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Jusra Tampubolon
Universitas Prima Indonesia
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Journal : techtalent

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Data-Driven Operations Management and Supply Chain Innovation in the Retail Industry Jusra Tampubolon
TechTalent & Business Review Vol. 2 No. 2 (2026): TTBR-July 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v2i2.119

Abstract

This study examines how data-driven operations management capabilities shape supply chain innovation performance among retail firms operating in volatile, digitally mediated markets. Despite enthusiasm for analytics, artificial intelligence, and real-time visibility tools, retailers still struggle to convert data investments into measurable innovation outcomes, and the mechanisms linking specific data-driven capabilities to innovation remain fragmented across the literature. Drawing on the resource-based view and dynamic capabilities theory, this research proposes and empirically tests a model linking three data-driven capabilities, namely data analytics capability, real-time supply chain visibility, and artificial intelligence/machine learning adoption, to supply chain innovation performance, with data-driven decision-making culture as a mediating mechanism. A quantitative, cross-sectional survey design was employed, collecting responses from 215 operations and supply chain managers in retail organizations, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that all three capabilities exert significant positive effects on supply chain innovation performance, with data-driven decision-making culture partially mediating these relationships. Real-time visibility emerged as the strongest direct predictor, followed by AI/ML adoption and data analytics capability. These findings extend supply chain innovation theory by clarifying the differentiated contribution of distinct data-driven capabilities and offer practical guidance for retail operations managers seeking to prioritize digital investments that generate innovation returns rather than incremental efficiency gains alone.
Co-Authors Afnina Afnina Andi Setiadi Manalu Anggianika Mardhatillah anita c sembiring Anita Christine Sembiring Anita Christine Sembiring Ari Prabowo Arwin Tannuary Bhakti Alamsyah Budi Artono Chandra Wijaya Charles M Sianturi Cindy Wijaya Cindy Wijaya, Cindy Daniel N Manalu Daniel Natanael Manalu Darwin Li david Dea A. Persada Sinaga Demak Claudia Yosephine Simanjuntak Dion Saputra H Dion Saputra. H Doris Yolanda Saragih Doris Yolanda Saragih Elfina O.P Damanik Elfina Okto Posmaida Damanik Emmiya Ellovani Br Tarigan Engmir Erikco Limestan Erwin Sirait Evania R S Br Barus Febri Pramudya Wardani febrianti G.P Handi Firinta Togatorop Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Henry Dunan Pardede Heru Sugara Irwan Budiman Jesica Loren Jon Judiarto Siregar Jon Judiarto Siregar Jongkers Tampubolon Jufri Antoni Jufri Antoni justianus, jeriel Loren, Jesica Mahaitin H Sinaga Mardhatillah, Anggianika Mariana D Sibuea Nina Purnasari Nurmala Sari Pardede, Henry Dunan Parulian, Hengki Poltak Pardamean Simarmara Poltak Pardamean Simarmata Poltak Pardamean Simarmata Purnama Yanti Purba Reformasi Putra Halawa Rensus A. Pardede Reyes V B Tampubolon Rido Sinaga Rido Sinaga Roki - Sabar Duma Sihombing Sabar Dumayanti Sihombing Sandi Maiko Sihite Santonius, celvin Saragih, Doris Yolanda Sibuea, Mariana D Sihombing, Roy Aldo Silaban, Levi simangunsong, lady Simanjuntak, Demak Claudia Yosephine Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Sitorus, Pedro Situmorang, Zefanya Tarigan, Markonius Boy Teguh Setiawan Wibowo Thalib, Najdah Uni Pratama Pebrina Br Tarigan Wico Jontarudi Tarigan Winston R A Pakpahan Winston Roy Abednego Pakpahan Yovita Simangunsong Yusuf Ronny Edward