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All Journal Jurnal Civics: Media Kajian Kewarganegaraan Conference on Innovation and Application of Science and Technology (CIASTECH) JAST : Jurnal Aplikasi Sains dan Teknologi Jambura Science of Management Arthavidya Jurnal Ilmiah Ekonomi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Akuntansi Bisnis & Manajemen (ABM) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Pengabdian Pada Masyarakat Pangripta Jurnal Ilmiah Kajian Perencanaan Pembangunan Assyfa Learning Journal Jurnal Penelitian Tindakan Kelas Revenue Journal: Management and Entrepreneurship Jurnal Difusi Ipteks Legowo Assyfa Journal of Farming and Agriculture AJCD
Sungkawati, Endang
Faculty Of Economic, Wisnuwardhana University
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Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market? Sungkawati, Endang; Novitasari, Dwi Rizki; Hamad, Salah Ben
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2023): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.274

Abstract

The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an estimated increase of five to seven percent by the end of 2023. One of the main players attracting attention is Mixue, a snow ice cream franchise that has utilized viral marketing strategies to expand its market share. the market. This research aims to analyze the impact of Mixue's viral marketing strategy on consumer interest and purchasing behavior in the Indonesian market. Using a qualitative descriptive approach, this research combines literature analysis from scientific journals published in the last five years. Data was collected through searches on Google Scholar, Vosviewers, Harzing's Publish, or Perish, with the keywords: "viral marketing", "ice cream franchise", "Mixue", and "consumer purchasing behavior". The research results show that Mixue's viral marketing strategy is successful in increasing brand image and brand awareness, which in turn has a significant impact on consumer interest and purchasing behavior. Additionally, the study found that the combination of product uniqueness and innovative marketing techniques played an important role in Mixue's success in the market.
Opportunities and Challenges: Adopting “Blue-Green Economy” Terms to Achieve SDGs Sungkawati, Endang
Revenue Journal: Management and Entrepreneurship Vol 2 No 1 (2024): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i1.333

Abstract

Sustainable development and the blue-green economy are intimately linked and collaborate. Like other nations, Indonesia follows Blue-Green economic principles to reach the Sustainable Development Goals (SDGs). This study intends to investigate Indonesia's capacity and challenges in achieving the Sustainable Development Goals (SDGs) through implementing the Blue-Green economic concept and suggest solutions to address these barriers. Indonesia has adopted a substantial approach to attain sustainable development objectives by implementing a blue-green economic policy. This is primarily due to the country's status as a growing archipelago with a heightened susceptibility to natural disasters that affect all facets of society, the economy, and advancement. Indonesia is crucial in the global geopolitical scene because of its plentiful, untapped maritime resources. Implementing the Blue Economy in Indonesia offers a great chance to accomplish the 17 Sustainable Development Goals. Prior studies focused solely on the blue or green economy and strategies for attaining sustainable development goals in Indonesia. This research is innovative as it integrates the blue-green economic idea. The study discovered that obstacles can be surmounted by implementing solutions to address legislative, governance, legal, and economic challenges. Efficiently developing the public sector is crucial. This involves applying technology advancements, managing information effectively, coordinating with stakeholders, seeking international collaborations, and adopting global best practices. It aims to determine how sustainable development indicators, specifically in Indonesia, impact economic growth indicators such as gross domestic product. Time series analysis is utilized to depict the relationship between variables. The ARDL model research shows a long-term equilibrium relationship between different measures of sustainable development and economic growth in Indonesia. Indicators of sustainable development have been seen to influence economic growth in Iraq. The analysis demonstrates that sustainable development has fueled economic growth in Indonesia from 2014 to 2024.
Sustainable Entrepreneurship: Innovative Solutions for Achieving SDGs in Indonesia 2030 Sungkawati, Endang
Revenue Journal: Management and Entrepreneurship Vol 2 No 2 (2024): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v2i2.345

Abstract

Amidst the global challenge to achieve the Sustainable Development Goals (SDGs) by 2030, sustainable entrepreneurship offers an innovative solution for Indonesia. This study aims to explore the role of sustainable entrepreneurship in supporting the achievement of SDGs in Indonesia. Using a narrative literature review, this study analyzed 35 scientific articles published between 2019 and 2023. The subjects of the study involved social entrepreneurs and small and medium enterprises in the environmental and social sectors. The instrument used was content analysis focused on entrepreneurial strategies and their impact on SDGs. The results of the study indicate that sustainable entrepreneurship initiatives can increase resource efficiency by up to 40% and accelerate the achievement of at least 5 of the 17 SDGs. In addition, entrepreneurship that emphasizes sustainable practices shows increased competitiveness and cross-sector collaboration. In conclusion, sustainable entrepreneurship is not only an economic tool but also an important driver in achieving SDGs. This study recommends that the government and private sector strengthen support for sustainable entrepreneurship initiatives through appropriate policies and incentives.
Co-Authors Almira Mardhiyah, Marsha Andy Endra Krisna Anugerah, Roy Ario, Muhammad Fanif Djaba, Ahmad Karno Dwi Hernanik, Nova Hamad, Salah Ben Hendrawaty, Rina Hernanik, Nova Dwi Jaya Esti, Erna Atiwi Karim, Samuel Klemens Mere Leksono, Sonny Lukitaningtyas, Firina Novitasari, Dwi Rizki Nur Savitri, Hilda Prawoto, Budi Ratnawati Ratnawati, ' Rawanoko, Endrise Septine Rossadian, Alfira Rosyidi, Mohammad Roy Anugerah Shumaila, Shumaila SM, Suharto Umali, Jamal Usmiyatun Usmiyatun Uthman, Yusuf Olawale Owa-Onire Vedianty, Adinda Syalsabilla Aida Wayan Suarniati, Ni Yuniwati, Eny Dyah