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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review International Journal of Islamic Business and Management Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis

Ni Made Wahyuni

Universitas Warmadewa, Denpasar, Bali-Indonesia

Author-ID : 411316

Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PELATIHAN MANAJEMEN KELOMPOK PERAJIN DI BANJAR PANDE CEMPAGA BANGLI Wahyuni, Ni Made; Sara, I Made; Raka, Anak Agung Gede
JURNAL WIDYA LAKSANA Vol 9, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v9i2.22998

Di Banjar Pande Cempaga Bangli terdapat kelompok perajin perak dan logam dengan keterbatasan dalam mempraktikkan manajemen pemasaran, penyampaian laporan transaksi keuangan dan semakin tergerusnya filosofi seni rupa produk perak dan logam di kalangan generasi muda. Kemampuan perusahaan menerapkan praktik manajemen pemasaran online dan offline serta praktik akuntansi berperan penting dalam upaya mengelola usaha bisnis.Manajemen sebagai fungsi pengelolaan kegiatan dan operasi perusahaan dalam upaya mencapai kinerja superior menyebabkan kelompok perajin membutuhkan suatu pelatihan dalam meningkatkan keterampilan dan pencapaian kinerja. Tujuan pengabdian ini adalah untuk memberikan pelatihan, meningkatkan wawasan, dan menawarkan pendampingan. Pelatihan diberikan kepada perajin sebanyak 15 orang yang tergabung dalam beberapa keompok perajin. Pengabdian skema Program Kemitraan Masyarakat (PKM) ini menggunakan metode berupa ceramah, pelatihan dan pendampingan. Metode ceramah memiliki manfaat untuk menambah wawasan pengetahuan dan keilmuan. Pelatihan berguna meningkatkan pemahaman perajin terhadap filosofi seni rupa, praktik pengelolaan pemasaran, pencatatan transaksi keuangan. Pengabdian ini menghasilkan respon positif dari peserta. Peserta menyatakan bahwa program ini bermanfaat bagi mereka dalam rangka penguatan usaha kerajinan, pelestarian seni rupa, manajemen pemasarn, dan kesejahteraan masyarakat.Â

PELATIHAN MANAJEMEN KEWIRAUSAHAAN BUMDES SEBAGAI PENGELOLA EKOWISATA HUTAN DESA GALUNGAN KABUPATEN BULELENG Wahyuni, Ni Made; Sara, I Made
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 5 No 2 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v5i2.369

Human resources are needed in developing the competitiveness. Galungan Village, Sawan District, Bali Province with assets in the form of village forests surrounded by mountains and beautiful natural scenery, cool air, jogging tracking, tours to waterfalls, rivers and hundreds of hundreds of years old trees are very worthy of being preserved as ecotourism icons. Based on the Decree of the Governor of Bali Number 2017/03-L/HK.2015 concerning the granting of village forest management rights, the management of village forest work areas is carried out by Rural-Owned Enterprises (BUMDes). The problem is that the performance of BUMDes: (1) low entrepreneurial intentions, attitudes, behavior; (2) low management practices (Aryaningsih, 2020). Business performance influenced by management, entrepreneurial attitudes. Objectives: 1) improve the implementation of entrepreneurial 2) improve the dissemination of management knowledge for institutional strengthening of Rural-Owned Enterprises. The method of implementing community service with a participatory method is through lectures, training, education that allows the service team to interact, communicate intensively and directly with the community and their business activities. Activities contribute to increasing knowledge and skills of BUMDes entrepreneurial management of village forest ecotourism. Suggestions, BUMDes managers and stakeholders pay more attention to management and entrepreneurial action in managing village forest ecotourism.

PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Ni Luh Mega Widiani; Ni Luh Putu Indiani; Ni Made Wahyuni
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.

EFEK KOMPETENSI MENGHASILKAN PENGETAHUAN SEBAGAI MEDIASI PENGARUH ORIENTASI PASAR TERHADAP INOVASI UKM TEKSTIL DI BALI Ni Made Wahyuni
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 13 Nomor 1 Tahun 2019
Publisher : Faculty of Economics and Business Udayana University

Setiap organisasi bergerak dalam lingkungan dinamis, berupaya mencapai dan mempertahankan keunggulan kompetitif perlu melakukan inovasi dan karenanya membutuhkan orientasi pasar. Tujuan penelitian ini untuk mengeksplorasi peran kompetensi menghasilkan pengetahuan sebagai mediator hubungan orientasi pasar dan inovasi UKM tekstil di Bali. Desain penelitian adalah penelitian kausalitas. Sebuah survey dilakukan dan instrumen penelitian berupa kuesioner 22 item dikembangkan. Responden dalam penelitian ini adalah manajer UKM manufaktur tekstil sebanyak 70 responden. Responden diminta mengungkapkan pendapat terkait efek orientasi pasar, kompetensi menghasilkan pengetahuan,dan inovasi pada perusahaan mereka. Metode analisis menggunakan analisis deskriptif dan analisis inferensial dengan analisis SmartPLS (Partial Least Square) 3.0. Temuan utama penelitian menunjukkan bahwa kompetensi menghasilkan pengetahuan memediasi pengaruh orientasi pasar terhadap inovasi. Orientasi pasar berpengaruh terhadap inovasi, orientasi pasar berpengaruh positif terhadap kompetensi menghasilkan pengetahuan, dan kompetensi menghasilkan pengetahuan berpengaruh positif terhadap kemampuan inovasi. Implikasi penelitian yaitu, dalam upaya meningkatkan kemampuan inovasi UKM tekstil di Bali, manajer seharusnya konsisten dengan perilaku berorientasi pasar seperti aktivitas mendengar opini pelanggan, fokus pada komitmen pelanggan, fokus menetapkan target pelanggan; dan kompetensi menghasilkan pengetahuan seperti aktif memindai dan memanfaatkan informasi pasar.Kata kunci: inovasi, kompetensi menghasilkan pengetahuan, orientasi pasar

Market Orientation, Learning Orientation and Innovation Performance: The Mediation of Knowledge Management Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Manajemen Bisnis Vol. 9 No. 1 (2022): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Internationalization of small and medium enterprises (SMEs) contributes as a driver of the economy. It is important for SMEs to produce innovation performance. The aim of the study was to investigate the relationship between market orientation (MO), learning orientation (LO), and knowledge management (KM) on innovation performance. The research method is a cross-sectional research design. The population include export-oriented manufacturing SMEs, registered with the Bali Province Industry and Trade Office (2019). A total of 94 senior SME managers participated in the survey. Partial least square (PLS) based structural equation model was used to test the hypothesis. Finding, KM plays a mediating role in the relationship between MO and LO on innovation performance. Managers’ policies in the practice of strategic orientation and knowledge management strengthen innovation performance.

PENGARUH ELEKTRONIC WORD OF MOUTH DAN CITRA MEREK TERHADAP NIAT BELI Putu Ayu Desy Trisnadewi Darmawan; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni; Kadek Goldina Puteri Dewi
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Tujuan dari penelitian ini adalah untuk berkontribusi pada literatur pemasaran tentang dampak dari mulut ke mulut elektronik (e-WOM) pada niat beli konsumen online dalam konteks layanan makanan Grab food. Studi ini juga meneliti efek mediasi citra merek pada hubungan ini. Menggunakan pendekatan penelitian deskriptif, penelitian ini menggunakan data kuantitatif untuk menilai bagaimana niat beli dipengaruhi oleh e-WOM dan citra merek. Populasi penelitian ini adalah seluruh mahasiswa aktif yang terdaftar pada tahun 2021 di Kota Denpasar. Pengambilan sampel menggunakan rumus Slovin diperoleh 96 responden. Kuesioner dikelola sendiri dan didistribusikan secara online untuk mengumpulkan data. Teknik analisis menggunakan partial least squares (PLS) untuk menganalisis data yang dikumpulkan. Temuan penelitian menunjukkan bahwa E-WOM memiliki dampak yang signifikan terhadap niat pembelian online. Citra merek berpengaruh signifikan terhadap niat beli, dan citra merek juga bertindak sebagai mediator antara hubungan antara e-WOM dan niat beli konsumen. Keterbatasan penelitian, dimana kesimpulan mungkin tidak dapat digeneralisasikan karena temuan tidak mewakili semua aplikasi transaksi online. Dalam studi masa depan, sampel dan objek penelitian yang lebih besar dan lebih inklusif akan membantu mengatasi keterbatasan ini. Setelah diskusi rinci terkait temuan yang diperoleh, penelitian ini menyajikan beberapa implikasi manajerial. Secara praktis, penelitian ini memiliki implikasi yang akan membantu pemasar untuk memahami kekuatan e-WOM sebagai alat pemasaran yang penting, dan untuk menggunakan sumber daya citra merek secara lebih strategis untuk menarik pelanggan baru. Untuk meningkatkan aktivitas e-WOM sebagai media berbagi ulasan terkait produk/layanan dan sebagai alat pemasaran untuk meningkatkan minat beli, hal-hal yang dapat diimplementasikan oleh Grab Food adalah memperkuat keterlibatan konsumen untuk terlibat dalam percakapan positif, berbagi pengalaman dan menjadi sumber informasi yang kredibel bagi pelanggan yang ada dan potensial. Untuk meningkatkan citra merek, hal-hal yang dapat dilakukan oleh Grab Food adalah menguatkan popularitas, opini positif, karakter manfaat yang kuat.

The Role of Innovation Strategy in Educating the Effect of Organizational Culture on Organizational Performance in SME’S of Silver Crafts in Gianyar District Ni Putu Nila Evayanti Nila Evayanti; Putu Ngurah Suyatna Yasa; Ni Made Wahyuni
JUSTBEST: Journal of Sustainable Business and Management Vol. 2 No. 1 (2022): JUSTBEST: Journal of Sustainable Business and Management
Publisher : Global Researcher Network

The industries of silver craft in Bali are centrally in the Celuk village. Results crafting gold and silver were produced in Celuk village have a quality high and can be produced in a large number. This research aims to how innovation strategies mediate the influence of organizational culture on the performance of silver handicraft SME’s organizations in Gianyar Regency especially Celuk village. The respondent of this research were 48 managers of silver handicraft enterpreneurs in Celuk village. The data is collect by interviews deployment questionnaire method. The data is analys using analysis descriptive and analytical inferential technique. Hypothesis test is using the Partial Least Square (PLS) analysis technique. The results are that organizational culture has a positive and not significant effect on organizational performance. Organizational culture has a significant positive effect on innovation strategies. It is showing the application of cultural organizations is quite strong against the performance of a company. The innovation strategy has a positive and significant effect on organizational performance and the innovation strategy is a full mediation between organizational culture and organizational performance. Innovation strategy is able to explain the relationship between organizational culture and organizational performance because the direct relationship between innovation strategy and organizational performance has a high relationship organizational culture with the concept of national culture.

PENDAMPINGAN PETANI USAHA GARAM TRADISIONAL PADA KOPERASI TASIK SEGARA LESTARI DI DESA LES, KECAMATAN TEJAKULA, KABUPATEN BULELENG I Wayan Rideng; I Ketut Kasta Arya Wijaya; Ni Made Wahyuni
Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS Vol 3 No 2 (2022): November, Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS
Publisher : Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the traditional agricultural commodities in Bali, one of which is the salting business which is carried out traditionally. To carry out the salting business, coastal area land is needed. One of its areas that has a fairly long beach area is in Les Village, Tejakula District, Buleleng Regency. The development of salt business carried out by people who are members of petan groups is traditional. These salt farmers, are a livelihood that is passed down in decline. To be able to maximize the salting business, a cooperative has been formed which is named the Tasik Segara Lestari Cooperative. The members of the cooperative are farmers or groups of farmers in the traditional salting business in Les Village. The Tasik Segara Lestari Cooperative, which was formed in 2016, has not been able to optimally perform services to its members. Among them, it has not been able to provide capital strengthening for existing groups, the lack of facilitation in marketing production products, access to capital to financial institutions, and improving technology in providing assistance in improving processing, and also not optimal synergy with government officials with official villages (Perbekel).

Management Optimization for Strengthening Catur Kintamani Tourism Village Ni Made WAHYUNI; I Wayan Wesna ASTARA; Kadek Goldina Puteri DEWI
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 3 (2023): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i3.541

Catur Kintamani Village has been designated as a tourist village based on Bangli Regent Regulation Number 4 of 2018. Tourism trips with beautiful rural nature are the turning point for developing rural tourism. The situation analysis found that the tourism village faced the challenge of low local and domestic tourist visits, economic opportunities. Low intention to visit is influenced by management practices. Research has found that visits increase profits(Abbasi-Moud, Vahdat-Nejad, & Sadri, 2021). On the other hand, intense business competition, societal behavior and lifestyles put pressure on organizations to introduce alternative management to provide intentions to visit. The purpose of this community service is to strengthen the tourist village as an economic institution. The selected partner is a tourism awareness group (Pokdarwis). Through a series of participatory training methods attended by 5 participants, partners' knowledge and skills in the field of tourist destination management increased. The results of management optimization education and training show an increase in competence in marketing, human resource management, operations and financial management. PKM activity increases knowledge insight, changes in behavior of marketers, manages resources (natural and human) and finances. In the future, similar activities are needed with a focus on marketing management to sustainable tourism.

Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Ni Luh Putu Indiani; Nyoman Yudhana; Ni Made Wahyuni
APMBA (Asia Pacific Management and Business Application) Vol 12, No 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.

Co-Authors Adinda Ayu Lestari Ningsih Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya PURNAMAWATI, Ida Ayu Putu Santi Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Winanda, Ni Made Pramesi Dwi Yasa, Putu Ngurah Suyatna Yudhana, Nyoman

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