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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management Loka: Journal Of Environmental Sciences
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH ELEKTRONIC WORD OF MOUTH DAN CITRA MEREK TERHADAP NIAT BELI Putu Ayu Desy Trisnadewi Darmawan; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni; Kadek Goldina Puteri Dewi
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.199 KB) | DOI: 10.38043/jimb.v7i1.3679

Abstract

Tujuan dari penelitian ini adalah untuk berkontribusi pada literatur pemasaran tentang dampak dari mulut ke mulut elektronik (e-WOM) pada niat beli konsumen online dalam konteks layanan makanan Grab food. Studi ini juga meneliti efek mediasi citra merek pada hubungan ini. Menggunakan pendekatan penelitian deskriptif, penelitian ini menggunakan data kuantitatif untuk menilai bagaimana niat beli dipengaruhi oleh e-WOM dan citra merek. Populasi penelitian ini adalah seluruh mahasiswa aktif yang terdaftar pada tahun 2021 di Kota Denpasar. Pengambilan sampel menggunakan rumus Slovin diperoleh 96 responden. Kuesioner dikelola sendiri dan didistribusikan secara online untuk mengumpulkan data. Teknik analisis menggunakan partial least squares (PLS) untuk menganalisis data yang dikumpulkan. Temuan penelitian menunjukkan bahwa E-WOM memiliki dampak yang signifikan terhadap niat pembelian online. Citra merek berpengaruh signifikan terhadap niat beli, dan citra merek juga bertindak sebagai mediator antara hubungan antara e-WOM dan niat beli konsumen. Keterbatasan penelitian, dimana kesimpulan mungkin tidak dapat digeneralisasikan karena temuan  tidak mewakili semua aplikasi transaksi online.  Dalam studi masa depan, sampel dan objek penelitian yang lebih besar dan lebih inklusif akan membantu mengatasi keterbatasan ini. Setelah diskusi rinci terkait temuan yang diperoleh,  penelitian ini menyajikan  beberapa implikasi  manajerial.  Secara praktis, penelitian ini memiliki implikasi yang akan membantu pemasar untuk memahami kekuatan e-WOM sebagai alat pemasaran yang penting, dan untuk menggunakan sumber daya citra merek secara lebih strategis untuk menarik pelanggan baru. Untuk meningkatkan aktivitas e-WOM sebagai media  berbagi ulasan terkait produk/layanan dan sebagai alat pemasaran untuk meningkatkan minat beli, hal-hal yang dapat diimplementasikan oleh Grab Food adalah  memperkuat keterlibatan konsumen untuk terlibat dalam percakapan positif, berbagi pengalaman dan menjadi sumber informasi yang kredibel bagi pelanggan yang ada dan potensial. Untuk meningkatkan citra merek, hal-hal yang dapat dilakukan oleh Grab Food adalah menguatkan popularitas, opini positif, karakter manfaat yang kuat.
The Role of Innovation Strategy in Educating the Effect of Organizational Culture on Organizational Performance in SME’S of Silver Crafts in Gianyar District Ni Putu Nila Evayanti Nila Evayanti; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni
JUSTBEST: Journal of Sustainable Business and Management Vol. 2 No. 1 (2022): JUSTBEST: Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.84 KB) | DOI: 10.52432/justbest.2.1.2022.1-10

Abstract

The industries of silver craft in Bali are centrally in the Celuk village. Results crafting gold and silver were produced in Celuk village have a quality high and can be produced in a large number. This research aims to how innovation strategies mediate the influence of organizational culture on the performance of silver handicraft SME’s organizations in Gianyar Regency especially Celuk village. The respondent of this research were 48 managers of silver handicraft enterpreneurs in Celuk village. The data is collect by interviews deployment questionnaire method. The data is analys using analysis descriptive and analytical inferential technique. Hypothesis test is using the Partial Least Square (PLS) analysis technique. The results are that organizational culture has a positive and not significant effect on organizational performance. Organizational culture has a significant positive effect on innovation strategies. It is showing the application of cultural organizations is quite strong against the performance of a company. The innovation strategy has a positive and significant effect on organizational performance and the innovation strategy is a full mediation between organizational culture and organizational performance. Innovation strategy is able to explain the relationship between organizational culture and organizational performance because the direct relationship between innovation strategy and organizational performance has a high relationship organizational culture with the concept of national culture.
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Ni Luh Mega Widiani; Ni Luh Putu Indiani; Ni Made Wahyuni
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENDAMPINGAN PETANI USAHA GARAM TRADISIONAL PADA KOPERASI TASIK SEGARA LESTARI DI DESA LES, KECAMATAN TEJAKULA, KABUPATEN BULELENG I Wayan Rideng; I Ketut Kasta Arya Wijaya; Ni Made Wahyuni
Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS Vol 3 No 2 (2022): November, Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS
Publisher : Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the traditional agricultural commodities in Bali, one of which is the salting business which is carried out traditionally. To carry out the salting business, coastal area land is needed. One of its areas that has a fairly long beach area is in Les Village, Tejakula District, Buleleng Regency. The development of salt business carried out by people who are members of petan groups is traditional. These salt farmers, are a livelihood that is passed down in decline. To be able to maximize the salting business, a cooperative has been formed which is named the Tasik Segara Lestari Cooperative. The members of the cooperative are farmers or groups of farmers in the traditional salting business in Les Village. The Tasik Segara Lestari Cooperative, which was formed in 2016, has not been able to optimally perform services to its members. Among them, it has not been able to provide capital strengthening for existing groups, the lack of facilitation in marketing production products, access to capital to financial institutions, and improving technology in providing assistance in improving processing, and also not optimal synergy with government officials with official villages (Perbekel).
Management Optimization for Strengthening Catur Kintamani Tourism Village Ni Made WAHYUNI; I Wayan Wesna ASTARA; Kadek Goldina Puteri DEWI
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 3 (2023): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i3.541

Abstract

Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing rural tourism. The situation analysis found that the tourism village faced the challenge of low local and domestic tourist visits, economic opportunities. Low intention to visit is influenced by management practices. Research has found that visits increase profits(Abbasi-Moud, Vahdat-Nejad, & Sadri, 2021). On the other hand, intense business competition, societal behavior and lifestyles put pressure on organizations to introduce alternative management to provide intentions to visit. The purpose of this community service is to strengthen the tourist village as an economic institution. The selected partner is a tourism awareness group (Pokdarwis). Through a series of participatory training methods attended by 5 participants, partners' knowledge and skills in the field of tourist destination management increased. The results of management optimization education and training show an increase in competence in marketing, human resource management, operations and financial management. PKM activity increases knowledge insight, changes in behavior of marketers, manages resources (natural and human) and finances. In the future, similar activities are needed with a focus on marketing management to sustainable tourism.
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Ni Luh Putu Indiani; Nyoman Yudhana; Ni Made Wahyuni
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
The Role of Customer Trust In Mediating The Effect of E-WOM and Product Quality on Purchasing Decisions at The Coffee Shop in Denpasar City Ni Made Ayu Vidayani Permatasari; I Ketut Darma; Ni Made Wahyuni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5656

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran kepercayaan pelanggan dalam memediasi pengaruh e-wom dan kualitas produk terhadap keputusan pembelian pada Coffee Shop di Kota Denpasar. Penelitian ini menggunakan kuesioner yang dilakukan secara sistematis sesuai dengan tujuan penelitian. Subjek penelitian ini adalah konsumen Coffee Shop di Kota Denpasar dengan jumlah responden sebanyak 90 orang. Penelitian ini menggunakan skala likert untuk mengukur variabel dalam menguji variabel validitas dan reliabilitas. Penelitian ini menggunakan SEM berbasis PLS sebagai alat analisis. Hasil penelitian menemukan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. E-WOM berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kepercayaan pelanggan mampu memediasi hubungan e-WOM dengan keputusan pembelian pelanggan. Kepercayaan pelanggan tidak mampu memediasi hubungan kualitas produk dengan keputusan pembelian pelanggan pada coffee shop di Kota Denpasar. Kata kunci : E-Wom, Kualitas Produk, Kepercayaan Pelanggan, Keputusan Pembelian.
Development of the Reed Industry Group Through Training in Financial Management, Management and Sustainable Architectural Building Design Kadek Goldina Puteri DEWI; Ni Made WAHYUNI; Pande Putu Dwi Novigga ARTHA
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1071

Abstract

Industry plays a vital role in reducing poverty in developing countries. In Bali, the creative industry has developed rapidly, although initially, it was still small. The alang-alang roofing industry, which focuses on producing and using roofing from alang-alang leaves, is a significant sector in the construction and property development industry. This material is used in traditional buildings and modern, environmentally friendly building designs. A case study of the "Tegal Wangi" thatched roof industry in Lodtunduh Village, Ubud, shows that financial management and risk management are essential for the success of small and medium enterprises (SMEs). Financial education through simple bookkeeping is essential to provide in-depth understanding for business owners and managers. In addition, risks in this industry include competition, changes in customer demand and quality, and fluctuations in raw material prices. Solutions like product diversification and flexible marketing strategies can help manage these risks. Sustainable architectural building design is also a crucial factor. Collaboration between architects and industrial owners can create functional, aesthetic buildings resistant to extreme weather. Using sustainably sourced reeds and following environmentally friendly farming practices are essential steps in maintaining the balance of the ecosystem.
The Role of Trust in Mediating the Influence of Service Quality and Customer Satisfaction on Customer Loyalty in the Money Changer Industry Badung Regency Anak Agung Ayu Rai Sukma DEWI; Ni Luh Putu INDIANI; Ni Made WAHYUNI
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1049

Abstract

Currently, competition in the business world feels increasingly fierce, this can also be felt in Indonesia. Likewise, the conditions that occur in foreign currency exchange service businesses or what are usually called Money Changers. In Bali, especially in the Badung area, the level of business competition is increasing along with the increasing number of companies operating in similar fields. According to data from the Foreign Exchange Traders Association (APVA), the number of money changers in Badung Regency has reached 117 companies. phenomenon that occurs in the money changer industry in Badung Regency, which still does not have a company license, which causes the money changer to sell prices at foreign exchange rates that do not comply with the policies of KUPVA BB (Non-Bank Foreign Currency Exchange Business Activities) such as giving commissions to customers, thereby making The customer feels disadvantaged because the amount exchanged does not match the amount received. This research aims to analyze the influence of the role of trust in mediating the influence of customer satisfaction on customer loyalty. The population of this research is all tourists visiting Badung Regency. The sample used was 120 foreign tourists in Badung Regency. The data collection method uses a survey method and the research instrument uses a questionnaire. The analysis technique used to answer the hypothesis is inferential analysis using Partial Least Square (PLS). The research results found that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on trust.
The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar Putu Yuke Prabandari ERAWAN; Ni Made WAHYUNI; Ni Luh Putu INDIANI
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1050

Abstract

The problem of purchasing decisions occurs in several coffee shops in Denpasar City. The thing that encourages consumers to keep coming to one coffee shop is because the company creates a brand image of its environmentally friendly products which has an impact on consumer purchasing decisions for these coffee products. This study aims to analyze the effect of brand image and customer satisfaction on purchasing decisions with customer satisfaction as a mediating variable in the coffee shop industry in Denpasar City. The population in this study were all consumers who had visited one of the coffee shops in Denpasar City. The sample used was 80 respondents who had visited one of the coffee shops in Denpasar City. The data analysis method used used descriptive statistics and inferential statistics using Partial Least Square (PLS). The results of this study found that brand image has a negative and insignificant effect on purchasing decisions. Brand image has a negative and insignificant effect on customer satisfaction. Green marketing has a positive and significant effect on purchasing decisions. Green marketing has a positive and significant effect on customer satisfaction. Customer satisfaction has a significant positive effect on purchasing decisions. Customer Satisfaction perfectly mediates the effect of brand image on purchasing decisions. Customer Satisfaction perfectly mediates the effect of green marketing on purchasing decisions.
Co-Authors A.A Ngurah KT Pradnyana ISWARA Anak Agung Ayu Rai Sukma DEWI AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih DEWI, Kadek Goldina Puteri Dian Pramana Dian Pramana Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Made Sara I Made Wianto Putra I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati Ida Bagus Udaya Putra Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Ni Luh Mega Widiani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita Miati Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Wayan Arika Putri Nyoman Yudhana Pande Putu Dwi Novigga ARTHA Pratama, Gede Agus Surya PRATAMA, I Putu Aditya Endra PUTRA, I Ketut Yogi Angga Pratama Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Putu Yuke Prabandari ERAWAN Raka, Anak Agung Gede SARMAWA , I Wayan Gde Setini, Made Surlimna, Ni Kadek Linda Yasa, Putu Ngurah Suyatna