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All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Responsibilitas JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA Jurnal Ekonomi Bisnis dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat International Journal of Social Science PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS SURAKARTA ABDIMAS JOURNAL Journal Of Economic Sciences (Ekuisci) Jurnal Ekonomi Bisnis dan Kewirausahaan
Juni Trisnowati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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Abstract

This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.
Analisis Pengaruh Kualitas Pelayanan, Produk, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Marketplace Lazada Di Karanganyar Dewi Pujiani; Trisnowati, Juni
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 12 No 1 (2023): Jurnal Ekonomi Bisnis Dan Kewirausahaan, Vol XII No. 1 Januari 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/iab.v12i1.1207

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, produk, harga, dan citra merek terhadap keputusan pembelian di marketplace Lazada secara parsial maupun simultan. Penelitian ini dilakukan pada pelanggan marketplace Lazada di Karanganyar. Hasil penelitian ini mengungkapkan bahwa kualitas pelayanan, produk, harga, citra merek berpengaruh terhadap keputusan pembelian pada marketplace Lazada di Karanganyar, sehingga berhasil menarik konsumen. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan mempengaruhi variabel keputusan pembelian hingga sebanyak 8,912; sementara variabel produk mempengaruhi variabel keputusan pembelian hingga sebanyak 10,340; sedangkan variable harga mempengaruhi variabel keputusan pembelian hingga sebanyak 7.400; dan brand image mempengaruhi variabel keputusan pembelian hingga sebanyak 8,754. Untuk memudahkan interaksi dengan konsumen dan agar perdagangan elektronik berjalan dengan baik, jadi design lazada bisa menjadi aplikasi lazada. Sehingga pemasarannya semakin efektif . Selain itu sehingga dapat dengan mudah digunakan oleh konsumen, Lazada juga promosi penjualan yang menggunakan email untuk sosialisasi, dan melakukan promosi penjualan online. Alat promosi penjualan yang digunakan oleh Lazada termasuk lazada bebas promosi menggunakan pengiriman alat, diskon, voucher, penjualan yang bergerak cepat, penawaran khusus dari mitra, dan pameran besar perdagangan. Hasil penelitian mereka akan dapat ditarik kesimpulan bahwa kualitas layanan, produk, harga, dan citra merek dapat mempengaruhi keputusan pembelian konsumen Karanganyar.
KONTEN DIGITAL MENDUKUNG PEMASARAN EKSPOR PT. BALI MODA BUSANA KAB. KARANGANYAR TAHUN 2024 Praptiestrini, Praptiestrini; Sulistya, Sulistya; Budiwinarto, Kim; Trisnowati, Juni; Danarwati, Yanti Sri; Slamet, Giarti; Rohwiyati, Rohwiyati; Pujian, Dewi; Nugroho, Novie Endi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

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Abstract

Technology today continues to develop. Many sectors that were initially carried out directly or offline, are now switching online and utilizing existing technology, one of which is marked by the presence of digital marketing strategies. With this technological advancement, businesses are used to market their products more easily. Digital Marketing is an activity carried out to market products (promotions) with digital media, namely using internet technology. This digital marketing has the goal of attracting potential consumers appropriately. Especially with the high use of the internet among the public, this marketing is widely chosen by companies. PT. Bali Moda Busana Karanganyar Branch is one of the companies engaged in fashion and has great potential to develop the export market, especially the markets of European and American countries. Along with the development of technology and digitalization, digital product marketing has become an effective strategy to reach the international market. However, not all companies make optimal use of digital content to support the export of their products Keywords : Digital Marketing Business
Co-Authors Anisa Yumarti, Nurul Bintara Sura Priambada Cicilia Puji Rahayu Danarwati, Yanti Sri Destina Paningrum, Destina Dewi Pujiani Endi, Ignasius Novie erna wati Erni Widiastuti Fadilah, Novi Siti Giarti Slamet Giyarti Slamet Indrian Supheni Kim Budiwinarto kun ismawati Kun Ismawati Laila Nur Aini Nugroho B Sukamdani Nugroho, Novie Endi Praptiesrini Praptiestrini Pujian, Dewi Puput Ike Suryani Rohwiyati Rohwiyati Rusnandari Retno Cahyani Sarsiti Sarsiti . Sri Wahyu Ening Handayani Sulistya Sulistya, Sulistya Sulistyo Surendra, Arya Suryati Suryati Susma, Devi Tony Yanti Sri Danarwati