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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENDAMPINGAN PETANI USAHA GARAM TRADISIONAL PADA KOPERASI TASIK SEGARA LESTARI DI DESA LES, KECAMATAN TEJAKULA, KABUPATEN BULELENG I Wayan Rideng; I Ketut Kasta Arya Wijaya; Ni Made Wahyuni
Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS Vol 3 No 2 (2022): November, Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS
Publisher : Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/p2mmgfhis.v3i2.1705

Abstract

One of the traditional agricultural commodities in Bali, one of which is the salting business which is carried out traditionally. To carry out the salting business, coastal area land is needed. One of its areas that has a fairly long beach area is in Les Village, Tejakula District, Buleleng Regency. The development of salt business carried out by people who are members of petan groups is traditional. These salt farmers, are a livelihood that is passed down in decline. To be able to maximize the salting business, a cooperative has been formed which is named the Tasik Segara Lestari Cooperative. The members of the cooperative are farmers or groups of farmers in the traditional salting business in Les Village. The Tasik Segara Lestari Cooperative, which was formed in 2016, has not been able to optimally perform services to its members. Among them, it has not been able to provide capital strengthening for existing groups, the lack of facilitation in marketing production products, access to capital to financial institutions, and improving technology in providing assistance in improving processing, and also not optimal synergy with government officials with official villages (Perbekel).
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
The Role of Trust in Mediating the Influence of Service Quality and Customer Satisfaction on Customer Loyalty in the Money Changer Industry Badung Regency DEWI, Anak Agung Ayu Rai Sukma; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1049

Abstract

Currently, competition in the business world feels increasingly fierce, this can also be felt in Indonesia. Likewise, the conditions that occur in foreign currency exchange service businesses or what are usually called Money Changers. In Bali, especially in the Badung area, the level of business competition is increasing along with the increasing number of companies operating in similar fields. According to data from the Foreign Exchange Traders Association (APVA), the number of money changers in Badung Regency has reached 117 companies. phenomenon that occurs in the money changer industry in Badung Regency, which still does not have a company license, which causes the money changer to sell prices at foreign exchange rates that do not comply with the policies of KUPVA BB (Non-Bank Foreign Currency Exchange Business Activities) such as giving commissions to customers, thereby making The customer feels disadvantaged because the amount exchanged does not match the amount received. This research aims to analyze the influence of the role of trust in mediating the influence of customer satisfaction on customer loyalty. The population of this research is all tourists visiting Badung Regency. The sample used was 120 foreign tourists in Badung Regency. The data collection method uses a survey method and the research instrument uses a questionnaire. The analysis technique used to answer the hypothesis is inferential analysis using Partial Least Square (PLS). The research results found that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on trust.
The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar ERAWAN, Putu Yuke Prabandari; WAHYUNI, Ni Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1050

Abstract

The problem of purchasing decisions occurs in several coffee shops in Denpasar City. The thing that encourages consumers to keep coming to one coffee shop is because the company creates a brand image of its environmentally friendly products which has an impact on consumer purchasing decisions for these coffee products. This study aims to analyze the effect of brand image and customer satisfaction on purchasing decisions with customer satisfaction as a mediating variable in the coffee shop industry in Denpasar City. The population in this study were all consumers who had visited one of the coffee shops in Denpasar City. The sample used was 80 respondents who had visited one of the coffee shops in Denpasar City. The data analysis method used used descriptive statistics and inferential statistics using Partial Least Square (PLS). The results of this study found that brand image has a negative and insignificant effect on purchasing decisions. Brand image has a negative and insignificant effect on customer satisfaction. Green marketing has a positive and significant effect on purchasing decisions. Green marketing has a positive and significant effect on customer satisfaction. Customer satisfaction has a significant positive effect on purchasing decisions. Customer Satisfaction perfectly mediates the effect of brand image on purchasing decisions. Customer Satisfaction perfectly mediates the effect of green marketing on purchasing decisions.
The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali ISWARA, A.A Ngurah KT Pradnyana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1052

Abstract

The growing property industry in Indonesia is a very promising opportunity for property business people, especially in Bali. But in offering property products today a new problem arises where the ability of marketers to spearhead in offering their products. This study aims to analyse the effect of digital marketing and word of mouth on purchase intention with brand image as a mediator. The object of this research is the property industry in Bali Province. The sample in this study were 100 respondents at least 25 years old, using online media to find information about property, and having plans to buy property in Bali. The data collection method is a survey method with a questionnaire. The analysis technique used is inferential analysis technique with Partial Least Square (PLS). The results found that digital marketing and word of mouth have a significant positive effect on purchase intention. In addition, brand image is proven to be able to mediate the influence of digital marketing and word of mouth on purchase intention. This proves the theory of planned behaviour that consumer intentions are based on trust in information obtained through online media or directly from someone who is considered credible. Property agent marketers in Bali are expected to take advantage of digital marketing by advertising to make it easier for consumers to remember property agents so as to attract more potential customers.
Empowerment of Wood Carving Art Groups for Digitalization-Based Sustainable Art and Business in Mas Village, Gianyar: Pemberdayaan Kelompok Seni Pahat Kayu untuk Seni dan Bisnis Berkelanjutan Berbasis Digitalisasi di Desa Mas, Gianyar Ni Made Wahyuni; Ni Luh Putu Mita Miati; Kadek Goldina Puteri Dewi; Dian Pramana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 4 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i4.21712

Abstract

The art of sculpting is a craft as a branch of the creative economy that focuses on the skill of expressing ideas, thoughts, intellectual works on wood media so as to create products with aesthetic, unique, symbolic, interesting, philosophical meaning and marketability. The lack of knowledge and skills related to the management and business of wood carving makes it interesting to carry out comprehensive empowerment in increasing the potential of carving art in Mas Village, Ubud District. The aim of this community service is to overcome partner problems by helping partners and offering solutions according to the service's field of knowledge. The method of implementing service begins with a location survey, observation, questions and answers regarding the business situation and problems faced. Furthermore, offering solutions in the form of socialization, training, implementation, mentoring, evaluation and sustainability. As a result of the dedication and implications of the program that the 10 members of the sculpture group participated in, they were able to develop knowledge, managerial skills, digital marketing and simple technology-based production. These results can be identified from the results of valid participant questionnaires.
Social media agility, customer engagement, and organizational reputation Wahyuni, Ni Made; Datrini , Luh Kade; Dewi , Kadek Goldina Puteri
International Journal of Entrepreneurship and Business  Management Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v4i2.1630

Abstract

This paper aims to explore the influence of SMA and customer engagement (CE) on OR, and the effect of CE mediation on the relationship between SMA and OR.  The relationship is studied with the theory of dynamic capability views.  A research hypothesis was developed. This research method uses a quantitative descriptive approach.  The sample frame is 130 respondents from private universities in Denpasar City, Indonesia, who use e-learning and social media. The data was processed using SmartPLS 4 to test the proposed hypothesis. The results of this study show a significant positive relationship between high school, CE, and college OR. The results of the study also showed that CE fully mediated the relationship between SMA and OR. This research provides practical implications that allow organizations, especially colleges, to develop strategies and reap the benefits of high school and customer engagement (CE) to gain an organization's reputation.  Previously, there had been no attempt to measure the influence of media agility and customer engagement (CE) on an organization's reputation. The novelty of this study is that it provides empirical information about customer engagement and organizational reputation, as well as the role of social media agility. The results of the study helped university managers design social media agility strategies.
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Indiani, Ni Luh Putu; Yudhana, Nyoman; Wahyuni, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
Co-Authors Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi FRANZA, Ni Putu sinria Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Made Sara I Made Wianto Putra I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Kadek Goldina Puteri Dewi Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Ni Luh Mega Widiani Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Wayan Arika Putri Nyoman Yudhana Pratama, Gede Agus Surya PRATAMA, I Putu Aditya Endra PUTRA, I Ketut Yogi Angga Pratama Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede SARMAWA , I Wayan Gde Setini, Made Surlimna, Ni Kadek Linda Widiani, Ni Luh Mega Yasa, Putu Ngurah Suyatna Yudhana, Nyoman