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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA JMBA (Jurnal Manajemen dan Bisnis asmi) Journal Of Business, Finance, and Economics (JBFE) Journal of Social And Economics Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Management and Social Sciences Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Abdimas Maduma Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen Master Manajemen International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review journal of social and economic research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Marisi Pakpahan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Digital Innovation : International Journal Of Management

 1 
Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.141

Abstract

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.
The Influence of Motivation, Incentives, and Work Discipline on Employee Performance in the Finance Department of Bandung Adventist Hospital Filippus Cahyo Setyawan; Freddy Johanis Rumambi; Sri Sundari; Marisi Pakpahan; Bambang Rismadi
Digital Innovation : International Journal of Management Vol. 2 No. 1 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i1.143

Abstract

This study aims to analyze the influence of motivation, incentives, and work discipline on employee performance in the Finance Department of Bandung Adventist Hospital. The method used is multiple linear regression analysis to determine the relationship between independent variables (motivation, incentives, and work discipline) and the dependent variable (employee performance). The analysis results indicate that motivation has a significant and positive effect on employee performance, with a regression coefficient of 0.326 and a significance level of 0.009, supporting the hypothesis that motivation plays an important role in enhancing employee productivity and commitment. Conversely, the incentive and work discipline variables show a negative and non-significant effect on performance, with coefficients of -0.162 and -0.208, respectively. This suggests that the current incentive and work discipline practices are not fully effective or do not meet employee expectations. Simultaneously, the three independent variables have a significant effect on employee performance, with the F-test showing a significance level of 0.009. This study recommends that management prioritize motivation improvement through training programs, rewards, and the development of a supportive work environment. Additionally, it is essential to evaluate the incentive system and adopt a more flexible disciplinary approach to align with employee needs and expectations.
Co-Authors Adie Nugraha Natanegara Alfred Inkiriwang Ambarwati Ambarwati Amoi Sanyo Simanjuntak Anita Sukmawati Antonius Agustino Ardi Peterson Seran Auderey G. D. Tangkudung Auderey G.D. Hats Bahana Wiradanti Bambang Rismadi Bara Jonathan Rihi Hina Benny Ranti Benny Ranti Bernadi Gamal Salam Christine Indrianny Tanod Debora Rifiani Gosita Dede Ito Dhea Indah Kusumawardani Doddy Dewayadi Dwi Hermuningsih Dwi Hernuningsih Faiz Retno Mukti Fakhrul Rizal Fernandez Hutagalung Filippus Cahyo Setyawan Freddy J Rumambi Freddy J. Rumambi Freddy Johanis Rumambi Freddy Johannis Rumambi Gunawan Gunawan Hardianawati Hardianawati Hasna Rofifah Hugeng Song Arsanto Ilham Okta Pratama Iman Arief Setiawan Irwan Tanamas Jacqueline Makanoneng Jeffry Rustandi Josaphat Januar CPR K P Suharyono Karina Sukandi KHAIRUL ANWAR Laras Ati Larasati Larasati Larasati Simatupang Laura Irawati Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Mei Wanita Simanjuntak Milana Yo Muhammad Aditya Nely Oktaviyanti Nofrisel Nofrisel Nora Naibaho Patrick Patrick Pingkan Luciawati Sompi R. Nur Amalia Raden Muhammad Syakur Fathurrahman Rante, Jones Zenas Ratnawati Prayogi Rennie Rennie Rhinomuraena Murtoaji Abikusno Riekal Fahmi Risda Trully Tobing Rismadi, Bambang Rudianto Rudianto Rudianto Sacha, Shinta Sediatmoko Sediatmoko Sharleen Aulia Redian Siti Khadijah Hidayat Sundari, Sri Teguh Setiadi Teti Teti Venjte G. Rombot Yopi J. Kameo