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All Journal Jurnal Kajian Komunikasi JISIP: Jurnal Ilmu Sosial dan Pendidikan JUPE : Jurnal Pendidikan Mandala Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Librarianship International Journal of Research in Community Services Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) ArtComm : Jurnal Komunikasi dan Desain RENATA Jurnal Pengabdian Masyarakat Kita Semua Sinergi International Journal of Communication Sciences Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal Journal Of Digital Communication Science In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) International Journal of Social Science and Community Service International Journal of Linguistics, Communication, and Broadcasting
Sugiarta, Nugraha
Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Desain, Universitas Informatika Dan Binis Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Resistance Messages Against Capitalism in the Rempug Tarung Adu Tomat Cultural Event by Tomato Farmers in Cikareumbi Village Reza, Faisal; Sugiarta, Nugraha
International Journal of Linguistics, Communication, and Broadcasting Vol. 3 No. 3 (2025): International Journal of Linguistics, Communication, and Broadcasting
Publisher : Communication In Research And Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijlcb.v3i3.266

Abstract

This study examines the resistance message against capitalism conveyed by tomato farmers in Cikareumbi Village, Lembang Sub-district, through the cultural tradition of Rempug Tarung Adu Tomat (Tomato Battle). Using a qualitative approach within a critical discourse framework, the research explores how farmers employ symbolism to express collective resistance. The findings show that the resistance is articulated in two stages: first, by deliberately allowing tomatoes to rot as a rejection of unfair pricing; and second, by staging the Tomato Battle as a symbolic protest. Key symbolic elements include the masked guards representing capitalist oppression, the masks themselves symbolizing deception, and the tomato battle signifying solidarity and unity among farmers. Furthermore, the processing of rotten tomatoes into compost and seeds highlights their pursuit of independence from exploitative systems. This resistance is driven by two main factors: the unfair pricing practices imposed by intermediaries and the lack of government support. Ultimately, the farmers’ message reflects not only their opposition to capitalist exploitation but also their demand for fair recognition and state intervention.
Design and Effectiveness of Text-, Visual-, and Audio-Oriented Multimedia Based on E-Learning for User Experience in Museums Hasdianto, Tri; Sugiarta, Nugraha
JUPE : Jurnal Pendidikan Mandala Vol 10, No 3 (2025): JUPE : Jurnal Pendidikan Mandala (September)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i3.9436

Abstract

Museum management can no longer rely on traditional archiving methods due to the dynamic development of media. A new approach is needed through digital archiving presented via interactive multimedia devices, enabling information to be delivered quickly, easily, and engagingly. The main challenge lies in ensuring the effectiveness of information delivery so that content is thoroughly understood by visitors. This study was conducted at Bale Panyawangan Diorama Purwakarta (BPDP) and Bale Panyawangan Diorama Nusantara (BPDN), employing an e-learning approach to assess the effectiveness of information delivery and a user experience (UX) framework to evaluate the quality of user interaction. The research process was carried out under conditions where the museums were deliberately arranged to be free from other visitors, in collaboration with the museum management, allowing the trials to run more focused and controlled. The findings indicate that visual multimedia formats were the most effective in delivering information, while text-based formats scored the lowest. These results highlight the significant role of pragmatic UX quality in enhancing information reception. Building on these findings, the study also proposes a follow-up design in the form of a wall projection (hyperwall) as an alternative to touchscreen devices to strengthen interactivity. The outcomes of this research and design provide a foundation for future multimedia development in museums.
IDENTITAS VIRTUAL HISQIE FURQONI DALAM YOUTUBE “GAK PENTING SIH CHANNEL” Adi, Achwan Noorlistyo; Reza, Faizal; Ilham, Yanuar; Sugiarta, Nugraha; Lestari, Anggita
Journal of Digital Communication Science Vol. 1 No. 1 (2023): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v1i1.182

Abstract

YouTuber diartikan sebagai seseorang atau sekelompok orang yang membuatakun di media YouTube yang kemudian menjadikan akun mereka sebagaisaluran YouTube dengan kategori konten yang beragam seperti komedi,musik, dan lain sebagainya. Dalam menciptakan konten menarik, YouTuberselalu berupaya menghadirkan identitas diri di media YouTube denganberbagai cara. Identitas diri ini kemudian dikenal sebagai identitas virtual.Salah satu yang membuat identitas virtual di YouTube adalah Hisqie Furqonipemilik Gak Penting Sih Channel. Penelitian ini menggunakan metodekualitatif dengan strategi fenomenologi dengan melakukan depth interviewkepada informan. Hasil dari penelitian ini adalah terdapat 6 identitas virtualpseudonymity yang dibuat oleh Hisqie Furqoni dalam channel YouTubenya,yaitu Higot, Hipu, Hial, Hitri, Hilap, dan Hipir. Self image Hisqie sebagaiYouTuber random dan absurd, sedangkan Self Esteem yang terbentuk adalahrasa bangga dan merasa harga dirinya naik.
The Resistance Message Against Capitalism Conveyed by the Tomato Farmers of Cikareumbi Village, Lembang, Through the Cultural Event of Rempug Tarung Adu Tomat Reza, Faisal; Sugiarta, Nugraha
Sinergi International Journal of Communication Sciences Vol. 3 No. 3 (2025): August 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i3.854

Abstract

This research examines the message of resistance against capitalism conveyed by the tomato farmers in Cikareumbi village of Lembang sub-district through the cultural event of Rempug Tarung Adu Tomat or, as it is simply called, the “tomato battle”. Methods: This research adopts a critical discourse approach with a qualitative method. Results: The research shows that the Cikareumbi tomato farmers present their message in two steps. Firstly, they let their tomatoes go bad. Secondly, they start the tomato battle event. In practice, the message of resistance is delivered through the symbolisms found in the tomato battle. The guards represent capitalism that has made the farmers suffer, the mask worn by the guards represents the falseness of capitalism, the tomato battle represents the unity and strength of the tomato farmers against capitalism. Meanwhile, the processing of rotten tomatoes used in the battle into fertiliser and new seeds represents their class’ independence. Conclusion: Their action is propelled by two things, i.e., the unfair price set by the bourgeoise class and the lack of government’s support for the farmers. Their resistance is ultimately against capitalism that is represented by the bourgeoise class and their message also conveys their wish to be supported by the government.
Broadcasting Strategy Implementation of Malire Ki Sunda Program as Media Preserving Sundanese Culture at SMTV Sumedang Local Television Station Putri, Shinta Hartini; Pratami, Tiarani Vidia; Sugiarta, Nugraha
International Journal of Research in Community Services Vol. 5 No. 1 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i1.563

Abstract

Malire Ki Sunda is a mandatory program of SMTV Sumedang to provide information about the noble values of the Sundanese Society, and arts that are closely related to Sundanese Culture. The speakers presented were Artists and Cultural Practitioners. The purpose of this study is to determine the broadcasting strategy implementation of Malire Ki Sunda Program as media preserving Sundanese culture at SMTV Sumedang local television station.  This research uses the theory of Program Broadcasting Strategy from Peter K. Pringle.  The approach used is qualitative with a case study method.  Data were obtained from the results of interviews and observations.  Data processing and analyzing techniques use Miles and Huberman data analysis model.  The results obtained from this study are: First, planning to discuss the determination of themes, concepts, and production funds, the second is production stages which include pre-production, productions, and post-production activities, the third is evaluation and supervision programs by program directors and hosts, and the fourth program is executions to determine the broadcast time and promotion of the program. The main factor behind SMTV Sumedang use of this broadcasting strategy is globalization, SMTV Sumedang is a local television that has a cultural preservation program, namely Malire Ki Sunda, Regional Regulation No. 1 of 2020 concerning Sumedang Puseur Sundanese Culture, and the youth do not comprehend about Sundanese culture.
Pembingkaian Pemberitaan Mengenai Omnibus Law (Ruu Cipta Kerja) Studi Framing Robert N. Entman Media Online detik.Com dan Tirto.Id Hanafi, Hanafi; Sugiarta, Nugraha; Reza, Faisal; Ilham, Yanuar; Lestari, Anggita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 2 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i2.5038

Abstract

The research entitled “News framing about the omnibus law (work copyright) study of framing Robert N. Entman in online media detik.com and tirto.id edition 6-10 October 2020” aims to find out how framing is done by detik.com and tirto. .id in reporting the Work Creation Bill or Omnibus Law. This research uses a qualitative method with a constructionist paradigm and uses the framing analysis approach of the Robert N. Entman model which consists of defining the problem, determining the cause of the problem (diagnosis cause), making moral decisions (make moral judgment), and recommending problem solving (treatment recommendation) on the news regarding the Omnibus Law (RUU Cipta Kerja) edition 6-10 October 2020. This research is focused on the subject matter, the author provides a limitation or research focus as well as research questions that will be the author's reference in conducting this research. The focus of this research is framing detik.com and tirto.id news regarding the ratification of the omnibus law edition 6-10 October 2020 based on the framing model of Robert N. Entman
Integrating the Triple Bottom Line into Csr Communication Strategies: The Case of D’botanica Bandung Mall’s Tree Distribution Initiative Lathifah, Nisa; Dewi, Anggia Puspita; Sugiarta, Nugraha; Sadiyyah, Zulfanida Nurul
Sinergi International Journal of Communication Sciences Vol. 3 No. 4 (2025): November 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v3i4.892

Abstract

D’Botanica Bandung Mall implemented a Corporate Social Responsibility (CSR) program by distributing 2,600 tree seedlings to SMAN 9 Bandung. The initiative was carried out using the Triple Bottom Line framework, which in this study was applied to examine how D’Botanica Bandung Mall integrates economic, environmental, and social sustainability dimensions. This study employed a qualitative case study approach, with data collected through interviews, observations, and documentation involving both mall representatives and the school community. The findings reveal that the program indirectly improved the mall’s image, reflecting its profit dimension and strengthened its branding as a green mall, potentially increasing visitor awareness. From the Planet perspective, the initiative contributed to school greening efforts and supported the sustainability of the urban ecosystem. Meanwhile, from the People dimension, the program fostered school community engagement while also providing environmental awareness education.
Pelatihan Literasi Digital Dan Netiquette Untuk Meningkatkan Kompetensi Bermedia Siswa SMKN 14 Kota Bandung Thammara Lyoney Enginer; Nugraha Sugiarta; Fikri Muhammad Syahdan
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 4 No. 1 (2026): Renata - April 2026
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.300

Abstract

Perkembangan teknologi digital meningkatkan intensitas penggunaan media sosial di kalangan Generasi Z, namun belum diimbangi dengan pemahaman literasi digital dan etika bermedia yang memadai. Kondisi ini berpotensi memunculkan berbagai risiko, seperti cyberbullying, ujaran kebencian, penyebaran informasi hoaks, serta pelanggaran hak cipta. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kompetensi literasi digital dan pemahaman netiquette siswa SMKN 14 Kota Bandung melalui pelatihan partisipatif. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan penguatan pelatihan berbasis diskusi interaktif dan simulasi studi kasus. Evaluasi dilakukan menggunakan pre-test dan post-test pada empat aspek utama literasi digital. Hasil kegiatan menunjukkan peningkatan pemahaman siswa yang signifikan, dengan kenaikan skor antara 57% hingga 72% pada aspek cyberbullying, ujaran kebencian, informasi hoaks, dan hak cipta. Temuan ini menunjukkan bahwa pelatihan literasi digital dan netiquette efektif dalam meningkatkan kesadaran etis serta kemampuan siswa dalam mengidentifikasi dan merespons permasalahan digital secara kritis dan bertanggung jawab. Program ini berkontribusi dalam penguatan budaya bermedia yang sehat di lingkungan sekolah dan berpotensi direplikasi pada konteks pendidikan lainnya
Digital Media Literacy Strategy to Address Character Assassination of the West Java Governor Among University Students in Bandung Anggita Lestari; Nugraha Sugiarta; Arya Muhamad Zaelani
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 10 No 3 (2026): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Juli)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/d96t6303

Abstract

This study aims to examine the role of digital media literacy in addressing the phenomenon of character assassination against the Governor of West Java among students in Bandung. In today’s digital era, the spread of inaccurate or harmful information can quickly circulate through social media and other digital platforms, potentially damaging an individual’s reputation. Students, as an active and critical age group in using digital media, are at high risk of becoming both targets and spreaders of detrimental information. This study employs a qualitative approach, using in-depth interviews and focus group discussions (FGDs) with students from several universities in Bandung to understand their perspectives on digital media literacy and their responses to information related to character assassination. The results indicate that, while students possess a basic understanding of digital media, many still struggle to identify and counter the spread of inaccurate information, particularly regarding political issues. Furthermore, students tend to underutilize skills in information verification and understanding the negative impacts of disseminating harmful information. Therefore, this study underscores the importance of strengthening digital media literacy to enhance students’ critical abilities in addressing character assassination, with a focus on skills such as source verification, contextual analysis, and ethical information dissemination. This study recommends that digital media literacy be further incorporated into higher education curricula to better prepare students to become responsible and discerning media users in the digital age.
Empowering Communities Through Knowledge Sharing in Circular Waste Practices: Plastic Recycling, Maggot-Based Organic Waste Processing and Sustainable Layer Farming at Bening Saguling Foundation Nugraha Sugiarta; Zulfanida Nurul Sadiyyah; Dewi Christina Marbun; Shinta Hartini Putri; Anggita Lestari; Faisal Reza; Nisa Lathifah; Dave Matthew; Alinda Dwi Yulianti
International Journal of Social Science and Community Service Vol. 4 No. 2 (2026): April
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v4i2.121

Abstract

Increasing environmental challenges and the growing volume of waste have highlighted the need for sustainable and community-based waste management approaches. However, limited public awareness and lack of practical knowledge remain major barriers to the implementation of circular economy practices at the community level. This study examines the role of knowledge sharing in empowering communities through the implementation of circular waste practices at the Bening Saguling Foundation, West Bandung Regency. The program integrates plastic recycling, maggot-based organic waste processing, and sustainable layer farming as a comprehensive approach to waste utilization and community development. This research employs a qualitative approach with a case study design to explore the processes and impacts of an international community service program (PkM).Data were collected through direct observation, interactive discussions, and participant involvement during the program activities. The findings reveal that knowledge sharing, supported by participatory communication and hands-on practices, significantly enhances community understanding and engagement in circular waste management. Participants demonstrated improved awareness of circular economy principles and the ability to apply waste processing techniques, particularly in utilizing maggots as an alternative feed in layer farming systems. However, the sustainability of program implementation remains a challenge, highlighting the need for continuous mentoring and institutional support. Overall, the integration of knowledge sharing and practical training within a circular framework proves effective in strengthening community capacity and promoting sustainable environmental practices. This study contributes to the development of a replicable model for community empowerment based on integrated waste management.
Co-Authors Adi, Achwan Noorlistyo Aggi Panigoro Sarifiyono Agustian, Syahrul Agustin, Pramudita Alinda Dwi Yulianti Altalycra Imam Fherin Amni , Muhammad Amos Amos Anggita Lestari Anggita Lestari Anggita Lestari Anggita Lestari Anggita Lestari Anggraeni, Risa Ari Sandhy, Muhammad Rizcky Arya Muhamad Zaelani Chatarina Umbul Wahyuni Darmawan, Ziddan Dwi Dave Matthew Dewi Christina Marbun Dewi, Anggia Puspita Dewi, Eriyanti Nurmala Dina Atila Fazriah Duw Ruta Erissa Yuliani faisal Reza Faisal Reza Faisal Reza Fikri Muhammad Syahdan Hanafi Hanafi Hanafi Hanafi Hanafi Hanafi Hanifan, Lutfi Hasdianto, Tri Hilman Mulyadi Idza, Allisa Akhidatul Ikbal, Dadan Muhammad Lathifah, Nisa Lestari, Anggita Libertia, Yosi Maulida, Anissa Noor Nasrul Nasrudin Nisa Lathifah Nisa Lathifah Oky Mauludya Pratami, Tiarani Vidia Putri, Shinta Hartini Rachmawati, Selvy Raseko Putra Prabowo Rizkiani, Meti Agni Rossy Ayu Sulistianti Sadiyyah, Zulfanida Nurul Shinta Hartini Putri Silalahi, Ira Valentina Surahman, Irmawati Thammara Lyoney Enginer Yanuar Ilham Zulfanida Nurul Sadiyyah