Claim Missing Document
Check
Articles

Found 23 Documents
Search

Pengaruh Persepsi Wisatawan Terhadap Keputusan Berkunjung Ulang ke Kawasan Pantai Dewi , Ni Made Riska Rima; Sutiarso , Moh. Agus; Pranatayana , Ida Bagus Gde
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 8 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i8.522

Abstract

Keputusan berkunjung ulang merupakan bagian dari perilaku wisatawan yang dapat memicu kunjungan atau kunjungan kembali ke daerah tujuan wisata yang sama. Faktor yang dapat mempengaruhi keputusan wisatawan untuk kembali adalah persepsi wisatawan terhadap objek wisata terhadap keputusan berkunjung ulang. Wisatawan merupakan salah satu stakeholder yang berperan penting dalam industri pariwisata. Wisatawan memiliki pengaruh yang besar terhadap keputusan sebelum melakukan perjalanan. Rumusan masalah dalam penelitian ini tentang pengaruh persepsi wisatawan berdasarkan 4A (Atrraction, Amenity, Accesibility, Ancillary) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur Bali. Tujuan dari penelitian ini untuk mengetahui pengaruh persepsi wisatawan berdasarkan 4A (Atrraction, Amenity, Accesibility, Ancillary) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur Bali. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik pengumpulan data menggunakan alat penelitian berupa kuesioner dan checklist observasi dengan populasi tak terhingga atau infinit dan menggunakan teknik non probability sampling. Data diolah dari jawaban lengkap 96 responden. Hasil penelitian ini menunjukkan: 1) Persepsi wisatawan berdasarkan attraction (atraksi) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur memiliki memiliki tingkat hubungan kuat, signifikan, dan memiliki arah yang positif karena mendekati 1; 2) Persepsi wisatawan berdasarkan amenity (amenitas) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur memiliki tingkat hubungan kuat, signifikan, dan memiliki arah yang positif karena mendekati 1; 3) Persepsi wisatawan berdasarkan accesibility (aksesibilitas) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur memiliki tingkat hubungan kuat, signifikan, dan memiliki arah yang positif karena mendekati 1; 4) Persepsi wisatawan berdasarkan ancillary (pelayanan tambahan) terhadap keputusan berkunjung ulang ke Kawasan Pantai Sanur memiliki tingkat hubungan kuat, signifikan, dan memiliki arah yang positif karena mendekati 1. The decision to revisit is part of tourist behavior that can trigger visits or return visits to the same tourist destination. Factors that can influence the decision of tourists to return is the perception of tourists to the tourist attraction to the decision to visit again. Tourists are one of the stakeholders who play an important role in the tourism industry. Tourists have a great influence on decisions before traveling. The formulation of the problem in this study is about the influence of tourist perceptions based on 4A (Attraction, Amenity, Accessibility, Ancillary) on the decision to revisit the Sanur Beach area of Bali. This study aims to determine the effect of tourist perceptions based on 4A (Attraction, Amenity, Accessibility, Ancillary) on the decision to revisit the Sanur Beach area of Bali. The research method used is descriptive quantitative with data collection techniques using research tools in the form of questionnaires and observation checklists with an infinite population and using non-probability sampling techniques. The data is processed from the complete answers of 96 respondents. The results of this study indicate: 1) The perception of tourists based on attraction to the decision to revisit the Sanur Beach area has a strong, significant, and positive direction because it is close to 1; 2) Perceptions of tourists based on amenities on the decision to revisit the Sanur Beach area have a strong, significant relationship level, and have a positive direction because they are close to 1; 3) Perceptions of tourists based on accessibility to the decision to revisit the Sanur Beach Area have a strong, significant relationship level, and have a positive direction because it is close to 1; 4) Perceptions of tourists based on ancillary (additional services) on the decision to revisit the Sanur Beach area have a strong, significant relationship level, and have a positive direction because they are close to 1.
Strategi Tour and Travel dalam Meningkatkan Kualitas Pelayanan Pemandu Wisata Riyadi , I Putu Agus; Sutiarso , Moh. Agus; Koeswiryono , Dika Pranadwipa
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 1 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Januari 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i1.680

Abstract

Jenis.penelitian menggunakan metode kualitatif dengan Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi Menggunakan. Teknik analisis SOAR (Strengths, Opportunities, Aspiration, dan Results). Alat analisis yang digunakan adalah pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Dengan adanya pelatihan-pelatihan yang diberikan oleh perusahaan maka akan meningkatkan kepercayaan diri pemandu wisata dan juga wawasan maupun pengetahuan mereka yang mana akan sangat berdampak baik kedepannya bagi citra perusahaan. Selain itu dengan adanya program pelatihan ini juga akan meningkatkan loyalitas pemandu wisata. Karena berdasarkan pengetahuan penulis selama ini, sangat jarang yang namanya perusahaan Travel Agent memberikan program seperti ini. Dengan adanya kerjasama antara agent luar perlu bagi pemandu wisata meningkatkan kualitas pelayan bagi wisatawan. Dengan adanya reward kemungkinan besar pemandu wisata akan lebih loyal terhadap perusahaan.Bisa dikatakan kinerja pemandu wisata sudah sangat bagus, tetapi terkadang ada beberapa hal kecil yang menyebabkan kesalahan seperti datang terlambat dan cara berpakaian yang kurang rapi. This type of research is qualitative with data collection techniques using observation, interviews, and documentation. Using SOAR analysis technique (Strengths, Opportunities, Aspiration, and Results). The analytical tools used.are data. collection, data reduction, .data presentation, .and drawing conclusions. With the training provided by the company, it will increase the confidence of tour guides and also their insight and knowledge which will have a very good impact on the company's image in the future. In addition, this training program will also increase the loyalty of tour guides. Because based on the author's knowledge so far, it is very rare for Travel Agent companies to provide programs like this. With the cooperation between outside agents, it is necessary for tour guides to improve the quality of service for tourists. With a reward, it is likely that the tour guide will be more loyal to the company. It can be said that the performance of the tour guide has been very good, but sometimes there are some small things that cause errors such as arriving late and dressing that is not neat.
Travel Flow: Digital Solutions to Outgrow the Overtourism in Bali I Made Trisna Semara; A.A. Ayu Arun Suwi Arianty; Moh Agus Sutiarso; Wayan Agung Panca P; Tasya Winston
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2179

Abstract

Bali, as one of Indonesia’s premier tourism destinations, continues to face challenges of overtourism, particularly in popular areas such as Kuta, Ubud, and Sanur. This phenomenon has contributed to environmental degradation, declining visitor satisfaction, and limited benefits for local communities. Addressing these challenges requires innovative approaches that balance tourism growth with sustainability. This study evaluates the potential of TravelFlow, a smart-tourism application designed to manage visitor distribution and mitigate overtourism. Using a qualitative approach, data were collected through observations and in-depth interviews with key stakeholders, complemented by Internal–External Factor Analysis (IFAS–EFAS) and SWOT analysis to assess strategic feasibility. The findings reveal three major insights: first, TravelFlow demonstrates strong potential to redirect tourist flows toward alternative destinations, reducing pressure on overcrowded hotspots; second, successful adoption depends on aligning digital solutions with community participation and ensuring adequate infrastructure readiness; and third, integration with sustainable tourism policies is critical to ensure the application’s long-term effectiveness. The study highlights that application-based solutions such as TravelFlow can serve as practical tools to foster more balanced tourism development in Bali. By redistributing visitor flows, enhancing environmental responsibility, and promoting community involvement, smart-tourism initiatives hold promise in mitigating the negative impacts of overtourism while supporting a more sustainable and inclusive tourism future.