Article Per Year (5 Year)
p-Index From 2020 - 2025
3.484
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Responsibilitas JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Jurnal Ekonomi Bisnis dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat International Journal of Social Science PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS SURAKARTA ABDIMAS JOURNAL Journal Of Economic Sciences (Ekuisci) Jurnal Ekonomi Bisnis dan Kewirausahaan
Juni Trisnowati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
The Influence of Product Quality, Packaging, and Promotion on Purchasing Decisions Tempeh Chocolate Awicho Ngawi Trisnowati, Juni; Anisa Yumarti, Nurul
Jurnal Ekuisci Vol 1 No 1 (2023): vol 1 no 1 September 2023
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v1i1.49

Abstract

This research aims to determine the influence of product quality, packaging, and promotion on the purchase decision of Awicho Ngawi tempeh chocolate both partially and simultaneously. The population in this study is consumers of Awicho Ngawi tempeh chocolate, where the number cannot be known with certainty. Sampling in this study used accidental sampling technique. The research data was obtained by distributing questionnaires and interviews about product quality, packaging, and promotion, as well as purchasing decisions to 70 respondents. The analytical techniques used include a multiple linear regression analysis, F test, t-test and coefficient of determination (R2), as well as using SPSS applications. The results showed that product quality, packaging, and promotion had a significant effect on the purchase decision of Awicho Ngawi tempeh chocolate, both partially and simultaneously. Nilai adjusted R square (R 2) of 0.654, meaning that independent variables consisting of product quality, packaging, and promotion affect the purchase decision of Awicho Ngawi tempeh chocolate by 0.638 or 65.4%, while the remaining 0.362 or 36.2% is influenced by other variables that were not studied in this study.
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.14227

Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Analisis Pengaruh Kualitas Pelayanan, Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Marketplace Lazada Di Karanganyar Dewi Pujiani; Trisnowati, Juni
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1207

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, produk, harga, dan citra merek terhadap keputusan pembelian di marketplace Lazada secara parsial maupun simultan. Penelitian ini dilakukan pada pelanggan marketplace Lazada di Karanganyar. Hasil penelitian ini mengungkapkan bahwa kualitas pelayanan, produk, harga, citra merek berpengaruh terhadap keputusan pembelian pada marketplace Lazada di Karanganyar, sehingga berhasil menarik konsumen. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan mempengaruhi variabel keputusan pembelian hingga sebanyak 8,912; sementara variabel produk mempengaruhi variabel keputusan pembelian hingga sebanyak 10,340; sedangkan variable harga mempengaruhi variabel keputusan pembelian hingga sebanyak 7.400; dan brand image mempengaruhi variabel keputusan pembelian hingga sebanyak 8,754. Untuk memudahkan interaksi dengan konsumen dan agar perdagangan elektronik berjalan dengan baik, jadi design lazada bisa menjadi aplikasi lazada. Sehingga pemasarannya semakin efektif . Selain itu sehingga dapat dengan mudah digunakan oleh konsumen, Lazada juga promosi penjualan yang menggunakan email untuk sosialisasi, dan melakukan promosi penjualan online. Alat promosi penjualan yang digunakan oleh Lazada termasuk lazada bebas promosi menggunakan pengiriman alat, diskon, voucher, penjualan yang bergerak cepat, penawaran khusus dari mitra, dan pameran besar perdagangan. Hasil penelitian mereka akan dapat ditarik kesimpulan bahwa kualitas layanan, produk, harga, dan citra merek dapat mempengaruhi keputusan pembelian konsumen Karanganyar.
Pemasaran Berbasis Komunitas dan Kemitraan Pada Kaliboto Green Institute Juni Trisnowati; sulistyo; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol. 3 No. 2 (2024): Surakarta Abdimas Journal
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v3i2.287

Abstract

Abstract This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors. Keywords: Community-Based Marketing, Partnership, Livestock
Pendampingan UMKM Kopi Pati dalam Menembus Pasar Ekspor Melalui Inovasi Produk dan Strategi Pemasaran Berkelanjutan Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol. 4 No. 1 (2025): Surakarta Abdimas Journal (Volume 4, Nomor 1, 2025)
Publisher : Fakultas Ekonomi Universitas Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/saj.v4i1.329

Abstract

Abstract This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.  Keywords: Product Innovation, Sustainable Marketing, Mentoring
THE INFLUENCE OF ECONOMIC GLOBALIZATION ON LEGAL POLICY IN THE PERSPECTIVE OF PEOPLE’S ECONOMY: THE INFLUENCE OF ECONOMIC GLOBALIZATION ON LEGAL POLICY IN THE PERSPECTIVE OF PEOPLE’S ECONOMY Wati, Erna; Endi, Ignasius Novie; Priambada, Bintara Sura; Sarsiti, Sarsiti; Trisnowati, Juni
PENANOMICS: International Journal of Economics Vol. 4 No. 2 (2025): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v4i2.254

Abstract

Economic globalization has a significant impact on legal policy in Indonesia. Free trade and increased international investment demand adjustments and harmonization of national laws to be competitive and protect national interests. The current global economic impact faces increasing uncertainty. Several factors are driving this, the most significant of which are geopolitical conflicts between several countries, escalating trade wars, declining economic growth prospects in many countries, and global inflation. The global economy refers to the entire world economic system, which involves interactions and interdependence between various countries through trade, investment, and capital flows. Therefore, Indonesia can capitalize on the opportunities of globalization to achieve sustainable and inclusive economic growth, while minimizing its negative impacts, by upholding the constitutional mandate of a people-oriented economy with active community participation.
STRATEGI PENGEMBANGAN BISNIS BAGI UMKM DUSUN TEPOS DESA SEWUREJO KECAMATAN MOJOGEDANG KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Kun Ismawati; Dewi Pujiani; Laila Nur Aini; Tony
Surakarta Abdimas Journal Vol 1, No 1 (2022): Desember 2022
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam kegiatan pengabdian masyarakat di Desa Sewurejo adalah memberikan wacanakepada pelaku bisnis Usaha Mikro Kecil dan Menengah (UMKM) terhadap pentingnya melakukanstrategi dalam rangka mengantisipasi adanya dampak dari pandemi. Kegiatan pengabdianmasyarakat dilakukan dengan memberikan penyuluhan entrepreneurship antisipasi dampak pandemibagi pelaku bisnis UMKM Dusun Tepos Desa Sewurejo Kecamatan Mojogedang KabupatenKaranganyar. Kegiatan penyuluhan dilaksanakan di rumah Bapak Kepala Dusun Tepos dengan duametode, yaitu presentasi dan tanya jawab. Evaluasi keberhasilan dari kegiatan pengabdian kepadamasyarakat ini ditunjukkan oleh beberapa indikator, yaitu banyaknya peserta yang mengikuti kegiatanyang terdiri dari pelaku bisnis berbagai bidang, yaitu makanan, pertanian, dan peternakan. Disampingitu, peserta sangat antusias mengikuti kegiatan dari awal sampai akhir. Suasana tanya jawab(diskusi) berjalan seru karena banyak peserta yang mengajukan pertanyaan. Keinginan peserta agarkegiatan ini bisa dilanjutkan lagi pada periode mendatang
PELATIHAN IMPLEMENTASI KEWIRAUSAHAAN PADA USAHA MIKRO KECIL, DAN MENENGAH (UMKM) TEH DAN GETUK BU SRI KAWASAN WISATA KEMUNING, KECAMATAN NGARGOYOSO KABUPATEN KARANGANYAR Rohwiyati; Kim Budiwinarto; Juni Trisnowati; Praptiestrini; Sulistya; Yanti Sri Danarwati; Dewi Pujiani; Giyarti Slamet
Surakarta Abdimas Journal Vol 2, No 1 (2023): Juli 2023
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The elaboration of entrepreneurial theory into a practical realm requires serious strengthening and focus, to create people who are truly resilient in running a business. In this description, motivation and providing real examples are needed for business actors, so that they have high motivation to start and develop businesses and open jobs for the community in their environment. The main target in providing business motivation is Tea and Getuk SMEs that have potential prospects for business development, especially looking for food characteristics for Kemuning tourist destinations. This business started from trial and error without being supported by business planning, but over time it has become a promising business, evidenced by a wider market, more and more turnover and the number of employees until now reaches 15 (fifteen) people. Symptoms of significant business development from time to time recommend that business governance with all descendants of tea and getuk business activities cannot survive with the patterns that have been practiced, this is as a result of the development of problems, challenges, especially changes in consumer tastes and business competitors. It is considered necessary to adapt to the completeness of management, information technology, which is able to control the development, challenges and business problems along with the progress of the tea and getuk business. One of the main elements in controlling business development is foresight in reading business situations and problems, in anticipation of the right decisions in order to protect the onslaught of competitors and strengthen business management in the context of business progress, sustainability and sustainability.
PEMASARAN BERBASIS KOMUNITAS DAN KEMITRAAN PADA KALIBOTO GREEN INSTITUTE Juni Trisnowati; Sulistya; Rohwiyati; Dewi Pujiani; Indrian Supheni
Surakarta Abdimas Journal Vol 3, No 2 (2024): Desember 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze community-based marketing strategies and partnerships undertaken by Kaliboto Green Institute, an institution engaged in goat farming, fish farming, and fermented animal feed processing in Central Java. Using a qualitative approach through case studies, this research explores the role of local communities and strategic partnerships in expanding markets and increasing product sales. Data were obtained through in-depth interviews, direct observation, and document analysis. The results show that community-based marketing is effective in strengthening local community involvement and increasing product acceptance in the market. Partnerships with cooperatives and educational institutions also contributed significantly in supporting product marketing and distribution. However, some challenges such as coordination among partners and limited resources need to be addressed to improve the success of the program. This study provides practical guidance for small and medium-sized enterprises to leverage the power of community and partnerships in marketing strategies. In addition, the findings also have implications for the development of sustainable marketing policies in the livestock and fisheries sectors.
PENDAMPINGAN IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) SEBAGAI UPAYA PENCEGAHAN KECELAKAAN KERJA DI PT. BALI MODA BUSANA KABUPATEN KARANGANYAR Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Yanti Sri Danarwati; Giarti Slamet; Praptiestrini; Dewi Pujiani; Sri Wahyu Ening Handayani
Surakarta Abdimas Journal Vol 3, No 1 (2024): Juli 2024
Publisher : Surakarta Abdimas Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The first activity carried out in this service activity was observation to determine problems in activities at PT Bali Moda Busana. Observations are only focused on the production department and some management staff. Based on the observations that have been made, it is found that the working environment at PT Bali Moda Busana, has the potential for physical hazards and the workers have not Personal Protective Equipment (PPE) at work which allows work accidents. The expected results in service activities are that employees in the production department have more knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment). Based on the results of this service activity in the form of counseling, training and mentoring that has been carried out; employees of the production department, to acquire knowledge about Occupational Safety and Health (K3); acquire knowledge of identifying potential hazards in the workplace and preventive measures for work accidents; and gain knowledge about the types of PPE (Personal Protective Equipment), then implement it in daily work, as the motto of work “Savety 1st”
Co-Authors Anisa Yumarti, Nurul Bintara Sura Priambada Cicilia Puji Rahayu Danarwati, Yanti Sri Destina Paningrum, Destina Dewi Pujiani Endi, Ignasius Novie erna wati Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Giyarti Slamet Indrian Supheni Kim Budiwinarto Kun Ismawati kun ismawati Laila Nur Aini Nugroho B Sukamdani Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Puput Ike Suryani Rohwiyati Rohwiyati Rusnandari Retno Cahyani Sarsiti Sarsiti . Sri Wahyu Ening Handayani Sulistya Sulistya, Sulistya Sulistyo Surendra, Arya Suryati Suryati Susma, Devi Tony Yanti Sri Danarwati