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All Journal Jurnal Kajian Bali Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)
I Nengah Subadra
University Of Triatma Mulya
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : BJHTCR

 1 
Managing Destination Marketing: Effective Strategies for Boosting Visits to Taman Mumbul Tourist Attraction, Sangeh, Bali Dewi, Putu Rika Arista; Subadra, I Nengah; Mekarini, Ni Wayan; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602782

Abstract

This study aims to analyse marketing strategies using the STP (segmentation, targeting, and positioning) approach and the marketing mix strategy analysed through the 7Ps, namely product, price, place, promotion, people, physical evidence, and process at Taman Mumbul Sangeh tourist attraction. This research is descriptive in nature, employing data collection techniques such as observation, interviews, and documentation studies. Based on the analysis, two main conclusions can be drawn: (1) the marketing strategy based on STP focuses more on domestic tourists, who are predominantly aged between 12 and 70 years, with marketing promotions conducted through social media platforms like Instagram and word-of-mouth; and (2) Taman Mumbul Sangeh offers unique tourist products such as pancoran solas (purification), Taman Mumbul temple, and a large pond, which are distinctive features of Taman Mumbul Sangeh that should be preserved and maintained. The pricing strategy should be competitive in the market. Marketing efforts utilise social media platforms and word-of-mouth, while also raising community awareness to participate in promoting Taman Mumbul Sangeh tourist attraction.
Innovative Strategies for Sustainable Tourism and Hospitality Growth in Indonesia (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 1 (2024): Innovative Strategies for Sustainable Tourism and Hospitality Growth @ Bali Jou
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14602668

Abstract

Indonesia's tourism and hospitality industry is experiencing dynamic growth, necessitating innovative strategies to harness its full potential. This issue addresses key aspects crucial for sustainable and effective development. Topics include the potential of East Lombok's hotel industry, marketing strategies to boost occupancy at The Jayakarta Lombok Beach Resort, and destination marketing for Taman Mumbul in Sangeh. Sustainable tourism on Sumba Island is explored through cultural and natural resource utilization, while GIS-based approaches identify tourism potential in West Lombok's diverse landscapes. Additionally, enhancing teamwork through supervisory strategies at Bhira Restaurant, Denpasar, offers insights into improving service quality. These articles collectively provide strategic frameworks for increasing tourist engagement, supporting local economies, and promoting sustainability. The insights are designed to inspire research, collaboration, and practical implementation to strengthen Indonesia’s tourism sector in a competitive global market.
Pengaruh Harga Kamar Dan Fasilitas Kamar Terhadap Keputusan Tamu Menginap Di The Haven Suites Bali Berawa Gamatri, Ni Luh Sri; Subadra, I Nengah; Yuda, Ida Bagus Nyoman Krisna Prawira; Sudarsana, Komang
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466361

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tarif kamar dan fasilitas kamar terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Data penelitian ini dikumpulkan melalui penyebaran kuesioner, dengan jumlah sampel sebanyak 84 responden yang berasal dari tamu dalam dan luar negeri. Data yang diperoleh diuji terlebih dahulu dengan uji validitas, uji reliabilitas dan uji asumsi klasik. Setelah itu data dianalisis dengan regresi linier berganda, uji t, uji f, koefisien determinasi dan uji beta koefisien terstandar dengan menggunakan SPSS (Statistic Package For Social Sciences) windows 25.0. Berdasarkan hasil analisis diketahui: (i) Secara parsial variabel harga kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t, dimana untuk variabel harga thitung > dari t-tabel (ii) secara parsial fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suites Bali Berawa. Hal ini terlihat dari hasil uji t dimana variabel fasilitas kamar thitung > ttabel (iii) Secara simultan variabel harga kamar dan fasilitas kamar berpengaruh positif dan signifikan terhadap keputusan tamu menginap di The Haven Suite Bali Berawa. Hal ini terlihat dari hasil uji F dimana Fhitung > F-tabel (iii) Dari kedua variabel independen yang digunakan dalam penelitian ini fasilitas kamar mempunyai pengaruh yang lebih dominan dibandingkan harga kamar terhadap keputusan tamu menginap di The Haven Suites Bali. Berawa, hal ini terlihat dari uji beta koefisien terstandar yaitu nilai 1 < 2.
Strategi Pemasaran The Aveda Boutique Hotel Di Masa Pandemi Covid 19 Nuh, Ida Ayu Kadek; Subadra, I Nengah; Ariesta, I Putu Agus Suarsana
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466429

Abstract

Penelitian ini bertujuan agar dapat mengetahui strategi pemasaran yang dilakukan  The Aveda Boutique Hotel di masa pandemi covid 19, adapun metode pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara dan studi dokumentasi, penelitian ini menggunakan teknik analisis deskriptif kualitatif dengan metode wawancara menggunakan purposive sampling dengan narasumber Sales and Marketing Manager, Food and Beverage Supervisor dan Human Resource Departement The Aveda Boutique Hotel. Hasil dari penelitian menyimpulkan bahwa strategi pemasaran yang diterapkan The Aveda Boutique hotel yakni dengan menerapkan strategi  STP (segmentasi, targeting dan positioning), bauran pemasaran 7P ( product, price, promotion, place, people, process, dan physical evidence) dan menggunakan analisis matrik SWOT. Yang mana terdapat empat strategi yang dapat diterapkan yakni strategi SO (Strengths-Opportunities, WO (Weaknesses-Opportunities, ST (Strengths-Threaths) dan WT (Weaknesses-Threaths).
Tourism Employment And Marketing In Paradise-Bali (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10650307

Abstract

The Bali Journal of Hospitality, Tourism and Culture Research features articles on tourism employment and marketing research in this volume. The journal aims to present a range of insightful articles that explore the intersection of tourism, employment, and marketing. As the global tourism industry continues to evolve and expand, it is imperative to examine the intricate relationship between tourism activities and their impact on employment and marketing dynamics (Subadra, 2019) It shifts the focus towards the contemporary landscape of tourism employment investigating the influence of technological advancements, changing consumer behaviours, and sustainability considerations. This section aims to explain the changing nature of tourism-related jobs, including the emergence of new roles, in-demand skills, and the impact of digitalization on employment patterns within the tourism sector. It also covers marketing topics related to consumer behaviour, satisfaction, loyalty, and digital marketing.
Adaptive Strategies of Bali Tourism and Hospitality Enterprises amid COVID-19 (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality,
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12592132

Abstract

This edition of the journal focuses on adaptive strategies in Bali's tourism and hospitality sector during the COVID-19 pandemic. It highlights innovative approaches in marketing, operational policies, digital engagement, and service quality that have been crucial for maintaining resilience and customer loyalty. Key articles discuss the importance of revising marketing strategies, implementing dynamic reservation policies, leveraging digital and relationship marketing, ensuring service quality, and analysing consumer behaviour to optimise performance. The volume offers practical insights on sustaining revenue streams, managing costs, and enhancing team cooperation. The knowledge shared in this volume offers valuable guidance for navigating the ongoing challenges in the hospitality industry.
Spiritual Tourism: A Grounded Theory Approach Sudiarta, Made; Bratayasa, I Wayan; Subadra, I Nengah; Endrayani
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16902652

Abstract

Spiritual tourism is a rapid growing segment of the travel industry that focuses on journeys aiming at fostering personal growth, self-discovery, and connection with sacred or transcendent experiences. This article explores the evolution, current trends, and future directions of spiritual tourism through a qualitative, grounded theory approach. Historically rooted in ancient pilgrimages and religious practices, spiritual tourism has evolved into a blend of traditional and contemporary spiritual pursuits, influenced by globalization and the rise of new age spirituality. Using Bali as a case study, the article highlights the island’s emergence as a global center for spiritual tourism which driven by its unique cultural and natural offerings. However, challenges such as cultural commodification and sustainability concerns are also discussed. The article identifies gaps in the literature, including the need for deeper qualitative research and the exploration of technology’s role in shaping spiritual tourism experiences. Ultimately, spiritual tourism offers significant potential for fostering cross-cultural understanding and sustainable development
The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste. Grilo dos Santos, Colly; Wisnawa, I Made Bayu; Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247535

Abstract

Tourism is one of the largest industries in the world and serves as a cornerstone for the economic development of various countries. Timor Leste, as a nation with significant tourism potential, relies on this sector to support its economic growth. With its diversity of culture, traditions, and natural beauty, tourism in Timor Leste plays a crucial role as a source of national income, ranking third after oil and agriculture. This research aims to examine the influence of social media, tour packages, and word of mouth (WOM) on the interest in visiting Jaco Island in Timor Leste. The method used in this study is a survey approach with a quantitative framework. Data were collected through questionnaires to identify the influence of independent variables, namely Social Media, Tour Packages, and Word of Mouth (WOM), on the dependent variable, which is the interest in visiting. The results indicate that social media, tour packages, and WOM significantly affect the interest in visiting Jaco Island. Together, these three variables contribute significantly to shaping the interest in visiting. The WOM variable is the most influential on the interest in visiting, evidenced by a path coefficient of 0.527, indicating that each unit increase in WOM will increase the interest in visiting by 52.7%. Social media, tour packages, and Word of Mouth (WOM) have a significant impact on the interest in visiting Jaco Island. Among these three variables, WOM is the most influential, with a 52.7% increase in the interest in visiting for every unit increase in WOM.
Co-Authors Astina, Made Arya Dewi, Putu Rika Arista Dos Santos, Veonita Amena Endrayani Gamatri, Ni Luh Sri Grilo dos Santos, Colly I Dewa Ayu Tita Permata Tabita I Gusti Agung Sasih Gayatri I Made Bayu Wisnawa I Nengah Aristana I Putu Agus Suarsana Ariesta I Putu Agus Suarsana Ariesta I Wayan Arta Artana I Wayan Bratayasa I Wayan Kiki Sanjaya Ida Ayu Kadek Nuh Ida Bagus Nyoman Krisna Prawira Yuda Kadek Ayu Ekasani Koerniawaty, Francisca Titing Komang Sudarsana Luh Komang Candra Dewi Ni Luh Sili Antari Ni Luh Sri Gamatri Ni Made Hartini Ni Nyoman Arini Ni Nyoman Rusmiati Ni Putu Putri Widyaningsih Ni Putu Yunik Anggreni Ni Wayan Mekarini Nuh, Ida Ayu Kadek Nurul Hakiki Nurul Hakiki Putra Yasa, I Kadek Putra, Putu Guntur Pramana Sanjaya, I Wayan Kiki Sudarsana, Komang Sudiarta, Made Wiryantini, Putu Ria