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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA JMBA (Jurnal Manajemen dan Bisnis asmi) Journal Of Business, Finance, and Economics (JBFE) Journal of Social And Economics Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Management and Social Sciences Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Abdimas Maduma Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen Master Manajemen International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review journal of social and economic research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Marisi Pakpahan
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Journal : Jurnal Abdimas Maduma

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Dramaturgy of Women's Leadership Using Facebook Social Media (Case Study: Independent Prosperous Women's Cooperative in Cilegon City, Banten Province) Laura Irawati; Alfred Inkiriwang; Larasati Simatupang; Marisi Pakpahan
JURNAL ABDIMAS MADUMA Vol. 4 No. 1 (2025): April, 2025
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/jam.v4i1.401

Abstract

This study explores the dramaturgy of women’s leadership through the use of Facebook as a communication and leadership strategy platform. Focusing on the Independent Prosperous Women's Cooperative in Cilegon City, Banten Province, it examines how female leaders manage impressions and build public images via digital media. Using the ACTORS Theory as an analytical framework, the research applies a dramaturgical approach to analyze how leaders present themselves both in the "front stage" (public interactions) and "back stage" (internal strategy and decision-making).This qualitative case study employs in-depth interviews, observation, and content analysis of Facebook posts. Findings reveal that Facebook enhances the leadership role of women, particularly those facing limitations in fully performing their duties offline. Social media becomes a vital tool for maintaining stakeholder communication and increasing organizational visibility. The study shows that successful impression management on Facebook—aligned with the ACTORS indicators—contributes to cooperative success. The research concludes that Facebook offers strategic opportunities for female leaders to construct and display their leadership roles effectively. However, further studies are recommended to explore women’s dramaturgical leadership on other social platforms like Instagram and TikTok. Keywords: Dramaturgy; Women's Leadership; Cooperative; Facebook  
Co-Authors Adie Nugraha Natanegara Alfred Inkiriwang Ambarwati Ambarwati Amoi Sanyo Simanjuntak Anita Sukmawati Antonius Agustino Ardi Peterson Seran Auderey G. D. Tangkudung Auderey G.D. Hats Bahana Wiradanti Bambang Rismadi Bara Jonathan Rihi Hina Benny Ranti Benny Ranti Bernadi Gamal Salam Christine Indrianny Tanod Debora Rifiani Gosita Dede Ito Dhea Indah Kusumawardani Doddy Dewayadi Dwi Hermuningsih Dwi Hernuningsih Faiz Retno Mukti Fakhrul Rizal Fernandez Hutagalung Filippus Cahyo Setyawan Freddy J Rumambi Freddy J. Rumambi Freddy Johanis Rumambi Freddy Johannis Rumambi Gunawan Gunawan Hardianawati Hardianawati Hasna Rofifah Hugeng Song Arsanto Ilham Okta Pratama Iman Arief Setiawan Irwan Tanamas Jacqueline Makanoneng Jeffry Rustandi Josaphat Januar CPR K P Suharyono Karina Sukandi KHAIRUL ANWAR Laras Ati Larasati Larasati Larasati Simatupang Laura Irawati Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Mei Wanita Simanjuntak Milana Yo Muhammad Aditya Nely Oktaviyanti Nofrisel Nofrisel Nora Naibaho Patrick Patrick Pingkan Luciawati Sompi R. Nur Amalia Raden Muhammad Syakur Fathurrahman Rante, Jones Zenas Ratnawati Prayogi Rennie Rennie Rhinomuraena Murtoaji Abikusno Riekal Fahmi Risda Trully Tobing Rismadi, Bambang Rudianto Rudianto Rudianto Sacha, Shinta Sediatmoko Sediatmoko Sharleen Aulia Redian Siti Khadijah Hidayat Sundari, Sri Teguh Setiadi Teti Teti Venjte G. Rombot Yopi J. Kameo