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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Maria Tielung

Sam Ratulangi University Manado

Author-ID : 403355

Economics, Econometrics & Finance Education

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THE EFFECT OF PRODUCT INVOLVEMENT AND SOCIAL INFLUENCE ON ONLINE IMPULSE BUYING OF IBA STUDENTS Bukidz, Rocky San Seaver; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 973 - 1089
Publisher : Universitas Sam Ratulangi

The internet users in Indonesia is growing every year. Internet users use internet for various purposes one of them is for shopping. Students are one of the most active in using internet. Students especially in Manado city is known to actively use internet and have a consumptive lifestyle, thus it has a tendency for online impulse buying behavior. IBAâ€™s students are the part of the students in Manado city. There are some factors which affect online impulse buying some of them are product involvement and social influence. The main objective of this research is to determine the effect of product involvement and social influence on online impulse buying partially and simultaneously. This research used associative method with technique analysis is multiple regression analysis. The population in this research is all of the students of IBA program in Sam Ratulangi University who ever buy online products impulsively, whereas sample of respondents are 100 respondents. The result of this study shows that product involvement and social influence affect on online impulse buying simultaneously and partially. This study suggest to the marketers to continue develop online products that have relevance or relationship with the customer and also continued intensively to do promotions in social media. Â Keywords: involvement, social influence, impulse buying

ANALYZING THE EFFECT OF BRAND EQUITY AND VISUAL MERCHANDISING ON CONSUMER PURCHASE DECISION AT GIORDANO MANADO TOWN SQUARE Sambuaga, Resa .; Kindangen, Paulus .; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi

Abstract: Textiles and clothing plays a major role in the development and industrialization process of countries and their integration into the world economy. In maintaining its customers to be loyal to their products, Giordano has been implementing two strategic approaches that are considered as two of its impactful weapons to stand out from the crowd of competition; those are brand equity and visual merchandising. The aim of this study is to analyze the effect of brand equity and visual merchandising on consumer purchase decision at Giordano Manado Town Square. The population of this study is the customer of Giordano Manado Town Square and the sample size is 100 respondents with the sampling method of convenience sampling. The finding of this study shows that brand equity and visual merchandising has an effect toward consumer purchase decision. So, related with the finding in this study, there are two recommendations for Giordano Manado Town Square, which are keep strengthen the value as a reputable brand by improving the product and services so that the expected value can reach the customer and keep offering and maintaining the creative display in the exterior and interior of the store.Keywords: brand equity, visual merchandising, consumer purchase decision

A QUALITATIVE STUDY OF CONSUMER BUYING BEHAVIOR IN RURAL AREA ON DURABLE GOODS AT KANEYAN VILLAGE SOUTH MINAHASA Warouw, Stacy Nindy; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2: JE Vol.4 No.2 (2016) Hal. 266-394
Publisher : FEB Universitas Sam Ratulangi Manado

Durable goods is a type of goods that meant not to be easily worn, broken or used up and have longer life for example cars, furniture, dishwashers, refrigerators, televisions, DVD players and so on. The main objectives of this study is to learn, observe and found deeper knowledge and information of the buying behavior on consumer in rural area which is in this case the researcher choose Kaneyan village as the object of this study through a qualitative method by having an interview within the 10 informants. The result indicated that there are various obstacle and influence of the consumer in rural area that have different way of buying behavior with the consumer that are not in rural area. It also found a new method of buying that are provided to those consumers in rural area. Through this study, it can tell that the stores who sell durable goods must have a different special way of marketing in order to be able reach the consumer in rural area and even can have a long term relationship with them. The marketers should act in different way to be competitive from other stores, itâ€™s also give different message to the government in that region to create a better way and method for the consumer to be able reach the city easily. Keywords: consumer in rural area, buying behavior, durable goods

THE IMPLEMENTATION OF FINANCIAL MANAGEMENT AT PT. MYKANTA Rumagit, Anastasia Bonitha; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1330 - 1442
Publisher : FEB Universitas Sam Ratulangi Manado

Financial Management is useful for regulating the capital and the company money to be used efficiently, as effective and productive as possible in order to earn profit. Financial management is the way of the company to control the company's activities from planning to evaluation and reporting. In the application of financial management there are seven principles that must be applied by the company. The seven principles are consistent, accountability, transparency, viability, integrity, stewardship and accounting standard. Those principles can be directed in a way to implement financial management. This research is using qualitative method that will describe the topic and explain the result of the interview. The object of the research is PT. Mykanta as contractor company in Manado. The purpose of this research is to know how the implementation of financial management in contractor company, whether the company already meets the seven principles that become the standard for financial management. The result of the research is that the PT. Mykanta already implementing the financial management, but this company must improve it with the addition of the employee to support the company's activities. Management company should pay attention anymore financial management in order to run properly, as effective and efficient as possible. A company will not develop if one field is problematic or not managed properly. Keywords: financial management, consistent, accountability, transparency

THE INFLUENCE OF JAPANESE MODERN CULTURE VALUE TOWARD PURCHASE DECISION MAKING PROCESS ON YOUTH SOCIETY IN MANADO Ngurawan, Ahmad Maulana; Pangemanan, Sifrid S.; Tielung, Maria V.J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 121-265
Publisher : Universitas Sam Ratulangi

The Japanese trending of new way on the modern culture now affects many aspects all around the country. From the technology aspect, film industry, music and also in fashion with odd ways. In Indonesia we are getting support by everything by in daily life, for example, in transportation, there so many Japanese products in automotive. Also, the aspect of new modern culture also is happening in Indonesia like otaku, anime, manga, and cosplay. Many incoming events helds in Indonesia from local scale to international scale influence young people. The event make more people interested with the Japanes. In Manado, the Japanese modernÂ culture impact on the young generation can be seen from many events that are held many times, as the main visitors in the Japanese modern culture event in. However parents also play important role in young generation involvement in Japanese modern culture events or to know more the Japanese modern culture are the parents cooperative enough to let them child to influence with it. Many young people follow the latest trend of Japanese culture example like the Fashion.The result of this research is that the Japanese modern culture is not significant with one possible reason is that not all of them have proper job to support their hobby in Japanese modern culture. The indicator related to parental controlling on the youth. Influence in decision making purchasing process in youth society in Manado. Keywords: modern culture, youth, decision making, market, consumer behaviour

THE EFFECTS OF HALAL (PERMISSIBLE) FOOD LABELING ON ISLAM CUSTOMER PURCHASE DECISION IN SOLARIA RESTAURANT MANADO Nursanti, Windah; Tielung, Maria
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1214 - 1329
Publisher : Universitas Sam Ratulangi

Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from the marketing point of view. An associative research method with analytical technique is Multiple Linear Regression to examine the effects of independent variable (halal awareness, halal certification, food quality and marketing promotion) on the dependent (purchase decision).Â The data was collected through questionnaires survey that was distributed with convenience sampling method and multiple regression analysis. The sample consisted of 100 respondents from Manadonese who purchase twice in Solaria Restaurant Manado town square. The result shows halal awareness, halal certification, food quality and marketing promotion influence purchase decision simultaneously but not partially because halal awareness has no significant influence on purchase decision. This study provides insights into how customers behave in purchasing halal products. Keywords: awareness, certification, food quality

ENVIRONMENTAL SUSTAINABILITY PRACTICES IN THE HOSPITALITY INDUSTRY (CASE STUDY: FOUR STARS AND FIVE STARS HOTELS IN MANADO) Voges, Nadine N; Tulung, Joy E.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Abstract: At this time, the environment is getting worse. There are many people who really care to take the role of improving the environment, and there are still many people who do not care, or accustomed to and accidentally damage the environment. Environmental sustainability is concerned with whether environmental resources will be protected and maintained for future generations. Not only by littering, people do not realize that the company is wasting too much natural resources, or producing a lot of pollution. Hospitality industry is one of the polluting industry that caused environmental damage. Business has always depended on, and had an impact on the natural world. Businesses affect the environment through the extraction and utilisation of environmental resources, and through pollution that is released through the processes. The objective of this research is to find out how is the environmental sustainability in 4 and 5 stars hotels in Manado. This research used qualitative analysis. The population in this research refers to the managers of the 4 and 5 stars hotels in Manado and samples used in this study of 6 informants. Finding of this research shows that the hospitality industry in Manado do some practices towards environmental sustainability, but some have not. The hotels should keep improving their practices to do more about preventing environmental damage. There is no loss in this matter. Maybe for some aspects, hotel must spend some money for it, but thatâ€™s how the hotel gaining competitive advantages and risk management.Â Â Keyword: Environmental Sustainability, Hospitality Industry, Business, Environment

ANALYZING THE IMPACT OF CELEBGRAM ENDORSEMENT ON CUSTOMER PURCHASE INTENTION OF WOMAN CLOTHING OF INSTAGRAM USERS Pangkey, Sesilia; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Abstract: Celebgram endorsement is a person who might influence Instagram users when they doing an endorsement.Â Customer purchase intention is a process when the Instagram users having the interest to purchase a product when seeing celebgram endorsement. The aim of this study is to analyze how is the impact of celebgram endorsement on customer purchase intention of womenâ€™s clothing. To achieve these objectives the researcher got information from 15 informants using a qualitative study which is an in-depth interview and uses purposive sampling. In order to get the best result, the researcher took the entire informants that have been ever bought clothes through celebrity endorsement. The results showed that Celebgram endorsement gives a significant impact on customer purchase intention, celebgram endorsement is one of the biggest factors that increase customer purchase intention, the credibility of celebgram endorsement can influence the customer to purchase the woman clothes on Instagram. They said that seeing the celebgram endorsement it stimulates them to purchase the products. Celebgram endorsement has an important role in influencing customer purchase intention with their credibility.Keywords: Celebgram Endorsement, Customer Purchase IntentionÂ

THE ANALYSIS OF GENERATION Zâ€™S CONSUMPTIVE BAHAVIOR TOWARD APPAREL PRODUCT IN MANADO Rakian, Sintia Melany; Lapian, Joyce S.L.H.V.; Tielung, Maria V. J.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Generation Z is the next generation after millennial generation. This generation is the people who were born in the period from 1995 to 2010 and grew up with technology, internet and social media. Born and developing in the era of digital technology makes generation Z a technology addicts and tends to be anti-social. Therefore, they are studied by researchers and marketers to determine the generation characteristics as they have a lot of influence over the older generations and are trendsetters across all industries. The aim of this research is to find out if price and social media affect generation Zâ€™s consumptive behavior on buying apparel product. This study used a sample of 100 students of generation Z as university student in Manado especially at Faculty of Economic and Business at Sam Ratulangi University and the data was collected by using Google form. This study used a quantitative research method with Multiple Linear Regression (MLR) as a statistical technique. The conclusion shows that before they buy products with social media, it turns out that they have an effect on generation Z for consumptive behavior. For recommendation generation Z are expected to be able to learning about financial literacy.Â Keywords: generation Z, price, media social, consumptive behavior

CUSTOMER PERCEPTIONS ABOUT GREEN MARKETING IN â€œTHE BODY SHOPâ€ MANADO Polii, Stephani M.; Tielung, James D. D.; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 2 (2021): JE VOL 9 NO 2 (2021)
Publisher : Universitas Sam Ratulangi

In the present world, people are more conscious about their safety of life and want everything would be environment friendly and making the green world. In an effort to restore the environment, various innovations have emerged the market. Companies are starting to apply the green marketing concept, from product manufacturing to promotion. This study aims to find out the opinions of customers who buy products in stores that have applied environmentally friendly concepts based on green companyâ€™s 4Ps (product, price, place, promotion). The number of respondents is 10 people. A qualitative approach is taken as a research method and purposive sampling done with primary data of 10 consumers. The findings show that customers feel comfortable with green products and the benefits offered by the company. It was also found that information and knowledge about green products were plenary and only a few were involved in the environmentally friendly campaigns made by the company.Â Keywords: green marketing, customer perceptions, qualitative research.

Co-Authors Adrian, Mersondy T. Ahmad Maulana Ngurawan, Ahmad Maulana Altje L. Tumbel Anastasia Bonitha Rumagit Awuy, Jillie Eunike Bangkit, Josefine L. K. Bastiaan, Rachel Getroida Biera, Ardwin Christiani Liow Dalihade, Meigie Putri David P. E. Saerang David P.E Saerang David P.E. Saerang David Paul Elia Saerang Devina, Fitriyantama . Djurwati Soepeno Evanglin M. Makarawung F Farli, F Fisher Okmansius Taung, Fisher Okmansius Frederik G. Worang, Frederik G. Frederik Jibrael Umboh, Frederik Jibrael Gantar, Fedrico Saputra Daymand Gosal, Melisa Maria Haryati Djoharam Herman Karamoy Hulima, Jihan S. P. Hutadjulu, Rebecca R. P Imbar, Hanna R. K. Incha Restafanti Kahimpong, Incha Restafanti James D. D. Massie, James D. D. James D.D. Massie Josep Palulungan Joy Elly Tulung Karu, Sharon C.C.A Kattang, Fiorent E.C. Kawengian, Kezia D. Kolondam, Gabrila Fanesa Korengkeng, Marchella R. E. Lantang, Andhy Philip Lapian, Joyce S.L.H.V Lapianlan, S L. H. V. J, Linda Lambey, Linda Lirvi Livana Wenas Akim Liusito, Jenifer R. K. Lontoh, Nathania . Lotje Kawet Maatota, Fyolin T. Madjegu, Mahdalena S. Makasutji, Carolin Mamesah, Stefanus Mamonto, Audinia Manambing, Alsinta . Mandey, Silvya . Maryam Mangantar Massie, Avigayil Massie, James D.D Mawa, Maria . Mawuntu, Fransiska X. S. Mawuntu, Keren A. Mawuntu, Kezia Merinda H. Ch. Pandowo Mewengkang, Felizia P. J. Michell Jay Tansil Mohede, Christian Elroy Mongilala, Dave Monica Sharen Mononimbar Muhammad Afif Muin, Resti C Novita Maria Lengkong, Novita Maria Ogi, Imelda W.J. Oley, Denis Geraldo Brayan Olivia S. Nelwan Oroh, Cliff R. Palandeng, Indrie D Pangkey, Sesilia Pangow, Visilia Lidyana Papalapu, Jimmy Pemberian Paulus Kindangen Peggy Adeline Mekel Pelealu, Julian Yehezkiel Pieter Palenewen Polii, Stephani M. Pongoh, Stevani Agustin Pulukadang, Muhammad Theodore Septiand Rakian, Sintia Melany Rambi, Bryan Heintje Rattu, Rhacyella R. Regina Manengkey, Regina Regina Rompas, Regina Reynaldo Pangemanan, Reynaldo Reynold Briando Turangan, Reynold Briando Riadiani Anastasia Tiwang, Riadiani Anastasia Rocky San Seaver Bukidz Rorong, Megawati R. I. Rudy S. Wenas Rumokoy, Lawren J. Rumokoy, Lawren Julio S.L.H.V Joyce Lapian Salea, Candra Sambuaga, Resa . Sarah Maryan Chandra, Sarah Maryan Saraun, Glen F. Sariputri, I Dewa Ayu Sendow, Fiorentina F. Senduk, Nasrani Janet Sifrid S. Pangemanan Silvya L. Mandey Simbala, Nifia G. Siwy, Dominic Emanuela Chinara Siwy, Gracia Soepono, Djurwati Soewarno, Michael Endrico Stacy Nindy Warouw, Stacy Nindy Tandaju, Frederik J. Tangel, Lois Merry Tawas, Hendra N. ` Tayuyung, Adventus Christ Tenda, Vinny Vennesya Tewu, Vanessa Violisari Tielung, James D. D. Tintingon, Glorya p. Tirajoh, Watson J. Trivena, Koroh Lavenia Tuerah, Kekee Marisa Tuilan, Brenda Melania Tumangkeng, Jackly Jackson Tumbuan, W.J.F Alfa Tumbuan, Willem J. F. A. Tumbuan, Willem J.F.Alfa Tuwo, Ester Tresyana Oikumene Vergina Sheren Bawoleh, Vergina Sheren Victor Eko Prasetyo Lombo Victor. P.K Lengkong Voges, Nadine N Wahongan, Jellytha Leony Wakary, Gizela. C. Watung, Irene I. Watuseke, Christiadi . Waworuntu, Priskila Charity Wijaya, Kanaya Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Windah Nursanti Wongkar, Chindy Wongkar, Naftalia Wowiling, Pamela G. Wuwungan, Angelika Regina Yoel, Dayanti Adelia

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