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All Journal JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA JMBA (Jurnal Manajemen dan Bisnis asmi) Journal Of Business, Finance, and Economics (JBFE) Journal of Social And Economics Research Proceeding National Conference Business, Management, and Accounting (NCBMA) Journal of Management and Social Sciences Jurnal Manajemen dan Ekonomi Kreatif Manajemen Kreatif Jurnal Jurnal Abdimas Maduma Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen Master Manajemen International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership Epaper Bisnis: International Journal Entrepreneurship and Management International Journal Business, Management and Innovation Review journal of social and economic research Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Marisi Pakpahan
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Journal : International Journal Business, Management and Innovation Review

 1 
Role of Service Personnel Nurse in Implementation of Electronic Medical Records to Improve Inpatient Services at Adventist Hospital Bandung Nora Naibaho; Sri Sundari; Bahana Wiradanti; Marisi Pakpahan; Freddy J. Rumambi
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.44

Abstract

Electronic Medical Record (EMR) is a technology-based information system created to improve health services, where this system helps medical personnel in providing services faster and more accurately, but in its implementation, the technology system takes time to adapt, therefore it is important for hospitals to continue to evaluate how the process of using EMR in the service delivery process. This study aims to determine the benefits, obstacles, and strategies used to optimize the implementation of EMR in the Inpatient Installation of Advent Hospital Bandung. This study uses a qualitative method to analyze phenomena related to the implementation of EMR in the Inpatient Installation of Advent Hospital Bandung, data collection was carried out by interviewing 9 informants who then processed the interview data and presented in narrative form. From this study it was found that EMR speeds up the work of nurses and is more accurate, but in its implementation informants complained about too many EMR features and nursing care with the same nursing diagnosis repeated on each shift so that a lot of time was wasted. In addition, technical problems such as wifi and electricity also often interfere with the work of nurses. From the interview with the informants, it was stated that the strategy to optimize the implementation of EMR in the Inpatient Installation of Adventist Hospital Bandung includes management, staff training, and technology infrastructure, in addition, nurse compliance is also considered to be an important key in optimizing the implementation of EMR. EMR can help nurses work better but still needs to develop simpler features that cover all the important aspects needed, as well as a mature strategy in optimizing the use of EMR in the Inpatient Installation of Adventist Hospital Bandung.
The Role of Digital Marketing and Infrastructure as Promotional Media in Increasing the Number of New Students at Karya Wijaya Kusuma Vocational School – Jakarta Hugeng Song Arsanto; Irwan Tanamas; Auderey G.D. Hats; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.51

Abstract

This research aims to determine the role of digital marketing as a promotional media instrument that can influence the public's assessment and confidence in an educational institution. The application of digital marketing and infrastructure as promotional media allows schools to reach a wider audience and interact in a personal and interactive manner. This research uses a descriptive qualitative approach using a case study model. Data collection techniques are carried out through observation, interviews and documentation studies. The results of this research explain that the role of digital marketing and infrastructure as promotional media at the Karya Wijaya Kusuma Vocational School has been achieved well based on three main components, namely Digital Marketing Strategy, Investment in facilities, and periodic evaluation. The most important findings from this research are the form of promotional media and infrastructure campaigned by the Karya Wijaya Kusuma school, the role of digital marketing and infrastructure at the school, there is an increase in the number of new students. The synergy between digital marketing and improving infrastructure has proven effective in increasing the number of new registrants. Digital marketing creates initial awareness and interest, while good facilities and infrastructure provide additional confidence for prospective students and parents.
Marketing Strategy 4.0 Using Internet of Things (IoT) Technology in the Cattle Breeding Industry: Case Study of PT. Goopo Innovation Indonesia Doddy Dewayadi; Benny Ranti; Alfred Inkiriwang; Marisi Pakpahan
International Journal Business, Management and Innovation Review Vol. 1 No. 4 (2024): November : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i4.53

Abstract

This research is a case study that analyses the 4.0 marketing strategy with the use of Internet of Things (IoT) technology in the cattle farming industry, with a focus on PT Goopo Inovasi Indonesia. The background of this research is the rapid development of digital technology and changes in consumer behaviour in the Industry 4.0 era, which encourage cattle farming companies to adopt new marketing strategies. PT Goopo Inovasi Indonesia, as a pioneer in this industry, faces the challenge of integrating IoT technology into its marketing strategy. The theories used in this research include the Marketing 4.0 concept developed by Philip Kotler, as well as theories related to the Internet of Things (IoT) and its application in the livestock industry. This research also refers to models of digital marketing strategies and innovation management. The research method used is a qualitative approach with a case study design. Data were collected through in-depth interviews with the management of PT Goopo Inovasi Indonesia, direct observation, and analysis of company documents. Data analysis was conducted using thematic analysis techniques and data source triangulation. The results showed that the implementation of marketing strategy 4.0 with the use of IoT at PT Goopo Inovasi Indonesia has increased productivity, operational efficiency and company competitiveness. The utilisation of IoT in livestock health monitoring, feed management, and product tracking has increased consumer confidence and opened up new market opportunities. However, the research also identified challenges in terms of technology investment and human resource development. The conclusion of this study confirms that the integration of 4.0 marketing strategies and IoT technology has significant potential to transform the cattle farming industry. PT Goopo Inovasi Indonesia has successfully utilised these technologies to increase the added value of its products and build stronger relationships with consumers. Recommendations for further research include long-term impact analysis and comparative studies with similar companies in different countries.
Co-Authors Adie Nugraha Natanegara Alfred Inkiriwang Ambarwati Ambarwati Amoi Sanyo Simanjuntak Anita Sukmawati Antonius Agustino Ardi Peterson Seran Auderey G. D. Tangkudung Auderey G.D. Hats Bahana Wiradanti Bambang Rismadi Bara Jonathan Rihi Hina Benny Ranti Benny Ranti Bernadi Gamal Salam Christine Indrianny Tanod Debora Rifiani Gosita Dede Ito Dhea Indah Kusumawardani Doddy Dewayadi Dwi Hermuningsih Dwi Hernuningsih Faiz Retno Mukti Fakhrul Rizal Fernandez Hutagalung Filippus Cahyo Setyawan Freddy J Rumambi Freddy J. Rumambi Freddy Johanis Rumambi Freddy Johannis Rumambi Gunawan Gunawan Hardianawati Hardianawati Hasna Rofifah Hugeng Song Arsanto Ilham Okta Pratama Iman Arief Setiawan Irwan Tanamas Jacqueline Makanoneng Jeffry Rustandi Josaphat Januar CPR K P Suharyono Karina Sukandi KHAIRUL ANWAR Laras Ati Larasati Larasati Larasati Simatupang Laura Irawati Mardi Siswoyo Mardi Siwoyo Mardi Suharyono Mei Wanita Simanjuntak Milana Yo Muhammad Aditya Nely Oktaviyanti Nofrisel Nofrisel Nora Naibaho Patrick Patrick Pingkan Luciawati Sompi R. Nur Amalia Raden Muhammad Syakur Fathurrahman Rante, Jones Zenas Ratnawati Prayogi Rennie Rennie Rhinomuraena Murtoaji Abikusno Riekal Fahmi Risda Trully Tobing Rismadi, Bambang Rudianto Rudianto Rudianto Sacha, Shinta Sediatmoko Sediatmoko Sharleen Aulia Redian Siti Khadijah Hidayat Sundari, Sri Teguh Setiadi Teti Teti Venjte G. Rombot Yopi J. Kameo