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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM

Maria Tielung

Sam Ratulangi University Manado

Author-ID : 403355

Economics, Econometrics & Finance Education

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EXPLORING CITY BRANDING FOR TOMOHON Imbar, Hanna R. K.; Tulung, Joy E.; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: City branding is not only the main identity of a city, but also serves as an eye-catching advertisement to attract the tourists. Unfortunately, there was a city that created their own city branding without considering their own characteristics. For example, Tomohon city. At this moment, Tomohon is well known as a city of flowers, city of tourism, city of education, and religious city. Tomohon does not have a specific branding that can reflect the potential and values, and that can represents the expectations of the inhabitants. The purpose of this study is to explore city branding of Tomohon. The operational definitions of this research are people, place, pulse, potential, presence, and prerequisite. This research used qualitative methodology by using interview method. This research took 15 representative respondents of governments, students, entrepreneurs, religionists, cultural observers, visitors, and academicians of Tomohon city. The findings of this research show that Tomohon was a friendly city, both for human or nature, which has rapid development in the fields of education and technology, and has strong potential to become an ecotourism city. City branding for Tomohon that the researcher humbly proposes is "The heart of North Sulawesi."Â Keywords: city branding, tomohon, people, place, potential, pulse, presence, prerequisite, .

THE INFLUENCE OF KNOWLEDGE MANAGEMENT AND TALENT MANAGEMENT ON ORGANIZATIONAL EFFECTIVENESS IN RADIO STATIONS MANADO Wowiling, Pamela G.; Lapian, Joyce S.L.H.V.; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : FEB Universitas Sam Ratulangi Manado

Along with the current technology development and the newest development all around the world, as one of the oldest media ever, Radio Stations in the world, especially Manado, are expected to continue to maintain their existence in this digital era. To be able to continue their presence and keep exist in this era, radio stations must be focused on the goal of finding and retaining people who have the necessary knowledge and place them in the right position in the organization. The purpose of this research is to find out the influence of Knowledge Management and Talent Management on Organizational Effectiveness partially or simultaneously. The data in this study consisted of primary data that is questionnaires that were distributed to several radio stations in Manado. This research uses Quantitative Method and analyzes the research data using Multiple Linear Regression analysis. The research sample was 39 employees who worked in several Radio Stations in Manado. The results of this study prove that Knowledge Management and Talent Management significantly influence partially and simultaneously on the Organizational Effectiveness of several Radio Stations in Manado.Â Keyword: Knowledge Management, Talent Management, Organizational Effectiveness

THE EFFECT OF EDUCATION, INCOME AND EXPERIENCE ON EMPLOYEE ACHIEVEMENT AT SAM RATULANGI UNIVERSITY Tintingon, Glorya p.; Kindangen, Paulus; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Nowadays manpower as a human resource has a very important role because the performance of employees as human resources can affect other factors. Realizing that humans are a determining factor and become the center of attention in every operational activity, a company or an agency is required to manage human resources so that the expected goals can be achieved through an orientation on the use of human resources effectively and efficiently. This research is using a quantitative approach. To collect the research data, primary data collection was used through questionnaires. A questionnaire is a research instrument consisting of a series of questions (or other types of prompts) for the purpose of gathering information from respondents. From the results above Education are not able to influence Employee Achievement at Sam Ratulangi University, while Income and experience are able to influence Employee Achievement at Sam Ratulangi University. This test shows that together Income and Experience on employee may affect the employee achievement at Sam Ratulangi University. For the next writer is expected to add other variables for used as an indicator in further research. This is because it still is variables that affect work performance that have not found by the author. For the next researchers also must take the approach and use other data analysis so that it will produce better research.Â Keywords: employee achievement, education, income, experience

ANALYZING THE EFFECT OF PERCEIVED PRICE AND CUSTOMER TRUST ON CUSTOMER LOYALTY OF EYELASH EXTENSION SERVICE STUDY ON BEAUTY C LOUNGE MANADO Mawuntu, Fransiska X. S.; Lapian, Joyce S.L.H.V; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Appearance is included in the list of important things for society today, especially for women. Appearance is also believed to improve confidence. Therefore many women are willing to spend their time and money on beauty treatments for example eyelash extensions. This research is conducted in Beauty C lounge (Star Square Manado, Ground Floor). The objectives of this research are to analyze the effects of perceived price and customer trust on customer loyalty, partially and simultaneously.Â This research is the causal type of research where it investigates the influence of perceived price and customer trust on customer loyalty. Using a multiple regression model to answer the research problem. The population in this study is a customer of Beauty C lounge with 100 respondents. The hypothesis testing, this research conduct a conclusion of there is a significant effect of perceived price and customer trust on customer loyalty partially and simultaneously. This study reveals that perceived price and customer trust have a strong influence on the customer in order to use product and service and to be a loyal customer at Beauty C Lounge.Â Keywords: perceived price, customer trust, customer loyalty

ANALYZING THE EFFECTIVENESS OF EXCELLENT SERVICE ON OPERATIONAL PERFORMANCE OF GRAB-BIKE DRIVER (CASE STUDY AT GRAB ARMY SULUT) Adrian, Mersondy T.; Karamoy, Herman; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

The escalation of online motorcycle driver services, has opened the job opportunity for the society. Unfortunately, the increasing number of the drivers, did not followed with provide the skill and the service strategies that relevant with their job characteristics. The objective of excellent service is to harmonize the attitude, attention, action, appearance, ability, and accountability to make the situation of mutualism for all. The aim of this study is to know about the effectiveness of excellent service on the operational activities of the grab-bike drivers. In order to achieve these objectives, the researcher got information from 11 informants, using qualitative study which is in-depth interview and observation, and uses purposive sampling technique. The results showed that the excellent service at research object has been running well and effective to influence the drivers to work better, excellent service gives a positive impact to the driver, and the drivers get the opportunity to learn new strategy and improve their quality when operate. The recommendation is excellent service is very important and cannot be separated with work activities, so in order to be more competitive excellent service must always be improved and apply.Â Keyword: excellent service, operational performance, human resources.

COMPARATIVE ANALYSIS OF SOCIAL MARKETING CAMPAIGN EFFECTIVENESS IN SOCIAL MEDIA BETWEEN MILLENNIAL AND GENERATION Z (CASE STUDY OF â€œDISIPLIN 3Mâ€ COVID-19 PREVENTION CAMPAIGN) Mongilala, Dave; Saerang, David P. E.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

In December 2019, in Wuhan, China, a new virus named SARS-CoV-2 was found and created a disease later we know as COVID-19 diseases. This virus created a pandemic around the world included Indonesia. To change people's behavior and also aims to raise awareness of how dangerous the COVID-19 is, the Indonesian government released a campaign called â€œDisiplin 3Mâ€ to help to decrease or stop the transmittal cases of the COVID-19. In marketing, this study is known as Social Marketing where the output is to make people change their behavior following the stated output of the advertised campaign. The purpose of this study aims to discover if there significant differences in Social Marketing Campaign Effectiveness between Millennial and Generation Z on Social Media for the case of the â€œDisiplin 3Mâ€ Campaign, especially in Manado city. This research is quantitative research that uses the AIDA Model (Attention, Interest, Desire, and Action) as the measurement of the effectiveness of the advertised campaign. While to know about the differences between the two generation behaviors towards the campaign, this research uses Mann Whitney U-Test as the analytical tool. The result shows that there is a significant difference where Generation Z has bigger means than the Millennial generation towards the Social Marketing Campaign Effectiveness. To maximize the effectiveness of the campaign, the social marketer should know who their target audiences are and their characteristics to provide good content that carries a good and clear message for the audiences to be easily adapted correctly.Â Keywords: social marketing, campaign effectiveness, AIDA, covid-19, millennial, generation z.

PENGARUH KUALITAS PRODUK, PROMOSI DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA WARDAH DI KOTA MANADO Hulima, Jihan S. P.; Soepono, Djurwati; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

Salah satu industri yang semakin pesat pada era ini ialah industri produk kecantikan. Maka dari itu untuk menghadapi persaingan yang ketat perusahaan harus terus mengembangkan kreativitas, dan inovasi-inovasi terbaru dari produk yang akan dihasilkan agar lebih unggul dari produk pesaing. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, promosi, dan penetapan harga terhadap keputusan pembelian pada Wardah di Kota Manado. Metode yang digunakan adalah kuantitatif dengan jenis penelitan yang bersifat asosiatif. Variabel kualitas produk, promosi dan penetapan harga secara simultan berpengaruh positif dan signifikan terhadap terhadap keputusanpembelian pada Wardah di Kota Manado.Â Kata Kunci: kualitas produk, promosi, harga dan keputusan pembelian

CUSTOMER PERCEPTION ANALYSIS ON PRODUCT BRAND IMAGE OF ROLAND KEYBOARD IN MANADO Watung, Irene I.; Pangemanan, Sifrid S.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Customer Assessment analysis on Product Brand Image: Case of Roland Keyboard in Manadoâ€. Brand image is considered as one of the critical factors, which enables a company to be beneficial or disastrous. The way for interpreting its success or not depends on how the customers will look it. Keyboard is one of the major products that is usually used in music it is always improving based on technology development and customer satisfaction. Roland Keyboard is one of the musical products that has been used by Manado Society and of course has its customer assessments of this product.Â Keywords: Product brand image, keyboard brand, customer perception

THE INFULENCE OF EASE OF USE AND FACILITY TOWARDS CUSTOMER SATISFACTION ON FINTECH DIGITAL PAYMENT Lantang, Andhy Philip; Pangemanan, Sifrid S.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

This study aims to determine the level of customer satisfaction with the use of financial technology in the field of digital payments for students of the economics and business faculty of the University of Sam Ratulangi based on the effect of ease of use and the facilities provided in the service. This type of research is descriptive analysis approach. By using quantitative research methods. The sample taken for this study amounted to 100 respondents. The sampling technique used is non-probability sampling with purposive sampling technique and the data collection instrument is a questionnaire which is run through Google Form. Furthermore, testing and data analysis was carried out using SPSS 26 software. The results found in this study showed that simultaneously Ease of use Â and Facility Â had a significant positive effect on the level of Customer Satisfaction Â with an of 50,397. In addition, Ease of Use and facility each partially has a positive and significant influence on customer satisfaction. Adjusted R Square value obtained from the test results of the coefficient of determination Â of 0.510 explains that 51% of customer satisfaction can be explained by ease of use and facility. While the remaining 49% is explained by other variables not examined in this study.Â Keywords: ease of use, facility, customer satisfaction, digital payment.

PENGARUH BRAND IMAGE DAN BRAND AMBASSADOR TERHADAP MINAT BELI KONSUMEN DI ERA NEW NORMAL PANDEMI COVD-19 PADA BASKIN-ROBBINS MANADO TOWN SQUARE Yoel, Dayanti Adelia; Massie, James D. D.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Salah satu jenis usaha retail yang hadir di Indonesia adalah jenis usaha retail ice cream yang sangat diminati berbagai kalangan masyarakat. Usaha retail ice cream hadir dengan persaingan penawaran yang bisa menarik kosumen di tengah perubahan kebiasaan konsumsi pada di era pandemi covid-19. Penelitian ini bertujuan untuk mengetahui apakah variabel Brand Image dan Brand Ambassador berpengaruh terhadap Minat Beli Konsumen pada produk Baskin- Robbins Manado Town Square di era pandemi covid-19. Jenis penelitian ini adalah asosiatif dan menggunakan teknik analisis Regresi Analisis Linier Berganda dengan jumlah sampel 100 responden melalui teknik Judgement Sampling. Hasil menyatakan bahwa antara Brand Image dan Brand Ambassador secara simultan atau bersamaan berpengaruh terhadap Minat Beli Konsumen dan secara parsial hanya Brand Image berpengaruh terhadap Minat Beli Konsumen.Â Â Â Â Kata Kunci: Brand image, brand ambassador, minat beliÂ

Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia

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