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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Transparansi Publik (JTP) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Rusydi Abubakar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY Durrah Safira; Halida Bahri; Naufal Bachri; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1337

Abstract

This study aims to determine how brand image, brand trust and price influence customer loyalty of Indomie instant noodle products among students of the Faculty of Economics and Business, Malikussaleh University partially and simultaneously. The data used in this study are primary data obtained by distributing questionnaires to 120 respondents. The questionnaire trial consists of validity and reliability tests using the Cronbach's Alpha method. The classical assumption test uses the normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing uses the t-test, F test and coefficient of determination R2. The data analysis technique used is multiple linear regression using SPSS software version 26. The results of the study show that the Brand Image variable has a significance value of 0.007 and a t-value of 2.763> t-table, namely 1.981, which means it has a positive and significant effect on Customer Loyalty. Thus, the first hypothesis is accepted. Meanwhile, the Brand Trust variable has a significance value of 0.001 and a t-value of 3.368> t-table, which means it has a positive and significant effect on Customer Loyalty, so the second hypothesis is accepted. Furthermore, the Price variable shows a significance value of 0.001 and t count of 3.272 > t table, which means it has a positive and significant influence on Customer Loyalty, so the third hypothesis is accepted. Thus, it can be concluded that brand image, brand trust, and price partially and simultaneously have a positive and significant influence on customer loyalty.
USING INORGANIC SAMPLE TO MAKE HANGING PLANT POT CRAFT IN GAMPONG BAGOK PANAH DUA T. Edyansyah; Muhammad Roni; Amru Usman; Em Yusuf Iis; Rusydi Abubakar; Rico Nur Ilham
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.5053

Abstract

This community service activity aims to address the problem of poorly managed inorganic waste in Bagok Panah Dua Village, Darul Aman District, East Aceh Regency. The local community, predominantly farmers, faces an increasing amount of waste that can negatively impact their health and the environment. One solution offered is to process inorganic waste, especially used bottles, into handicrafts in the form of hanging plant pots. Through training and mentoring, the community is provided with skills to recycle waste into products with economic value, while simultaneously raising awareness of the importance of waste management. This activity was carried out using an empowerment-based approach, where the community is invited to actively participate in sorting and recycling waste at the household level. The results of this activity demonstrated high enthusiasm from the community who successfully utilized used bottles to create marketable plant pots. In addition, this activity also succeeded in raising environmental awareness and having a positive impact on the community's economy. Despite several obstacles, such as a lack of additional resources to beautify the products, this activity still managed to provide significant benefits to the community of Bagok Panah Dua Village.
ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION Dwi Sagita; Nurul Alya Abdi; Muhammad Faris Al-Muzaki; Egi Utami Jailani; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1619

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy, particularly in the culinary sector, which continues to grow rapidly. This study aims to analyze the marketing strategies implemented by MUUN Donuts in increasing purchase intention and customer satisfaction. The analysis focuses on the application of the marketing mix (4P: Product, Price, Place, Promotion), Segmenting, Targeting, and Positioning (STP) strategies, the role of customer relationship management through promotional programs, and the obstacles faced in implementing these strategies. This research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The results indicate that MUUN Donuts has implemented its marketing strategies effectively by emphasizing product quality, competitive pricing, strategic location, and digital promotion through social media. The STP strategy targeting young consumers, students, and families is considered effective in reaching the intended market segments. Furthermore, customer relationship strategies through promotions and digital interactions have a positive impact on purchase decisions and customer loyalty. However, MUUN Donuts faces several challenges, including fluctuations in raw material prices and declining sales during academic holiday periods. Therefore, adaptive and innovative marketing strategies are needed to maintain competitiveness and ensure business sustainability.
ANALYSIS OF FINANCIAL MANAGEMENT IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) CENTER COFFEE JULL ARABICA LHOKSEUMAWE Rusydi Abubakar; Anwar Puteh; T. Saifullah; Frengki Putra Ramansyah; Sri Suci Handayani Situmeang
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 1 (2025): 9th IHERT (2025): IHERT (2025) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.537

Abstract

This study aims to analyze financial management at the Jull Arabica Coffee Center Micro, Small, and Medium Enterprises (MSMEs) in Lhokseumawe City. Good financial management is an important factor in maintaining business continuity and development, especially for MSMEs that still face limited resources and accounting understanding. The research method used is a qualitative approach with a descriptive research type. Data were obtained through direct interviews with business owners, observations, and documentation related to MSME financial activities. The results of the study indicate that financial management at the Jull Arabica Coffee Center MSME has not fully implemented the principles of good financial management, such as systematic financial recording, separation of personal and business finances, and the preparation of periodic financial reports. This condition has the potential to hinder business decision-making and the long-term development of MSMEs. Therefore, it is necessary to improve the understanding and implementation of more structured financial management so that MSMEs can improve their financial performance and business competitiveness.
Co-Authors Adnan Ainna Mahrum Nasution Aisa Putri Ariska Amru Usman Andri Ani Nur Anisa Br Pelawi Anwar Puteh Bahri, Halida Chalirafi, Chalirafi Cindy Fatia Suhelen Cut Nazira Maulida Darmawati Durrah Safira Dwi Sagita Egi Utami Jailani EM Yusuf Iis Frengki Putra Ramansyah Fuadi Hamdiah Heriyana Heriyana Heriyana Ikramuddin, Ikramuddin Irada Sinta Isra Mayani Jumadiah Khaira Ummaya Khairil Anwar Khairina Khairina M. Nazaruddin Mayzhura Mayzhura MUCHSIN Muhammad Faris Al-Muzaki Muhammad Fariz Pratama Muhammad Hayani Muhammad Multazam Muhammad Roni Muhammad Syoufi Lubis Muhammad Yani Fadhil Muttaqien Naufal Bachri, Naufal Nidea Rinzeni Nurainun Nurainun Nurainun Nurul Alya Abdi Nurul Hikmah Tanjung Rahmaniar Rahmaniar Rico Nur Ilham Rizka Imelia Salsabila Samsul Bahri Sapna Biby Siti Maimunah Siti Nurhaliza Sri Suci Handayani Situmeang Sri Wahyuni Sutriani Syamsul Bahri T. Edyansyah, T. Edyansyah T. Saifullah Tia Riska Ayunda Titi Yulmaida Widyana Verawati Siregar Yunina