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<![CDATA[EXPLORATORY STUDY OF WORKPLACE BULLYING TOWARDS EMPLOYEE PERFORMANCE, JOB STRESS, AND EMPLOYEE LOYALTY AT PT. PLN (PERSERO) AREA MANADO ]]>
<![CDATA[Hutadjulu, Rebecca R. P]]>;
<![CDATA[Saerang, David P. E.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3416 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v5i3.17560
<![CDATA[Abstract: Workplace bullying is every negative behaviour/practice that is done intentionally or accidentally towards an individual or more in the working environment. This particular phenomenon poses as a major human resource problem that has great impact towards the employees. Receiving constant negative behaviours cannot be good for a person as it has the potential to harm their physical safety and mental well-being. This research uses the qualitative method in order to explore the workplace bullying by discovering the motives behind it. Furthermore, this research will help the readers to understand the consequences of workplace bullying toward the employees and the organisation itself. This research found that bullying does happen in the organisation, however Perceived Organisational Support (POS) plays a crucial part in retaining the employees. The research highlights the employees’ lack of awareness about workplace bullying and how disadvantageous it is because they might have been the victim without knowing it. The organisation must consider establishing a training program about bullying practices in the workplace in order to introduce the concept and increase employees’ awareness of it. Furthermore, creating a policy to ensure its legality might be the best precaution method against it. Keywords: workplace bullying, job stress, employees’ performance, employee loyalty]]>
<![CDATA[THE INFLUENCE OF THE PHYSICAL ENVIRONMENT AND SERVICE QUALITY IN COFFEE SHOP ON REPURCHASE INTENTION (CASE STUDY ON JANJI JIWA COFFEE SHOP IN TOMOHON) ]]>
<![CDATA[Saraun, Glen F.]]>;
<![CDATA[Tumbuan, Willem J. F. A.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v10i1.38258
<![CDATA[The development of business in the current era occurs very quickly. The food and beverage sector are no exception. From small-scale businesses to large-scale businesses. One of the businesses that is experiencing very fast development is a Coffee Shop. According to the Coffee Association in Indonesia, the development of coffee shops in Indonesia has reached 15-20% growth. One of the coffee shop outlets in Indonesia is the Janji Jiwa Coffee Shop. Janji Jiwa must think of a strategy to be able to compete with other coffee shops plus the current situation we are facing covid-19. One of the strategies that can be used by the Janji Jiwa Coffee Shop to survive in the competition is to increase the intention to buy back from consumers so that they can get more benefits even if only from one customer. The physical environment and service quality may influence the repurchase intention of consumers. This study aims to analyze and gain a more comprehensive understanding of the effect of Physical Environment and Service Quality on Repurchase Intention in Janji Jiwa Coffee Shop. The researcher conducted this research through quantitative methods. The multiple linear regression analysis method is used to analyze the effect of the independent variable on the dependent variable. This study conducts with 100 customers from Janji Jiwa Coffee Shop in Tomohon as the respondents. The result of this study found that physical environment and service quality partially has positive effect on repurchase intention and the result also shown that physical environment and service quality simultaneously have a positive effect on repurchase intention. Keywords: physical environment, service quality, repurchase intention.]]>
<![CDATA[ANALYSIS OF PERCEIVED RISK AND PERCEIVED BENEFIT INFLUENCING ONLINE SHOPPING BEHAVIOR IN MANADO ]]>
<![CDATA[Bangkit, Josefine L. K.]]>;
<![CDATA[Tumbuan, Willem J. F. A.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v10i1.38238
<![CDATA[Understanding the behavior of consumers’ online shopping, especially factors that influence the online shopping is considered important for marketers in order to increase the volume of online shopping. In this research, the researcher focused on people who had experience on online shopping in Manado, so the researcher conducted research on variables that influencing online shopping behavior, in this case the variables are perceived risk and perceived benefit. The purpose of this study is to analyze perceived risk and perceived benefit influencing online shopping behavior in Manado. The quantitative method is used in this research. In order to collect data, questionnaires were distributed to 100 respondents in Manado. The result of this research shows that perceived risk and perceived benefit has significant influence on online shopping behavior. Keywords: online shopping behavior, perceived risk, perceived benefit]]>
<![CDATA[ANALISIS PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI RESTORAN CEPAT SAJI KFC BAHU MANADO PADA MASA COVID-19 ]]>
<![CDATA[Salea, Candra]]>;
<![CDATA[Lapian, Joyce S. L. H. V.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021) ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v9i4.37339
<![CDATA[Pembelian produk yang meningkat merupakan salah satu bentuk keberhasilan strategi pemasaran yang dilakukan oleh perusahaan. Keputusan pembelian adalah proses keputusan dimana pelanggan benar-benar memutuskan untuk membeli dan menikmati barang atau jasa diantara berbagai macam pilihan alternatif. Tujuan dari Penelitian ini adalah untuk menganalisis Pengaruh Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Konsumen Di Restoran Cepat Saji KFC Bahu Manado Pada Masa Covid 19. Penelitian ini menggunakan pendekatan asosiatif. Populasi dalam penelitian ini adalah pembeli produk KFC Bahu Kota Manado yang berjumlah 4.560 orang. Teknik pengambilan sampel yang digunakan adalah accidental sampling dan rumus slovin. Jumlah sampel yang diperoleh sebanyak 98 orang responden. Analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukan berdasarkan pengujian simultan ditemukan bahwa Persepsi Harga dan Promosi secara Simultan berpengaruh signifikan terhadap Keputusan Pembelian Konsumen di Restoran Cepat Saji KFC Bahu Kota Manado pada masa Covid-19, kemudian persepsi harga secara parsial berpengaruh positif signifikan terhadap keputusan pembelian sedangkan utnuk Promosi secara parsial tidak berpengaruh positif signifikan terhadap Keputusan Pembelian. Saran yang dapat diberikan adalah KFC Bahu Manado sebaiknya semakin memperhatikan keterjangkauan harga dan promosi karena tidak signifikan mempengaruhi keputusan pembelian, maka promosi yang dijalankan sebaiknya lebih memperbanyak promosi agar keputusan dalam membeli terus meningkat. Kata Kunci: persepsi harga, promosi, keputusan pembelian]]>
<![CDATA[ANALYSING THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM) AND SOCIAL MEDIA INFLUENCER ON PURCHASE INTENTION FOR CULINARY BUSINESSES AT FLAMBOYAN STREET MANADO ]]>
<![CDATA[Wijaya, Kanaya]]>;
<![CDATA[Lapian, S. L. H. V. Joyce]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v12i03.56802
<![CDATA[Social media can be utilized as a cost-effective digital marketing method, and can quickly increase the popularity of a business. Through social media, customers can share their experiences in using products/services from a company which are expressed in various forms, including in the form of audio, video, and writing such as comments and reviews from customers to tell the product or service to others by online in order to increase purchase intention. This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Social Media Influencer on purchase intention in culinary businesses on Flamboyan Street, Manado. The research method used is quantitative with a sample size of 150 Gen Z and Millennials who actively use social media. The data collection method was carried out through a questionnaire with a Likert scale. Data analysis methods include classical assumption testing, multiple linear regression analysis, hypothesis testing using the t test and F test. The research results show that eWOM and influencers have a significant impact on consumer purchasing intention in culinary businesses on Flamboyan Street, Manado. Keyword: Electronic Word of Mouth (eWOM), Social Media Influencer, Purchase Intention]]>
<![CDATA[THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY, AND PRICE TOWARDS CUSTOMER SATISFACTION AT RED HERBS TOMOHON ]]>
<![CDATA[Wongkar, Naftalia]]>;
<![CDATA[Tielung, Maria V. J.]]>;
<![CDATA[Rumokoy, Lawren J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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<![CDATA[One of the businesses that is growing rapidly and feeling the tight competition is the business in the food sector or more known as culinary industry. This study aims to identify whether there is an influence between green marketing, product quality, and price towards customer satisfaction at Red Herbs Tomohon. Type of research in this study is quantitative. Non-probability has used in this research. The non-probability sampling technique approach in this study was purposive sampling. The results of this research show that Green Marketing, Product Quality, and Price on customer satisfaction have a positive influence simultaneously. The results of this research show that green marketing on customer satisfaction has a positive influence partially. The results of this research show that product quality on customer satisfaction has a positive influence partially. The results of this research in the previous chapter show that price on customer satisfaction has a positive influence partially. Green Marketing, Product Quality, and Price has a positive influence towards customer satisfaction at Red Herbs Tomohon through the indicators of Customer Satisfaction such as loyalty, satisfaction, the willingness to recommend the product. Keyword: Green Marketing, Product Quality, Price, Customer Satisfaction]]>
<![CDATA[THE INFLUENCE OF FOMO AND VISUAL MERCHANDISING ON KKV PRODUCTS PURCHASE DECISIONS AMONG STUDENT IN MANADO CITY ]]>
<![CDATA[Soewarno, Michael Endrico]]>;
<![CDATA[Pandowo, Merinda H. C.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v12i03.57757
<![CDATA[This study aims to test the influence of fear of missing out (FOMO) and visual merchandising towards purchase decision partially and simultaneously, data were collected through a questionnaire method with a population of 2423 and by using the slovin formula, 96.03 (97) samples were obtained. However, in this study the sample to be taken was rounded up to 100. The result indicates that both Fear of Missing Out (FOMO) and Visual Merchandising play crucial roles in influencing purchase decisions. When analyzed together (simultaneously), these factors have a combined effect that significantly impacts how consumers decide to buy products. Separately (partially), each factor also shows a distinct influence on purchase decisions. FOMO drives consumers to make purchases out of a fear of missing out on trends or exclusive offers, compelling them to act quickly. Meanwhile, Visual Merchandising enhances the attractiveness and appeal of products through strategic presentation, drawing in consumers and encouraging purchases. The combined and individual impacts of these factors underscore their importance in shaping consumer behavior and driving sales. Keyword: Fear of Missing Out (FOMO), Visual Merchandising, Purchase Decision]]>
<![CDATA[THE INFLUENCE OF PRODUCT REVIEW AND CONSUMER TRUST ON CONSUMER PURCHASE INTENTION OF ELECTRIC VEHICLE IN MANADO ]]>
<![CDATA[Liusito, Jenifer R. K.]]>;
<![CDATA[Pandowo, Merinda H. C.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v12i03.57949
<![CDATA[With the rapid development of technology in the automotive field, electric vehicles can be an alternative solution to solve environmental problems. The Indonesian government has promoted and supported the transition to electric vehicles by implementing various policies and incentives aimed at reducing environmental impact and fostering a greener transportation system. The purpose of this study is to ascertain the influence of product review and consumer trust on consumer purchase intention of electric vehicle in Manado. This study uses a quantitative with causal research approach. The data collected through questionnaire with convenience sampling technique that observed 100 respondents who have an intention to purchase electric vehicle and analyzed using Multiple Linear Regression Analysis. The findings of this study have shown that product review and consumer trust have a significant positively effect on consumer purchase intention of electric vehicle, both partially and simultaneously. This study can provide a reference for producers and marketers to improve their marketing strategies to gain valuable feedback through product review and consumer trust in increasing consumer purchase intention. Keywords: Product Review, Consumer Trust, Consumer Purchase Intention]]>
<![CDATA[THE IMPACT OF GENDER DIVERSITY, PROFITABILITY, LEVERAGE AND FIRM SIZE ON FIRM VALUE IN COSMETICS AND HOUSEHOLD NEEDS COMPANIES LISTED ON INDONESIA STOCK EXCHANGE ]]>
<![CDATA[Tuerah, Kekee Marisa]]>;
<![CDATA[Rumokoy, Lawren J.]]>;
<![CDATA[Tielung, Maria V. J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v12i03.58105
<![CDATA[This study aims to find out the impact of Gender Diversity, Profitability, Leverage and Firm on Firm Value in Cosmetics and Household Needs Companies Listed on Indonesia Stock Exchange. Quantitative method used in this research with a panel data regression analysis research model. Secondary data are the main source. The sampling techniques used was nonprobability selection approach. The sample utilized unbalanced panel data, throughout the period from 2018-2022, a total of 37 samples were collected and analyzed for this study. The result of this study indicate that partially Gender Diversity and Profitability has a positive relationship but statistically insignificant impact on Firm Value in Cosmetics and Household Needs Companies Listed on IDX, partially Leverage and Firm Size indicating a negative relationship and insignificant impact on Firm Value in Cosmetics and Household Needs Companies Listed on IDX, and simultaneously Gender Diversity, Profitability, Leverage and Firm Size have no significant impact on Firm Value in Cosmetics and Household Needs Companies Listed on IDX. Keyword: Gender Diversity, Profitability, Leverage and Firm Size]]>
<![CDATA[DISTRACTION OR ENHANCEMENT? ANALYZING NETFLIX USER ENGAGEMENT IN BLACK MIRROR BANDERSNATCH INTERACTIVE NARRATIVE MOVIE ]]>
<![CDATA[Pulukadang, Muhammad Theodore Septiand]]>;
<![CDATA[Tumbuan, Willem J.F. Alfa]]>;
<![CDATA[Tielung, Maria V.J.]]>
<![CDATA[ Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3 ]]>
Publisher : <![CDATA[Universitas Sam Ratulangi ]]>
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DOI: 10.35794/emba.v12i03.58172
<![CDATA[This study aims to analyze Netflix user engagement, including perception, experience, and feedback in the interactive movie as a marketing value to explore elements related to engagement with the expectation of providing practical data to optimize interactive features in upcoming streaming digital content platforms. This research uses a qualitative methodology with purposive sampling of users who have watched the movie and is conducted through semi-structured, in-depth interviews with open-ended questions, using the interview protocol. The data were examined through both inductive and deductive coding using thematic analysis, with data saturation occurring in 20 participants. The results show that participants had various perceptions, with a major pattern in having no prior knowledge and being influenced by social factors about interactivity. They were motivated due to various intrinsic and extrinsic motives, with a major pattern of curiosity supported by the interactive feature. Several intrinsic and extrinsic enhancing and distracting elements in user experience led participants to have effects like post-expectation and a major pattern in social impact. Keywords: Interactive Narrative, User Engagement]]>
