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Ratri Wahyuningtyas
Universitas Telkom
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Journal : Binus Business Review

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Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java Risris Rismayani; Ratri Wahyuningtyas; Ganjar Disastra
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10405

Abstract

The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The pandemic significantly impacts the cooperatives and Small and Medium Enterprises (SMEs). Thus, developing strategies for cooperatives to recover, respond, and renew the issue becomes increasingly necessary. The research sought to contribute by developing alternative strategy recommendations for cooperatives in West Java, Indonesia. By doing so, it generated a competitive advantage in the post-pandemic industry. The research data were obtained through two main sources. Primary data came from Focus Group Discussion (FGD) activities involving cooperative stakeholders in West Java, consisting of cooperative managers, academicians, media, and government. Secondary data were taken from previous research. The collected data were analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT analysis) approach to produce strategic recommendations visualized on the SWOT Matrix and categorized into Respond, Recovery, and Renew strategies. The results show five strategy alternatives to exploit opportunities with the cooperatives’ strengths (SO strategy). Seven strategy alternatives were identified to overcome the cooperatives’ weakness with external opportunities (WT). There are six strategy alternatives to anticipate external threats using cooperatives’ strengths (ST). Last, seven strategy alternatives are found to overcome both cooperatives’ weaknesses and external threats.
Co-Authors Adelia Farhani Romadhona Afdol, Riyadi Agus Sugiarto aji prabowo, wicky Alfi Inayati Amilia Tiarani Andrieta Shintia Dewi Anisah Firli Aprisella, Rhienta Ariromas, Perigia Assyfa, Shalu Zanayya Azzahra, Qonitah Azzahra, Tasya Azzahra, Vilda Aprisa Christylia Gita Fairy Lukman Chusniah, Chusniah Deannes Isynuwardhana Decinta Najlaputri Dillak, Vaya Juliana Dwi Fitrizal Salim Erna Resmiatini Fanni Husnul Hanifa Faradisa, Najma El Fariz Ganjar Disastra Ganjar Mohamad Disastra Garnasih, Ahlan Novia Girzavania Nugrita Nugroho Grisna Anggadwita Hadianto, M. Sopian Hanifa, Fanni Heni Martanti Imam Ali Yoda Indra Gunawan Indriansyah Bagjana, Ricki Iskandar, Panca Pratama Kemala Widya Paramita Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Kyara Clarissa M. Sopian Hadianto Marhendra, Adhipa Martanti, Heni Muhammad Faqih Muhammad Muslih Muhammad Muslih Nana Supriatna Nida Nur Fauziah Pajrudin, Putra Muhammad Palit, Richard Edward Fitzgerald Prasetyo, Iwan Putri Fariska Sugestie Putri, Selvira Nindya Raihanun, Ratih R. Reksanti Raifilsa Rian Febrian Umbara Rifqi, Bayu Tinarta Rina Djunita Pasaribu Risris Rismayani, Risris Rizki, Siti Nurmutia Aulia Ruslan Ruslan Saktry, Nafido Hatmaja Satya Nastiti, Arifiana Shubita Devi Harahap, Dharma Suhal Kusairi Sunu Puguh Hayu Triono Ta'biul Kholiq Sarwana, Zulfi Widya Sastika Wilda Dwi Novan Wulansari, Agustina Zara Larasati