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Journal : Mahardika Adiwidia

Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity Wirawan, Wirawan; Qadrifa, Sabrina Sofi; Migunani, Mitariza
Jurnal Mahardika Adiwidia Vol. 1 No. 2 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v1i2.1079

Abstract

This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.
Jurnalisme Buddhis di Negara Mayoritas Islam: Kajian Etnografi di DAAI TV Wirawan, Wirawan
Jurnal Mahardika Adiwidia Vol. 2 No. 2 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i2.1616

Abstract

Journalism is ideally a secular practice. However, there are a number of press institutions associated with religious organizations in Indonesia, such as DAAI TV, which was established by the Yayasan Buddha Tzu Chi Indonesia. This research explores the role of Buddhist religious values in shaping journalistic practices at DAAI TV. The data were gathered using the ethnographic method through participant observation, in-depth interviews, and document analyses from August 2019 to April 2020. Implementing the framework of Buddhist-oriented journalism concepts introduced by Gunaratne (2009) and Pearson and Senarath (2015), this study indicates that DAAI TV has brought the notion of Buddhist journalism to life, despite the fact that not all of its journalists are Buddhists. In terms of ethics, DAAI TV actualized Buddhist journalism by incorporating sammā-vācā (right speech), sammā-kammanta (right action), and sammā-ājiva (right livelihood) into their journalistic practice.