive impact on shaping students’ discipline, responsibility, and financial independence from an early age.
Sosialisasi Manajemen Waktu guna Meningkatkan Keterampilan Belajar Siswa Sekolah Dasar Ryan Agustin; Muhammad Abdil Fahriza; Rizky Fadillah; Sandy Firdaus; Sahra Wardi; Sudirwo Sudirwo; Anna Nur Faidah
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 2 No. 4 (2025): November: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v2i4.2449

Abstract

This community service activity aimed to socialize time management materials to sixth-grade elementary school students in order to improve their learning skills, productivity, and sense of responsibility during their educational process. The activity was conducted at SDN Inti Sungai Miai 11, Banjarmasin, on September 19, 2025, with 34 student participants consisting of 17 boys and 17 girls from combined classes VI A and VI B. The method used was an interactive socialization approach that began with a pre-test and ended with a post-test using questionnaires to measure changes in students’ understanding and attitudes, followed by the delivery of materials, question-and-answer sessions, active discussions, and a brief practice of preparing a daily study schedule with a student representative. Quantitative results showed an increase in the average score of students’ understanding from 2.43 to 2.48, with a difference of 0.05, particularly in the indicator of ability to create a daily schedule, which increased by 0.29. In addition, qualitative results indicated an increase in students’ awareness and behavioral changes in managing their time more regularly during school activities. This activity had a positive impact on fostering students’ discipline and responsibility, and it is recommended that time management activities be integrated sustainably into school learning programs and curriculum.
Co-Authors Abdul Hadi Abdul Hadi Abdul Hadi Hardian Abdul Majid Habibi Afriza Budi Pratama Agoes, Khansa Khalilah Savitry Agustino, Lalu Ahmad Ridho Ahmad Shaf'an Ridhani Ainun Nisa Putri Pratiwi Alfina Ramadhanti Ali Zainal Abidin Alya Nur Afifah Rahmi Amanda Fauzia Yasmin Angga Tri Aditia Permana Anisa Fadhila Rahmi Anisa Fitria Anna Nur Faidah Annisa Fitriani Arya Rezky Khaidir Azkiya, Rizky Baihaqi, Ahmad Budi Santoso Chintia Meike Chris Kelvin Timothi Christabel Tirtadjaya Cut Karina Putri Daut Yahya Della Prastika Ayudha Dhea Oktavia Sinaga Dhini Dhini Dinda Arum Sekarsari Dwi Budi Santoso Elisabeth Nathania Angelica Gultom Endang Lestari Ernawati Ernawati Fadhila Pasha Rahmadina Putri Hafizah, Almira Nur Hakim, Muhammad Ridho Dewara Halimatus Sa’diah Hendra Kustiono Henidinia Tricahya Husna Karimah Jahrah, Siti Khodijah, Karlina Kukun Kunaini Kurniawan, Eki Liyanti, Saputri Diva Mahmudah Mahmudah Malihah, Lola Manusiwa, Gloriyo Alexius Johnatan Maulida, Triky Noor Melania, Melania Mewatia Silitonga Mubasir, Akhmad Muhammad Abdil Fahriza Muhammad Aris Fadillah MUHAMMAD ILHAM Muliana, Ana Mutiara Azzahra mutmainah Nadya Putri Ahlina Nasya Amanda Rifianti Nazmah, Navia Nisrina Najla Deasianti Noor Azizah Noor Diana Norcahaya Norcahaya Nurriqli, Arifia Oktavianur, Andika Pratama, Sandrino Surya Puput Legita Putra, Ahmad Zaky Rahmadayanti, Nadya Rahman, Yuliana Ratih Pranawa Widagda Reza Aurea Rabbanie Risanta, Muhammad Risky Aulia Handayani Rizka Ramadhani Rizky Fadillah Rizky Nazzara Rohima, Annisa Ryan Agustin Sabrina Tsalsadifa Safier Ramdani Sahra Wardi Sandy Firdaus Sari, Siti Maulida Sezen Fetullah Mursalova Siti Patimah Sitti Musyarrofah Sudarwati Sudarwati Syahrial Shaddiq Syarofah Zahra Syifa, Nadiyatus Titien Agustina Tri Aditia Permana, Angga Tri Reski Muchtar Triana Ayu Wulandari Umi Fatonah Utama Ahmed Dima Virna Ramada Fitri Zenitadion, Velgis Zuliana Agustin