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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Empowerment of Wood Carving Art Groups for Digitalization-Based Sustainable Art and Business in Mas Village, Gianyar: Pemberdayaan Kelompok Seni Pahat Kayu untuk Seni dan Bisnis Berkelanjutan Berbasis Digitalisasi di Desa Mas, Gianyar Ni Made Wahyuni; Ni Luh Putu Mita Miati; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.21712

Abstract

The art of sculpting is a craft as a branch of the creative economy that focuses on the skill of expressing ideas, thoughts, intellectual works on wood media so as to create products with aesthetic, unique, symbolic, interesting, philosophical meaning and marketability. The lack of knowledge and skills related to the management and business of wood carving makes it interesting to carry out comprehensive empowerment in increasing the potential of carving art in Mas Village, Ubud District. The aim of this community service is to overcome partner problems by helping partners and offering solutions according to the service's field of knowledge. The method of implementing service begins with a location survey, observation, questions and answers regarding the business situation and problems faced. Furthermore, offering solutions in the form of socialization, training, implementation, mentoring, evaluation and sustainability. As a result of the dedication and implications of the program that the 10 members of the sculpture group participated in, they were able to develop knowledge, managerial skills, digital marketing and simple technology-based production. These results can be identified from the results of valid participant questionnaires.
Social media agility, customer engagement, and organizational reputation Wahyuni, Ni Made; Datrini , Luh Kade; Dewi , Kadek Goldina Puteri
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1630

Abstract

This paper aims to explore the influence of SMA and customer engagement (CE) on OR, and the effect of CE mediation on the relationship between SMA and OR.  The relationship is studied with the theory of dynamic capability views.  A research hypothesis was developed. This research method uses a quantitative descriptive approach.  The sample frame is 130 respondents from private universities in Denpasar City, Indonesia, who use e-learning and social media. The data was processed using SmartPLS 4 to test the proposed hypothesis. The results of this study show a significant positive relationship between high school, CE, and college OR. The results of the study also showed that CE fully mediated the relationship between SMA and OR. This research provides practical implications that allow organizations, especially colleges, to develop strategies and reap the benefits of high school and customer engagement (CE) to gain an organization's reputation.  Previously, there had been no attempt to measure the influence of media agility and customer engagement (CE) on an organization's reputation. The novelty of this study is that it provides empirical information about customer engagement and organizational reputation, as well as the role of social media agility. The results of the study helped university managers design social media agility strategies.
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Indiani, Ni Luh Putu; Yudhana, Nyoman; Wahyuni, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali Wahyuni, Ni Made; Indiani, Ni Luh Putu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.018

Abstract

Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses.  Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty.  In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.
Pelatihan Manajemen Produksi, Keuangan, dan Pemasaran Kelompok Pengrajin Bambu untuk Keberlanjutan Usaha di Desa Sidetapa, Kecamatan Banjar, Kabupaten Buleleng, Bali Wahyuni, Ni Made; Setini, Made; Dewi, Kadek Goldina Puteri
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 4 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i4.25091

Abstract

Produk anyaman berbahan bambu mendukung business to business memiliki nilai sosial dan ekonomis di Desa Sidetapa, Kabupaten Buleleng, Bali. Namun, persaingan produk dan pemasaran  membuat problem di pengrajin bambu seperti aset dan omzet tidak mengalami pertumbuhan. Dengan mempertimbangkan problem mitra, berdasarkan analisis situasi, tujuan kegiatan pengabdian ini untuk memberikan solusi dan  implementasi aspek manajemen seperti manajemen produksi, keuangan, dan pemasaran untuk keberlanjutan pengrajin bambu di Desa Sidetapa. Output kegiatan yang ditargetkan adalah peningkatan level keberdayaan dari aspek produksi, keuangan, dan pemasaran. Metode yang digunakan adalah pre-test, sosialisasi dan penyuluhan, pelatihan, pendampingan, dan evaluasi. Hasil pengabdian menunjukkan perubahan positif sikap, pengetahuan dan perilaku mitra dalam mengelola usaha anyaman bambu. Mira menunjukkan adanya kenaikan  tingkat keberdayaan produksi, mampu menggunakan teknologi mesin listrik untuk efektivitas usaha. Mitra menunjukkan adanya kenaikan  tingkat keberdayaan pemasaran dengan kemampuan mendesain produk yang berfungsi untuk memenuhi kebutuhan dan keinginan business to business, membangun hubungan yang terkait dengan distribusi hasil usaha, dan menggunakan perangkat teknologi (HP) untuk memasarkan produk di media sosial seperti Facebook (FB).  Mira menunjukkan adanya kenaikan  tingkat keberdayaan manajemen usaha dan tata kelola keuangan, membedakan aliran uang usaha dan pribadi, mampu membuat neraca, mampu menyusun laporan penjualan, biaya, dan profit, serta mampu mengelola keuntungan untuk menambah modal usaha (misalnya membeli bahan baku bambu, mengganti peralatan seperti gergaji, pisau, blakas yang telah aus atau habis umur ekonomisnya. Implikasi pengabdian ini, merangsang potensi perkembangan usaha bambu multi-fungsi untuk kinerja  berkelanjutan.
Impact of Beauty Influencer Credibility and Emotional Attachment on Beauty Product Purchase Intention on Tiktok: The Moderating Role of Information Overload (A Case Study of TikTok Users in Denpasar, Bali) Januba, Zia Beti; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6266

Abstract

The digital marketing landscape in the beauty industry increasingly relies on the role of beauty influencers along with the rapid growth of the TikTok platform. This study aims to analyze the effect of beauty influencer credibility and emotional attachment on purchase intention for beauty products by examining the moderating role of information overload. This research employed a quantitative approach with active TikTok users in Denpasar City, Bali, as the research object. Data were collected through an online questionnaire distributed to 200 respondents selected using an accidental sampling technique. Data analysis was conducted using a variance-based structural equation modeling method. The results indicate that beauty influencer credibility and emotional attachment have a positive and significant effect on purchase intention. Furthermore, information overload was found to strengthen the influence of beauty influencer credibility and emotional attachment on purchase intention. These findings suggest that excessive information conditions encourage consumers to rely on trusted influencers when making purchasing decisions. Practically, this study recommends that the beauty industry position influencers as information guides who are able to deliver simplified, personalized, and authentic marketing messages.
Customer Satisfaction as a Mediator Between Service Quality, CRM, and Customer Loyalty Made Dwika Dinda Damayanti; Ni Made Wahyuni; Made Setini
Husnayain Business Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v6i1.1762

Abstract

Purpose – This study aims to examine the effects of service quality and customer relationship management (CRM) on customer loyalty, with customer satisfaction as a mediating variable, among Bank Permata customers in Bali. Methodology/approach – This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 115 Bank Permata customers in Bali. The analysis was conducted using Partial Least Squares (PLS) to test the direct and indirect relationships among variables. Findings – The results reveal that service quality does not have a significant direct effect on customer loyalty, but it has a positive and significant influence on customer satisfaction. CRM has a positive and significant effect on both customer satisfaction and customer loyalty. Customer satisfaction also positively and significantly affects customer loyalty. Furthermore, mediation analysis indicates that customer satisfaction fully mediates the relationship between service quality and customer loyalty, while it partially mediates the relationship between CRM and customer loyalty. Novelty/value – This study provides empirical evidence that customer satisfaction plays a crucial bridging role in strengthening loyalty within the banking sector, particularly in the context of Bank Permata Bali. The findings highlight the importance of improving service performance and implementing sustainable, personalized CRM strategies to enhance long-term customer loyalty.
The Role Of Environmental Concern In Mediating Promotion And Brand Image Of Electric Vehicle Purchase Intention In Denpasar City Ni Kadek Linda Surlimna; Made Setini; Ni Made Wahyuni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7958

Abstract

This study aims to analyze the role of environmental concern in mediating the influence of promotion and brand image on the purchase intention of electric vehicles in the city of Denpasar. The method used was a survey by collecting data through a questionnaire distributed to 160 respondents. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of the study show that promotion has a positive and significant influence on purchase intention and environmental concern. Brand image has a positive but not significant effect on purchase intention and environmental concern. In addition, environmental concern has proven to have a positive and significant effect on purchase intention. The results also show that environmental concern plays a role as a partial mediator in the relationship between promotion and purchase intention, but does not mediate the relationship between brand image and purchase intention. This finding provides insight for automotive companies in designing more effective marketing strategies by prioritizing environmental issues and brand image to increase purchase intention of electric vehicles.
The Effect of Online Visibility on Purchase Intention Through Company Reputation as a Mediating Variable (Case Study: Villa Kintamani) Jero Wahyu ABDI; Ni Made WAHYUNI; Ni wayan SITIARI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 6 (2025): International Journal of Environmental, Sustainability, and Social Science (Nov
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i6.1671

Abstract

This study aims to analyze the effect of online visibility on tourists' purchase intention, with corporate reputation as a mediating variable, in the context of three villas located in the Kintamani area of Bali. The research employed a quantitative approach with an associative method. The population consisted of tourists who had previously stayed at or visited the three villas. A total of 90 respondents were selected using a non-probability sampling technique with a purposive sampling approach. Data were collected through the distribution of questionnaires as the primary research instrument. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that online visibility has a positive and significant effect on tourists’ purchase intention, as well as on corporate reputation. Furthermore, corporate reputation also has a positive and significant effect on tourists’ purchase intention. Another important finding reveals that corporate reputation significantly mediates the relationship between online visibility and purchase intention. Overall, the findings suggest that online visibility plays a strategic role in shaping tourists’ purchase intentions, both directly and indirectly through enhanced corporate reputation. Therefore, it is recommended that integrated digital marketing strategies be implemented, with simultaneous attention to both online visibility and corporate reputation, in order to increase consumer interest and purchasing decisions in the context of rural tourism.
The Influence of Products, Prices, and Places on Parents' Decision to Choose a Kindergarten Preschool Mediated by Trust in South Kuta District I Ketut Yogi Angga Pratama PUTRA; Ni Made WAHYUNI; Ni Luh Putu INDIANI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1322

Abstract

Preschool education plays a vital role in shaping children's development and personality. Awareness of its importance continues to grow, reflected in the increasing number of preschool institutions, particularly in South Kuta District. However, this growth has intensified competition among preschools in attracting students. Therefore, research is needed to analyze the factors influencing parents' decisions in selecting a preschool. This study examines the impact of product, price, and place on purchasing decisions, with trust as a mediating variable. The population consists of parents seeking preschool enrollment for their children in South Kuta District. Using a questionnaire, data were collected from 110 respondents and analyzed with Partial Least Square (PLS) inferential analysis. Findings reveal that product and price have a positive and significant effect on purchasing decisions and trust. While place significantly affects trust, its impact on purchasing decisions is positive but not significant. Trust partially mediates the relationship between product and purchasing decisions, as well as between price and purchasing decisions. However, trust fully mediates the relationship between place and purchasing decisions. These results highlight the importance of product quality, pricing strategies, and trust-building efforts in attracting parents to preschool institutions.
Co-Authors Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri Dewi Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Putu Indiani Ni Luh Putu INDIANI Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya PURNAMAWATI, Ida Ayu Putu Santi Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Winanda, Ni Made Pramesi Dwi Yasa, Putu Ngurah Suyatna Yudhana, Nyoman