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All Journal The Indonesian Journal of Business Administration Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Albacore : Jurnal Penelitian Perikanan Laut Nizham Journal of Islamic Studies Al-tsaman : Jurnal Ekonomi dan Keuangan Islam AdZikra: Jurnal Komunikasi dan Penyiaran Islam Jurnal Bingkai Ekonomi (JBE) Izdihar : Jurnal Ekonomi Syariah Khazanah : Journal of Islamic Studies International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Majapahit Journal of Islamic Finance and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management Danadyaksa: Post Modern Economy Journal Sahwahita: Community Engagement Journal Anjasmoro: Islamic Interdisciplinary Journal Jurnal Pendidikan Islam
Mohamad Toha
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Suasana Kafe Terhadap Kepuasan Pelanggan di Arus Balik Coffee And Space Kota Semarang Eni Lutfiani; Nurdiyanto, Ahmad Dwi; Mohamad Toha
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.635

Abstract

The objectives of this research is knowing and explaining the influence of product quality, service quality, café atmosphere on customer satisfaction at the Arus Balik Coffee and Space in Semarang City. The population in this research is the general public, both those living in Semarang City and outside Semarang City who make purchases at the Arus Balik Coffee and Space cafe. The research was carried out by sampling using a purposive sampling technique and the number was determined using the Lemeshow formula because the target population was too large and the numbers changed. A sample of 96 respondents was obtained. Research data was obtained through questionnaires given to respondents. Next, testing was carried out on the data including instrument testing using validity tests and reliability tests. Then analyzed using multiple linear regression, F test, and individual test (t test) with SPSS 25. The research results can be concluded that: 1) Product quality has a positive and significant effect on customer satisfaction, 2) Service quality has a positive and significant effect on customer satisfaction, and 3) Cafe atmosphere has a positive and significant effect on customer satisfaction.
Factors Influencing The Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior) Toha, Mohamad; Supriyanto, Supriyanto
Danadyaksa: Post Modern Economy Journal Vol. 1 No. 1 (2023): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v1i1.5

Abstract

Consumer research evolved as an extension of marketing research, focusing nearly entirely on consumer behavior rather than other components of the marketing process. The findings of consumer research are utilized to improve managerial decision-making. Marketers can forecast how consumers will react to promotional messaging and understand how they make purchasing decisions by studying their behavior. Consumers are currently blessed with a plethora of products to satisfy their demands. The era of producers controlling consumers has passed, and the era of consumers controlling producers has begun. Customers decide what products the company should make. Consumer behavior is defined as an activity or behavior, including the factors that influence the action, and is related to efforts to obtain items that suit their needs. Human behavior is so complicated that putting it into words is nearly impossible. The foundation of marketing management is consumer analysis. Marketing strategy and planning must be based on an understanding of the consumers who are the company's target market. This article examines the elements that drive the consumer research process, specifically the target market, purchasing behavior, and market demand, as well as a review of consumer behavior literature. The goal of this article is to develop a hypothesis on the influence of variables that will be used in future studies. This literature review article’s findings are as follows: 1) Target Market influences the Consumer Research Process; 2) Purchasing Behavior influences the Consumer Research Process; and 3) Market Demand influences the Consumer Research Process.
Cultural Heritage as a Driver of Educational Choices: Evaluating the Role of Bugis Values in the Selection of Islamic Private Schools in Indonesia Aziz, Muh. Bachtiar; Fitriani; R, Nurhasanah; Abidin, Achmad Anwar; Dwiyama, Fajri; Toha, Mohamad
Nazhruna: Jurnal Pendidikan Islam Vol. 7 No. 3 (2024): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Universitas Pesantren Kh abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v7i3.110

Abstract

The decision of parents in Bone, South Sulawesi, to send their children to private Islamic schools is significantly influenced by the integration of religious education and Bugis cultural values, particularly the concept of siri' na pacce. This study aims to examine how Bugis cultural heritage impacts school selection and how private Islamic schools cater to these needs by incorporating programs that reinforce both religious and local values. Using a qualitative approach with a phenomenological design, the research involved in-depth interviews with 15 parents. The results indicate that private Islamic schools are more responsive to parental expectations than public schools, offering a curriculum that blends Bugis religious and cultural education. The study identifies five main factors influencing parents’ decisions: preservation of cultural identity, strengthening religious values, harmonizing modern and traditional education, promoting culture-based character formation, and preparing students for globalization while maintaining cultural roots. Private Islamic schools in Bone have developed educational models that integrate Islamic teachings with local norms (pangngadereng) in response to community needs. This research highlights the importance of cultural heritage in educational decision-making and the role of private institutions in adapting to cultural expectations. The findings offer valuable insights for developing education policies that embrace local wisdom and for creating school management models that respect cultural diversity within Indonesia’s education system.
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Co-Authors A.A. Ketut Agung Cahyawan W Adika Rangkuti, Dermovi Aditya Wicaksono Agnes Agnes Cahyatria Manaku Agung Wicaksono Almar'atus sholikhah Andre Budiono, Stevanus Andreas V Bombong Anityo Yusman Adisuwondo Anwar Abidin, Achmad Ardiyansyah Ardiyansyah Asep Nursangaji Ashari, Panji Atik Aprianingsih Audria Priandita Aziz, Muh. Bachtiar Bayu Irawan, Yuslan Bistari Bubun Setiawan Hirawan Debby, Teresia DWIYAMA, FAJRI Eko Sri Wiyono Eni Lutfiani Firmansyah, Erick Fitriani Gozali, Kenny Habibah, Neng Julfa Ikhsan Jauhari, Mochamad Ira Fachira Isbahi, Muhammad Baiqun Khitnah Ummul Qori’ah Laksmana Tri Moerdani Lufan Nassya Faswara M. Afif Zamroni Masruroh, Emy Laily Mirah Tiara, Sheila Muhammad Satria Akbar Abbas Nandi Wardhana Nugraha, Nandi Wardhana Neng Julfa Habibah Nindya Basuki, Karisha Nur Dinah Fauziah Nurdiyanto, Ahmad Dwi Nurlatipah, Wita Sri Prahara, Rahma Sandhi Prasetyo, Dzulfikar Wahyu Pratisara Satwika Anindita Qurrotu Aini, Qurrotu R, Nurhasanah Rahman, Fadali Riasmanida Pramestry, Theresa RR. Ella Evrita Hestiandari Sofyan, Mahardhika Dwi Ananta Supriyanto Supriyanto Ulfa, Elly Yanti Sandra Dewi, Novi Yigal Allon Siregar Zuana, Muhammad Mujtaba Mitra