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All Journal Jurnal Pendidikan Fisika Indonesia Jurnal Pendidikan IPA Indonesia Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI ASALIBUNA JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Jurnal Pendidikan Almuslim Iqtishoduna: Jurnal Ekonomi Islam El-Umdah Indonesian Review of Physics (IRiP) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Teknomatika (Jurnal Teknologi dan Informatika) Jurnal Ilmiah Wahana Pendidikan Jurnal Abdimas Kartika Wijayakusuma Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach JDEP (Jurnal Dinamika Ekonomi Pembangunan) el-Buhuth: Borneo Journal of Islamic Studies Asalibuna Jurnal Basicedu International Journal of Science and Environment International Journal of Engineering Continuity Innovative: Journal Of Social Science Research Journal of Business Management and Economic Development Al-Imam : Journal on Islamic Studies, Civilization And Learning Societies Journal of Macroeconomics and Social Development Journal of Regional Economics and Development Jurnal Pengabdian dan Pemberdayaan Banyuwangi Jurnal Mediasas : Media Ilmu Syari'ah dan Ahwal Al-Syakhsiyyah INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT Joong-Ki Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
M. Taufiq
Universitas Negeri Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Other

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Journal : INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT

 1 
PENINGKATAN PEMANFAATAN E-COMMERCE SEBAGAI UPAYA PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH DALAM PROGRAM KKNT-MBKM DI KELURAHAN RUNGKUT TENGAH, KECAMATAN GUNUNG ANYAR, KOTA SURABAYA Rohman, Muhammad Handi; Taufiq, M.; Wijaya, Riko Setya
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.723

Abstract

This journal aims to discuss the importance of utilizing e-commerce in the development of micro, small, and medium enterprises (MSMEs) in the KKN program. E-commerce has become a global phenomenon that allows businesses to reach a wider market and improve their operational efficiency. However, there are still many MSMEs that have not maximized the potential of e-commerce. Therefore, this study was conducted to analyze the factors that influence the use of e-commerce by MSMEs and the strategies that can be implemented in the KKN program to increase the use of e-commerce by MSMEs. The research methods used in this journal are literature studies and case studies. Literature studies were conducted to gain a comprehensive understanding of the concept of e-commerce, its benefits for MSMEs, and the factors that influence its utilization. In addition, case studies were conducted involving a number of MSMEs participating in the KKN program. Data was collected through interviews and observations of these MSMEs. The results showed that factors such as limited access to technology, lack of knowledge and skills about e-commerce, and security and privacy concerns are some of the major barriers to the utilization of e-commerce by MSMEs. Therefore, the recommended strategies in the SCS program include providing training and mentoring for MSMEs in e-commerce utilization, developing more affordable and accessible technology infrastructure, and raising awareness about the benefits of e-commerce and data protection measures. This journal is expected to provide a better understanding of the importance of e-commerce utilization in the development of MSMEs in the SCS program. By implementing the suggested strategies, it is expected that MSMEs can improve their operational efficiency, reach a wider market, and contribute to local economic growth. Keywords: E-commerce, micro, small and medium enterprises, KKN, training, technology infrastructure
PENDAMPINGAN DIGITAL MARKETING TERHADAP UMKM RAJUT DAN ECOPRINT ‘YEERA COLLECTION’ KELURAHAN WONOREJO, KECAMATAN RUNGKUT, KOTA SURABAYA Imamah, Fauziyah; Taufiq, M.; Setya Wijaya, Riko
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.724

Abstract

MSME is a sector that plays an important role in the development of the Indonesian economy and has high potential to improve economic welfare. In today's modern era, it turns out that there are still many MSMEs that are slow in their development process. Many obstacles are faced by business actors such as lack of capital, lack of knowledge, marketing strategies that can be considered old-fashioned, to the lack of innovations made to keep up with the times. As a solution to these problems, MSME assistance is needed to increase competitiveness. The world of marketing has changed along with the development of information technology. Marketing strategies that used to be conventional are now starting to spread in the digital world. Digital marketing is interactive marketing that makes it easier for producers, distributors and consumers to make transactions. The field of business that is most in demand by people from various circles today is the fashion sector. UMKM Yeera Collection is one of the small businesses in the Wonorejo Subdistrict that has just been developed which produces knitted and ecoprint fashion products, this UMKM needs assistance because of the lack of knowledge about digital marketing. The method used is a qualitative method, where the method is used to explain the mentoring process. The implementation of this activity aims to enable the Yeera Collection UMKM to understand the importance of digital marketing as a marketing strategy. The implementation was carried out in four stages, namely observation by mapping MSMEs, education through outreach, digital marketing assistance with several steps such as logo and packaging assistance, e-catalog assistance, social media assistance, and online financial report assistance, as well as the final evaluation.
PENINGKATAN PEMANFAATAN E-COMMERCE SEBAGAI UPAYA PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH DALAM PROGRAM KKNT-MBKM DI KELURAHAN RUNGKUT TENGAH, KECAMATAN GUNUNG ANYAR, KOTA SURABAYA Rohman, Muhammad Handi; Taufiq, M.; Wijaya, Riko Setya
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.723

Abstract

This journal aims to discuss the importance of utilizing e-commerce in the development of micro, small, and medium enterprises (MSMEs) in the KKN program. E-commerce has become a global phenomenon that allows businesses to reach a wider market and improve their operational efficiency. However, there are still many MSMEs that have not maximized the potential of e-commerce. Therefore, this study was conducted to analyze the factors that influence the use of e-commerce by MSMEs and the strategies that can be implemented in the KKN program to increase the use of e-commerce by MSMEs. The research methods used in this journal are literature studies and case studies. Literature studies were conducted to gain a comprehensive understanding of the concept of e-commerce, its benefits for MSMEs, and the factors that influence its utilization. In addition, case studies were conducted involving a number of MSMEs participating in the KKN program. Data was collected through interviews and observations of these MSMEs. The results showed that factors such as limited access to technology, lack of knowledge and skills about e-commerce, and security and privacy concerns are some of the major barriers to the utilization of e-commerce by MSMEs. Therefore, the recommended strategies in the SCS program include providing training and mentoring for MSMEs in e-commerce utilization, developing more affordable and accessible technology infrastructure, and raising awareness about the benefits of e-commerce and data protection measures. This journal is expected to provide a better understanding of the importance of e-commerce utilization in the development of MSMEs in the SCS program. By implementing the suggested strategies, it is expected that MSMEs can improve their operational efficiency, reach a wider market, and contribute to local economic growth. Keywords: E-commerce, micro, small and medium enterprises, KKN, training, technology infrastructure
PENDAMPINGAN DIGITAL MARKETING TERHADAP UMKM RAJUT DAN ECOPRINT ‘YEERA COLLECTION’ KELURAHAN WONOREJO, KECAMATAN RUNGKUT, KOTA SURABAYA Imamah, Fauziyah; Taufiq, M.; Setya Wijaya, Riko
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.724

Abstract

MSME is a sector that plays an important role in the development of the Indonesian economy and has high potential to improve economic welfare. In today's modern era, it turns out that there are still many MSMEs that are slow in their development process. Many obstacles are faced by business actors such as lack of capital, lack of knowledge, marketing strategies that can be considered old-fashioned, to the lack of innovations made to keep up with the times. As a solution to these problems, MSME assistance is needed to increase competitiveness. The world of marketing has changed along with the development of information technology. Marketing strategies that used to be conventional are now starting to spread in the digital world. Digital marketing is interactive marketing that makes it easier for producers, distributors and consumers to make transactions. The field of business that is most in demand by people from various circles today is the fashion sector. UMKM Yeera Collection is one of the small businesses in the Wonorejo Subdistrict that has just been developed which produces knitted and ecoprint fashion products, this UMKM needs assistance because of the lack of knowledge about digital marketing. The method used is a qualitative method, where the method is used to explain the mentoring process. The implementation of this activity aims to enable the Yeera Collection UMKM to understand the importance of digital marketing as a marketing strategy. The implementation was carried out in four stages, namely observation by mapping MSMEs, education through outreach, digital marketing assistance with several steps such as logo and packaging assistance, e-catalog assistance, social media assistance, and online financial report assistance, as well as the final evaluation.
Co-Authors A. Leviana, A. A. V. Amalia, A. V. A. Widiyatmoko Al Islam, Harisma Annisa Alfiansyah, Calvin Anisa Fitria Utami Anwar, Mohamad khoiril Apriliyani, Dita Arif Hadi Sumitro Bensaadi, Iswadi Br Ginting, Sonia Br Meliala, Micha Ella Cahyadi, Merdifa Chiquita Kayla Chusyairi, Ahmad d, m Daryanto, Mahbub Dedi, Mohammad Dinata, Aldo Prayoga Fadhlilhaq, Tsaqif fatimah Fatimah Harahap, Sarah Khairani Harpy, Meyva Herliza, Yuni Hidayani, Nova Husna, Khairul I. Iskandar I. Urwatin Wusqo, I. Urwatin Imamah, Fauziyah Indiati, Pingkan Syabila Tri Junjunan, Bintang Akalla Kefi, Batista Sufa Khumaedi - Lorencia, Maria M. Nuswowati, M. Mahfudhah, Mahfudhah Marnita Marnita, M. Marshelynda, Alfia Rahmadhanti Muhamad Parhan Mukhlasin, Fernanda Aurellia Putri N. Hindarto N. R. Dewi Natasah, Nur Aliyah Niette V. Huliselan Nurcahaya, Nurcahaya Nurmaulia, Nurmaulia Nurmaulid, Aghnia Panca Budiarto, Sony Pandiangan, Jeniper Indah Parmin - R. D. Hardianti, R. D. R. Handayani, R. Rahmi, R. Ramadhani, Dara Ramadhania, Faiza Eka Renny Oktafia Renny Oktafia, Renny Rohman, Muhammad Handi Rokhman, F. Royana , Agam S. D. Pamelasari Safarati, Nanda Safitri, Farisa Indah Sandi, Pramu Mai Sangaji, Masudin Setya Wijaya, Riko Shatria, Alifio Ananda Sutarno Sutarno Sutopo - Ul’haq, Dhiya Vianny, Dhea Anatasya Wijaya, Riko Setya Wirya Wardaya Zahroh, Fitriana Zulyani, Zulyani