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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Increasing Marketing and Production Capacity Through Bamboo Handicraft Managerial Training in Kayubihi Village, Bangli.: Peningkatan Kapasitas Pemasaran dan Produksi melalui Pelatihan Manajerial pada Pengrajin Bambu Desa Kayubihi, Bangli Ni Made Wahyuni; I Wayan Gede Suacana; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 4 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jygyyr90

Abstract

Kayubihi Village is located in Bangli Regency which has natural resources of bamboo trees and creative talent. This opportunity creates a bamboo handicraft business that supports the village economy. However, the analysis of the situation found a problem, namely that the artisan group was unable to meet the needs of business-to-business orders. Taking into account these issues, this activity establishes two main steps: procurement of equipment facilities as an investment in production, and training activities, so that production and marketing capacity and turnover increase. KKN-PMM partners are a group of Bamboo Masterpiece craftsmen. The goal of the program is to improve the quality of human resources in the aspects of production, marketing, and finance. The flow of activities taken in the training is with socialization, counseling, training, and mentoring. The participatory method of environmental scanning, which is participatory from the target community, is used in this service activity. The results of the training show an increase in the ability to use innovative technological equipment, the ability to make product designs according to business needs or desires, the ability to create financial ledgers, and the ability to use social media platforms to market bamboo products.
Improving Fishermen's Productivity and Sustainability Through Digitalization of Accounting, Marketing, and Utilization of Fisheries Science in the Segara Ayu Kedonganan Fishermen Group DEWI, Kadek Goldina Puteri; WAHYUNI, Ni Made; PRATAMA, Gede Agus Surya
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1653

Abstract

This community empowerment program aimed to enhance the productivity and sustainability of the Segara Ayu Kedonganan Fishermen Group by integrating digital accounting systems, digital marketing strategies, and fisheries science applications. The program addressed key challenges in financial management, marketing, and sustainable fisheries practices. The program adopted a participatory and educational approach to ensure that members of the Segara Ayu Kedonganan Fishermen Group were not merely passive recipients of assistance but were actively engaged in every stage of the process. Through a five-stage participatory approach—preparation, socialization, integrated training, field implementation, and evaluation—fishermen adopted digital financial recording, expanded online marketing channels, and improved post-harvest processing techniques. The outcomes included increased financial literacy, market access, product diversification, and environmental sustainability practices. The program also fostered collaboration between academia and local communities, contributing to the Sustainable Development Goals (SDGs) related to economic growth, responsible consumption, and life below water. The implementation of the program has proven to be highly effective in enhancing the business capacity and operational efficiency of the Segara Ayu Kedonganan Fishermen Group.
Development of the Reed Industry Group Through Training in Financial Management, Management and Sustainable Architectural Building Design DEWI, Kadek Goldina Puteri; WAHYUNI, Ni Made; ARTHA, Pande Putu Dwi Novigga
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Februari – Mei 2024)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i1.1071

Abstract

Industry plays a vital role in reducing poverty in developing countries. In Bali, the creative industry has developed rapidly, although initially, it was still small. The alang-alang roofing industry, which focuses on producing and using roofing from alang-alang leaves, is a significant sector in the construction and property development industry. This material is used in traditional buildings and modern, environmentally friendly building designs. A case study of the "Tegal Wangi" thatched roof industry in Lodtunduh Village, Ubud, shows that financial management and risk management are essential for the success of small and medium enterprises (SMEs). Financial education through simple bookkeeping is essential to provide in-depth understanding for business owners and managers. In addition, risks in this industry include competition, changes in customer demand and quality, and fluctuations in raw material prices. Solutions like product diversification and flexible marketing strategies can help manage these risks. Sustainable architectural building design is also a crucial factor. Collaboration between architects and industrial owners can create functional, aesthetic buildings resistant to extreme weather. Using sustainably sourced reeds and following environmentally friendly farming practices are essential steps in maintaining the balance of the ecosystem.
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs Wahyuni, Ni Made; Sara, I Made
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2040

Abstract

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development Setini, Made; Putra, Ida Bagus Udaya; Wahyuni, Ni Made; Asih, Daru; Triandini, Evi
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 3 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i3.015

Abstract

Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village. Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies. Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats
PENDAMPINGAN PETANI USAHA GARAM TRADISIONAL PADA KOPERASI TASIK SEGARA LESTARI DI DESA LES, KECAMATAN TEJAKULA, KABUPATEN BULELENG I Wayan Rideng; I Ketut Kasta Arya Wijaya; Ni Made Wahyuni
Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS Vol 3 No 2 (2022): November, Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS
Publisher : Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/p2mmgfhis.v3i2.1705

Abstract

One of the traditional agricultural commodities in Bali, one of which is the salting business which is carried out traditionally. To carry out the salting business, coastal area land is needed. One of its areas that has a fairly long beach area is in Les Village, Tejakula District, Buleleng Regency. The development of salt business carried out by people who are members of petan groups is traditional. These salt farmers, are a livelihood that is passed down in decline. To be able to maximize the salting business, a cooperative has been formed which is named the Tasik Segara Lestari Cooperative. The members of the cooperative are farmers or groups of farmers in the traditional salting business in Les Village. The Tasik Segara Lestari Cooperative, which was formed in 2016, has not been able to optimally perform services to its members. Among them, it has not been able to provide capital strengthening for existing groups, the lack of facilitation in marketing production products, access to capital to financial institutions, and improving technology in providing assistance in improving processing, and also not optimal synergy with government officials with official villages (Perbekel).
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
The Role of Trust in Mediating the Influence of Service Quality and Customer Satisfaction on Customer Loyalty in the Money Changer Industry Badung Regency DEWI, Anak Agung Ayu Rai Sukma; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1049

Abstract

Currently, competition in the business world feels increasingly fierce, this can also be felt in Indonesia. Likewise, the conditions that occur in foreign currency exchange service businesses or what are usually called Money Changers. In Bali, especially in the Badung area, the level of business competition is increasing along with the increasing number of companies operating in similar fields. According to data from the Foreign Exchange Traders Association (APVA), the number of money changers in Badung Regency has reached 117 companies. phenomenon that occurs in the money changer industry in Badung Regency, which still does not have a company license, which causes the money changer to sell prices at foreign exchange rates that do not comply with the policies of KUPVA BB (Non-Bank Foreign Currency Exchange Business Activities) such as giving commissions to customers, thereby making The customer feels disadvantaged because the amount exchanged does not match the amount received. This research aims to analyze the influence of the role of trust in mediating the influence of customer satisfaction on customer loyalty. The population of this research is all tourists visiting Badung Regency. The sample used was 120 foreign tourists in Badung Regency. The data collection method uses a survey method and the research instrument uses a questionnaire. The analysis technique used to answer the hypothesis is inferential analysis using Partial Least Square (PLS). The research results found that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on trust.
The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar ERAWAN, Putu Yuke Prabandari; WAHYUNI, Ni Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1050

Abstract

The problem of purchasing decisions occurs in several coffee shops in Denpasar City. The thing that encourages consumers to keep coming to one coffee shop is because the company creates a brand image of its environmentally friendly products which has an impact on consumer purchasing decisions for these coffee products. This study aims to analyze the effect of brand image and customer satisfaction on purchasing decisions with customer satisfaction as a mediating variable in the coffee shop industry in Denpasar City. The population in this study were all consumers who had visited one of the coffee shops in Denpasar City. The sample used was 80 respondents who had visited one of the coffee shops in Denpasar City. The data analysis method used used descriptive statistics and inferential statistics using Partial Least Square (PLS). The results of this study found that brand image has a negative and insignificant effect on purchasing decisions. Brand image has a negative and insignificant effect on customer satisfaction. Green marketing has a positive and significant effect on purchasing decisions. Green marketing has a positive and significant effect on customer satisfaction. Customer satisfaction has a significant positive effect on purchasing decisions. Customer Satisfaction perfectly mediates the effect of brand image on purchasing decisions. Customer Satisfaction perfectly mediates the effect of green marketing on purchasing decisions.
The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali ISWARA, A.A Ngurah KT Pradnyana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1052

Abstract

The growing property industry in Indonesia is a very promising opportunity for property business people, especially in Bali. But in offering property products today a new problem arises where the ability of marketers to spearhead in offering their products. This study aims to analyse the effect of digital marketing and word of mouth on purchase intention with brand image as a mediator. The object of this research is the property industry in Bali Province. The sample in this study were 100 respondents at least 25 years old, using online media to find information about property, and having plans to buy property in Bali. The data collection method is a survey method with a questionnaire. The analysis technique used is inferential analysis technique with Partial Least Square (PLS). The results found that digital marketing and word of mouth have a significant positive effect on purchase intention. In addition, brand image is proven to be able to mediate the influence of digital marketing and word of mouth on purchase intention. This proves the theory of planned behaviour that consumer intentions are based on trust in information obtained through online media or directly from someone who is considered credible. Property agent marketers in Bali are expected to take advantage of digital marketing by advertising to make it easier for consumers to remember property agents so as to attract more potential customers.
Co-Authors Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri Dewi Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya PURNAMAWATI, Ida Ayu Putu Santi Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Winanda, Ni Made Pramesi Dwi Yasa, Putu Ngurah Suyatna Yudhana, Nyoman