Article Per Year (5 Year)
p-Index From 2021 - 2026
6.096
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review International Journal of Islamic Business and Management Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
The Role of Customer Trust In Mediating The Effect of E-WOM and Product Quality on Purchasing Decisions at The Coffee Shop in Denpasar City Ni Made Ayu Vidayani Permatasari; I Ketut Darma; Ni Made Wahyuni
Jurnal Mirai Management Vol 8, No 3 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i3.5656

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran kepercayaan pelanggan dalam memediasi pengaruh e-wom dan kualitas produk terhadap keputusan pembelian pada Coffee Shop di Kota Denpasar. Penelitian ini menggunakan kuesioner yang dilakukan secara sistematis sesuai dengan tujuan penelitian. Subjek penelitian ini adalah konsumen Coffee Shop di Kota Denpasar dengan jumlah responden sebanyak 90 orang. Penelitian ini menggunakan skala likert untuk mengukur variabel dalam menguji variabel validitas dan reliabilitas. Penelitian ini menggunakan SEM berbasis PLS sebagai alat analisis. Hasil penelitian menemukan bahwa E-WOM berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. E-WOM berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kualitas produk berpengaruh positif dan signifikan terhadap kepercayaan pelanggan. Kepercayaan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan. Kepercayaan pelanggan mampu memediasi hubungan e-WOM dengan keputusan pembelian pelanggan. Kepercayaan pelanggan tidak mampu memediasi hubungan kualitas produk dengan keputusan pembelian pelanggan pada coffee shop di Kota Denpasar. Kata kunci : E-Wom, Kualitas Produk, Kepercayaan Pelanggan, Keputusan Pembelian.
Customer Satisfaction as a Mediator for the Influencer and Word of Mouth on Online Purchase Decisions for Fashion Products in Denpasar City FERAYANTI, Kadek Dewi; WAHYUNI, Ni Made; LAKSMI, Putu Ayu Sita
Journal of Tourism Economics and Policy Vol. 4 No. 2 (2024): Journal of Tourism Economics and Policy (April - June 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i2.1029

Abstract

The aim of this research is to determine the influence of customer satisfaction in mediating influencers and electronic word of mouth on online purchasing decisions for fashion products in Denpasar City. Data collection was carried out through surveys using questionnaires. The population in this study was adjusted to the analysis model used, namely Partial Least Square, with sample determination using the Hair formula. The sample in this study was 90 respondents from the people of Denpasar City who made online purchases of fashion products. The data analysis technique used is SEM PLS analysis. The research results show that influencers have a positive and significant effect on customer satisfaction. Influencers have a positive but not significant effect on purchasing decisions. Word of mouth has a positive but not significant effect on customer satisfaction. Word of mouth has a positive and significant effect on purchasing decisions. Customer satisfaction has a positive and significant effect on purchasing decisions. Customer satisfaction mediates the influence of influencers on purchasing decisions. Customer satisfaction mediates the influence of word of mouth on purchasing decisions.
The Role of Satisfaction and Trust in Mediating the Relationship Between Payment Method and Vendor Loyalty (Study on Construction Company PT. Wijaya Karya) AWATARA, I Gusti Agung Gede Usadhana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1126

Abstract

Loyalty is crucial for sustainable business relationships and long-term company success. In competitive business environments, companies must enhance loyalty by focusing on key factors. This research aims to examine how satisfaction and trust mediate the impact of payment on vendor loyalty at PT. Wijaya Karya. Using a quantitative method and questionnaire, the study targets 120 vendors who have contracts with PT. Wijaya Karya Infrastructure Division I. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Payment has a positive and significant effect on satisfaction, (2) Payment has a positive and significant effect on trust, (3) Payment has a positive and significant effect on loyalty (4) Satisfaction has a positive and significant effect on loyalty (5) Trust positive and significant effect on loyalty (6) Payment has a significant effect on loyalty through satisfaction (7) Payment significantly influences loyalty through trust. Theoretically, this research develops a model linking payment, satisfaction, trust, and vendor loyalty, enhancing our understanding of vendor loyalty in business relationships. Practically, PT. Wijaya Karya should focus on improving payment, satisfaction, and trust to boost vendor loyalty. The study contributes to business relationship management literature and offers practical recommendations for PT. Wijaya Karya. Future research should consider additional factors like experience, relationship quality, and communication quality to further explore vendor loyalty.
PENERAPAN METODE BERMAIN PERAN BERBANTUAN MEDIA GAMBAR BERSERI UNTUK MENINGKATKAN KEMAMPUAN BERCERITA ANAK KELOMPOK B DI TK DHARMA KUSUMA Wahyuni, Ni Made; Koyan, I Wayan; Sudatha, I Gde Wawan
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 1 No. 1 (2013): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v1i1.1100

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan kemampuan bercerita setelah penerapan metode bermain peran berbantuan media gambar berseri pada anak kelompok B Semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus. Jenis penelitian ini adalah penelitian tindakan kelas yang dilaksanakan dalam dua siklus. Setiap siklus terdiri dari tahap perencanaan, tindakan, observasi/evaluasi dan refleksi. Subjek penelitian ini adalah 19 siswa kelompok B Semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus. Data penelitian tentang peningkatan kemampuan bercerita dikumpulkan dengan metode observasi. Data yang telah dikumpulkan dianalisis menggunakan analisis statistik deskritif. Hasil analisis data menunjukkan terdapat peningkatan hasil belajar sebesar 19,95%. Ini terlihat dari peningkatan rata-rata persentase kemampuan bercerita anak  pada siklus I adalah 61,17% (kriteria rendah) dan meningkat menjadi 81,12% pada siklus II (kriteria tinggi). Jadi penerapan metode bermain peran berbantuan media gambar berseri dapat meningkatkan kemampuan bercerita pada anak kelompok B semester II tahun pelajaran 2012/2013 di TK Dharma Kusuma Temukus.   Kata-kata Kunci: metode bermain peran, media gambar berseri, kemampuan bercerita   Abstract This present study aimed at determining the improvement of the students ability in telling story through the application of role playing method assisted by the use of picture series media at the students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013. The study itself was designed in the form of an action-based research which was conducted in two cycles. Each cycle consisted of planning, action, observation and evaluation and reflection. The subjects were 19 students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013. The study data about the improvement of the students ability in telling story were collected using observation method. The collected data were analyzed using descriptive statistical analysis. The analized data  showed that there  was 19,95% the improvement of the students achievement.  It was shown from the average score of the students storytelling ability in the first cycle was 61, 17 % ( low criteria) then improved to 81,12 % at the second cycles ( high criteria).  So the application of the role playing method assisted  by  the use of picture series media could improve the ability in telling story of the students group B of TK Dharma KusumaTemukus in the second semester of the academic year 2012/2013.   Key words: role playing method, picture series media, story telling ability  
PELATIHAN MANAJEMEN KELOMPOK PERAJIN DI BANJAR PANDE CEMPAGA BANGLI Wahyuni, Ni Made; Sara, I Made; Raka, Anak Agung Gede
JURNAL WIDYA LAKSANA Vol 9 No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.436 KB) | DOI: 10.23887/jwl.v9i2.22998

Abstract

Di Banjar Pande Cempaga Bangli terdapat kelompok perajin perak dan logam dengan keterbatasan dalam mempraktikkan manajemen pemasaran, penyampaian laporan transaksi keuangan dan semakin tergerusnya filosofi seni rupa produk perak dan logam di kalangan generasi muda. Kemampuan perusahaan menerapkan praktik manajemen pemasaran online dan offline serta praktik akuntansi berperan penting dalam upaya mengelola usaha bisnis.Manajemen sebagai fungsi pengelolaan kegiatan dan operasi perusahaan dalam upaya mencapai kinerja superior menyebabkan kelompok perajin membutuhkan suatu pelatihan dalam meningkatkan keterampilan dan pencapaian kinerja. Tujuan pengabdian ini adalah untuk memberikan pelatihan, meningkatkan wawasan, dan menawarkan pendampingan. Pelatihan diberikan kepada perajin sebanyak 15 orang yang tergabung dalam beberapa keompok perajin. Pengabdian skema Program Kemitraan Masyarakat (PKM) ini menggunakan metode berupa ceramah, pelatihan dan pendampingan. Metode ceramah memiliki manfaat untuk menambah wawasan pengetahuan dan keilmuan. Pelatihan berguna meningkatkan pemahaman perajin terhadap filosofi seni rupa, praktik pengelolaan pemasaran, pencatatan transaksi keuangan. Pengabdian ini menghasilkan respon positif dari peserta. Peserta menyatakan bahwa program ini bermanfaat bagi mereka dalam rangka penguatan usaha kerajinan, pelestarian seni rupa, manajemen pemasarn, dan kesejahteraan masyarakat. 
The Effect of Marketing Mix on Consumer Satisfaction at UD. Darma Suci Wholesale in Denpasar BINTANG, Ni Kadek Ayu Surya; WAHYUNI, Ni Made; HAPSARI, Putu Indah
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2024): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.328

Abstract

Purpose:This study was conducted to investigate the role of the marketing mix on customer satisfaction at UD. Darma Suci Grosir Denpasar. The target population includes a total of 75,270 people.Methodology:Through sampling, 99 consumers participated in the study. Empirical data were obtained using a questionnaire and then analyzed using a multiple linear regression approach.Findings:The research findings confirm that product, price, place, and promotion have a positive and significant relationship, both partially and simultaneously, with customer satisfaction at UD. Darma Suci Grosir Denpasar. Suggestions include the importance of improving product quality and variety, establishing pricing strategies that align with consumer purchasing power, operating in strategic locations, and marketing products online through social media platforms.Implication:This study contributes positively to the marketing management literature and practically to UD. Darma Suci Grosir Denpasar is improving its marketing mix strategy to create highly satisfied customers. This study also guides future researchers to examine other determinants that influence customer satisfaction.
Increasing Marketing and Production Capacity Through Bamboo Handicraft Managerial Training in Kayubihi Village, Bangli.: Peningkatan Kapasitas Pemasaran dan Produksi melalui Pelatihan Manajerial pada Pengrajin Bambu Desa Kayubihi, Bangli Ni Made Wahyuni; I Wayan Gede Suacana; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 4 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jygyyr90

Abstract

Kayubihi Village is located in Bangli Regency which has natural resources of bamboo trees and creative talent. This opportunity creates a bamboo handicraft business that supports the village economy. However, the analysis of the situation found a problem, namely that the artisan group was unable to meet the needs of business-to-business orders. Taking into account these issues, this activity establishes two main steps: procurement of equipment facilities as an investment in production, and training activities, so that production and marketing capacity and turnover increase. KKN-PMM partners are a group of Bamboo Masterpiece craftsmen. The goal of the program is to improve the quality of human resources in the aspects of production, marketing, and finance. The flow of activities taken in the training is with socialization, counseling, training, and mentoring. The participatory method of environmental scanning, which is participatory from the target community, is used in this service activity. The results of the training show an increase in the ability to use innovative technological equipment, the ability to make product designs according to business needs or desires, the ability to create financial ledgers, and the ability to use social media platforms to market bamboo products.
Improving Fishermen's Productivity and Sustainability Through Digitalization of Accounting, Marketing, and Utilization of Fisheries Science in the Segara Ayu Kedonganan Fishermen Group DEWI, Kadek Goldina Puteri; WAHYUNI, Ni Made; PRATAMA, Gede Agus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1653

Abstract

This community empowerment program aimed to enhance the productivity and sustainability of the Segara Ayu Kedonganan Fishermen Group by integrating digital accounting systems, digital marketing strategies, and fisheries science applications. The program addressed key challenges in financial management, marketing, and sustainable fisheries practices. The program adopted a participatory and educational approach to ensure that members of the Segara Ayu Kedonganan Fishermen Group were not merely passive recipients of assistance but were actively engaged in every stage of the process. Through a five-stage participatory approach—preparation, socialization, integrated training, field implementation, and evaluation—fishermen adopted digital financial recording, expanded online marketing channels, and improved post-harvest processing techniques. The outcomes included increased financial literacy, market access, product diversification, and environmental sustainability practices. The program also fostered collaboration between academia and local communities, contributing to the Sustainable Development Goals (SDGs) related to economic growth, responsible consumption, and life below water. The implementation of the program has proven to be highly effective in enhancing the business capacity and operational efficiency of the Segara Ayu Kedonganan Fishermen Group.
Development of the Reed Industry Group Through Training in Financial Management, Management and Sustainable Architectural Building Design DEWI, Kadek Goldina Puteri; WAHYUNI, Ni Made; ARTHA, Pande Putu Dwi Novigga
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1071

Abstract

Industry plays a vital role in reducing poverty in developing countries. In Bali, the creative industry has developed rapidly, although initially, it was still small. The alang-alang roofing industry, which focuses on producing and using roofing from alang-alang leaves, is a significant sector in the construction and property development industry. This material is used in traditional buildings and modern, environmentally friendly building designs. A case study of the "Tegal Wangi" thatched roof industry in Lodtunduh Village, Ubud, shows that financial management and risk management are essential for the success of small and medium enterprises (SMEs). Financial education through simple bookkeeping is essential to provide in-depth understanding for business owners and managers. In addition, risks in this industry include competition, changes in customer demand and quality, and fluctuations in raw material prices. Solutions like product diversification and flexible marketing strategies can help manage these risks. Sustainable architectural building design is also a crucial factor. Collaboration between architects and industrial owners can create functional, aesthetic buildings resistant to extreme weather. Using sustainably sourced reeds and following environmentally friendly farming practices are essential steps in maintaining the balance of the ecosystem.
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs Wahyuni, Ni Made; Sara, I Made
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2040

Abstract

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
Co-Authors Adinda Ayu Lestari Ningsih Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya PURNAMAWATI, Ida Ayu Putu Santi Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Winanda, Ni Made Pramesi Dwi Yasa, Putu Ngurah Suyatna Yudhana, Nyoman