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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences

Ni Made Wahyuni

Universitas Warmadewa, Denpasar, Bali-Indonesia

Author-ID : 411316

Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document

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PENGARUH ELEKTRONIC WORD OF MOUTH DAN CITRA MEREK TERHADAP NIAT BELI Putu Ayu Desy Trisnadewi Darmawan; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni; Kadek Goldina Puteri Dewi
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Tujuan dari penelitian ini adalah untuk berkontribusi pada literatur pemasaran tentang dampak dari mulut ke mulut elektronik (e-WOM) pada niat beli konsumen online dalam konteks layanan makanan Grab food. Studi ini juga meneliti efek mediasi citra merek pada hubungan ini. Menggunakan pendekatan penelitian deskriptif, penelitian ini menggunakan data kuantitatif untuk menilai bagaimana niat beli dipengaruhi oleh e-WOM dan citra merek. Populasi penelitian ini adalah seluruh mahasiswa aktif yang terdaftar pada tahun 2021 di Kota Denpasar. Pengambilan sampel menggunakan rumus Slovin diperoleh 96 responden. Kuesioner dikelola sendiri dan didistribusikan secara online untuk mengumpulkan data. Teknik analisis menggunakan partial least squares (PLS) untuk menganalisis data yang dikumpulkan. Temuan penelitian menunjukkan bahwa E-WOM memiliki dampak yang signifikan terhadap niat pembelian online. Citra merek berpengaruh signifikan terhadap niat beli, dan citra merek juga bertindak sebagai mediator antara hubungan antara e-WOM dan niat beli konsumen. Keterbatasan penelitian, dimana kesimpulan mungkin tidak dapat digeneralisasikan karena temuan tidak mewakili semua aplikasi transaksi online. Dalam studi masa depan, sampel dan objek penelitian yang lebih besar dan lebih inklusif akan membantu mengatasi keterbatasan ini. Setelah diskusi rinci terkait temuan yang diperoleh, penelitian ini menyajikan beberapa implikasi manajerial. Secara praktis, penelitian ini memiliki implikasi yang akan membantu pemasar untuk memahami kekuatan e-WOM sebagai alat pemasaran yang penting, dan untuk menggunakan sumber daya citra merek secara lebih strategis untuk menarik pelanggan baru. Untuk meningkatkan aktivitas e-WOM sebagai media berbagi ulasan terkait produk/layanan dan sebagai alat pemasaran untuk meningkatkan minat beli, hal-hal yang dapat diimplementasikan oleh Grab Food adalah memperkuat keterlibatan konsumen untuk terlibat dalam percakapan positif, berbagi pengalaman dan menjadi sumber informasi yang kredibel bagi pelanggan yang ada dan potensial. Untuk meningkatkan citra merek, hal-hal yang dapat dilakukan oleh Grab Food adalah menguatkan popularitas, opini positif, karakter manfaat yang kuat.

The Role of Innovation Strategy in Educating the Effect of Organizational Culture on Organizational Performance in SME’S of Silver Crafts in Gianyar District Ni Putu Nila Evayanti Nila Evayanti; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni
JUSTBEST: Journal of Sustainable Business and Management Vol. 2 No. 1 (2022): JUSTBEST: Journal of Sustainable Business and Management
Publisher : Global Researcher Network

The industries of silver craft in Bali are centrally in the Celuk village. Results crafting gold and silver were produced in Celuk village have a quality high and can be produced in a large number. This research aims to how innovation strategies mediate the influence of organizational culture on the performance of silver handicraft SME’s organizations in Gianyar Regency especially Celuk village. The respondent of this research were 48 managers of silver handicraft enterpreneurs in Celuk village. The data is collect by interviews deployment questionnaire method. The data is analys using analysis descriptive and analytical inferential technique. Hypothesis test is using the Partial Least Square (PLS) analysis technique. The results are that organizational culture has a positive and not significant effect on organizational performance. Organizational culture has a significant positive effect on innovation strategies. It is showing the application of cultural organizations is quite strong against the performance of a company. The innovation strategy has a positive and significant effect on organizational performance and the innovation strategy is a full mediation between organizational culture and organizational performance. Innovation strategy is able to explain the relationship between organizational culture and organizational performance because the direct relationship between innovation strategy and organizational performance has a high relationship organizational culture with the concept of national culture.

PENDAMPINGAN PETANI USAHA GARAM TRADISIONAL PADA KOPERASI TASIK SEGARA LESTARI DI DESA LES, KECAMATAN TEJAKULA, KABUPATEN BULELENG I Wayan Rideng; I Ketut Kasta Arya Wijaya; Ni Made Wahyuni
Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS Vol 3 No 2 (2022): November, Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS
Publisher : Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the traditional agricultural commodities in Bali, one of which is the salting business which is carried out traditionally. To carry out the salting business, coastal area land is needed. One of its areas that has a fairly long beach area is in Les Village, Tejakula District, Buleleng Regency. The development of salt business carried out by people who are members of petan groups is traditional. These salt farmers, are a livelihood that is passed down in decline. To be able to maximize the salting business, a cooperative has been formed which is named the Tasik Segara Lestari Cooperative. The members of the cooperative are farmers or groups of farmers in the traditional salting business in Les Village. The Tasik Segara Lestari Cooperative, which was formed in 2016, has not been able to optimally perform services to its members. Among them, it has not been able to provide capital strengthening for existing groups, the lack of facilitation in marketing production products, access to capital to financial institutions, and improving technology in providing assistance in improving processing, and also not optimal synergy with government officials with official villages (Perbekel).

Management Optimization for Strengthening Catur Kintamani Tourism Village Ni Made WAHYUNI; I Wayan Wesna ASTARA; Kadek Goldina Puteri DEWI
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 3 (2023): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i3.541

Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing rural tourism. The situation analysis found that the tourism village faced the challenge of low local and domestic tourist visits, economic opportunities. Low intention to visit is influenced by management practices. Research has found that visits increase profits(Abbasi-Moud, Vahdat-Nejad, & Sadri, 2021). On the other hand, intense business competition, societal behavior and lifestyles put pressure on organizations to introduce alternative management to provide intentions to visit. The purpose of this community service is to strengthen the tourist village as an economic institution. The selected partner is a tourism awareness group (Pokdarwis). Through a series of participatory training methods attended by 5 participants, partners' knowledge and skills in the field of tourist destination management increased. The results of management optimization education and training show an increase in competence in marketing, human resource management, operations and financial management. PKM activity increases knowledge insight, changes in behavior of marketers, manages resources (natural and human) and finances. In the future, similar activities are needed with a focus on marketing management to sustainable tourism.

Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Ni Luh Putu Indiani; Nyoman Yudhana; Ni Made Wahyuni
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.

The Role of Customer Trust In Mediating The Effect of E-WOM and Product Quality on Purchasing Decisions at The Coffee Shop in Denpasar City Ni Made Ayu Vidayani Permatasari; I Ketut Darma; Ni Made Wahyuni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5656

Tujuan dari penelitian ini adalah untuk mengetahui peran kepercayaan pelanggan dalam memediasi pengaruh e-wom dan kualitas produk terhadap keputusan pembelian pada Coffee Shop di Kota Denpasar. Penelitian ini menggunakan kuesioner yang dilakukan secara sistematis sesuai dengan tujuan penelitian. Subjek penelitian ini adalah konsumen Coffee Shop di Kota Denpasar dengan jumlah responden sebanyak 90 orang. Penelitian ini menggunakan skala likert untuk mengukur variabel dalam menguji variabel validitas dan reliabilitas. Penelitian ini menggunakan SEM berbasis PLS sebagai alat analisis. Hasil penelitian menemukan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. E-WOM berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kepercayaan pelanggan mampu memediasi hubungan e-WOM dengan keputusan pembelian pelanggan. Kepercayaan pelanggan tidak mampu memediasi hubungan kualitas produk dengan keputusan pembelian pelanggan pada coffee shop di Kota Denpasar. Kata kunci : E-Wom, Kualitas Produk, Kepercayaan Pelanggan, Keputusan Pembelian.

Customer Satisfaction as a Mediator for the Influencer and Word of Mouth on Online Purchase Decisions for Fashion Products in Denpasar City FERAYANTI, Kadek Dewi; WAHYUNI, Ni Made; LAKSMI, Putu Ayu Sita
Journal of Tourism Economics and Policy Vol. 4 No. 2 (2024): Journal of Tourism Economics and Policy (April - June 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i2.1029

The aim of this research is to determine the influence of customer satisfaction in mediating influencers and electronic word of mouth on online purchasing decisions for fashion products in Denpasar City. Data collection was carried out through surveys using questionnaires. The population in this study was adjusted to the analysis model used, namely Partial Least Square, with sample determination using the Hair formula. The sample in this study was 90 respondents from the people of Denpasar City who made online purchases of fashion products. The data analysis technique used is SEM PLS analysis. The research results show that influencers have a positive and significant effect on customer satisfaction. Influencers have a positive but not significant effect on purchasing decisions. Word of mouth has a positive but not significant effect on customer satisfaction. Word of mouth has a positive and significant effect on purchasing decisions. Customer satisfaction has a positive and significant effect on purchasing decisions. Customer satisfaction mediates the influence of influencers on purchasing decisions. Customer satisfaction mediates the influence of word of mouth on purchasing decisions.

The Role of Satisfaction and Trust in Mediating the Relationship Between Payment Method and Vendor Loyalty (Study on Construction Company PT. Wijaya Karya) AWATARA, I Gusti Agung Gede Usadhana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1126

Loyalty is crucial for sustainable business relationships and long-term company success. In competitive business environments, companies must enhance loyalty by focusing on key factors. This research aims to examine how satisfaction and trust mediate the impact of payment on vendor loyalty at PT. Wijaya Karya. Using a quantitative method and questionnaire, the study targets 120 vendors who have contracts with PT. Wijaya Karya Infrastructure Division I. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Payment has a positive and significant effect on satisfaction, (2) Payment has a positive and significant effect on trust, (3) Payment has a positive and significant effect on loyalty (4) Satisfaction has a positive and significant effect on loyalty (5) Trust positive and significant effect on loyalty (6) Payment has a significant effect on loyalty through satisfaction (7) Payment significantly influences loyalty through trust. Theoretically, this research develops a model linking payment, satisfaction, trust, and vendor loyalty, enhancing our understanding of vendor loyalty in business relationships. Practically, PT. Wijaya Karya should focus on improving payment, satisfaction, and trust to boost vendor loyalty. The study contributes to business relationship management literature and offers practical recommendations for PT. Wijaya Karya. Future research should consider additional factors like experience, relationship quality, and communication quality to further explore vendor loyalty.

PENERAPAN METODE BERMAIN PERAN BERBANTUAN MEDIA GAMBAR BERSERI UNTUK MENINGKATKAN KEMAMPUAN BERCERITA ANAK KELOMPOK B DI TK DHARMA KUSUMA Wahyuni, Ni Made; Koyan, I Wayan; Sudatha, I Gde Wawan
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 1 No. 1 (2013): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v1i1.1100

Penelitian ini bertujuan untuk mengetahui peningkatan kemampuan bercerita setelah penerapan metode bermain peran berbantuan media gambar berseri pada anak kelompok B Semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus. Jenis penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Setiap siklus terdiri dari tahap perencanaan, tindakan, observasi/evaluasi dan refleksi. Subjek penelitian ini adalah 19 siswa kelompok B Semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus. Data penelitian tentang peningkatan kemampuan bercerita dikumpulkan dengan metode observasi. Data yang telah dikumpulkan dianalisis menggunakan analisis statistik deskritif. Hasil analisis data menunjukkan terdapat peningkatan hasil belajar sebesar 19,95%. Ini terlihat dari peningkatan rata-rata persentase kemampuan bercerita anak pada siklus I adalah 61,17% (kriteria rendah) dan meningkat menjadi 81,12% pada siklus II (kriteria tinggi). Jadi penerapan metode bermain peran berbantuan media gambar berseri dapat meningkatkan kemampuan bercerita pada anak kelompok B semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus. Kata-kata Kunci: metode bermain peran, media gambar berseri, kemampuan bercerita Abstract This present study aimed at determining the improvement of the students ability in telling story through the application of role playing method assisted by the use of picture series media at the students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013. The study itself was designed in the form of an action-based research which was conducted in two cycles. Each cycle consisted of planning, action, observation and evaluation and reflection. The subjects were 19 students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013. The study data about the improvement of the students ability in telling story were collected using observation method. The collected data were analyzed using descriptive statistical analysis. The analized data showed that there was 19,95% the improvement of the students achievement. It was shown from the average score of the students storytelling ability in the first cycle was 61, 17 % ( low criteria) then improved to 81,12 % at the second cycles ( high criteria). So the application of the role playing method assisted by the use of picture series media could improve the ability in telling story of the students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013. Key words: role playing method, picture series media, story telling ability

PELATIHAN MANAJEMEN KELOMPOK PERAJIN DI BANJAR PANDE CEMPAGA BANGLI Wahyuni, Ni Made; Sara, I Made; Raka, Anak Agung Gede
JURNAL WIDYA LAKSANA Vol 9 No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Di Banjar Pande Cempaga Bangli terdapat kelompok perajin perak dan logam dengan keterbatasan dalam mempraktikkan manajemen pemasaran, penyampaian laporan transaksi keuangan dan semakin tergerusnya filosofi seni rupa produk perak dan logam di kalangan generasi muda. Kemampuan perusahaan menerapkan praktik manajemen pemasaran online dan offline serta praktik akuntansi berperan penting dalam upaya mengelola usaha bisnis.Manajemen sebagai fungsi pengelolaan kegiatan dan operasi perusahaan dalam upaya mencapai kinerja superior menyebabkan kelompok perajin membutuhkan suatu pelatihan dalam meningkatkan keterampilan dan pencapaian kinerja. Tujuan pengabdian ini adalah untuk memberikan pelatihan, meningkatkan wawasan, dan menawarkan pendampingan. Pelatihan diberikan kepada perajin sebanyak 15 orang yang tergabung dalam beberapa keompok perajin. Pengabdian skema Program Kemitraan Masyarakat (PKM) ini menggunakan metode berupa ceramah, pelatihan dan pendampingan. Metode ceramah memiliki manfaat untuk menambah wawasan pengetahuan dan keilmuan. Pelatihan berguna meningkatkan pemahaman perajin terhadap filosofi seni rupa, praktik pengelolaan pemasaran, pencatatan transaksi keuangan. Pengabdian ini menghasilkan respon positif dari peserta. Peserta menyatakan bahwa program ini bermanfaat bagi mereka dalam rangka penguatan usaha kerajinan, pelestarian seni rupa, manajemen pemasarn, dan kesejahteraan masyarakat.

Co-Authors Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Made Sara I Made Wianto Putra I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Ni Luh Mega Widiani Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Wayan Arika Putri Nyoman Yudhana Pratama, Gede Agus Surya PRATAMA, I Putu Aditya Endra PUTRA, I Ketut Yogi Angga Pratama Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede SARMAWA , I Wayan Gde Setini, Made Surlimna, Ni Kadek Linda Widiani, Ni Luh Mega Yasa, Putu Ngurah Suyatna Yudhana, Nyoman

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