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All Journal Dia: Jurnal Administrasi Publik SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Review of Management and Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Equity: Jurnal Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Journal of Economy, Accounting and Management Science (JEAMS) Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ekonomi, Manajemen, Akuntansi
Priyo Utomo
Sekolah Tinggi Ilmu Ekonomi Pemuda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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FACTORS AFFECTING CITIZEN'S PARTICIPATION IN THE BUSINESS INCUBATION PROGRAM IN THE CITY OF SURABAYA Utomo, Priyo; Dharmawan, Arif; Handoko, Rudy; Raza, Muzammil; Sandyawati, Novi Sri
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1476

Abstract

The government's efforts in developing the economy of low-income communities in the city of Surabaya require high participation support. The low community participation in the incubation facilitation program for independent businesses is a problem that needs a solution. The purpose of this study was to analyze the factors that influence citizen participation in the business incubation facilitation program in the city of Surabaya. The research method used is descriptive quantitative and case study methods. Data collection techniques using a questionnaire. The analysis technique uses inferential analysis and cross tabs. The results of this study indicate that the results of data processing indicate that individual psychological conditions and stakeholder involvement have a positive effect on citizen participation in the business incubation program in the city of Surabaya with a significance of 0.000, where the value is 0.000 < 0.05. Practical implications, as input to the government as material for evaluating policies on economic empowerment programs to improve the economy of low-income communities in the city of Surabaya. Theoretical implications, as a reference for further theoretical studies of researchers regarding the ladder of participation in the scope of the program
The Impact Of Compensation, Leadership And Motivation As Mediation On Employee Performance: A Study Of Arthenis Travel Corporation Utomo, Priyo; Devangga Putra Adhitya Pratama
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research investigates the influence of compensation and leadership on employee performance at Arthenis Travel Corporation. The study employs a quantitative approach, utilizing path analysis to explore direct and indirect relationships among these variables. Findings reveal that both compensation and leadership significantly enhance performance, with path coefficients of 0.513 and 0.402, respectively. Compensation, perceived as fair and competitive, motivates employees, leading to higher performance levels. Effective leadership practices, characterized by clear communication and support, also directly boost performance. Moreover, the study examines the mediating role of motivation. Results indicate that motivation partially mediates the relationship between compensation and performance, emphasizing the importance of intrinsic motivation alongside extrinsic rewards. However, motivation does not significantly mediate the relationship between leadership and performance, suggesting that the direct effects of leadership are more impactful. The research aligns with Herzberg's Two-Factor Theory and transformational leadership theories, providing practical insights for organizational strategies. By maintaining competitive compensation structures and investing in leadership development, Arthenis Travel Corporation can enhance employee satisfaction and performance. The study underscores the necessity of a holistic approach that integrates fair compensation and effective leadership to foster a motivated and high-performing workforce, ensuring sustained success in the travel industry.
MARKETING STRATEGY OF MSMES BASED ON SWOT ANALYSIS: A CASE STUDY ON THE BASIC NEEDS BUSINESS “SAHABAT SAYUR” IN NGIMBANG VILLAGE, LAMONGAN Khoiruddin, Akhmad; Arifin, Syamsul; Utomo, Priyo; Siswohadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.210

Abstract

This study aims to analyze the marketing strategy of the UMKM “Sahabat Sayur” in Ngimbang Village, Lamongan Regency, using a SWOT analysis approach. Data sources were obtained from three key informants directly involved in the business operations. Data collection techniques included in-depth interviews, direct observation, and documentation. The data analysis method used was descriptive qualitative analysis. The results showed that the main strengths of the UMKM include a strategic location, product variety and quality, and good relationships with customers. Weaknesses include limited capital, suboptimal digital promotion, and minimal financial record-keeping. Opportunities arise from increased public awareness of healthy food consumption, online shopping trends, and government support. Threats include competition from similar businesses, price fluctuations, and changes in government policy.
INCREASE SERVICE SALES TURNOVER THROUGH A DIGITAL MARKETING APPROACH: EFFECTIVE? Fauzia, Ulfa; Farida, Nur; Utomo, Priyo
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.216

Abstract

This study aims to analyze the influence of price and product innovation on purchasing decisions of gold jewelery at Toko Emas Gadjah, located in Bali . In an increasingly competitive market environment, price and product innovation are key determinants that significantly affect consumer preferences and behavior in selecting gold jewelry products. The research adopts a quantitative approach using a survey method by distributing questionnaires to 100 respondents who are active customers of Toko Emas Gadjah. The results of data analysis indicate that the price variable has a significant influence on purchasing decisions, as consumers tend to consider affordability and price competitiveness before making a purchase. Additionally, product innovation encompassing variety in design, uniqueness and novelty also contributes positively to consumer purchasing decisions. These findings offer managerial implications for store owners and managers, particularly in formulating competitive pricing strategies and encouraging the development of innovative products that align with market preferences, with the aim of enhancing product attractiveness and increasing sales volume. Keywords: Price, Product Innovation, Purchase Decision, Gold Jewellery, Gadjah Gold Shop
Co-Authors AA Sudharmawan, AA Achmad Hadi Chamdhani Aisyah Darti Megasari Anisa, Nur Aini Anton Budi Satria Apriliasari, Ria Dini Arif Dharmawan Darim, Abu Devangga Putra Adhitya Pratama Dewi, Miya Dyah Ayu Larasati Egy Cahya Aryanda Eka Intan Kumala Putri Fadjar, Ambardi Farasandya Amalia Hapsari Fauzia, Ulfa Febrianti, Cut Sela Hariyono, Dicky Dwi Hendriawan, Ayi Heri Cahyono I Gusti Bagus Wiksuana Indah Setyowati Indah Setyowati Indah Setyowati, Indah Khoiruddin, Akhmad Kholif, Kholif Komarun Zaman Krisnanti, Maria LUKMAN, LUKMAN Megasari, Aisyah Darti Nia Damayanti, Nia Nitawati, Elly Yuniar Noor Farid Novi Sri Sandyawati Nur Aini Anisa Nur Farida Nurul Iman, Nurul Nuryadi Nuryadi Raka Agda, Sayyid Zakly Raza, Muzammil Rudy Handoko Sandyawati, Novi Sri Siswanto Siswanto Siswohadi Siti Helmyati Syam, Fakhmy Syamsul Arifin Syamsul Arifin Tafsiri, Gathut Anang TARUNA, Eggi Pribadi Ulumiyah, Khoiriyatul Wahyu Febriani Waloyo, Waloyo Zaman, Komarun