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Endang Wahyuningsih
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Journal : Jurnal Sains dan Teknologi

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Implementasi E-Commerce di Toko The Familly Collection Desa Panjangsari Kecamatan Gombong Kabupaten Kebumen Salma Anisa Rinanti; Endang Wahyuningsih
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5694

Abstract

Retail businesses are increasingly using e-commerce platforms in the quickly changing digital age in order to reach a wider audience, increase operational effectiveness, and satisfy changing customer demands. For The Familiy Collection Store, a fashion and family accessory firm, to be competitive in a changing and difficult market, it must integrate e-commerce in a suitable and well-thought-out manner. The purpose of this study is to evaluate and create an e-commerce platform that is specifically suited to the requirements of The Familiy Collection Store's operations. A user-friendly and responsive interface design, quick and secure integration of a digital payment system, effective and real-time inventory management, and the application of data-based marketing strategies and consumer behavior to boost customer engagement are the primary goals in the development of this platform. In order to gather thorough and precise insights, this study's methodologies include a review of the literature on e-commerce, an analysis of current developments in the digital business, and in-depth interviews with important stakeholders. It is envisaged that by using this strategy, the created e-commerce platform will be able to improve customer happiness, attract a wider audience, fortify the brand, and significantly and sustainably contribute to the long-term success of the business.
Co-Authors Abdul Somad, Abdul Agusrianti, Agusrianti Ambarsari, Lusiana Amirah, Karina Mutiara Andayaningsih, Dwi Anggoro, Tri Astri Wahyuningsih Azkiya Fantasyiru Fadhila Basri, Iman Muhamad Cem, Caroline Emy Susanti Endah Yuniarti, Endah Erni Sulistiyowati Fachri, Fahmi Fadjeri, Akhmad Fersellia, Fersellia Fina Hanifa Hidayati Hartati, Lilik Helmi Wahyuriadi Iman Muhamad Basri Junaidah Junaidah Khasanah, Ida Naila Kusuma Putra, Adhiya Nabhan Lilik Hartati Lutfiyani, Anisa Mayasari, Efrida Mediana, Irfa Fehbi Misbahul Huda Muflih, Ghufron Zaida Muqtafi, Isro Mutiara Kartika Naila Khasanah, Ida Najib, Abdullah Jabir Nelsya Cili Aira Rinaldi Ningsih, Sri Priyanti Nurhayati Prasojo, Bagus Prayitna, Adiyuda Pujiarini, Erna Hudianti Rachmawaty M. Noer Robby Cokro Buwono Rohmawati, Wiwin Roshikhah, Roshikhah Ruslan, Hasni Salma Anisa Rinanti Siti Mutmainah Soetarmi - Sudarmanto Sudarmanto, Sudarmanto Susi Tri Susanti Sutaryono - Syamilah Syamilah Taufik Hidayat Wanda Dewi Puspita Wintoro, Piscolia Dynamurti Yanawati, Yanawati Yopanti, Enie