Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-Journal of Tourism

The Image of Bali Tourism in Social Networking Media Ni Gusti Ayu Dewi Paramita Arisandi; I Gede Putu Wirawan; Linawati Linawati
E-Journal of Tourism Volume 1 Number 2 (September 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.381 KB) | DOI: 10.24922/eot.v1i2.19425

Abstract

Tourism is growing very rapidly with the development of technology, especially information technology .Through information technology people can easily get access to information about various destinations and tourist attractions as well as hotel by online media communication. Therefore, this study was trying to use social media such as facebook and twitter, where both social media were widely used by companies engaged in tourism in the world as well as in Bali. Internet consists of several websites, but the most effective one to conduct the research on tourism such as webseries 2.0 or commonly called as social networking media. Social medias - Facebook and Twitter - both were wildly used by the companies running in the sector of tourism in Bali, such as Hotels, Villas, Restaurants, Spas, Travel Agents, Airlines, and Tourist Attraction Managements, to advertised their products and services in their respective field. Through those social media, tourists will be able to access the comments or reviews about the companies. The problem raised in this research is how Bali’s tourism data in social networking media were used and considered, and how was the image of Bali’s tourism in their point of viewbased on the research. The method used here was descriptive qualitative method which describes this phenomenon descriptively by analyzing the obtained comments on social networking media such as facebook and twitter, and then classified in the form of comments positive, negative, and unidentified comment. Afterwards comments were re-analyzed through 4A Approach which consist of Attraction, amenities, Ancillary, and Accessibility. Data which has been obtained re-analyzed via the data obtained from the homepage of (TripAdvisor and Agoda.com). In addition, to strengthen the research data obtained from the homepage of TripAdvisor and Agoda.com , then it has been elaborated on the point rating system which indicatedthat the company were registered in both of those social networking media such as Hotel, Villa, SPA, restaurants, travel agents, airlines, media, tourist attraction management has a good rating result, and it has represented that the image of Bali tourism has a good rank in the eyes of local and international tourists. This data was also strengthened by the existence of empirical studies where there were the data from a hundred tourists came to Bali both locally and internationally has filled out the questionnaire about Bali in order to obtain maximum results on the image of Bali tourism. The results showed that, social networking media were effectively used in this study. Many companies in Bali used facebook and twitter. In addition, Bali Tourism image placed in positive rank on both of social networking sites, and it was gained by the results of questionnaires spread towards the visitor.
Co-Authors - Afrizal ANDRIANI ANDRIANI Antony Lay Aulanni ‘am Aulanni ‘am Bambang Sugiharto BAYU ARYA BAGASKARA Ciawi - DARWIN SILALAHI DEWA AYU RATIH Dewi, Ni Kadek Emi Sintha Dharmawibawa I.D. DINA RAHMAWATI Evy Prima FADEL ALKAHFI Gayatri, Anak Agung Sagung Intan Gresia Eldina Haryadi, Celvin Hengky Surya Bhuana I Gede Ketut Susrama I Gusti Ayu Diah Yuniti I Ketut Siadi I Ketut Suada I Ketut Suada I M. Sudarma I Made Parama Nanda Mahatya I N. WIJAYA I NYOMAN MANTIK ASTAWA I NYOMAN TRYADI CAHYA NUGRAHA I NYOMAN WIJAYA I NYOMAN WIJAYA I Putu Agus Hendra Wibawa I Putu Anom I Putu Sudiarta I Putu Wahyu Sanjaya I WAYAN PRASTITA DIASTAMA I WAYAN SUAMBA I.N. Wijaya Ida Ayu Putri Darmawati IDA BAGUS GDE PRANATAYANA K. Sri Marhaeni Julyasih K. Suata Kalimutu, Putu Krisnawan Kayo Gouya Ketut Sri Marhaeni Julyasih Ketut Srie Marhaeni Julyasih KHAMDAN KHALIMI Liliek Sulistyowati Linawati Linawati Luh Putu Wrasiati M. Puspawati Made Adnyana Made Heny Urmila Dewi MADE SRITAMIN Merlyna Rosalia Motoyuki Suzuki Munthe, Lambok Jenny Sagita MUSLIM MUSLIM NADIAH SILITONGA Nevy Widya Pangestika Ni Gusti Ayu Dewi Paramita Arisandi NI KADEK DWI PASARI Ni Kadek Emi Sintha Dewi Ni Kadek Sintya Dewi NI KADEK SINTYA DEWI NI MADE ADHYA NIDIDHYA SANI Ni Made Ayuratih Utami Ni Made Regina Prasetya Putri Ni Made Suaniti NI NENGAH DARMIATI NI WAYAN ARMINI Ningsih, Gusti Ketut Asti Dea Nobuyuki Kohno Novayolla, Alsha Nurftatmelia Nyoman Agus Bagiada Parwata, I Made Oka Pranata, Kadek Dwipayana Pranatayana, Ida Bagus Gede PUTU BAMBANG IKA WINJALISTA PUTU SENA WIDIATMA Riezchy Riando Mamanua Rindang Dwiyani Rizki, Muhamad Farrel ROMAULI THERESIA NAINGGOLAN Romulia Trielva Apriliani Rusmita, Gst Ayu Putu Ika Yulia Safitri R. Sahanggamu Y. P. Sang Ayu Made Putri Suryani Sang Ayu Made Putri Suryani, Sang Ayu Made Putri Sasadara, Maria Malida Vernandes Setianingsih, Ni Luh Putu Putri Shara Yulita Harianja Shchegolkova, Nataliya Shin-ichi Sekiyama Simarmata, Jonatan Alexius Suniti N.W. Tampubolon, Immanuel Anthonio Caesebo TRISNA AGUNG PHABIOLA VANI SILVANA VEDERIS LEUNARDUS VICKY TANDYA WAYAN ADIARTAYASA WHISNU IDA BAGUS YOLANDA HASSIAN MANALU YUDHA, I KADEK WISMA Yundari, Yundari