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All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ilmu Administrasi Negara Jurnal Bisnis, Manajemen, dan Keuangan PENG: Jurnal Ekonomi dan Manajemen Ekopedia: Jurnal Ilmiah Ekonomi IJEMA Journal of Business Application
Terrylina Arvinta Monoarfa
Universitas Negeri Jakarta
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Dominasi Kualitas Layanan Mobile dan Peran Kepuasan dalam Mendorong Niat Beli Ulang pada Branded Mobile Application Halimah Adelia Citra Putri; Terrylina Arvinta Monoarfa; Fildzah Shabrina
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 7 (2026): IJEMA - Juli 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Rendahnya penggunaan ulang branded mobile application pada industri makanan dan minuman menunjukkan bahwa promosi akuisisi belum tentu menghasilkan retensi. Penelitian ini menganalisis pengaruh online customer experience dan mobile service quality terhadap customer e-satisfaction, serta pengaruh customer e-satisfaction terhadap repurchase intention pengguna aplikasi Chagee. Survei kuantitatif dilakukan terhadap 220 pengguna berusia 17-29 tahun di DKI Jakarta yang telah bertransaksi melalui aplikasi. Sampel dipilih secara purposive dan dianalisis menggunakan PLS-SEM pada SmartPLS 4. Hasil menunjukkan bahwa online customer experience berpengaruh positif terhadap customer e-satisfaction (β=0,458; p<0,001), demikian pula mobile service quality (β=0,523; p<0,001). Customer e-satisfaction memberikan pengaruh paling kuat terhadap repurchase intention (β=0,718; p<0,001). Model menjelaskan 62,3% variasi kepuasan dan 51,5% variasi niat beli ulang. Dengan demikian, kualitas layanan mobile menjadi prioritas utama pembentuk kepuasan, sedangkan kepuasan merupakan penggerak utama penggunaan ulang. Temuan diterjemahkan menjadi rekomendasi personalized homepage, fitur delivery, serta halaman rewards dan membership. Rekomendasi tersebut menempatkan retensi pengguna sebagai sasaran utama strategi produk digital
Pengaruh Hedonic Shopping Motivation dan Sales Promotion Terhadap Impulsive Buying Melalui Positive Emotion sebagai Variabel Mediasi Pada Pengguna Tiktok Shop (Studi Kasus Pada Generasi Z Di Jakarta) Mohamad Rohadi; Setyo Ferry Wibowo; Terrylina Arvinta Monoarfa
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/b9259570

Abstract

The purpose of this research is to determine the positive and significant influence of hedonic shopping motivation and sales promotion on impulsive buying in generation z tiktok shop users in Jakarta, with positive emotion as a mediating variable. Data collection was carried out through a Google Form questionnaire using a 5-point Likert scale. The research sample was 300 respondents who had made impulsive purchases at tiktok shop. Data analysis included validity and reliability tests, as well as hypothesis testing using AMOS software version 24. The results showed that hedonic shopping motivation and sales promotion had a positive and significant effect on positive emotion. Furthermore, hedonic shopping motivation, sales promotion and positive emotion had a significant effect on impulsive buying. Positive emotion proved to be a significant mediator between hedonic shopping motivation and sales promotion with impulsive buying.
Pengaruh Overconfidence, Loss Aversion, FOMO, dan Behavioral Herding terhadap Keputusan Investasi Saham pada Masa Volatilitas Tinggi Geri Mahesa; Terrylina Arvinta Monoarfa; Sefrimel Angriani ZN
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2079d110

Abstract

This study aims to examine the influence of overconfidence, loss aversion, fear of missing out (FOMO), and behavioral herding on stock investment decisions during periods of high market volatility among retail investors in Jakarta. This study employed a quantitative research approach using a survey method. The population consisted of  retail investors domiciled in Jakarta, with a sample of 384 respondents selected through a non-probability sampling technique. Data were collected using a structured questionnaire with a Likert scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that overconfidence has a positive and significant effect on stock investment decisions during periods of high market volatility (t = 3.124 > 1.96; p = 0.003; β = 0.290). Loss aversion has a negative but insignificant effect (t = 0.904 < 1.96; p = 0.350; β = −0.079). Furthermore, fear of missing out (FOMO) has a positive and significant effect (t = 1.989 > 1.96; p = 0.029; β = 0.205), while behavioral herding also has a positive and significant effect (t = 2.113 > 1.96; p = 0.035; β = 0.278). The results suggest that psychological factors, particularly overconfidence, FOMO, and behavioral herding, play an important role in influencing stock investment decisions during periods of high market volatility, whereas loss aversion has not been proven to significantly affect investment decisions. These findings are expected to provide valuable insights for investors in understanding the influence of behavioral biases on investment decision-making under volatile market conditions..  
Analisis Efektivitas Live Streaming “PVN Shoes” pada E-Commerce Prakasta Karisma Putra; Terrylina Arvinta Monoarfa; Meta Bara Berutu
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

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Abstract

This study aims to evaluate the effectiveness of "PVN Shoes" live streaming on the Shopee E-Commerce platform using the Stimulus-Organism-Response (SOR) framework. The descriptive analysis indicates that the E-Commerce Anchor Attribute dimension demonstrates a high level of effectiveness. The host plays a crucial role in enhancing audience interaction and influencing purchasing decisions, as viewers tend to feel more confident and emotionally connected to the promoted products. Similarly, the Immersion dimension reveals a significant positive impact, where audience engagement and deep experiential involvement contribute to a more enjoyable and interactive viewing experience. This fosters a stronger connection between the viewers and the products, encouraging active participation during live sessions. Moreover, the Perceived Scarcity dimension also shows high effectiveness, with the perception of limited product availability triggering a sense of urgency and competitive behavior among viewers. This psychological response stimulates quicker purchasing decisions and heightens consumer enthusiasm for PVN Shoes. Overall, the study concludes that the three dimensions Anchor Attribute, Immersion, and Perceived Scarcity elicit effective audience responses to PVN Shoes’ live streaming events. However, several aspects within each dimension require further improvement to enhance the overall audience experience and increase both interaction quality and purchase conversion rates.
Analisis Faktor-Faktor yang Membentuk Niat Penggunaan Berkelanjutan pada Pengguna Aplikasi Marketplace Nofia Khoirunnisa; Christian Wiradendi Wolor; Terrylina Arvinta Monoarfa
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-96

Abstract

Advances in technology and internet access have made people more likely to make online purchases. This is also what drives the popularity of online shopping applications such as Shopee to increase the likelihood of users making purchases on an ongoing basis. In this situation, Shopee has the challenge of maintaining increased user sustainability by addressing several factors that are thought to have an impact on the sustainability of using the Shopee application. The purpose of this study is to identify the characteristics of Shopee application users, to analyze the behavior of Shopee application users, and to analyze what factors can shape the intention of continuous use in Shopee application users. This research uses a descriptive quantitative approach using a survey method. this research was analyzed using descriptive analysis techniques. In this study, descriptive analysis includes respondent profiles and data. In addition, in analyzing the data, this study uses the Exploratory Factor Analysis (EFA) analysis method approach using SPSS 30 software. The results of the study found that one main factor was formed that influenced the intention to continue using the Shopee application users in Jabodetabek. This factor is the intention to continue using the Shopee application. This factor reflects the dimensions of satisfaction, benefits, convenience, trust, and service performance perceived by users. This single factor is explained by an eigenvalue of 10.047 which explains 66.978% of the total variance which then influences their intention to continue using it.
Co-Authors Ahmad Salahudin Bagus Kharismawan Christian Wiradendi Wolor Corry Yohana Daru Putri Kusumaningtyas Dian Nirmalasari Diena Noviarini Diena Novirini Esa Sekar Hastari Fildzah Shabrina Geri Mahesa Halimah Adelia Citra Putri Harinda Yunia Hayuningtyas Julian Erlangga Marsofiyati Marsofiyati Meta Bara Berutu Mohamad Rohadi Nadhifah Azzura Nofia Khoirunnisa Osly Usman Prakasta Karisma Putra Ramdhan Tri Fauzan Rizka Zakiah Sefrimel Angriani ZN Setyo Ferry Wibowo Shandy Aditya Siti Nurhasanah Soraya Rahmah Umi Widyastuti Usep Suhud