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All Journal Jurnal Kajian Bali Jurnal Manajemen Pelayanan Hotel Synergy and Society Service Journal of Tourism and Interdiciplinary Studies BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)
I Nengah Subadra
University Of Triatma Mulya
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran The Aveda Boutique Hotel Di Masa Pandemi Covid 19 Nuh, Ida Ayu Kadek; Subadra, I Nengah; Ariesta, I Putu Agus Suarsana
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466429

Abstract

Penelitian ini bertujuan agar dapat mengetahui strategi pemasaran yang dilakukan  The Aveda Boutique Hotel di masa pandemi covid 19, adapun metode pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara dan studi dokumentasi, penelitian ini menggunakan teknik analisis deskriptif kualitatif dengan metode wawancara menggunakan purposive sampling dengan narasumber Sales and Marketing Manager, Food and Beverage Supervisor dan Human Resource Departement The Aveda Boutique Hotel. Hasil dari penelitian menyimpulkan bahwa strategi pemasaran yang diterapkan The Aveda Boutique hotel yakni dengan menerapkan strategi  STP (segmentasi, targeting dan positioning), bauran pemasaran 7P ( product, price, promotion, place, people, process, dan physical evidence) dan menggunakan analisis matrik SWOT. Yang mana terdapat empat strategi yang dapat diterapkan yakni strategi SO (Strengths-Opportunities, WO (Weaknesses-Opportunities, ST (Strengths-Threaths) dan WT (Weaknesses-Threaths).
Tourism Employment And Marketing In Paradise-Bali (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 1 (2023): TOURISM EMPLOYMENT AND MARKETING @ Bali Journal of Hospitality, Tourism and Cul
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10650307

Abstract

The Bali Journal of Hospitality, Tourism and Culture Research features articles on tourism employment and marketing research in this volume. The journal aims to present a range of insightful articles that explore the intersection of tourism, employment, and marketing. As the global tourism industry continues to evolve and expand, it is imperative to examine the intricate relationship between tourism activities and their impact on employment and marketing dynamics (Subadra, 2019) It shifts the focus towards the contemporary landscape of tourism employment investigating the influence of technological advancements, changing consumer behaviours, and sustainability considerations. This section aims to explain the changing nature of tourism-related jobs, including the emergence of new roles, in-demand skills, and the impact of digitalization on employment patterns within the tourism sector. It also covers marketing topics related to consumer behaviour, satisfaction, loyalty, and digital marketing.
Adaptive Strategies of Bali Tourism and Hospitality Enterprises amid COVID-19 (Editorial) Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 1 No. 2 (2024): MARKETING IN THE TOURISM AND HOSPITALITY SECTOR @ Bali Journal of Hospitality,
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12592132

Abstract

This edition of the journal focuses on adaptive strategies in Bali's tourism and hospitality sector during the COVID-19 pandemic. It highlights innovative approaches in marketing, operational policies, digital engagement, and service quality that have been crucial for maintaining resilience and customer loyalty. Key articles discuss the importance of revising marketing strategies, implementing dynamic reservation policies, leveraging digital and relationship marketing, ensuring service quality, and analysing consumer behaviour to optimise performance. The volume offers practical insights on sustaining revenue streams, managing costs, and enhancing team cooperation. The knowledge shared in this volume offers valuable guidance for navigating the ongoing challenges in the hospitality industry.
Integrasi Keilmuan dan Pengabdian Masyarakat: Solusi Transformasional untuk Tantangan Pembangunan Global (Editorial) Yuda, Ida Bagus Nyoman Krisna Prawira; Subadra, I Nengah
Jurnal Pengabdian Dosen Republik Indonesia Vol. 1 No. 2 (2025): Jurnal Pengabdian Dosen Republik Indonesia
Publisher : Language Assistance

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Abstract

Editorial ini menyoroti urgensi integrasi antara keilmuan dan pengabdian masyarakat sebagai respons transformatif terhadap berbagai tantangan global, seperti perubahan iklim, krisis etika, dan disrupsi digital. Melalui pendekatan multidisipliner, edisi jurnal ini menghadirkan artikel-artikel yang menunjukkan bagaimana sinergi antara teori dan praktik dapat menghasilkan dampak nyata dalam konteks pembangunan berkelanjutan. Studi-studi yang diangkat mencakup pelatihan vokasional berbasis kebutuhan industri, pendidikan karakter antikorupsi, diplomasi budaya melalui program BIPA, serta penguatan kapasitas komunitas dalam pengelolaan pariwisata berkelanjutan dan mitigasi risiko. Temuan dari berbagai artikel menunjukkan bahwa pengabdian masyarakat yang dirancang secara kolaboratif, kontekstual, dan berkelanjutan mampu memperkuat ekosistem lokal sekaligus memberikan kontribusi pada diskursus akademik global. Editorial ini merekomendasikan adopsi model-model intervensi berbasis riset yang tidak hanya meningkatkan kapasitas individu dan komunitas, tetapi juga memperkuat tata kelola pembangunan yang partisipatif, inklusif, dan resilien. Dengan demikian, sinergi keilmuan dan aksi sosial diposisikan sebagai pilar utama dalam menjawab tantangan zaman dan membangun masa depan yang adil serta berkelanjutan.
SINERGIRITAS BUMDES DAN POKDARWIS DALAM PENGELOLAAN DESA WISATA I Nengah Aristana; I Nengah Subadra; Ni Made Hartini
Synergy and Society Service Vol. 2 No. 1 (2022): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.898 KB) | DOI: 10.51713/save.v2i1.56

Abstract

The autonomy policy is the focus of the central and regional governments, the autonomy policy is basically the delegation of rights, authorities, and obligations to the regions in order to be able to regulate and manage their own government affairs for the benefit of the community. Along with the development of the autonomy policy, the government feels that it is time for the village to implement autonomy to accelerate village economic growth. Duda Timur Village is one of the villages in the Karangasem Strait District, Bali which is currently developing the potential of a tourist village. The development of village tourism is also supported by the existence of creative industries in Duda Timur Village. So that through the synergy of Pokdarwis and BUMDes, it is hoped that this can be the right step that can accelerate the growth of the village economy and can accelerate government programs related to autonomy.
Inovasi Pengabdian Masyarakat dalam Penguatan Pariwisata dan Kewirausahaan Kolaborasi Akademi dan Masyarakat Yuda, Ida Bagus Nyoman Krisna Prawira; Subadra, I Nengah
Jurnal Pengabdian Dosen Republik Indonesia Vol. 1 No. 1 (2024): Jurnal Pengabdian Dosen Republik Indonesia
Publisher : Language Assistance

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Abstract

Jurnal Pengabdian Dosen Republik Indonesia Vol. 1 No. 1 Tahun 2024 menyajikan serangkaian program pengabdian masyarakat yang berfokus pada penguatan sektor pariwisata dan kewirausahaan melalui pendekatan akademis. Artikel-artikel dalam edisi ini mencakup pelatihan pengelolaan desa wisata di Bali, peningkatan kompetensi pelayanan tamu bagi mahasiswa China, pendalaman budaya Bali untuk peserta summer course, serta peningkatan keterampilan bahasa Mandarin bagi pelaku pariwisata. Selain itu, jurnal ini juga membahas sosialisasi standar Cleanliness, Health, Safety, and Environment (CHSE) di Lombok Barat dan pemberdayaan usaha jamu tradisional di Mataram. Berbagai inisiatif ini tidak hanya bertujuan meningkatkan kapasitas sumber daya manusia, tetapi juga memperkuat keberlanjutan ekonomi lokal berbasis potensi daerah. Melalui kolaborasi antara akademisi, mahasiswa, dan komunitas, program-program tersebut menunjukkan dampak nyata dalam mendorong pertumbuhan pariwisata yang inklusif dan berkelanjutan. Hasilnya memperlihatkan bahwa pendekatan pelatihan partisipatif, pendampingan berkelanjutan, dan adaptasi teknologi dapat menjadi model efektif bagi pengabdian masyarakat di era globalisasi.
Spiritual Tourism: A Grounded Theory Approach Sudiarta, Made; Bratayasa, I Wayan; Subadra, I Nengah; Endrayani
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16902652

Abstract

Spiritual tourism is a rapid growing segment of the travel industry that focuses on journeys aiming at fostering personal growth, self-discovery, and connection with sacred or transcendent experiences. This article explores the evolution, current trends, and future directions of spiritual tourism through a qualitative, grounded theory approach. Historically rooted in ancient pilgrimages and religious practices, spiritual tourism has evolved into a blend of traditional and contemporary spiritual pursuits, influenced by globalization and the rise of new age spirituality. Using Bali as a case study, the article highlights the island’s emergence as a global center for spiritual tourism which driven by its unique cultural and natural offerings. However, challenges such as cultural commodification and sustainability concerns are also discussed. The article identifies gaps in the literature, including the need for deeper qualitative research and the exploration of technology’s role in shaping spiritual tourism experiences. Ultimately, spiritual tourism offers significant potential for fostering cross-cultural understanding and sustainable development
The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste. Grilo dos Santos, Colly; Wisnawa, I Made Bayu; Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247535

Abstract

Tourism is one of the largest industries in the world and serves as a cornerstone for the economic development of various countries. Timor Leste, as a nation with significant tourism potential, relies on this sector to support its economic growth. With its diversity of culture, traditions, and natural beauty, tourism in Timor Leste plays a crucial role as a source of national income, ranking third after oil and agriculture. This research aims to examine the influence of social media, tour packages, and word of mouth (WOM) on the interest in visiting Jaco Island in Timor Leste. The method used in this study is a survey approach with a quantitative framework. Data were collected through questionnaires to identify the influence of independent variables, namely Social Media, Tour Packages, and Word of Mouth (WOM), on the dependent variable, which is the interest in visiting. The results indicate that social media, tour packages, and WOM significantly affect the interest in visiting Jaco Island. Together, these three variables contribute significantly to shaping the interest in visiting. The WOM variable is the most influential on the interest in visiting, evidenced by a path coefficient of 0.527, indicating that each unit increase in WOM will increase the interest in visiting by 52.7%. Social media, tour packages, and Word of Mouth (WOM) have a significant impact on the interest in visiting Jaco Island. Among these three variables, WOM is the most influential, with a 52.7% increase in the interest in visiting for every unit increase in WOM.
Pengaruh Promosi, Aksesibilitas, dan Word of Mouth Destinasi Wisata dalam Meningkatkan Kunjungan Wisatawan di Obyek Wisata Atauro, Dili Dos Santos, Veonita Amena; Luh Komang Candra Dewi; I Nengah Subadra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11579

Abstract

This study aims to analyze the influence of promotion, accessibility, and tourism destination attractiveness on tourist visits to Atauro Island, Dili. Atauro is recognized as one of the leading ecotourism destinations in Timor-Leste, offering unique natural, cultural, and marine biodiversity attractions. However, tourist arrival data still shows significant fluctuations each year. This research employed a quantitative approach by distributing questionnaires to tourists as respondents. The data were analyzed using multiple linear regression to examine both partial and simultaneous effects of the variables. The results reveal that promotion, accessibility, and destination attractiveness have a positive and significant impact on tourist visits, both individually and collectively. These findings highlight the importance of effective promotional strategies, improved accessibility, and sustainable destination management to enhance Atauro’s competitiveness as an international tourist destination.
Co-Authors Astina, Made Arya Dewi, Putu Rika Arista Dos Santos, Veonita Amena Endrayani Gamatri, Ni Luh Sri Grilo dos Santos, Colly I Dewa Ayu Tita Permata Tabita I Gusti Agung Sasih Gayatri I Made Bayu Wisnawa I Nengah Aristana I Putu Agus Suarsana Ariesta I Putu Agus Suarsana Ariesta I Wayan Arta Artana I Wayan Bratayasa I Wayan Kiki Sanjaya Ida Ayu Kadek Nuh Ida Bagus Nyoman Krisna Prawira Yuda Kadek Ayu Ekasani Koerniawaty, Francisca Titing Komang Sudarsana Luh Komang Candra Dewi Ni Luh Sili Antari Ni Luh Sri Gamatri Ni Made Hartini Ni Nyoman Arini Ni Nyoman Rusmiati Ni Putu Putri Widyaningsih Ni Putu Yunik Anggreni Ni Wayan Mekarini Nuh, Ida Ayu Kadek Nurul Hakiki Nurul Hakiki Putra Yasa, I Kadek Putra, Putu Guntur Pramana Sanjaya, I Wayan Kiki Sudarsana, Komang Sudiarta, Made Wiryantini, Putu Ria