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Journal : Dinasti International Journal of Economics, Finance

Environmental Awareness, Knowledge, Product Quality and Green Product Purchase Decisions Tarmizi, Achmad; Al Faruq Abdullah, Muhamad; Desty Febrian, Wenny; Hikmah Perkasa, Didin
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3417

Abstract

This research aims to determine the positive influence of environmental awareness, knowledge and product quality on decisions to purchase green products: Case Study of Consumers in the West Jakarta Region. Data collection in this research was carried out using a survey method by distributing 150 questionnaires using the sampling technique used. In this research, accidental sampling technique was used. The accidental sampling technique is the withdrawal of a sample size if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. The results of the hypothesis test show that the Environmental Awareness variable has a significant effect on Green Product Purchasing Decisions. The knowledge variable has a significant effect on Green Product Purchasing Decisions. The product quality variable has a significant effect on green product purchasing decisions. And the variables environmental awareness, knowledge and product quality together (simultaneously) have a significant effect on green product purchasing decisions.
RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION Al Faruq Abdullah, Muhamad; Agung Hudaya; Nur Endah Retno Wuryandari
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.302

Abstract

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.