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All Journal Dia: Jurnal Administrasi Publik SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Review of Management and Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Equity: Jurnal Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Journal of Economy, Accounting and Management Science (JEAMS) Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics, Science, and Education (IJESE)
Priyo Utomo
Sekolah Tinggi Ilmu Ekonomi Pemuda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences Other

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FACTORS AFFECTING CITIZEN'S PARTICIPATION IN THE BUSINESS INCUBATION PROGRAM IN THE CITY OF SURABAYA Utomo, Priyo; Dharmawan, Arif; Handoko, Rudy; Raza, Muzammil; Sandyawati, Novi Sri
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1476

Abstract

The government's efforts in developing the economy of low-income communities in the city of Surabaya require high participation support. The low community participation in the incubation facilitation program for independent businesses is a problem that needs a solution. The purpose of this study was to analyze the factors that influence citizen participation in the business incubation facilitation program in the city of Surabaya. The research method used is descriptive quantitative and case study methods. Data collection techniques using a questionnaire. The analysis technique uses inferential analysis and cross tabs. The results of this study indicate that the results of data processing indicate that individual psychological conditions and stakeholder involvement have a positive effect on citizen participation in the business incubation program in the city of Surabaya with a significance of 0.000, where the value is 0.000 < 0.05. Practical implications, as input to the government as material for evaluating policies on economic empowerment programs to improve the economy of low-income communities in the city of Surabaya. Theoretical implications, as a reference for further theoretical studies of researchers regarding the ladder of participation in the scope of the program
The Impact Of Compensation, Leadership And Motivation As Mediation On Employee Performance: A Study Of Arthenis Travel Corporation Utomo, Priyo; Devangga Putra Adhitya Pratama
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

This research investigates the influence of compensation and leadership on employee performance at Arthenis Travel Corporation. The study employs a quantitative approach, utilizing path analysis to explore direct and indirect relationships among these variables. Findings reveal that both compensation and leadership significantly enhance performance, with path coefficients of 0.513 and 0.402, respectively. Compensation, perceived as fair and competitive, motivates employees, leading to higher performance levels. Effective leadership practices, characterized by clear communication and support, also directly boost performance. Moreover, the study examines the mediating role of motivation. Results indicate that motivation partially mediates the relationship between compensation and performance, emphasizing the importance of intrinsic motivation alongside extrinsic rewards. However, motivation does not significantly mediate the relationship between leadership and performance, suggesting that the direct effects of leadership are more impactful. The research aligns with Herzberg's Two-Factor Theory and transformational leadership theories, providing practical insights for organizational strategies. By maintaining competitive compensation structures and investing in leadership development, Arthenis Travel Corporation can enhance employee satisfaction and performance. The study underscores the necessity of a holistic approach that integrates fair compensation and effective leadership to foster a motivated and high-performing workforce, ensuring sustained success in the travel industry.
MARKETING STRATEGY OF MSMES BASED ON SWOT ANALYSIS: A CASE STUDY ON THE BASIC NEEDS BUSINESS “SAHABAT SAYUR” IN NGIMBANG VILLAGE, LAMONGAN Khoiruddin, Akhmad; Arifin, Syamsul; Utomo, Priyo; Siswohadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.210

Abstract

This study aims to analyze the marketing strategy of the UMKM “Sahabat Sayur” in Ngimbang Village, Lamongan Regency, using a SWOT analysis approach. Data sources were obtained from three key informants directly involved in the business operations. Data collection techniques included in-depth interviews, direct observation, and documentation. The data analysis method used was descriptive qualitative analysis. The results showed that the main strengths of the UMKM include a strategic location, product variety and quality, and good relationships with customers. Weaknesses include limited capital, suboptimal digital promotion, and minimal financial record-keeping. Opportunities arise from increased public awareness of healthy food consumption, online shopping trends, and government support. Threats include competition from similar businesses, price fluctuations, and changes in government policy.
INCREASE SERVICE SALES TURNOVER THROUGH A DIGITAL MARKETING APPROACH: EFFECTIVE? Fauzia, Ulfa; Farida, Nur; Utomo, Priyo
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.216

Abstract

This study aims to analyze the influence of price and product innovation on purchasing decisions of gold jewelery at Toko Emas Gadjah, located in Bali . In an increasingly competitive market environment, price and product innovation are key determinants that significantly affect consumer preferences and behavior in selecting gold jewelry products. The research adopts a quantitative approach using a survey method by distributing questionnaires to 100 respondents who are active customers of Toko Emas Gadjah. The results of data analysis indicate that the price variable has a significant influence on purchasing decisions, as consumers tend to consider affordability and price competitiveness before making a purchase. Additionally, product innovation encompassing variety in design, uniqueness and novelty also contributes positively to consumer purchasing decisions. These findings offer managerial implications for store owners and managers, particularly in formulating competitive pricing strategies and encouraging the development of innovative products that align with market preferences, with the aim of enhancing product attractiveness and increasing sales volume. Keywords: Price, Product Innovation, Purchase Decision, Gold Jewellery, Gadjah Gold Shop
The FINANCIAL PERFORMANCE OF PT BANK RAKYAT INDONESIA BEFORE AND AFTER THE COVID 19 PANDEMIC Devita Yuliana; Priyo Utomo
International Journal of Economics, Science, and Education Vol. 1 No. 1 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study aims to determine, assess, and analyze the financial performance of PT Bank Rakyat Indonesia PERSERO Tbk as measured using the CAR, ROA, LDR, and BOPO ratios using financial statements from 2019 to 2021. The data collection technique used is secondary data observation. The data analysis technique used is qualitative descriptive analysis. And the data validity technique used is source triangulation.The theoretical implications in this study are seen from the calculation of CAR, ROA, and LDR: bank management needs to pay attention to the balance of high returns with the level of risk faced. Meanwhile, when viewed from the calculation of the BOPO ratio, banks need monetary policy and credit stimulus to continue to grow, maintain fiscal sustainability in the short and long term so that the costs incurred for operations are more effective and efficient, and prevent and handle COVID-19 from human aspects, especially health aspects. Practical implications of the results of this study can be used as a consideration for future researchers to expand the range of research by adding samples and using a longer observation period so that the results obtained are more concrete and volatile.
PENGARUH PROFESIONALITAS GURU DAN SARANA PRASARANA TERHADAP KUALITAS LAYANAN DI SEKOLAH TK AMANAH KABUPATEN GRESIK Fatoni, Ahmad; Utomo, Priyo; Arifin, Syamsul; Darim, Abu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6458

Abstract

Pendidikan dipandang sebagai salah satu elemen fundamental dalam peningkatan mutu sumber daya manusia sekaligus pembangunan nasional. Keberhasilan penyelenggaraan pendidikan tidak hanya bergantung pada rancangan kurikulum, melainkan juga dipengaruhi oleh kompetensi pendidik serta tersedianya sarana dan prasarana yang menunjang proses pembelajaran. Penelitian ini dimaksudkan untuk mengkaji pengaruh profesionalisme guru dan kelengkapan fasilitas pendidikan terhadap mutu layanan di TK Amanah Kabupaten Gresik. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei. Populasi penelitian mencakup seluruh wali murid TK Amanah sebanyak 80 orang, dengan teknik sampling jenuh sehingga seluruh anggota populasi dijadikan partisipan. Instrumen penelitian berupa kuesioner dengan skala Likert, sedangkan analisis data dilakukan melalui metode Partial Least Squares (PLS). Hasil penelitian mengungkapkan bahwa kompetensi profesional guru memiliki pengaruh positif dan signifikan terhadap kualitas layanan pendidikan. Selain itu, ketersediaan sarana dan prasarana yang memadai juga terbukti berkontribusi secara signifikan dalam peningkatan mutu layanan sekolah. Oleh karena itu, sinergi antara kompetensi profesional pendidik dengan dukungan fasilitas pendidikan yang optimal mampu menciptakan suasana belajar yang lebih efektif efisien, serta menyenangkan. Penelitian ini menegaskan pentingnya peningkatan kualitas tenaga pendidik serta pengelolaan sarana prasarana secara berkelanjutan guna mendukung tercapainya tujuan pendidikan nasional.
Peran Media Sosial Dalam Mengembangkan Brand Awarnes Untuk Meningkatkan Penjualan Produk Interior PT Muvar Interior Perkasa Agusta, Wahyu; Nuryadi, Nuryadi; Utomo, Priyo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12165

Abstract

Penelitian ini bertujuan untuk menganalisis peran media sosial dalam mengembangkan brand awareness guna meningkatkan penjualan produk interior PT Muvar Interior Perkasa. Hasil penelitian menunjukkan bahwa media sosial, khususnya Instagram dan Facebook, memiliki kontribusi signifikan dalam membangun kesadaran merek. Melalui platform tersebut, perusahaan berhasil memperluas jangkauan audiens, memperkuat identitas merek, serta menciptakan interaksi langsung dengan konsumen yang diarahkan ke marketplace. Dampak brand awareness terhadap penjualan terlihat dari peningkatan volume penjualan sebesar 28,8% dalam lima bulan, serta efek tidak langsung berupa meningkatnya kepercayaan, kecepatan pengambilan keputusan pembelian, dan loyalitas konsumen. Penelitian ini juga menegaskan bahwa pengembangan strategi media sosial yang terintegrasi dengan marketplace, pemanfaatan iklan berbayar, kolaborasi influencer, serta penerapan konten edukatif dan storytelling menjadi kunci dalam menjaga pertumbuhan bisnis. Dengan strategi tersebut, perusahaan menargetkan peningkatan pangsa pasar, pertumbuhan penjualan stabil di atas 5% per bulan, serta pembentukan komunitas online pelanggan setia. Temuan ini menekankan pentingnya media sosial sebagai media strategis dalam mendukung keberlanjutan dan daya saing perusahaan.
Co-Authors AA Sudharmawan, AA Achmad Hadi Chamdhani Agusta, Wahyu Ahmad Fatoni Aisyah Darti Megasari Anisa, Nur Aini Anton Budi Satria Apriliasari, Ria Dini Arif Dharmawan Darim, Abu Devangga Putra Adhitya Pratama Devita Yuliana Dewi, Miya Dyah Ayu Larasati Egy Cahya Aryanda Eka Intan Kumala Putri Fadjar, Ambardi Farasandya Amalia Hapsari Fauzia, Ulfa Febrianti, Cut Sela Hariyono, Dicky Dwi Hendriawan, Ayi Heri Cahyono I Gusti Bagus Wiksuana Indah Setyowati Indah Setyowati Indah Setyowati, Indah Khoiruddin, Akhmad Kholif, Kholif Komarun Zaman Krisnanti, Maria LUKMAN, LUKMAN Megasari, Aisyah Darti Nia Damayanti, Nia Nitawati, Elly Yuniar Noor Farid Novi Sri Sandyawati Nur Aini Anisa Nur Farida Nurul Iman, Nurul Nuryadi Nuryadi Raka Agda, Sayyid Zakly Raza, Muzammil Rudy Handoko Sandyawati, Novi Sri Siswanto Siswanto Siswohadi Siti Helmyati Syam, Fakhmy Syamsul Arifin Syamsul Arifin Tafsiri, Gathut Anang TARUNA, Eggi Pribadi Ulumiyah, Khoiriyatul Wahyu Febriani Waloyo, Waloyo Zaman, Komarun