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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM
Maria Tielung
Sam Ratulangi University Manado
Economics, Econometrics & Finance Education

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QUALITATIVE ANALYSIS OF PEOPLE EMOTION DRIVING CONSPICIOUS LUXURY CONSUMPTION AT BMW CONSUMER Kattang, Fiorent E.C.; Tulung, Joy E.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i3.35018

Abstract

Emotion is basically a natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others. If we try to distinguish the emotion felt when people do luxury purchase in this case BMW car there are not only one kind of emotion but several emotions felt in the process because to be able to purchase such meaningful transaction so many emotion pops up one after another that is why when people purchase luxury stuffs it takes longer time than the basic everyday purchase. The aim of this research is to know what emotion felt by the customer when they do luxury consumption of BMW car. To achieve these objectives, the researcher got information from 10 informants using qualitative study which is in-depth interview. Meanwhile, in-depth interview is used to collect the data among the respondents which are BMW consumer. From the results, many of the informant are having the same thought but as we human are not exactly the same one with another there are always little thing that difference them all but for the big picture they shown the same type of emotion. Some recommendations proposed for the customer, it is good to know about the emotion felt when purchasing luxury stuffs so those who will do the purchase in the future can be more considerate with their judgment. For BMW, this research may be useful to understand more on what people are expecting from their product and the thing that still need to be modified to improve BMW performance in people eyes and keep up the good image. Keywords: luxury consumption, consumer behaviour
THE INFLUENCE OF LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT DINAS PARIWISATA KOTA BITUNG Biera, Ardwin; Tumbuan, Willem J. F. A.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v9i4.36295

Abstract

This study aims to analyze the influence of leadership and organizational culture on employee performance at Dinas Pariwisata kota Bitung. The data used in this study are primary data of 74 respondents with a questionnaire or questionnaire method. The method used to analyze the relationship between the independent variable and the dependent variable is a multiple linear regression method and classical assumption test. The results of this study indicate that simultaneously, leadership and organizational culture have an effect on employee performance. This means that these two variables can have an influence on the performance of the employees of Dinas Pariwisata kota Bitung simultaneously, partly. Leadership has a positive and significant effect on employee performance at the Dinas Pariwisata kota Bitung. Likewise, organizational culture has a positive and significant effect on the performance of the Dinas Pariwisata kota Bitung employees. Keywords: leadership, organizational culture, employee performance
COMPARATIVE ANALYSIS OF BRAND EQUITY BETWEEN SALES PROMOTION AND SOCIAL MEDIA MARKETING ON SPORTSWEAR IN MANADO Tayuyung, Adventus Christ; Lapianlan, S L. H. V. J,; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 4 (2021): JE. Vol 9 No 4 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.816 KB) | DOI: 10.35794/emba.v9i4.36307

Abstract

Brand is very significant to become a market leader because of the conditions of increasingly fierce business competition. Brand equity can increase or decrease the production value for consumers. With strong brand equity, the marketer's goal of always developing and capturing the market will be easier to achieve. According to this statement, it’s described that marketing activities also affect brand equity. This research aims to discover is there any significant effect in Sportswear Brand Equity between Sales Promotion marketing technique compare with Social Media Marketing in Manado. This research is quantitative research which uses Brand Awareness, Brand Loyalty, Brand Association, Perceived Quality and Other Proprietary Assets as the indicators for this research. The sample is 100 respondents. While to know the differences between the two marketing strategies, this research uses Independent Sample t-Test as the analytical tool. Based on the analysis of the data collection instruments, the result of this research in there are a significance differences between Sales Promotion and Social Media Marketing that affect the Brand Equity of Sportswear in Manado. From the results, it is recommended for these two marketing strategies to develop the brand equity of a company. Keywords: brand equity, sales promotion, social media marketing, brand awareness, brand loyalty, brand association,
Analisis Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan Sepeda Motor Yahama Dimasa Pandemi CoViD-19 Pada PT. HASJRAT ABADI YAMAHA Samrat Manado Papalapu, Jimmy Pemberian; Mandey, Silvya L.; Tielung, Maria V.J.
Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum) Vol 5, No 1 (2021): Jurnal LPPM Bidang EkoSosBudKum (Ekonomi,Sosial,Budaya, dan Hukum)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak : Tujuan dari penelitian ini adalah untuk mengetahui apakah strategi pemasaran yaitu bauran pemasaran yang di dalamnya terdiri dari produk, harga, promosi, tempat, orang, proses dan bukti fisik yang di terapkan PT. Hasjrat Abadi Yamaha Samrat Manado dapat meningkatkan penjualan motor Yamaha. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan fenomenologi, pengambilan data menggunakan teknik wawancara dan observasi dengan sample karyawan dan pelanggan PT. Hasjrat Abadi Yamaha Samrat Manado. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan PT. Hasjrat Abadi Yamaha Samrat Manado berupa bauran pemasaran yang di dalamnya terdiri dari produk, harga, promosi, tempat, orang, proses dan bukti fisik berdampak dalam meningkatkan penjualan Yamaha. PT. Hasjrat Abadi Yamaha Samrat Manado sebaiknya memelihara dengan benar bauran pemasaran yang sudah di terapkan. Strategi yang digunakan perusahaan PT. Hasjrat Abadi Yamaha Samrat Manado sudah baik, akan lebih baik apabila perusahaaan terus meningkatkan strategi–strateginya melihat saat ini sudah banyak kompetitor lain yang mengeluarkan produk yang hampir sama dengan Yamaha, ini merupakan ancaman bagi perusahaan untuk meningkat penjualan motor Yamaha. Kata Kunci: strategi pemasaran, bauran pemasaran, fenomenologi Abstract: PT. Hasjrat Abadi is a Yamaha main dealer in north sulawesi. The purpose of this research is to know whether the marketing strategy is a marketing mix that consists of product, price, promotion, place, people, process, and physical evidence applied by PT. Hasjrat Abadi Yamaha Samrat Manado can increase sales of Yamaha. This research is qualitative research using a phenomenological approach, taking data using interviews and observations with a sample of employees and customers of PT. Hasjrat Abadi Yamaha Samrat Manado. Research results showed that the marketing strategy applied by PT. Hasjrat Abadi Yamaha Samrat Manado in the form of a marketing mix consisting of product, price, promotion, place, people, process, and physical evidence have an impact on increasing sales of Yamaha. PT. Hasjrat Abadi Yamaha Samrat Manado must properly maintain the marketing mix already in place. The strategy used by PT. Hasjrat Abadi Yamaha Samrat Manado is feasible, it would be better if the company continues to improve its strategies to see regarding lot other competitors who issued motor product that is almost the same as Yamaha product, this is a threat for the company to increase sales of Yamaha. Keywords: marketing strategy, marketing mix, phenomenology
DETERMINANTS OF BANK PROFITABILITY IN INDONESIA (CASE STUDY OF INDONESIAN COMMERCIAL BANKS LISTED IN IDX PERIOD 2010-2015) Watuseke, Christiadi .; Worang, Frederik G.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.186 KB) | DOI: 10.35794/emba.v7i1.22348

Abstract

Abstract:Banks are the most profitable industries that are able to contribute to the economy. The purpose of this study is to determine the profitability factors of commercial banks in Indonesia by using the industry data panel of banks from 2010 to 2015. This study uses quantitative analysis and secondary financial data using linear regression model for bank size profitability, Asset Return (ROA). The fixed effect regression model is applied for depiction of Bank SIZE, CAR, LDR, NPL, and NIM). The results showed that bank size and NIM have a significant and positive relationship with bank profitability. On the other hand, variables such as NPL and LDR have a negative and significant relationship with bank profitability. However, the relationship to CAR is not significant .Banks in Indonesia should not only be concerned about internal structures and policies, but they must consider both the internal environment and the macroeconomic environment together in fashioning out strategies to improve their performance or profits. Indonesian banks should try their best in order to provide new banking services and to participate in risky investment areas which may in turn increases their profitability significantly. Keywords:profitability of bank,nim,ldr,npl,size,car,roa 
KUALITAS LAYANAN DAN FASILITAS PENGARUHNYA TERHADAP LOYALITAS NASABAH BANK BRI CABANG PEMBANTU PALU Palenewen, Pieter; Kawet, Lotje; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 116 -235
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.44 KB) | DOI: 10.35794/emba.2.3.2014.5432

Abstract

Pertumbuhan ekonomi yang pesat saat ini, menyebabkan kegiatan keuangan juga bertumbuh cepat. Setiap perusahaan yang bergerak dibidang keuangan khususnya perbankan untuk memiliki strategi-strategi khusus untuk dapat menarik lebih banyak nasabah untuk menggunakan layanannya. BRI sebagai salah satu bank terbesar di Indonesia harus lebih meningkatkan dan memperhatikan kualitas layanan dan fasilitas yang mereka berikan kepada para nasabah untuk meningkatkan loyalitas para nasabahnya. Pengalaman ditambah laba yang meningkat, memungkinkan BRI untuk membenahi kualitas layanan dan fasilitas yang mereka miliki. Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan dan fasilitas terhadap loyalitas nasabah. Populasi penelitian ini berjumlah 6.318 nasabah kredit dan sampel yang digunakan sebanyak 151 orang dengan menggunakan metode accidental sampling. Sedangkan teknik uji yang digunakan adalah uji multikolinieritas, heteroskedastisitas, dan analisis regresi linier berganda, serta uji hipotesis. Hasil penelitian menunjukan secara simultan dan parsial kualitas layanan dan fasilitas berpengaruh signifikan terhadap nasabah kredit. Manajemen BRI sebaiknya meningkatkan kualitas layanan dan fasilitas yang mereka berikan agar dapat meningkatkan loyalitas dan mempermudah setiap kegiatan perbankan nasabahnya. Kata kunci :kualitas layanan, fasilitas, loyalitas nasabah
THE ANALYSIS OF TRAINING AND DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT. BANK NEGARA INDONESIA (PERSERO) TBK. MANADO Rompas, Regina; Saerang, David Paul Elia; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.736 KB) | DOI: 10.35794/emba.3.3.2015.9475

Abstract

Human resource is very important and considered as a resource that is important to all organizations A company cannot build a good team of working professionals without good human resources. Therefore, solutions is company holds training. The quality of service in a company is reflected from the services provided by its frontliners. When the frontliners successfully apply their training at work, it enables them how to solve the problems. The objectives of this research is to know employee performance after the training and development and the success of the training and development program in PT. Bank Negara Indonesia (Persero) Tbk Manado. This research is a descriptive research. The results of this research by using the In-Depth Interview with all the informants shows that their performance are improved after training, training helps the employees to improve their skill and ability at work, and the success factors of training and development program that really help the employee to understand the material are the good instructor, materials, and facilities. The management of Bank BNI should update its training material, review the time of training, and add more types of training that can help the employees in doing their daily tasks.   Keywords: training, development, employee performance  
JOB ROTATION ON EMPLOYEE MOTIVATION IN PT. PERTAMINA (PERSERO) MANADO Palulungan, Josep; Saerang, David P. E.; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.316 KB) | DOI: 10.35794/emba.2.3.2014.5615

Abstract

The practice of job rotation is already become an improving factor to the skills and abilities of the employees. Social, cultural and belief sometimes affect the transfer of understanding in practicing job rotation. In the end, this job rotation policy sometimes affect motivation of employee that resulted in their performance. Besides, this practice sometimes affect the motivation because this practice will make employee should adapt with a new work condition and environment. This element then could affect the motivation of employee in conduction job rotation. The objective of this study is to analyze job rotation effect on employee motivation in PT. Pertamina (Persero). There are several facts that become consideration or reason to conduct this research which are: (1) there are a lot of variation in employees based on their work duration and quantity of job rotation. (2) There are some employees that work not based on their academic background or their work experience. (3) Employees in Marketing Branch Office Manado come from some different places around Indonesia.  The population observed is Pertamina’s employee who already performed job rotation as many as 10 respondents. The results based on data collection method processed using the In-Depth Interview. There are four major effects of job rotation which are (1) employee be more discipline, responsible and perform the best. (2) Employee gain new experience. (3) Job rotation improve skills and abilities. (4) Job rotation improve employee’s position in the company. But the company must conduct interview with the employee, create a forced location rotation, and monitoring employee’s job description. Keywords: human resource management, job rotation, motivation
COMPARISON ANALYSIS OF PERCEIVED VALUE ON PRICE AND QUALITY BETWEEN MALE AND FEMALE AT HARDCORE FITNESS CENTER Rambi, Bryan Heintje; Massie, James D.D.; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL. 5 NO 2 (2017) HAL. 2099
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (625.608 KB) | DOI: 10.35794/emba.v5i2.16503

Abstract

Abstract: Increasing in individual income makes peope more care about their health. There are various way that can be done to get it. Changes of the lifestyle as time goes by, make the fitness center become one of many others options that is chosen by both men and women in order to get the healthy body. Remembering about the number of fitness center, then both of quality and price become the things that are always considered as a reference to choose which fitness center that will be taken or used. Manado become one of many cities that is ”infected” this lifestyle.This research is conducted in Hardcore Gym, one of the famous fitness center in Manado, using quantitative method of independent sampele t-test on 50 customers (25 men and 25 women) that aims to find out is there a significant in customer perceived value based on perceived price and also perceived quality between male and female because of the importance of those two things, price and quality. Several data analysis is used to analyze the problem. This study evaluated the type of comparative research that aims to determine the relationship between two or more variable. In the end the result of this reaserch show that the mean of pricing perspective of female better than men. Keywords: perceived value, perceived quality, perceived price
ANALYTICAL HIERARCHY PROCESS APPROACH ON CONSUMER PURCHASE INTENTION IN CHOOSE A RESTAURANT IN MANADO CITY. CASE STUDY: CITY EXTRA, WAHAHA, WISATA BAHARI Mewengkang, Felizia P. J.; Worang, Frederik G.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (951.405 KB) | DOI: 10.35794/emba.v6i1.19265

Abstract

Restaurant is a public place, provide food and beverage on a commercial basis. In Manado, there are three big restaurant which are famous nowadays, City Extra, Wahaha, and Wisata Bahari. Not only as the place for a usual dinner, the three restaurants also being a place of a birthday party, meeting, or even family dinner and it fulfil the Manadonese habit that like to have a family gathering. This research aims to know which criteria is most important for customer in selecting a restaurant in Manado and restaurant is the most preferable for the customer. This research used analytical hierarchy process with the sample is 30 respondents that were obtained from citizen in Manado. The result from this research shown that accessibility is the most important criteria for the consumer to choose a restaurant. The consumer wants a restaurant that have a reachable place. Wahaha is the most preferable restaurant. City Extra and Wisata Bahari as the competitors of Wahaha, have to improve their performance, adding more promotions and make some different thing which is unique or something that the competitors does not have. Keywords: consumer purchase intention, analytical hierarchy process, restaurant
Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia