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All Journal Jurnal Bisnis dan Ekonomi Binus Business Review Jurnal Manajemen Indonesia Jurnal Mitra Manajemen Humaniora International Journal of Financial, Accounting, and Management International Journal of Economics, Business and Accounting Research (IJEBAR) JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Riset Bisnis dan Manajemen Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia Jurnal Manajemen dan Profesional Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW IIJSE The Eastasouth Journal of Social Science and Humanities Asian Journal of Social and Humanities International Journal of Economics, Management and Accounting Asian Journal of Management, Entrepreneurship and Social Science Jurnal Bisnis dan Pemasaran Digital Dynamics Social : International Journal of Social Sciences and Communication
Ratri Wahyuningtyas
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : International Journal Of Science, Technology

 1 
Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes) Azzahra, Qonitah; Wahyuningtyas, Ratri; Firli, Anisah
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1124

Abstract

The number of Micro, Small, and Medium Enterprises (MSMEs) participating in the marketplace continues to increase from 2020. This research aims to determine the condition of internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) in Guzzini and analyze and identify the right marketing strategy to apply to Guzzini using the SWOT and QSPM methods. This research uses qualitative methods whose nature and research objectives are categorized into descriptive research. The research results based on SWOT analysis show that 6 (six) alternative strategies can be implemented, namely 1 (one) SO (Strengths-Opportunities) Strategy to seize opportunities and overcome weaknesses and face various threats, 2 (two) WO (Weaknesses-Opportunities) Strategies to Minimize the company's internal weaknesses by exploiting Guzzini's external opportunities, 2 (two) ST (Strengths-Threats) Strategies to face or reduce the impact of external threats and 1 (one) WT (Weaknesses-Threats) Strategy to deal with threats that will be faced and reduce internal weaknesses. Determining Guzzini's strategy begins with understanding the strengths and weaknesses in Guzzini's internal environment and recognizing the opportunities and threats in Guzzini's external environment. Based on the SWOT analysis, six alternative marketing strategies can be used at Guzzini. Meanwhile, based on the QSPM analysis, the most suitable strategy is to carry out more creative promotional activities and reactivate offline and online stores simultaneously.
Continuance Intention Analysis Using Unified Theory Of Acceptance And Use Of Technology Model And Unfavorable Attitude Toward Cash Payment Variable In The Case Study Of Pt. Xyz Bank M-Banking Application Faqih, Muhammad; Djunita Pasaribu, Rina; Wahyuningtyas , Ratri
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1232

Abstract

The mobile banking application of PT. XYZ offers two main services, which are the core banking functions: collecting funds from the public and disbursing funds to the public. However, a decline in the number of users of the XYZ mobile banking app has been observed in both Monthly Active Users and Monthly Transacting Users. The study involves respondents who represent the target market of Bank XYZ, such as active users and users who make transactions on the XYZ mobile banking application. Thus, the objective of this research is to evaluate the IT functional-level strategy of PT. XYZ's mobile banking application concerning continuance intention. Further, the study aims to explain the relationships between the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions from the UTAUT model, as well as the variable of unfavorable attitude toward cash payment (UATC), in relation to satisfaction and continuance intention, and the interaction between these variables. Employing a quantitative research method, the sampling technique was non-probability sampling, specifically purposive sampling, as the population was already sufficiently specific to mobile banking users of PT. XYZ, with 310 respondents who are users of PT. XYZ's mobile banking application. Data analysis was performed using CB-SEM with a Maximum Likelihood approach. The research findings indicate that performance expectancy has the most significant influence on continuance intention. The results also show that satisfaction, as an intervening variable, strengthens the significant effect of performance expectancy, effort expectancy, and social influence. Based on the findings, it is recommended to focus on performance expectancy, in line with the results of the descriptive analysis, which suggest that it is an area requiring urgent and critical evaluation. Enhancing performance expectancy can help sustain continuance intention among Monthly Active Users and Monthly Transacting Users of the XYZ mobile banking application.
The Effect Of Placement, Workload And Competence On Employee Performance At Pt. Pln (Persero) Up3 Pematangsiantar Afdol, Riyadi; Wahyuningtyas, Ratri
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1240

Abstract

This study aims to analyze the placement, workload and competency and performance of employees at PT. PLN (Persero) UP3 Pematangsiantar and analyzed the influence of placement, workload and competence on employee performance at PT. PLN (Persero) UP3 Pematangsiantar. This research is a quantitative research with a descriptive approach with the research population is all employees at PT. PLN (Persero) UP3 Pematangsiantar as many as 141 people. Descriptive data analysis using Structural Equation Modeling - Partial Least Square (SEM-PLS). The findings of the study show that a) There is a positive and significant influence of placement variables on performance that has a significant effect on performance. b) There is a negative and significant influence of workload variables on performance. c) There is a positive and significant influence of competency variables on performance.
The Effect Of Social Media Marketing Grab Medan On Brand Equity With E-Satisfaction And E-Loyalty As Intervening Variables Shubita Devi Harahap, Dharma; Wahyuningtyas, Ratri; Firli, Anisah
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.802

Abstract

The purpose of this study was to find out how much influence social media marketing carried out by Grab Medan has on brand equity through e-satisfaction and e-loyalty. This research is included in quantitative research with data collection methods in the form of questionnaires. The data analysis technique used is the Structural Equation Model (SEM) using the SmartPLS program. The statistical test results show that Grab Medan's social media marketing has a positive and significant effect on Grab's brand equity. This means that marketing carried out by Grab Medan online on its Instagram account can influence or increase brand equity at Grab Medan. The better the marketing done by Grab Medan on its Instagram account, the brand equity of Grab Medan will increase or get better. However, the increase in brand equity is also influenced by e-satisfaction and e-loyalty. E-Loyalty has the greatest influence in increasing brand equity, satisfaction and convenience for consumers in obtaining information and good service from Grab can form high e-loyalty from its users. The effect of e-satisfaction can be seen from the ease of accessing information, a good experience when accessing information, and consumer interest in the content provided by Grab Medan which can increase the e-satisfaction of its users.
Digital Leadership and Innovation Management Toward nnovation Performance at Telkom Indonesia Satya Nastiti, Arifiana; Wahyuningtyas, Ratri
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1379

Abstract

This study aims to examine the influence of digital leadership and innovation management on innovation performance in organizations. The research used a quantitative approach, with 100 respondents, and collected data via structured questionnaires. The analysis was performed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate the relationships among the variables. The results indicate that both digital leadership and innovation management have a significant and positive impact on innovation performance. Digital leadership enables leaders to utilize technology, foster an adaptive and innovative organizational culture, and support creative problem-solving. At the same time, effective innovation management ensures structured, collaborative, and responsive processes for idea generation, development, and implementation. Based on these findings, organizations are recommended to strengthen digital leadership capabilities and implement systematic innovation management practices to enhance innovation performance and sustain competitive advantage. These measures are crucial for organizations to respond effectively to environmental changes and achieve long-term growth.
Co-Authors Adelia Farhani Romadhona Afdol, Riyadi Agus Sugiarto aji prabowo, wicky Alfi Inayati Amilia Tiarani Andrieta Shintia Dewi Anisah Firli Aprisella, Rhienta Ariromas, Perigia Assyfa, Shalu Zanayya Azzahra, Qonitah Azzahra, Tasya Azzahra, Vilda Aprisa Christylia Gita Fairy Lukman Chusniah, Chusniah Deannes Isynuwardhana Decinta Najlaputri Dillak, Vaya Juliana Dwi Fitrizal Salim Erna Resmiatini Fanni Husnul Hanifa Faradisa, Najma El Fariz Ganjar Disastra Ganjar Mohamad Disastra Garnasih, Ahlan Novia Girzavania Nugrita Nugroho Grisna Anggadwita Hadianto, M. Sopian Hanifa, Fanni Heni Martanti Imam Ali Yoda Indra Gunawan Indriansyah Bagjana, Ricki Iskandar, Panca Pratama Kemala Widya Paramita Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Kyara Clarissa M. Sopian Hadianto Marhendra, Adhipa Martanti, Heni Muhammad Faqih Muhammad Muslih Muhammad Muslih Nana Supriatna Nida Nur Fauziah Pajrudin, Putra Muhammad Palit, Richard Edward Fitzgerald Prasetyo, Iwan Putri Fariska Sugestie Putri, Selvira Nindya Raihanun, Ratih R. Reksanti Raifilsa Rian Febrian Umbara Rifqi, Bayu Tinarta Rina Djunita Pasaribu Risris Rismayani, Risris Rizki, Siti Nurmutia Aulia Ruslan Ruslan Saktry, Nafido Hatmaja Satya Nastiti, Arifiana Shubita Devi Harahap, Dharma Suhal Kusairi Sunu Puguh Hayu Triono Ta'biul Kholiq Sarwana, Zulfi Widya Sastika Wilda Dwi Novan Wulansari, Agustina Zara Larasati